General Mills discussed several examples of how their brands are engaging consumers through social media networks. This includes saving lids to support cancer research, learning about girls through online conversations, testing new products through social media feedback, and partnering with social causes like education programs. Data showed that online consumer conversations about Fiber One Bars closely matched increased sales. General Mills has over 4,400 bloggers who provide feedback and over 185k consumers engaged across networks. Key learnings included aligning with niche audiences and providing meaningful brand experiences through social media. Guiding principles for engagement focus on transparency, feedback, and building relationships.
Use this group building game to build community, teamwork, and trust within the group as members rely on the support of the group to prevent themselves from falling.
Use this group building game to build community, teamwork, and trust within the group as members rely on the support of the group to prevent themselves from falling.
Use this group building game to build community, teamwork, and trust within the group as members rely on the support of the group to prevent themselves from falling.
Use this group building game to build community, teamwork, and trust within the group as members rely on the support of the group to prevent themselves from falling.
This group of games are a great introduction for a discussion for growth and maturing in your relationship with Christ. They also make a great introduction for a lesson on Hebrews 5:12-6:3. They could also be used for a baby shower.
The Digital Tribe: Building an online community through social media was presented by me at Life Instyle Sydney 2015 to Australian wholesale and retailers. Featuring examples of Australia businesses using social media to build their tribes, as well as current Australian social media usage statistics. For more information contact kylie@ofkin.com, ofkin.com
Brand Storytelling with Pinterest and Social MediaBlake Morgan
Whether you're a food truck, a gourmet foods company or a food news publisher, consistently using social tools can greatly increase your following. You can cook the best food but if you don't make it find-able, no one will know you’re cooking. All the social media tools can feel overwhelming, like a broth with too many ingredients. The key is to share your story using only the most relevant tools in a way that makes sense for your individual brand. So many of us are great at creating our products, but not at promoting them. Social media tools like Pinterest make it easier than ever to tell our stories and engage communities of fans online. In this session you will learn how to tell the story of your brand leveraging sites like Pinterest and gain tactical tools you can immediately apply to your own marketing and PR plan. We will be looking at a handful of successful case studies that will inspire you on your own brand storytelling journey.
Word of Mouth Marketing Seminar - Kylie Warne Brand BureauLibmark
Are people talking behind your back? If not, they should be! Kylie Warne, Managing Director of Brand Bureau, works with clients to integrate word-of-mouth marketing into their marketing activities. In this thought-provoking and interactive keynote presentation and workshop, Kylie will discuss the science and art of generating word of mouth, along with some case study examples and handy hints and tips for library marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
Learning Objectives:
- To Understand What Consumer Behavior Is and the Different Types of Consumers.
- To Understand the Relationship Between Consumer Behavior and the Marketing Concept, the Societal Marketing Concept, as well as Segmentation, Targeting, and Positioning.
- To Understand the Relationship Between Consumer Behavior and Customer Value, Satisfaction, Trust, and Retention.
- To Understand How Marketers are Increasingly Able to Reach Consumers via Social Media and Better Satisfy the Needs and Wants of Consumers.
- To Understand the Makeup and Composition of a Model of Consumer Behavior.
This Powerpoint offers ways libararies can promote their digital collections and library services through word of mouth marketing. Content is adapted from the book Contagious by Jonah Berger
This group of games are a great introduction for a discussion for growth and maturing in your relationship with Christ. They also make a great introduction for a lesson on Hebrews 5:12-6:3. They could also be used for a baby shower.
The Digital Tribe: Building an online community through social media was presented by me at Life Instyle Sydney 2015 to Australian wholesale and retailers. Featuring examples of Australia businesses using social media to build their tribes, as well as current Australian social media usage statistics. For more information contact kylie@ofkin.com, ofkin.com
Brand Storytelling with Pinterest and Social MediaBlake Morgan
Whether you're a food truck, a gourmet foods company or a food news publisher, consistently using social tools can greatly increase your following. You can cook the best food but if you don't make it find-able, no one will know you’re cooking. All the social media tools can feel overwhelming, like a broth with too many ingredients. The key is to share your story using only the most relevant tools in a way that makes sense for your individual brand. So many of us are great at creating our products, but not at promoting them. Social media tools like Pinterest make it easier than ever to tell our stories and engage communities of fans online. In this session you will learn how to tell the story of your brand leveraging sites like Pinterest and gain tactical tools you can immediately apply to your own marketing and PR plan. We will be looking at a handful of successful case studies that will inspire you on your own brand storytelling journey.
