This document contains the resume of Mohit Warikoo. It summarizes his work experience, including roles as a Business Analyst at ALOHA Technology Pvt Ltd from 2011-2012 and as a Senior Business Analyst at InboxOps System Pvt. Ltd. since 2012. It also lists his responsibilities in areas like campaign management, affiliate management, and research. Additionally, it provides details on his educational qualifications including an MBA and BE in IT, technical skills, projects, seminars, and achievements.

1. Mohit Warikoo
Flat No. A-801, Kohinoor Ambrossia, Hadapsar, Pune – 411028, Maharashtra
Contact: +91-9730882244,+91-9168187700; Email: warikoomohit@gmail.com
To pursue a career in an organization of repute; to be able to fulfill my goals & organizational objectives, this
includes achieving professional excellence & value addition to my career through dedicated work, creativity
& teamwork
ALOHA Technology Pvt Ltd: 12-08-2011 till 02-11-2011
Role : Business Analyst
Responsibilities:
 Gathering of requirements of project from clients.
 Preparation of requirement traceability matrix related to project.
 Preparation of screens (mockups) related to project.
 Design of basic flow of project.
 Documentation of project requirements.
 Preparation of specification document for project.
 Design of architecture diagram of project.
 Direct client interaction
Company Name – InboxOps System Pvt. Ltd. (Previously known as Inboxmasters System Pvt. Ltd.)
Designation- Sr. Business Analyst
Duration- March 2012 to Present
Campaign Management:
 Creating & managing campaigns through platforms like Email, Display etc.
 Conduct business research and search various trends and provide concrete suggestions/feedback on
driving and maintaining yield using analytical and statistical analysis.
 Campaign Management for advertiser’s accounts for business development, lead generation
monitoring, and revenue generation.
 Daily monitoring, analysis and optimization to determine changes within campaigns and strategic
arrangements to generate maximum revenue for the organization.
 Responsible for collecting and analysing data to evaluate potential optimizations and audit existing
processes.
 Understand & design campaigns according to client business objectives such as: Brand promotion, Lead
generation, sale of the product etc.
 Suggest & roll out the campaign on digital platform like email, display campaign etc. according to client
business objectives.
 Planning, Monitoring, optimizing and reporting campaign performance in summarized reports.
CAREER GRAPH

2.  Researching and suggesting product features to improve the user experience on website. Involved
from beginning like to share the requirement.
 Analyse revenue growth, CPM performance, clicks and conversion rates, etc. and report the trends to
the management.
 Determination of targeted email deliverability needs, including list quality.
 Formulation of Creative strategy, including subject line, copy, image, and template recommendations
 Identify and engage new prospects to expand the existing online marketing strategies.
 Collect and analyse data to evaluate existing and potential online marketing campaign.
 Work closely with different teams to develop actionable plans for how to increase revenue, customers
visit, conversions, lead generation etc.
Affiliate Management:
 Identify and Recruit new Affiliates networks & publisher to meet the revenue goal.
 Implement strategy for affiliate program, including awareness, acquisition & retention tactics to
achieve campaign targets.
 Analyse campaign performance, identify areas of improvement, & recommend ways to increase
affiliate generated revenues.
 Executes affiliate promotions & monitor the campaign success metrics.
 Proactively respond to & resolves affiliate inquiries & concerns.
 Builds relationships with affiliates & partners for more business, better placements & visibility.
 Manage campaign updates; distribute Marketing tools & Sales creative to affiliates.
 Generate new campaign ideas & incentives programs to ensure growth of affiliate programs
 Work closely with all production & technology team to develop annual affiliate campaign calendar &
rollout plans.
 Languages PL/SQL, Introduction to HTML.
 Databases SQL
 Concepts Software Development Life Cycle (SDLC), Data Flow Diagram, E.R diagram. PPC,CPM,EPC,
CTR, Open Rate
 Tools MS-Office-Excel
2011 M.B.A (Systems) (53.4%).
TECHNICAL SKILLS
EDUCATIONAL CREDENTIALS

3. 2009 B.E I.T from Sanjivini College of Engg (Pune University), Kopargaon (63.4%).
2003 HSC S.M. Jain School (J&k Board)
(70.33%)
2001 SSC from S.P High school (J&k Board)
(63.4%)
PROJECTS
T.E Project: Shopping mall system in Visual Basic 6 (Front End) & Oracle 9i (back end).
(Maintaining Data of Customer & the items they have purchased. Giving the search functionalities in
application for customer and respective items.
Role: Designing user friendly front end, making connection between front end & back end.
Coding for all the functionality in the front end.
B.E. Project: Automated Finger Print Identification System.
Tool used: Matlab
M.B.A: Study of billing management system in B.S.N.L.
Role: I was mainly understanding the system they are using in billing, my field of responsibility was to understand what
e are the drawbacks of there system and then suggest them some changes according to that.
SEMINARS/PRESENTATIONS
Seminar on E-commerce: E-commerce provides us provision for internet banking, net banking etc.
Achievements
Participation in state level cricket.
Participated and won fourth position in state level mathematics competition.
Best new comer 2012 in InboxOps Systems Pvt ltd.
Best employee 2014 in InboxOps Systems Pvt ltd.
COMPETITIONS
Participated and won consolation prize in State Level Project Competition (PROFEST-09).
Participated in college level C programming competition.
PERSONAL DOSSIER
Participated and won consolation prize in State Level Project Competition (PROFEST-09).
Participated in college level C programming competition.