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Carolina Pinart, Daniel García Networked Vehicles Division TELEFÓNICA I+D November 5, 2008 © 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal Telefónica Research and Development The Connected Car initiative – A focus on services
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index
The Telefónica Group: a solid leader in the telco industry
Telefónica is a benchmark for the worldwide Telco sector nowadays … More than  240,000  professionals** ,[object Object],[object Object],[object Object],[object Object],Revenues (9M07):  €  42.0 bn   (+8.6% vs 9M06) Net Income* (9M07):  €  7.8 bn   (+ 51.0% vs 9M06) Integrated ICT solutions  provider for all customer segments One of the  50  largest companies in the world  by market cap  * Includes capital gains from Airwave in 2Q07 of  € 1.3 bn, and € 1.37 bn from Endemol in 3Q07. ** Average staff as of September 2007. Among the  100   largest companies in the world by revenues International integrated Telco company by customer base European integrated Telco operator by market capitalisation ,[object Object],[object Object]
Total accesses (as reported by companies)=Fixed lines + Mobile subscribers + Narrow and Broad Band + Pay TV. Geographic Diversification 9M07 Business Diversification 9M07 …  as it enjoys a unique diversified portfolio among the largest operators at a worldwide level Total accesses worldwide Top 10 Million accesses as of September 2007 73.2% Accesses Accesses Revenues
Telefónica is a leader in the Latin American Telco market … Data as of September 2007 Note:  Central America includes Guatemala, Panama, El Salvador and Nicaragua * As of 2006, using IDATE’s 2006 accesses estimates (DigiWorld 2007) Argentina:   18.8 Mill. Brazil:   46.6 Mill. Central America:     5.0 Mill. Colombia:   10.1 Mill. Chile:     9.1 Mill. Ecuador:     2.6 Mill.   México:   11.1 Mill. Peru:   11.2 Mill. Uruguay:     1.0 Mill. Venezuela:     9.8 Mill. 1 1 1 2 2 1 1 1 2 2 1 1 1 1 2 Wireline market ranking Mobile market ranking Total Accesses (as of Sep’07) 126.5 Mill. Market Share* (2006) 28%
... and has obtained a relevant scale in the European market … Total Accesses (as of Sep’07) 86.1 Mill. Market Share* (2006) 10% Data as of September 2007 * As of 2006, using IDATE’s 2006 accesses estimates for EU-25 (DigiWorld 2007) Wireline market ranking Mobile market ranking Germany :  12.6 Mill. Spain :  45.6 Mill. Ireland :    1.6 Mill. UK :  18.0 Mill. Czech Republic :    7.8 Mill. Slovakia :    0.5 Mill. 4 1 1 1 1 2 1 3
Moreover, Telefónica’s activity has a clear positive impact in the societies where it is present ... a driver for technological innovation and employment ... As an engine  of economic  development … ... a company committed to help overcome the digital divides ... ... and a perfect partner to foster social development IN SOCIETY
Telefónica is helping to overcome the digital divides and is committed to social development Skills inclusion 25,000 child workers reintegrated into school  in Latin America Used by more than 25 Million people in Spain  and Latin America Telefónica invested in Social Action more than €50 Mill.   during 2006,  which benefited more than 33 million people   worldwide Telefónica’s global investment in Social Action (€ Thousand) +12.4% Social inclusion Telefónica Accesible, launched in partnership with people with disabilities For Spanish employees in retirement
Telefónica R&D: Telefónica’s research and development unit
Telefónica I+D was created in 1988 with the mission of  contributing to the improvement of the Telefónica Group competitiveness through technological innovation. Network and platforms  Services for the final customer  Operation Support Systems (OSS)  Business Support Systems (BSS) Multimedia Applications, Multilingual Services and new Internet paradigms  Telefónica I+D's activities focus 45M€ invested  in  Applied Research 207M€ of total activity 1189 staff 94% University graduates Collaborating  with 36  companies on Project  development Agreements  with 29 universities 89 EU financed projects 260 IPR’s  protected and registered 203 papers  and  conferences  350 Trainees Telefónica I+D’s figures of the year 2006
Our centres MADRID  (1,263 people) BARCELONA  (187 people) VALLADOLID (Boecillo)  (242 people) HUESCA (Walqa)  (26 people) MEXICO  (2 people) BRAZIL  (182 people) GRANADA  (31 people) 1,933  people are working in our centres around the world Last update on December 31st, 2007
In 2007 Technological Innovation (1)  in Telefónica exceeded € 4,300 millions (1)   According to OECD's definitions. Products/Services/ Processes Development Technological Innovation  (1) R&D M€ 594 Who does it? What are we developing? M€ 4,384 How do we innovate? Who do innovate? Applied Research R&D M€ 61 Who promotes it?
