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MONOPOLY
ECON 201
Joshua Price, Ph.D.
The Four Market Structures
Monopolies
• One firm produces all of the output in
a market
• We study monopolies for two
reasons:
1. Some firms truly are monopolists
• Important to understand their
behavior
2. Firms might collude in order to act
like a monopolist
• Helps us to identify these firms
Monopolies
• Do they exist?
• Suppose you live in a town with only
one coffee shop.
• Is that coffee shop a monopoly?
• Competition from grocery stores
• (sell coffee you make at home)
• Competition from other stores that
sale coffee
• (e.g., gas stations, donut shop)
• Close substitutes?
• Yes  is not a monopoly
• No  is a monopoly
• The coffee shop may have some
monopoly power
• Raise prices
• Earn economic profit
Monopolies: Barriers to Entry
• Barriers to entry lead to monopolies
• Legal, technological, or market forces that discourage/prevent potential competitors
from entering a market
• Some reasons for barriers to entry
1. Government restrictions on entry
a) Patents & copyrights
b) Public franchises
2. Control of a key resource
3. Natural monopolies
Government Restrictions on Entry
• Exclusive production rights for a period of time
• Patents
• Newly developed products (e.g., drugs)
• 20 years from date patent filed with government
• Copyrights
• Creative works (e.g., books and films)
• Encourage innovation and creativity
• Allows firms to profit from their endeavors
• Without these rights, other producers will profit
• Greatly reduces incentive to innovate/create
Government Restrictions on Entry
• Public franchise
• Government designates the firm is only legal provider of a good/service
• Example: electricity or water markets
• Government may operate these firms as a public enterprise
• Example: US Postal Service
Control of a Key Resource
• National Football League (NFL) acts as a monopoly
• Majority of world’s best football players under contract to the NFL
• Unable to be used for another (potential) league
• Control over key resource is a substantial barrier to entry for competitors
Natural Monopoly
• Economies of scale large enough that 1 firm can supply market at lower ATC than
2+ firms
• Most likely when FC are high
• Examples
• Electricity
• Water
Monopoly Decisions
• Maximize profit
• Choose Q
• How much does a monopolist produce?
• 𝑀𝑅 = 𝑀𝐶
• What price will a monopolist charge?
• Monopolists can set the price
• Market demand constrains the price
• Charge price corresponding to market demand at profit-maximizingQ
Monopoly
Decisions
Subscribers
per Month
(Q)
Price
(P)
TR AR MR
0 $60 $0 --- ---
1 57 57 $57 $57
2 54 108 54 51
3 51 153 51 45
4 48 192 48 39
5 45 225 45 33
6 42 252 42 27
7 39 273 39 21
8 36 288 36 15
9 33 297 33 9
10 30 300 30 3
ConsiderTimeWarner Cable
• Monopolist in a local, cable television
market
• First two columns represent market
demand (…andTWC’s demand)
• 𝑇𝑅, 𝐴𝑅, and 𝑀𝑅 calculated as usual
Notice, 𝑃 = 𝐴𝑅 ≠ 𝑀𝑅
• Furthermore, MR is always below
demand for a monopolist
Monopoly Decisions
Monopolist maximizes profit by producing the quantity where 𝑀𝐶 = 𝑀𝑅
Monopoly Decisions
At this quantity, the demand curve determines
price
Profit = 𝑃 − 𝐴𝑇𝐶 × 𝑄
Monopoly: LR Profits
• Barriers to entry  additional firms cannot enter the market
• Thus, no distinction between the SR and LR for a monopoly
• Expect monopolists to continue earning profits in the LR
Monopoly Decisions: Practice Problem
• A monopolist has the costs and faces
the demand provided in this table.
• At what level of output will the
monopolist maximize profits?
• What is the monopolist’s profit at that
level of output?
P
($)
Q TC
($)
TR
($)
MC
($)
MR
($)
10.00 0 8.00 0.00 --- ---
9.00 1 13.00 9.00 5.00 9.00
8.00 2 16.00 16.00 3.00 7.00
7.00 3 18.00 21.00 2.00 5.00
6.00 4 19.00 24.00 1.00 3.00
5.00 5 21.00 25.00 2.00 1.00
4.00 6 24.00 24.00 3.00 -1.00
3.00 7 28.00 21.00 4.00 -3.00
2.00 8 33.00 16.00 5.00 -5.00
Monopoly & Efficiency
• Thought experiment
• Suppose the smartphone market is perfectly competitive
• Now, one firm buys up all of the smartphones in the country
• What would happen to:
• Price of smartphones?