Word of Mouth Marketing Seminar - Kylie Warne Brand BureauLibmark
Are people talking behind your back? If not, they should be! Kylie Warne, Managing Director of Brand Bureau, works with clients to integrate word-of-mouth marketing into their marketing activities. In this thought-provoking and interactive keynote presentation and workshop, Kylie will discuss the science and art of generating word of mouth, along with some case study examples and handy hints and tips for library marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
Learning Objectives:
- To Understand What Consumer Behavior Is and the Different Types of Consumers.
- To Understand the Relationship Between Consumer Behavior and the Marketing Concept, the Societal Marketing Concept, as well as Segmentation, Targeting, and Positioning.
- To Understand the Relationship Between Consumer Behavior and Customer Value, Satisfaction, Trust, and Retention.
- To Understand How Marketers are Increasingly Able to Reach Consumers via Social Media and Better Satisfy the Needs and Wants of Consumers.
- To Understand the Makeup and Composition of a Model of Consumer Behavior.
This Powerpoint offers ways libararies can promote their digital collections and library services through word of mouth marketing. Content is adapted from the book Contagious by Jonah Berger
BU504 - Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 3 – Discussion Question
Bruna Martins
As a consumer, do you believe yourself to be highly influenced by brand communication that effectively manages messages that are aimed at presenting product(s) as part of a desirable lifestyle? Also, from this perspective, do you agree with the statement in the article that, "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"? Explain your point of view as a consumer, with reference to your own use of, or experience with, social media platforms, such as Instagram, in which brand messages offer connections to an "ideal" or "dream" life.
As a consumer, I believe I’m highly influenced by brand communication, specially on Instagram, because I’m always there, checking the news about my friends, famous people or products.
Instagram is a simple way to capture and share the world’s moments. You can follow your friends and family to see what they’re up to, and discover accounts from all over the world that are sharing things you love. There is over 500 million people on Instagram and they can express themselves by sharing all the moments of the day but is also a great tool for brand communication.
I totally agree with the statement in the article that says: "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"?. I agree because Instagram make us feel like all the people in the world are enjoying their lives, make us feel like they are perfect and have a perfect life and that’s not true, so I think people buy what’s in the photo to feel a little bit like the person who is wearing or using the product, what is great to the brands, but not that good for the real people and real life.
BU504 - BU504 Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 1 – Discussion Question
Bruna Martins
My name is Bruna Spera Martins, I am 27 years old, I have a bachelor degree in Odontology and I already had some experiences studying abroad and working in the field.
In 2013 I did an ESL program in San Diego-US, and I had great experiences over there. I really got to know the American culture and made American friends. That time I was 22 years old and I could notice how I got so much better as a person and how to deal with different type of things on my own.
I started to study Odontology in 2010 in the Paulista University (UNIP) and while I was studying I did an internships in the field. My internship was as a dental hygienist in my family’s Dental Clinic. My job there was to see patients and help them with dental cleaning and whitening.
After I had my internship experience, in 2013 I decided to study English to improve my skills and be able to do dental specific courses and programs.
And it was in 2013 that I went to California, .
Whether you are a brand or a retailer, emotion is the new currency to get consumers to consume, and shoppers to buy. Today, marketers use actual currency in the form of price promotion, but this is costing too much and is no longer sustainable. If emotion is indeed the new currency, then stories are the critical new delivery system. If you want your brand to be a contending force in 10 years, you must write your brand story today, or you will be writing its obituary later. The million dollar question is — how do you
create your brand story?
What is phrasing - An explorative approach to improved user manipulation BSI
As part of the content development of digital contact points such as websites, blogs and social media hubs, content is developed, prepared and published exclusively from the internal perspective of the companies. Ideally, in close cooperation with different departments, content development focuses on identified keywords and factual insights. Companies try, if at all, to put themselves in the position of the user in order to increase the demand for the corresponding content. As a result, it can be stated that companies see what they want to see.
Who is the better marketer? A comparison between marketing executives and dru...BSI
We were asked to present the current status of the marketing industry in the form of a presentation at various conferences and internal workshops. The provocative discussion of the current circumstances in our industry was explicitly desired. After a long consideration we chose the comparison between a fictitious marketing board and a drug dealer. This comparison should compare both positions on the basis of different criteria. The distance to the consumer and the detachment of the industry from agencies, consultancies and their customers was only a side effect. This article was discussed with us by agencies and companies for months. The view of pure amusement and self-reflection up to angry bewilderment surprised us. The central statement of this article was not to be insulting or even offensive. Rather the lacking proximity to the customer, to the circumstances of the life and purchase phases and deepened needs of users were brought up for discussion. The contrast and the exaggerated version were only conveyed playfully, without referring to one or a few brand companies. The value of the work within brand-leading companies should continue to be at the forefront of all efforts to take account of change in the marketing industry, better understand direct insights into the needs of customers and pay far more attention to them. At the same time, it should be attempted to change the leadership of marketing today on the basis of new approaches and to define the effect patterns better and more specifically.
