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Open as a Competitive Advantage

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Presented at All Things Open 2018
Presented by Abigail Cabunoc Mayes with Mozilla
10/23/18 - 2:00 PM - 101 track

Published in: Technology
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Open as a Competitive Advantage

  1. 1. Open as a Competitive Advantage All Things Open 2018 @abbycabs Abigail Cabunoc Mayes @acabunoc
  2. 2. Hi! I’m abbycabs Practice Lead, Working Open I want to openness to be the norm in research and innovation Mozilla Foundation
  3. 3. mozilla Our mission is to ensure the Internet is a global public resource, open and accessible to all
  4. 4. 14 weeks of training & mentorship on open practice MOZILLA OPEN LEADERS Mentorship Ongoing 1:1 Support Practice Hands-on experience Training Cohort-based
  5. 5. Berlin WOW Round 1 H1 Round 2 H2 MozFest Round 3 H1 Montreal WOW Online only Round 4 H2 MozFest Online only Boston WOW (community run) Round 5 H1 Online only MIT OLC Fueling the Movement We’re growing & retaining our graduates returned as a mentor mentor-in-training on volunteer list graduated only did not complete 2016 2017 2018 Highlights 170% YoY growth 96% of graduates stay involved 262 graduates & 142 currently in round 6 42% of graduates return & mentor (110 mentors)
  6. 6. Agenda Open by Design & Open Leadership Framework of Open Practices Five community interactions where we’ve seen openness give projects an edge Open Canvas Plan to work open with this one page open project plan What is Open?
  7. 7. What is Open?
  8. 8. Open Principles Understanding Sharing Participation & Inclusion Open Leadership Framework mzl.la/olf
  9. 9. “Open leaders design and build projects that empower others to collaborate within inclusive communities.“ Open Leadership Framework mzl.la/olf
  10. 10. “Open leaders design and build projects that empower others to collaborate within inclusive communities.“ Open Leadership Framework mzl.la/olf
  11. 11. A 2012 study of 160 tech companies found that the level of strategic intent in openness (not openness alone) correlates with market performance. Leading Edge Forum, 2012 - blog post Open by Design
  12. 12. source: https://blog.gardeviance.org/2016/04/the-robots-are-coming-for-whom-bell.html Simon Wardley, Leading Edge Forum CC BY 3.0 Open by Design Open by Default
  13. 13. Open Canvas One page open project plan
  14. 14. Adapted from the Lean Canvas (https://leanstack.com/lean-canvas/) CC-BY-3.0
  15. 15. CommunityProduct Adapted from the Lean Canvas (https://leanstack.com/lean-canvas/) CC-BY-3.0 ProjectExecution Problem Solution Key Metrics Unique Value Proposition User Profiles Contributor ProfilesResources Required User Channels Contributor Channels Target audience and early adopters Contribution types and ideal contributors Open Canvas A clear message that states what you offer and why you are different. Can be derived from: 1. The main problem you are solving 2. The finished story and benefits users will have by using your product Example: Square - start accepting credit cards today The top 1-3 problems you want to solve Outline your proposed solution for each problem How will you measure success? Who are you building this for? Who will your early adopters be? List how you will gain new users List how you will gain new contributors What do your contributors look like? Be sure to include the different expertise you outline in “Resources Required” What do you need to build an MVP (minimum viable product)? Design, Development, Expertise, Hardware requirements and other costs Yourusersandcontributorswilllikelyoverlap project :Title Create your own Open Canvas (mzl.la/open-canvas)
  16. 16. Open Advantage Increasing Market Share Lowering Operating Costs Better Products and Services A Framework of Open Practices by Mozilla Open Innovation & CIID
  17. 17. Framework of Open Practices Five Community Interactions
  18. 18. Gifting Creating Together Soliciting Ideas Learning Through Use Networking Common Interests Community Interactions Giving Listening Collaborating A Framework of Open Practices by Mozilla Open Innovation & the Copenhagen Institute for Interaction Design
  19. 19. Open Advantage Incentivising adoption Drive a standard Improved products and services Gifting No-strings-attached giving of valued products or services Giving example: Google Android gifted a development platform to encourage new uses by developers
  20. 20. Open Advantage Understand your community Additional offerings generated by community Soliciting Ideas Using a community to generate ideas and solutions Listening example: The LEGO ideas platform allows anyone to propose a kit idea which can be voted into production by all
  21. 21. Open Advantage Understand your users Improve products Fail fast Learning Through Use Collecting and analyzing activity to improve products or services Listening example: Spotify Discover Weekly learns user tastes and then creates playlists find spot-on
  22. 22. Open Advantage Better product, access to more talent Lower operating costs Giving ownership to the community Creating Together Sharing the tasks and costs of achieving a pre-established goal Collaborating example: Local Motors invites designers to use an online shared database of parts to co-develop products
  23. 23. Open Advantage Advance common playing fields, enabling separate groups to help each other Lower operating costs Improve products by learning from partners Networking Common Interests Coordinating to ensure that individual activities achieve more towards a shared mission Collaborating example: Ashoka serves as a platform for innovators that share an overall objective - but each set their own projects
  24. 24. Gifting Creating Together Soliciting Ideas Learning Through Use Networking Common Interests Community Interactions Giving Listening Collaborating A Framework of Open Practices by Mozilla Open Innovation & the Copenhagen Institute for Interaction Design
  25. 25. More Tools to Design for Open Open Leadership Framework Open Source Archetypes
  26. 26. “Open leaders design and build projects that empower others to collaborate within inclusive communities.“ Open Leadership Framework mzl.la/olf
  27. 27. Open Leadership Framwork mzl.la/olf
  28. 28. Open Source Archetypes 10 common archetypes in open source, covering things from business objectives to licensing, community standards, component coupling and project governance. Read the report
  29. 29. Mozilla Open Leaders Applications for Round 7 are opening Friday! (Jan - Apr 2019) mzl.la/openleaders
  30. 30. Work Open, Lead Open #WOLO
  31. 31. Thank You Abigail Cabunoc Mayes @abbycabs @acabunoc

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