• Quantity of smartphones traded?
• The net benefit of consumers? (i.e. consumer surplus)
• The net benefit of producers? (i.e. producer surplus)
• The net benefit of all of society? (i.e. economic surplus)
Monopoly & Efficiency
Monopoly & Efficiency
Monopoly & Efficiency
• What would happen to:
• Price of smartphones?
• Increases
• Quantity of smartphones traded?
• Decreases
• Fewer smartphones will be traded at a
higher price.
• What would happen to:
• Consumer surplus?
• Higher price  CS will fall
• Producer surplus?
• Must increase
• Economic surplus?
• Fewer trades  ES must fall
Suppose the smartphone market is
perfectly competitive. Now, one firm buys
up all of the smartphones in the country
Monopoly & Efficiency
• At 𝑃𝑀…
• CS decreases by the areas A+B
• PS falls by C, but rises by A; an overall
increase
• Area A is simply a transfer of surplus
• Neither inherently good nor bad
• But areas B and C are lost surpluses
• DWL  inefficiency
Monopoly & Efficiency
• How large are the efficiency losses?
• Relatively few monopolies
• Efficiency losses must be relatively
small
• Many firms have market power
• Ability to charge 𝑃 > 𝑀𝐶
• Only perfectly competitive firms do
not
• Estimates:
• Efficiency loss in US due to market
power likely less than 1% of total US
production
• About $500/person annual
• Why so small?
• Most firms face relatively large degree
of competition
• 𝑃 closer to 𝑀𝐶 than with monopolies
• DWL due to market power relatively
small
Monopoly & Efficiency
• Market power may produce some benefit for an economy
• Prospect of market power (and resulting economic profits)  innovation
• New goods/services
• Incentive affects both…
• Large firms: reinvest profits in the hope of making larger future profits
• Small firms: hope to obtain profits for themselves
• Austrian economist Joseph Schumpeter claimed…
• This drive would create “gale of creative destruction” that would eventually benefit
consumers more than increased price competition
• Helps explain governmental ambivalence regarding large firms with market power

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Monopoly

  • 2. The Four Market Structures
  • 3. Monopolies • One firm produces all of the output in a market • We study monopolies for two reasons: 1. Some firms truly are monopolists • Important to understand their behavior 2. Firms might collude in order to act like a monopolist • Helps us to identify these firms
  • 4. Monopolies • Do they exist? • Suppose you live in a town with only one coffee shop. • Is that coffee shop a monopoly? • Competition from grocery stores • (sell coffee you make at home) • Competition from other stores that sale coffee • (e.g., gas stations, donut shop) • Close substitutes? • Yes  is not a monopoly • No  is a monopoly • The coffee shop may have some monopoly power • Raise prices • Earn economic profit
  • 5. Monopolies: Barriers to Entry • Barriers to entry lead to monopolies • Legal, technological, or market forces that discourage/prevent potential competitors from entering a market • Some reasons for barriers to entry 1. Government restrictions on entry a) Patents & copyrights b) Public franchises 2. Control of a key resource 3. Natural monopolies
  • 6. Government Restrictions on Entry • Exclusive production rights for a period of time • Patents • Newly developed products (e.g., drugs) • 20 years from date patent filed with government • Copyrights • Creative works (e.g., books and films) • Encourage innovation and creativity • Allows firms to profit from their endeavors • Without these rights, other producers will profit • Greatly reduces incentive to innovate/create
  • 7. Government Restrictions on Entry • Public franchise • Government designates the firm is only legal provider of a good/service • Example: electricity or water markets • Government may operate these firms as a public enterprise • Example: US Postal Service
  • 8. Control of a Key Resource • National Football League (NFL) acts as a monopoly • Majority of world’s best football players under contract to the NFL • Unable to be used for another (potential) league • Control over key resource is a substantial barrier to entry for competitors