We ask you to understand the contribution as a humorous discussion and not to process it too narrowly. Thank you.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
15. 13 Fiber One Bars Launch: Consumer Conversation was Critical Unit Sales Online Conversations (# of messages) During launch, the number of consumer-generated messages (as measured by Nielsen Buzzmetrics) closely mirrored unit sales of Fiber One Bars. Something is going on here…
28. An Island Review Date: September 26, 2008 http://islandlife808.com/giveaways/giveaway-pillsbury-savorings-flaky-pastry-bites// Kailani of Mommy Goggles said the following: “…when I had the opportunity to sample Pillsbury Savorings Flaky Pastry Bites, I jumped at the chance. I mean, who doesn’t love Pillsbury?.”
29. Cheerios Spoonfuls of Stories 27 “I loved that there was a book that appealed to my 2 year old, as well as a book that reached my 4 ½ year old. I also loved the fact that two of the books included were also written in Spanish, so my children can experience a different language. Each book was fun, creative, and entertaining.” - IN Good ‘Cents,’ Beth Montgomery “If we ran out of Cheerios, the children would revolt! I don't mind, because I believe Cheerios are a great, healthy breakfast or snack. I also love that Cheerios encourages reading through the Cheerios Spoonfuls of Stories program. ” -Northern Cheapskate, Christina Brown
33. 31 Key Learnings Gravitational pull to niche Consumers are willing to be inspired and included Provide meaningful, and relevant, brand experiences for consumers. Provide content in a format and in a location that they find useful and familiar Align organization with efforts Integrate social media efforts with traditional PR and Digital plans for synergistic support Test, learn, optimize To have remarkable results, the brand experience must be remarkable
34. Guiding Principles for Consumer Engagement Have clear objectives upfront Approach relationship as if a friendship Be authentic, overtly transparent Share behind the scenes/special information Ask for their opinions, feedback and ideas Be respectful and supportive Stay in touch and thank them Pursue relationship with goal of improving what you do as a company, as a result of closer relationships with your consumers.
GMI markets by brand, not under the General Mills name. Individual marketing programs; they engage in social media in different ways. CLICK Changing environment puts the consumer more front and center than ever before. This is the consumer’s space, so it’s about the consumer – their interests, their opinions.
INVITE - When consumers want to engage with us online, we invite through variety of ways, including: - Value. Trial, coupons - Cause - Request their input (video, feedback, etc.)ClickINSPIRE - Provide ways to further engage or spread the word - Requirement for us is to be remarkable/talkableClickINCLUDE - Build relationship; not transactional, build advocacy - Request feedback; involvement in concept testing; behind the scenes look at GMI, etc.
INVITE - When consumers want to engage with us online, we invite through variety of ways, including: - Value. Trial, coupons - Cause - Request their input (video, feedback, etc.)ClickINSPIRE - Provide ways to further engage or spread the word - Requirement for us is to be remarkable/talkableClickINCLUDE - Build relationship; not transactional, build advocacy - Request feedback; involvement in concept testing; behind the scenes look at GMI, etc.
Yoplait Save Lids to Save Lives Longest serving food partner for Komen for the Cure; 11 years, $22mm Last year, took involvement online consumers build own teams or join others’ team provide opportunity to share the experience Results were exceptional
Yoplait Kids Re-staged product was remarkable. Sought to engage young moms online interested in building strong foundation of health for their children. High value trial offer. Hundreds of bloggers engaged. Integrated with other elements About what those moms were interested in.
Yoplait Fiber One yogurt Trial of product before on shelf Product to bloggers, with cameras to record their experience and feedback (not all positive) Blogger Video Interviews with Weight Management Expert
Yoplait Fiber One yogurt Trial of product before on shelf Product to bloggers, with cameras to record their experience and feedback (not all positive) Blogger Video Interviews with Weight Management Expert
Betty Crocker has always been consumer-focused. We’re actually changing the model for the Betty Crocker Kitchens – testing with consumers; we become curators and aggregators.Profile pages developed on all 3 media properties; recipes, coupons and videos distributed through profiles & select media placements (e.g. Myspacetv), conversation topics and polls refreshed each month.Pancake Mornings (Sept): Bisquick campaign to remind consumers about the fun of pancakes and drive them to become a Facebook fan of Pancakes. Moment for Me (Oct): Warm Delights campaign to drive awareness and sample requests. Holiday Cookies (Nov/Dec):Healthy Start (Jan): BisquickLove of Chocolate (Feb):Stirring up Wishes (Mar-May):Birthdays (year long)
Sweet School Firsts (August-Sept): Cookies campaign to target moms during the back-to-school timeframe to encourage baking cookies to celebrate “firsts”. Campaign included banners, test of ‘Engagement ads” on Facebook, a photo/story widget on MySpace profile, call to action to get a cookies activity kit on BC.com
Consumer conversations were critical because business performance was far beyond what would have been expected if only the “standard” levers Online word of mouth was the second most effective driver, right after being on-shelfKey activities:Reaching out to key influencers and bloggers Hungry Girl gave a prominent and favorable review to F1 bars Ground up WOM then went to mainstream – People Stylewatch, Newsweek and Good Morning America
Pink Together (multi-brand)Build a community within an existing social network (MySpace) where those touched by breast cancer can share stories of hopeMake it easy for community members to get involved by leaving a comment or sending a virtual flowerEncourage people to “make connections” on the site by donating for each story shared, comment posted or virtual flower sent. $2 million General Mills donates to Susan G. Komen for the Cure.
Invite celebrities who have been touched by the disease to share their stories with the communitySpotlight the stories of five “survivor ambassadors” who have battled breast cancer through video and blog entries
Box Tops for EducationShare Box Tops success stories and earnings opportunities with supporters of the program and make it easy for them to tell others how to earn more cash for their schoolCelebrate special events (e.g. thank supporters for their help reaching $300 million with the first-ever Box Tops music video)Offer Box Tops coordinators a behind-the-scenes view of Box Tops University through a team member’s blog
Totino’s Pizza RollsEngage action sports fans through a “Roll Into the X Games” video contestGive action sports fans a chance to win a trip to the 2010 Winter X Games by creating a video showing how they bring the spirit of the X Games to their favorite activity
LARABARBuild relationships and connect with people in all they do, Brand really belongs to the peopleWe go to the fans where they are which is on blogs, facebook, twitter. where organic conversations have started without us.People chat daily about the bars on Facebook and TwitterLinks from brand site to LARABAR fan community on Twitter and FacebookFans come together on the LARA bar site to engage with the blog and share their stories and passion for the barsBeen blogging on site for several yearsCreates experiences for people offline through local market events that spark conversation onlineAre highly responsive to new people talking about their bars and quickly thank them for their support
PillsburyGive people a chance to get to know Pillsbury better on and off our site, invite them to be part of the conversations in the online community and make it easy for them to share great recipe ideas and other information with friends and familyBe part of ongoing engaging conversations on our site
Have recipe of the day on Twitter
Pillsbury Bake-Off Offer many ways for people to get involved with the venerable Bake-Off Contest year round to keep it fun and engaging.
Consumers can also help contest judges determine 10 of the final 100 recipes via online voting You Be The Judge voting happening nowGet updates straight from the actual competition (which is a closed event to the general public) with bloggers posting on www.bakeoff.com and other sites direct from the event as activities happen, including the million-dollar winner announcementHear from current and past finalists about their personal experiences on their blogs and in other online communities Home cooks can submit a favorite recipe online at the beginning of each month. Later in the month consumers can vote for their favorite recipe from among the top recipes entered. The top prize is $2,500 each month.
New Wheaties Fuel Early seeding Reached out to select Twitter users for launch Athletes tweeted about launch, as did NBC journalist and USA Today journalist. “Everyday athletes” will also play a part in the final formula.
Two new consumer networks Influential consumers Some who blog, others participate in other ways onlineIt’s about the consumer.Their interests, opinions and their feedback.
MyBlogSpark Brand new product to bloggers who were interested. They loved the product - and they blogged about it.
Sharing the love about Pillsbury
MyBlogSpark Spoonfuls of Stories is a great Cheerios program that’s been around and done well. This past year, we asked some of the bloggers if they were interested in the program – asking for consumers to submit their own children’s stories.A couple of other new minor things, but adding the bloggers to the program increased participation by 150%.
Advocacy Network One of the main elements is sending new products to their homes, along with high value coupons/talksheets to give to family and friends. Can also go to their “My Page” for online coupons to forward to family and friends. They talk about it online and offline. Afterwards, we ask for their feedback 70% complete rates are common