Presentation about the development process of 25 MOOCs at Lübeck University of Applied Sciences and their MOOC platform mooin. Thinking about Marketing, Design Thinking and motivation as the key to success in a MOOC production. DIY MOOC making with the mooinMaker-MOOC http://mooin.oncampus.de/mooinmaker

1. How to launch 25 MOOCs in 18 months
MOOCing in Action
Andreas Wittke, FH Lübeck

2. Since 1997 we are developing online distance
study programs
MOOCs are the next logical step
Our DNA is ONLINE

3. University alliance (VFH)
12 Universities in
7 federal states +
1 in Switzerland
starting in 2001 with public
state funding (22 Mio. €)

4. Lübeck is the central service provider
for all
● 65.000 Moodle User
● Webconference (70.000 hours of
use)
● Developing LOOP (Cloud based
authoring platform)
● Moodalis (central backbone
information management system)

5. Evolution of Lübeck digital education ⇒ 100% digital
Source: https://commons.wikimedia.org/wiki/File:Evolution-des-wissens.jpg CC BY-SA

6. Our MOOC-Platform
Massive Open Online International Network
dict: Northgerman “moin” means Hello, Hi

7. Take the garbage out of
Our vision

8. Just to remember: Thats what Moodle looks like (already dressed up)

9. Just to remember: Thats what Moodle looks like (already dressed up)
Text
TextText

10. Fat media. Mobile First. Social. OER. Gamification.
What features do we want?

11. Learning from winners of the Pulitzer Price
http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek
Fat Media!

12. Single-column content

13. Fat Media GoogleMaps example

14. Interactive map of participants

15. Responsive Design
Mobile First!

16. The videoMOOC on a OnePlus One

17. Access to mooin(19.05.2015)
desktop:
78,46%
mobile:
12,65%
tablet:
8,89%

18. Mobile First! Responsive Design
48%
Desktop
12%
Mobil
Tablet
37%
Stand: 01+02/2016

19. Assessment and badges
Gamification

20. Video with embedded quiz (H5P)
http://h5p.org/

21. Certificates
out of paper || (waste)paper
Badges
Digital!

22. Gamification: Digital Badges

24. Our Mission-Statement
We are using the net for opening
up higher education
● new target groups,
● new kind of cooperations,
● new learning settings,
● widening participation
● new competencies.

25. Open Source
Open Educational Resources
Open Network
free for use
Open is really open

26. Our MOOC Projects (2014–2016/18)
FHL MOOC (SH):
● 12 MOOCs
● general education
● 450,000 €
pMOOC (BMBF):
● 6 MOOCs
● for professionals
● 1,318 Mio
Integral^2 (BMBF):
● 7 MOOCs
● for refugees
● 0,620 Mio €
Nordmus (Interreg):
● 4 MOOCs
● museum education
● 90,000 €
New Perspective (SH):
● 1 MOOC
● about university dropouts
● 50,000 €

27. 2013 2014 20162015
+ 35 MOOCs til 2020
two times
12 external MOOCs

28. Participants enrollments (18 months)

29. First we took Germany, next … :-)

30. Don’t talk, just do
The making of
mooin MOOCs

31. Didactic is not so
important, than you
think
Be Motivated

32. Marketing
Marketing
Marketing
MARKETING!!!
M stands for massive

33. Endorsement via
SemperVideo
+ 1634 learners in 1 day

34. Course development (ideal process)
Kickoff
meeting
Review 1
Review 2
Review 3
Course start
concept script media production
and course setup
registration
prototype tests
ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks

35. Course development (ideal process)
Kickoff
meeting
Review 1
Review 2
Review 3
Course start
concept script media production
and course setup
registration
prototype tests
ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks

36. Every MOOC has its own story
There is no
“Standard MOOC”

37. Course development (ideal process)
Kickoff
meeting
Review 1
Review 2
Review 3
Course start
concept script media production
and course setup
registration
prototype tests
ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks
Start Marketing!
At the latest!

38. Our MOOC team
1 project
management
3+1,6 product manager
“MOOC maker”
instructional design incl. realisation
x authors, lecturers,
partners
x further stakeholders/
mentors
4 multimedia
production
esp. videos, images and graphics
(chapter images, badges…)
2 plattform development
esp. moodle, CSS

39. Our MOOC team
1 project
management
3+1.6 product manager
“MOOC maker”
instructional design incl. realisation
x authors, lecturers,
partners
x further stakeholders/
mentors
4 multimedia
production
esp. videos, images and graphics
(chapter images, badges…)
2 plattform development
esp. moodle, CSS
1+1 marketing
esp. social media

40. Practice what you preach
MOOCs are digital
Digital identity, Social Networks, Hashtags, OER,
YouTube, 24/7, transparent

41. Volleyball Coach MOOC
● 2,5 hours webinar MOOCmaker
Webinar
● 4 GoPro Cams and two children
● Great teacher
● 4 weeks without sleep :-)
● 1.100 participants
● 10% certificates
German Volleyball Federation start thinking about new MOOCs

42. DIY Tutorial
mooinMaker
http://mooin.oncampus.de/mooinmaker
The medium is the message
PDFs are not MOOC Tutorials

43. MOOCs are not a hype, they are
just the beginning
and we have a lot of fun with them

44. http:// . .de
Andreas Wittke
@onlinebynature
andreas.wittke@fh-luebeck.de
Andreas Wittke, FH LübeckSlides: http://bit.ly/moocs4all