Payter started a successful NFC payments and loyalty pilot in Rotterdam and has now expanded into a group of companies providing mobile and NFC solutions related to payments, loyalty, parking, ticketing, coupons, identification, transportation, and new media. Its mission is to increase consumer comfort with e-commerce, create a framework for secure mobile apps open to all, implement infrastructure for new media solutions including mobile payments, create an international NFC ecosystem, and become best in class in new media markets using mobile and NFC. Its vision is for consumers' phones to function as their wallet.