The complete innovation cycle Where? TID Research Development Invention Pre-commercial Innovation  Commercial Innovation Commercial Exploitation Research Development of innovation Exploitation BU’s Who? Financing? Local Global Regional Applied research Evolution Deployment  Basic research Pilot test Prototype Demos Initial Deployment Solution proposal Telefónica I+D focus Subsidies and Corporate Business Units
We are a key element in the Open Innovation process of Telefónica
Initiatives Telefónica Corporate Innovation Programme Incubation Programme  Venture Capital Corporate Innovation  Group
Telefónica R&D’s Direction for Services to the End Customer
Telefonica I+D Areas of activity Internet and Multimedia Services for the  Final Customer Networks and  Platforms OSS BSS
Services for the Final Customer Areas of activity Services for the Enterprise Services for the  Final Customer Personal Mobile Services Connected Car Connected Digital Home eHealth Services
What makes us different Beyond products and services ,[object Object],[object Object],[object Object]
What makes us different eXtreme User Experience: User centered development ,[object Object],[object Object],[object Object],[object Object],[object Object],User Experience Senior  Designer Concept Design  Team Usability Team Technical prototyping Team
The Connected Car, a key area within Telefónica R&D Autonomic  Computing Augmented reality Device  management Widgets Gadgets mashups Ambient  intelligence Multimedia  search QoS QoE User Generated Services Internet of Things Identity Personalization Recommendation systems Hybrid worlds Ubiquitous video Future service  platforms  Ubiquitous &  Seamless Access Social media & communications Devices Enablers 2008-11 Strategy Services Infrastructures Long Term Mid Term Short Term eEntertainment Broadband access eHealth Connected car Rating & charging Digital Home  NGN Core network  evolution Telepresence Open capabilities Advertising Security &  trust Financial  services New generation of  business environments Urban  computing Services for  the enterprise Base Of  Pyramid Mobile Internet & personal mobile services User  characterization Next generation  SOA/WEB Agile networks Audio/video/image processing UX - User  eXperience Key areas Long tail areas
The Connected Car Smart services for safer, more efficient and more comfortable trips ,[object Object],[object Object],[object Object],Contact details: Carolina Pinart Divisional Head E-mail:  [email_address] Phone: +34913374952 Telefónica I+D – Telefónica Group Networked Vehicles Division c/ Emilio Vargas 6, 28043 Madrid (Spain) Web:  www.tid.es / netvehicles
Behind the Connected Car: the Networked Vehicles Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Leadership of vehicular group)
The three pillars of the Connected Car (2007-2010) ,[object Object],[object Object],[object Object],What?   Roadside network infrastructure for V2R and Real-time Traffic Info When?  Mid- to long-term Our approach:   Telefónica Road Network , hot spots on the road with WAVE-based for V2R connectivity and fiber optics/radio links backbone connectivity What?   Brought-in or in-car framework to enhance the driving experience When?  Mid- to long-term Our approach:   Telefónica In-Car Box , a software framework for managing Always Best Connected V2x communications (**) and OSGi-based services for safety, routing/assistance, communications and infotainment (*) WiFi optional, depending on the features of the cell phone.  (**) Based on the Hybrid Node concept. (***) Real-time Traffic Information (RTI). Connecting the Driver   Making the  cell phone  a  useful tool also  in the car Connecting the Car Enhancing the  driving experience Connecting the Roads Placing  hot spots along the roads to provide  RTI  (***) and enhanced  Internet  access to drivers  & passengers
Our R&D approach 1 Know the key agents in the ITS field, and also our competitors, whoever and wherever they are 3 Focus on product ideas aligned with the strategy Movistar Car, Telefónica Road Network, Telefónica In-Car Box Work with and learn from the big ones -  Partnerships to turn product ideas into products - Basic and applied research “providers” to solve challenges of  current product ideas and to spot future product ideas 4 2 Have a clear strategy for short- and mid-to-long-term, and hints on longer-term Towards Ambient Intelligence & Advanced Networking Hybrid Node OSGi Service Framework
The Telefónica In-Car Box ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interested in joining us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal

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Innovation Services

  • 1. Carolina Pinart, Daniel García Networked Vehicles Division TELEFÓNICA I+D November 5, 2008 © 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal Telefónica Research and Development The Connected Car initiative – A focus on services
  • 2.
  • 3. The Telefónica Group: a solid leader in the telco industry
  • 4.