  • 9. Natural Monopoly • Economies of scale large enough that 1 firm can supply market at lower ATC than 2+ firms • Most likely when FC are high • Examples • Electricity • Water
  • 10. Monopoly Decisions • Maximize profit • Choose Q • How much does a monopolist produce? • 𝑀𝑅 = 𝑀𝐶 • What price will a monopolist charge? • Monopolists can set the price • Market demand constrains the price • Charge price corresponding to market demand at profit-maximizingQ
  • 11. Monopoly Decisions Subscribers per Month (Q) Price (P) TR AR MR 0 $60 $0 --- --- 1 57 57 $57 $57 2 54 108 54 51 3 51 153 51 45 4 48 192 48 39 5 45 225 45 33 6 42 252 42 27 7 39 273 39 21 8 36 288 36 15 9 33 297 33 9 10 30 300 30 3 ConsiderTimeWarner Cable • Monopolist in a local, cable television market • First two columns represent market demand (…andTWC’s demand) • 𝑇𝑅, 𝐴𝑅, and 𝑀𝑅 calculated as usual Notice, 𝑃 = 𝐴𝑅 ≠ 𝑀𝑅 • Furthermore, MR is always below demand for a monopolist
  • 12. Monopoly Decisions Monopolist maximizes profit by producing the quantity where 𝑀𝐶 = 𝑀𝑅
  • 13. Monopoly Decisions At this quantity, the demand curve determines price Profit = 𝑃 − 𝐴𝑇𝐶 × 𝑄
  • 14. Monopoly: LR Profits • Barriers to entry  additional firms cannot enter the market • Thus, no distinction between the SR and LR for a monopoly • Expect monopolists to continue earning profits in the LR
  • 15. Monopoly Decisions: Practice Problem • A monopolist has the costs and faces the demand provided in this table. • At what level of output will the monopolist maximize profits? • What is the monopolist’s profit at that level of output? P ($) Q TC ($) TR ($) MC ($) MR ($) 10.00 0 8.00 0.00 --- --- 9.00 1 13.00 9.00 5.00 9.00 8.00 2 16.00 16.00 3.00 7.00 7.00 3 18.00 21.00 2.00 5.00 6.00 4 19.00 24.00 1.00 3.00 5.00 5 21.00 25.00 2.00 1.00 4.00 6 24.00 24.00 3.00 -1.00 3.00 7 28.00 21.00 4.00 -3.00 2.00 8 33.00 16.00 5.00 -5.00
  • 16. Monopoly & Efficiency • Thought experiment • Suppose the smartphone market is perfectly competitive • Now, one firm buys up all of the smartphones in the country • What would happen to: • Price of smartphones? • Quantity of smartphones traded? • The net benefit of consumers? (i.e. consumer surplus) • The net benefit of producers? (i.e. producer surplus) • The net benefit of all of society? (i.e. economic surplus)
  • 19. Monopoly & Efficiency • What would happen to: • Price of smartphones? • Increases • Quantity of smartphones traded? • Decreases • Fewer smartphones will be traded at a higher price. • What would happen to: • Consumer surplus? • Higher price  CS will fall • Producer surplus? • Must increase • Economic surplus? • Fewer trades  ES must fall Suppose the smartphone market is perfectly competitive. Now, one firm buys up all of the smartphones in the country
  • 20. Monopoly & Efficiency • At 𝑃𝑀… • CS decreases by the areas A+B • PS falls by C, but rises by A; an overall increase • Area A is simply a transfer of surplus • Neither inherently good nor bad • But areas B and C are lost surpluses • DWL  inefficiency
  • 21. Monopoly & Efficiency • How large are the efficiency losses? • Relatively few monopolies • Efficiency losses must be relatively small • Many firms have market power • Ability to charge 𝑃 > 𝑀𝐶 • Only perfectly competitive firms do not • Estimates: • Efficiency loss in US due to market power likely less than 1% of total US production • About $500/person annual • Why so small? • Most firms face relatively large degree of competition • 𝑃 closer to 𝑀𝐶 than with monopolies • DWL due to market power relatively small
  • 22. Monopoly & Efficiency • Market power may produce some benefit for an economy • Prospect of market power (and resulting economic profits)  innovation • New goods/services • Incentive affects both… • Large firms: reinvest profits in the hope of making larger future profits • Small firms: hope to obtain profits for themselves • Austrian economist Joseph Schumpeter claimed… • This drive would create “gale of creative destruction” that would eventually benefit consumers more than increased price competition • Helps explain governmental ambivalence regarding large firms with market power