  • 5. Total accesses (as reported by companies)=Fixed lines + Mobile subscribers + Narrow and Broad Band + Pay TV. Geographic Diversification 9M07 Business Diversification 9M07 … as it enjoys a unique diversified portfolio among the largest operators at a worldwide level Total accesses worldwide Top 10 Million accesses as of September 2007 73.2% Accesses Accesses Revenues
  • 6. Telefónica is a leader in the Latin American Telco market … Data as of September 2007 Note: Central America includes Guatemala, Panama, El Salvador and Nicaragua * As of 2006, using IDATE’s 2006 accesses estimates (DigiWorld 2007) Argentina: 18.8 Mill. Brazil: 46.6 Mill. Central America: 5.0 Mill. Colombia: 10.1 Mill. Chile: 9.1 Mill. Ecuador: 2.6 Mill. México: 11.1 Mill. Peru: 11.2 Mill. Uruguay: 1.0 Mill. Venezuela: 9.8 Mill. 1 1 1 2 2 1 1 1 2 2 1 1 1 1 2 Wireline market ranking Mobile market ranking Total Accesses (as of Sep’07) 126.5 Mill. Market Share* (2006) 28%
  • 7. ... and has obtained a relevant scale in the European market … Total Accesses (as of Sep’07) 86.1 Mill. Market Share* (2006) 10% Data as of September 2007 * As of 2006, using IDATE’s 2006 accesses estimates for EU-25 (DigiWorld 2007) Wireline market ranking Mobile market ranking Germany : 12.6 Mill. Spain : 45.6 Mill. Ireland : 1.6 Mill. UK : 18.0 Mill. Czech Republic : 7.8 Mill. Slovakia : 0.5 Mill. 4 1 1 1 1 2 1 3
  • 8. Moreover, Telefónica’s activity has a clear positive impact in the societies where it is present ... a driver for technological innovation and employment ... As an engine of economic development … ... a company committed to help overcome the digital divides ... ... and a perfect partner to foster social development IN SOCIETY
  • 9. Telefónica is helping to overcome the digital divides and is committed to social development Skills inclusion 25,000 child workers reintegrated into school in Latin America Used by more than 25 Million people in Spain and Latin America Telefónica invested in Social Action more than €50 Mill. during 2006, which benefited more than 33 million people worldwide Telefónica’s global investment in Social Action (€ Thousand) +12.4% Social inclusion Telefónica Accesible, launched in partnership with people with disabilities For Spanish employees in retirement
  • 10. Telefónica R&D: Telefónica’s research and development unit
  • 11. Telefónica I+D was created in 1988 with the mission of contributing to the improvement of the Telefónica Group competitiveness through technological innovation. Network and platforms Services for the final customer Operation Support Systems (OSS) Business Support Systems (BSS) Multimedia Applications, Multilingual Services and new Internet paradigms Telefónica I+D's activities focus 45M€ invested in Applied Research 207M€ of total activity 1189 staff 94% University graduates Collaborating with 36 companies on Project development Agreements with 29 universities 89 EU financed projects 260 IPR’s protected and registered 203 papers and conferences 350 Trainees Telefónica I+D’s figures of the year 2006
  • 12. Our centres MADRID (1,263 people) BARCELONA (187 people) VALLADOLID (Boecillo) (242 people) HUESCA (Walqa) (26 people) MEXICO (2 people) BRAZIL (182 people) GRANADA (31 people) 1,933 people are working in our centres around the world Last update on December 31st, 2007
  • 13. In 2007 Technological Innovation (1) in Telefónica exceeded € 4,300 millions (1) According to OECD's definitions. Products/Services/ Processes Development Technological Innovation (1) R&D M€ 594 Who does it? What are we developing? M€ 4,384 How do we innovate? Who do innovate? Applied Research R&D M€ 61 Who promotes it?
  • 14. The complete innovation cycle Where? TID Research Development Invention Pre-commercial Innovation Commercial Innovation Commercial Exploitation Research Development of innovation Exploitation BU’s Who? Financing? Local Global Regional Applied research Evolution Deployment Basic research Pilot test Prototype Demos Initial Deployment Solution proposal Telefónica I+D focus Subsidies and Corporate Business Units
  • 15. We are a key element in the Open Innovation process of Telefónica
  • 16. Initiatives Telefónica Corporate Innovation Programme Incubation Programme Venture Capital Corporate Innovation Group
  • 17. Telefónica R&D’s Direction for Services to the End Customer
  • 18. Telefonica I+D Areas of activity Internet and Multimedia Services for the Final Customer Networks and Platforms OSS BSS
  • 19. Services for the Final Customer Areas of activity Services for the Enterprise Services for the Final Customer Personal Mobile Services Connected Car Connected Digital Home eHealth Services
  • 20.
  • 21.
  • 22. The Connected Car, a key area within Telefónica R&D Autonomic Computing Augmented reality Device management Widgets Gadgets mashups Ambient intelligence Multimedia search QoS QoE User Generated Services Internet of Things Identity Personalization Recommendation systems Hybrid worlds Ubiquitous video Future service platforms Ubiquitous & Seamless Access Social media & communications Devices Enablers 2008-11 Strategy Services Infrastructures Long Term Mid Term Short Term eEntertainment Broadband access eHealth Connected car Rating & charging Digital Home NGN Core network evolution Telepresence Open capabilities Advertising Security & trust Financial services New generation of business environments Urban computing Services for the enterprise Base Of Pyramid Mobile Internet & personal mobile services User characterization Next generation SOA/WEB Agile networks Audio/video/image processing UX - User eXperience Key areas Long tail areas
  • 23.
  • 24.
  • 25.
  • 26. Our R&D approach 1 Know the key agents in the ITS field, and also our competitors, whoever and wherever they are 3 Focus on product ideas aligned with the strategy Movistar Car, Telefónica Road Network, Telefónica In-Car Box Work with and learn from the big ones - Partnerships to turn product ideas into products - Basic and applied research “providers” to solve challenges of current product ideas and to spot future product ideas 4 2 Have a clear strategy for short- and mid-to-long-term, and hints on longer-term Towards Ambient Intelligence & Advanced Networking Hybrid Node OSGi Service Framework
  • 27.
  • 28.
  • 29. © 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal