Module?cblm in Event management service c

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CBLM Developing Event program LO1
Tourism (Lyceum of the Philippines University)
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COMPETENCY-BASED LEARNING MATERIALS
Sector: TOURISM
Qualification Title: EVENT MANAGEMENT SERVICES NC III
Unit of Competency: Develop Event Program
Module Title: Developing Event Program
Technical Education and Skills Development Authority
TESDA - NAVOTAAS TRAINING INSTITUTE (TNTI)

TABLE OF CONTENTS
Table of Contents………………………………………………………………. 2
How to use this Competency Based Learning Materials………….. 3
List of Competency…………………………………………………………... 5
Module Content.......………………………………………………………….. 6
Information Sheet No. 3.1-1……………………………………………….. 9
Self Check 3.1-1………………..……………………………………... 12
Answer Key 3.1-1……………………………………………………… 13
Task Sheet 3.1-1……………………………………………………… 14
Performance Criteria 3.1-1………………………………………… 15
Self Check 3.1-2………………..……………………………………... 20
Answer Key 3.1-2……………………………………………………… 21
Task Sheet 3.1-2……………………………………………….…..…... 22
Performance Criteria Checklist 3.1-2.………………………….. 23
Self Check 3.1-3………………..……………………………………… 26
Answer Key 3.1-3……………………………………………………… 27
Task Sheet 3.1-3......…………………………………………………... 28
Performance Criteria Checklist 3.1-3 …….…………………... 29
Information Sheet 3.1-4…………………………………………………….. 30
Self Check 3.1-4……………………………………………………….. 33
Answer Key 3.1-4……………………………………………………… 54
Task Sheet 3.1-4………………………………………………………. 35
Performance Criteria Checklist 3.1-4…………………………… 38
Bibliography…………………………………………………………………….. 39
Event Management Services NC III
Developing Event Program
Date Developed:
January 2022
Developed by:
MariaTeresa N. Bernabe

HOW TO USE THIS COMPETENCY-BASED LEARNING MATERIAL
Welcome!
The unit of competency, Developing Event Program is one of the
competencies of Events Management Services NC III, a course which
comprises the knowledge and skills that a person must achieve to
coordinate events, functions and/or conferences which may be held in
conference centers, hotels, motels, restaurants, clubs, resorts and luxury
liners
The module, Developing Event Program contains the knowledge, skills,
behavior and motivations required to design an event program. Event
managers, either internal or external to the sponsoring organization, would
generally undertake this role. Depending on the context, this role could be
performed by a wide range of individuals including event managers, local or
regional tourism managers, venue managers and marketing managers. In
this module, you are also required to go through a series of learning
activities in order to complete each learning outcome. In each learning
outcome are Information Sheets, Self-Checks, and Task Sheets. Follow
and perform the activities on your own. If you have questions, do not
hesitate to ask for assistance from your facilitator.
Remember to:
 Read information sheets and complete the self-check.
Suggested references are included to supplement the materials
provided in this module.
 Perform the Task Sheets until you are confident that your
outputs conform to the Performance Criteria Checklist that
follows the sheets.
 Submit outputs of the Task Sheets or Job Sheets to your
Facilitator for evaluation and recording in the Accomplishment
Chart. Output shall serve as your portfolio during the
Institutional Competency Evaluation.
When you feel confident that you have had sufficient practice, ask your
trainer to evaluate you. The result of your assessment will be recorded in
your Progress Chart and Accomplishment Chart.
Date Developed:
January 2022
Developed by:

Recognition of Prior Learning (RPL)
You may already have some of the knowledge and skills covered in
this module because you have been working for some time already have
completed training in this area.
If you can demonstrate to your teacher that you are competent in a
particular skill or skills, talk to him/her about having them formally
recognized so you don‘t have to do the same training again. If you have a
qualification or Certificate of Competency from previous trainings show it to
your teacher. If the skills you acquired are still current and relevant to this
module, they may become part of the evidence you can present for RPL. If
you are not sure about the currency of your skills, discuss it with your
teacher.
You must pass the Institutional Competency Evaluation for this
competency. A Certificate of Achievement will be awarded to you after
passing the evaluation.
Date Developed:
January 2022
Developed by:

EVENT MANAGEMENT SERVICES NC III
LIST OF COMPETENCIES
No. Unit of Competency Module Title Code
1.
Plan And Develop
Event Proposal Or
Bid
Planning And
Developing Event
Proposal Or Bid
TRS342315
2. Develop An Event
Concept
Developing An Event
Concept
TRS342316
3.
Develop Event
Program
Developing Event
Program
TRS342317
4.
Select Event Venue
And Site
Selecting Event
Venue And Site
TRS342318
5.
Develop And Update
Event Industry
Knowledge
Developing And
Updating Event
Industry Knowledge
TRS342319
6.
Provide On-Site
Event Management
Services
Providing On-Site
Event Management
Services
TRS342320
7.
Develop And Update
Knowledge On
Protocol
Developing And
Updating Knowledge
On Protocol
TRS342321
8.
Manage Contractors
For Indoor Events
Managing
Contractors For
Indoor Events
TRS342322
Date Developed:
January 2022
Developed by:

MODULE CONTENT
QUALIFICATION TITLE: Event Management Services NC III
UNIT OF COMPETENCY: Develop Event program
MODULE TITLE: Developing Event program
INTRODUCTION
This module deals with the knowledge, skills, behavior and
motivations required to design an event program. Event managers, either
internal or external to the sponsoring organization, would generally
undertake this role.
LEARNING OUTCOMES
Upon completion of this module, the trainees/students must be able to:
LO1. Identify conference objectives
LO2. Design event program
LO3. Finalize program details
ASSESSMENT CRITERIA:
1. Overall context and scope of the conference are identified.
2. Specific conference objectives are developed and agreed with in
consultation with colleagues and/or guests.
3. Dates and time are set to meet agreed objectives.
4. A theme is developed to complement event objectives.
5. Overall event format is developed within known budget, venue and
staging constraints.
6. Relevant components are identified, designed and integrated in the
program.
7. The use of appropriate technological options are identified and
integrated in program development.
8. A business program is developed to incorporate an appropriate range
of activities.
9. The proposed event program is presented within required timeframe.
10. Approval of program details is obtained.
11. Appropriate actions are undertaken in relation to the
dissemination and publication of the event program.
Date Developed:
January 2022
Developed by:

LEARNING OUTCOME NO. 1 Identify Conference Objectives
Contents:
1. Types of Conferences
2. Objectives of Conferences
3. Event Staging and Site Selection
4. Consultation with customers
Assessment Criteria
1. Overall context and scope of the conference are identified.
2. Specific conference objectives are developed and agreed with in
consultation with colleagues and/or guests.
Methodology
 Brainstorming
 Focused Group Discussion
 Simulation
 Case Study
Conditions
The learners must be provided, or with access, with the following:
1. Personal Protective Equipment
2. PC and Network specifications
3. Meta cards
4. Writing tools
5. Software for presentation skills
6. CBLMs of Basic, Common, and Core Competencies
Assessment Method:
1. Portfolio
2. Oral / Interview
3. Written examination
Date Developed:
January 2022
Developed by:

LEARNING EXPERIENCES
Learning Outcome 1: Identify Conference Objectives
Learning Activities Special Instructions
Read Information Sheet No,
3.1-1 “Different Types of
Conferences”
1. READ and understand the Information
Sheets provided on each Learning Activity.
Check yourself by answering the Self-
check. You should answer all the
questions correctly and understand the
validity before proceeding to the next
activity.
2. OBSERVE and understand those
highlighted words, phrases, or sentences.
3. Task Sheets/Job Sheets are provided to
help you practice your new skill.
4. Evaluate your work using the Performance
Criteria checklist.
5. Present your work to your learning
facilitator for evaluation when you are
ready.
You are encouraged to ask questions to your
peer or your learning facilitator.
Answer Self Checks 3.1-1
Compare to Answer Keys
3.1-1
Perform task sheet 3.1-1 –
―Types of Conferences”
Evaluate your output using
the Performance Criteria
Checklist before showing it
to your learning facilitator
Read Information Sheet. 3.1-
2; “Objectives of
conferences”
3.1-1
Perform task sheet 3.1-2 –
―Objectives of
Conferences”
Date Developed:
January 2022
Developed by:

Learning Activities Special Instructions
Read Information Sheet No.
3.1-3 “Event Staging and
Site selection”
1. READ and understand the Information
Sheets provided on each Learning Activity.
Check yourself by answering the Self-
check. You should answer all the
questions correctly and understand the
validity before proceeding to the next
activity.
2. OBSERVE and understand those
highlighted words, phrases, or sentences.
3. Task Sheets/Job Sheets are provided to
help you practice your new skill.
4. Evaluate your work using the Performance
Criteria checklist.
5. Present your work to your learning
facilitator for evaluation when you are
ready.
You are encouraged to ask questions to your
peer or your learning facilitator.
3.1-3
Perform Task sheet 3.1-3
“Event Staging and Site
selection”
Read Information Sheet No.
3.1-4 “Consultation with
customers”
3.1-4
Perform Task Sheet 1.1-4 –
Consultation with
customers
Date Developed:
January 2022
Developed by:

Information Sheet 3.1-1
Types of Conferences
Learning Objectives:
After reading this information sheet the trainees will able
to:
1. Differentiate the types of conferences.
2. Describe the overall context and scope of conferences.
Types of conferences
 Conference
 Symposium
 Seminar
 Colloquium
 Workshop
 Roundtable
Conferences
Conferences can be large society meetings, smaller annual conferences for
centers or targeted focus groups.
Attendees/participants are students, academic, industry or government
researchers, sometimes administrators
Participants submit abstracts to present data (oral or poster), engage
colleagues, get feedback, learn to hone presentation skills, learn from others
in the field, network
Attendees could be a speaker in one session and a learner/participant in
another session
Conferences usually have one or more keynote or plenary speaker(s). These
speakers are lecturers who present a high level overview of their own work
or career.
Date Developed:
January 2022
Developed by:

Symposium
A Symposium is a meeting or small scale conference in an academic setting
where participants are experts in their fields. The experts present or deliver
their opinions or viewpoints on a chosen topic for discussion. Symposia are
particularly good for student speakers as it allows them to practice and get
feedback on their own work.
Seminars, Colloquium
 Seminars are a type of conference or other meeting typically designed
for training. Departments often host regular seminars of student
speakers or invited guests.
 Colloquia are informal meetings or seminars on a broad topic usually
led by a different lecturer at each meeting.
Roundtables and Workshops
 Round table discussions: Participants discuss a specific topic. Each
person around the table interactively participates.
 Workshops are usually interactive training where participants actively
engage in activities rather than passively listening to a lecturer.
Workshops are usually moderated by a lecturer or facilitator.
Date Developed:
January 2022
Developed by:

Identification:
Self-Checks 3.1-1
Direction: Identify the following statements about the types of conferences
and write your answer on your answer sheet.
1. It can be large society meetings, smaller annual
conferences for centers or targeted focus groups and usually have one or
more keynote or plenary speakers.
2. This is a type of conference where participants discuss a
specific topic and each person around the table interactively participates.
3. These are usually interactive training where participants
actively engage in activities rather than passively listening to a lecturer.
4. This is a meeting or small scale conference in an academic
setting where participants are experts in their fields. The experts present or
deliver their opinions or viewpoints on a chosen topic for discussion.
5. These are informal meetings or seminars on a broad topic
usually led by a different lecturer at each meeting
Date Developed:
January 2022
Developed by:

Answer Key Self-Checks 3.1-1
1. Conference
2. Round table discussions
3. Workshops
4. Symposium
5. Colloquia
Date Developed:
January 2022
Developed by:

Performance Task Sheet 3.1-1
Title: Develop Event Proposal
Objectives: Given the tools, materials and equipment, develop
an event material using your computer.
Condition: Computer with internet connection, LCD projector,
and writing materials.
Procedure/Steps:
1. Set up your presentation using the multi-media
equipment available.
2. Using the template below, develop an event material
indicating the type of event of your interest (e.g. webinar,
debut, wedding, trade fair etc.). Present your proposal to
your classmates and trainer.
3. Include the important details in your proposal. If possible,
you may improve the template according to your
creativity.
4. Summarize the salient points from your presentation.
5. Submit your proposal to your trainer in power point
presentation for comment and/or suggestions.
Date Developed:
January 2022
Developed by:

Performance Criteria Checklist 3.1-1
Did the trainee… YES NO
1. Used the given template?
2. Improved the template in accordance with the
proposed event?
3. Included important details in the proposal?
4. Showed finished material to your trainer?
The trainee‘s performance is
Satisfactory Unsatisfactory
Trainee‘s Signature: Date:
Trainer‘s Signature: Date:
Date Developed:
January 2022
Developed by:

Objectives of Conferences
After reading this information sheets the trainees will able to:
1. Understand and draft specific conference objectives in consultation
with the clients and colleagues.
2. Set event objectives.
Introduction:
Objectives define what is it that the event is to achieve. For some,
event objectives are clear and straightforward. Some events require taking
considerable time in data-gathering and research before the objectives can
be gleaned. Some events present a complicated web of ―must achieved,‖
leaving the event manager to untangle and weave concerns of all
stakeholders into a well-laid-out plan.
Events and conferences are staged to celebrate, commune, convene, or
for commerce. Whatever the purpose is, events lead to life experiences
considered as a short segment of time that creates a memory of a lifetime.
Events can also lead to learning experiences that spark convictions.
Effective managers plan with the end in view. A clear understanding of the
―why?‖ of the event leads to a cohesive plan anchored on well-defined
objectives.
The Event Objective
The event objective is a specific, measurable, attainable, realistic
statement of a desired outcome that is to be achieved within a stated period
of time or SMART.
The SMART framework is a set of criteria that is used to define objectives
across multiple disciplines and processes, from project management to
personal development. Basically, the SMART system states that a good goal
should be specific, measurable, attainable, relevant, and time-bound.
Date Developed:
January 2022
Developed by:

Let‘s break it down:
Specific: You have to state very clearly what your event should achieve.
Limit your objectives to a specific niche, target market, or a group of clients
to achieve better results.
Measurable: This part is usually about numbers, such as dates, ROI
estimation, and number of registrations—anything that can give a specific
quantitative or qualitative evaluation to your event. Working with
measurable results is always easier than with vague predictions.
Attainable: The problem many event organizers have is that they often live
in an imaginary land, hoping for illusory things that are impossible to
achieve. Setting realistic goals is an important part of success. However, it
doesn‘t mean you will be able to avoid all challenges. Aim for something that
is challenging but still feasible in your particular conditions.
Relevant: Not only should your goals objectively reflect the interests and
expectations of your target audience, but they also have to be relevant to
each of the goals you set. By focusing on the big picture of your event, you‘ll
be able to easily spot what‘s important and what can be left out.
Time-based: To be able to measure how well you perform with the set goals,
you need a detailed timeline. Goals that are aligned with deadlines are easier
to control. What‘s more, through the management of time-based objectives,
you learn to prioritize which is a skill that is essential to any event
professional.
Date Developed:
January 2022
Developed by:

How to Set SMART Objectives for an Event
Here is our short guide on how to quickly and efficiently establish SMART
objectives for event management:
1. Ask yourself first.
You are the one carrying the weight of the event here, so there is no one who
can set more targeted goals than you. To develop goals that work for your
audience, first analyze whether you have all the resources you need to attain
these goals. You can create a list of questions to guide your thoughts. Here
are the key questions that could help you out here:
 Why are you inviting people to attend your event?
 What outcomes do you expect?
 What are the channels that you‘ll use to promote the event?
 Do you have the metrics for measuring event ROI?
2. Make your goals SMART.
Next, take the list of goals that you came up with at the previous stage and
verify each of them against the SMART framework. For instance, if your goal
is something like ―boost the conversion rates,‖ you should indicate where
the signups should happen (e.g., the event website), how many signups you
realistically expect to get, how the goal can benefit your overall situation,
and by what time the goal should be achieved.
3. Establish useful connections.
As we‘ve already mentioned, it‘s your responsibility as the event manager to
make sure things work. However, if there are people who can assist you in
terms of attaining specific event goals, you should absolutely go for it. With
a focus on mutual cooperation, come up with the so-called ―help list‖ where
you indicate the contacts of all people or organizations that might be of use,
such as sponsors, vendors, and teams of volunteers. Reach out to those who
can add value as well as generate value for themselves.
4. Ensure there’s someone who has your back.
According to the study by psychology professor Dr. Gail Matthews, it‘s easier
to attain SMART goals if you have a supportive friend who keeps track of the
progress. Even if you are a very organized person, maintaining all the
criteria by yourself could be too much. In this case, go and find someone
who will help you get your act together, ideally a person acquainted with the
event and its main goals.
Date Developed:
January 2022
Developed by:

Why is it SMART?
1. It‘s specific: You indicate what you are going to use (paid ads) and on
what platform (social media).
2. It‘s measurable: You can calculate the number of conversions based
on a geographic location.
3. It‘s attainable: You‘ve used evidence from the previous event to
determine attainability.
4. It‘s relevant: There is a clear indication of a specific experience that
your results should be verified against (your previous event).
5. It‘s time-bound: Although there is no explicit deadline, it‘s clear from
the context that the process is bound to the moment the event starts
since no more conversions can be made once an event starts.
Date Developed:
January 2022
Developed by:

Self-Checks 3.1-2
TRUE or FALSE: Write TRUE if the statement is correct and write FALSE if
the statement is incorrect. Write your answers on the answer sheet.
1. The specific of objective means to state very clearly what your
event should achieve.
2. The objective is measurable when there is a clear indication of a
specific experience that your results should be verified against your previous
event.
3. Time-bound is to set a time period within which the objectives
must be achieved.
4. Effective event managers plan with no end in view.
5. The event's objectives specify what the event is meant to
achieved.
Date Developed:
January 2022
Developed by:

Answer Key to Self-Checks 3.1-2
1. TRUE
2. FALSE
3. TRUE
4. FALSE
5. TRUE
Date Developed:
January 2022
Developed by:

Title: Develop Event Objectives
Objectives: Given the tools, materials and equipment, develop
an event objective for each event theme. State the
S.M.A.R.T objectives using this formula:
“To” + action word + a single Specific,
Measurable, Attainable, Relevant result + Time
Condition: Computer with internet connection, LCD projector,
Procedure/Steps:
2. Present your output event objective for each the event
theme given in the task box, to your classmates and
trainer.
3. Ask questions after the presentation.
5. Submit your presentation to your trainer for comment
and/or suggestions.
Situation S.M.A.R.T Objective
A Silver Jubilee homecoming of Baliuag
University High School class batch of
1995
MSHTM Events Management class
webinar
The Parent-Teacher Association will hold
a dinner dance as a fund-raising project
Date Developed:
January 2022
Developed by:

1. Set up properly the equipment to be used for the
presentation?
2. Followed the requirements given included in the
presentation?
3. Developed specific event‘s objectives
4. Set dates and times to meet agreed objectives?
5. Are questions given relevant to the presentation
and its requirements?
6. Summarize the salient point in the presentation?
Date Developed:
January 2022
Developed by:

Event Staging and Site Selection
After reading this information sheet the trainees will able to:
1. Evaluate and select relevant event staging and site.
2. Analyze event venue/site requirements.
Introduction:
What type of venue will best help you achieve your event objectives?
Select a venue that will best house your chosen event format, and also help
achieve the event objectives. Are there limitations to the choice of venue?
What are these? Do not forget that the venue must be appealing and
accessible to the target audience.
Factors to consider in Event Staging and site Selection:
Factors Considerations
Capacity  Approved capacity of venue for seating.
 Capacity of venue for parking.
 Capacity for exposition booths.
 Capacity for storage.
 Size and number of men‘s and women‘s
restrooms.
Location/Accessibility  Accessibility by public transportation.
 Check the venue‘s emergency reaction
plan.
Setting-up  Size and number of exterior and interior
portals
 Ingress and egress to portals
 Adequate number of tables, chairs, stairs
and other equipment.
 Skirting and table linen colors available for
Date Developed:
January 2022
Developed by:

tables and platforms for staging.
 Stanchion posts, cords and similar routing
and crowd control equipment.
 Registration area
Utilities  Electric power capacity.
 Responsible person for operation of
electrical apparatus.
 Surcharges for electricity and water.
Catering  Full-service, venue-specific catering
service. What meals will be needed? For
how many?
 Caterer capability
Payment Charges  Ratio of complimentary rooms to paid
rooms.
 Guarantee policy
 Bonuses free-of-charge (FOC) or waiver of
charges
Medical assistance  Designated first-aid area
 Trained first-aiders in staff
Regulations  Designation of an area to be used in
emergencies.
 Local permits
 Fire code requirements with regard to
materials used for backdrops, props and
other decorations.
Safety and Security  Well-lighted exterior and interior walkways
 24-hour security
 Fire sprinklers and alarm system in
working condition
Date Developed:
January 2022
Developed by:

Self-Checks 3.1-3
Multiple Choice: Choose the letter of the correct answer then write it on
your answer sheet.
1. When considering the choice of venue, the organizer needs to look at
a number of factors like:
B. Infrastructure C. Parking
C. Access to public transport D. All of the above
2. Consideration of guarantee policy.
A. Regulations C. Medical assistance
B. Payment and charges D. Safety and security
3. Consideration of Fire code requirements with regard to materials
used for backdrops, props and other decorations.
A. Regulations C. Medical Assistance
B. Payment and charges D. Safety and security
4. Consideration of the adequate number of tables, chairs, stairs and
other equipment.
A. Capacity C. Setting-up
B. Location/accessibility D. Utilities
5. Consideration of site for the registration area.
A. Capacity C. Setting-up
B. Location/accessibility D. Utilities
Date Developed:
January 2022
Developed by:

1. D
2. B
3. A
4. C
5. C
Date Developed:
January 2022
Developed by:

Title: Present a Proposal on Event Staging and Site
Selection
Objectives: Given the tools, materials and equipment, present a
proposal. Include some options such as short story,
questions and the major agenda of your proposal..
Condition: computer with internet connection, LCD projector,
Procedure/Steps:
2. Present your proposal to your classmates and trainer.
3. Ask questions after the presentation.
5. Submit your presentation to your trainer for comment
and/or suggestions.
Date Developed:
January 2022
Developed by:

1. Set up properly the equipment to be used for the
presentation?
2. Developed overall event format within known
budget, venue and staging constraints?
3. Followed the requirements given included in the
presentation?
4. Are questions given relevant to the presentation
and its requirements?
5. Summarize the salient point in the presentation?
Date Developed:
January 2022
Developed by:

Consultation with Customers
After reading this information sheet the trainees will able to:
1. Identify target market for events.
2. Understand the needs of different groups.
3. Know who the event stakeholders are.
4. Develop and practice negotiation skills.
Introduction:
The event market is a consistent source of revenues for hospitality
businesses. The growing market for events also means growing number of
prospects and targets.
Event Stakeholders:
Event stakeholders are individuals and groups who have some form
of interest in the event. Such interest may be financial, emotional, political,
social or any form of personal involvement in the event. The event manager
is just one of those who have interest in the success of the event.
The Host. This is the group or person who is giving the event. The host
may be the originator or champion of the idea to gather people together for a
particular occasion. For the event manager, the host is the client – the
group or person from whom you are to get directions from. The host is also
a partner with whom the event manager works to ensure a successful event.
The host‘s expectations must be clearly understood and managed very well.
The Guests. These are the people attending the event; they are variously
called audience, participants, attendees or visitors. The event manager
Date Developed:
January 2022
Developed by:

must have a very vivid picture of who the guests would be or who would be
in the audience, so as to make the event as suited to their needs as can be.
The Event Committee. This refers to the group involved in the planning
and execution of an event. This can be an ad hoc group from the host
organization, a team of volunteers, the host‘s staff, plus the event manager‘s
own team.
The Suppliers. The event manager works with other companies that will
bring the event concept into reality. The companies also stake their time,
resources and reputation on the event. Suppliers are also among the event
manager‘s partners to ensure a winning event.
The Externals. These include other entities external to the host or the
event manager. These could be Government regulatory agencies, the media,
the local government, the community, corporate shareholders who might
have their own stake on the event.
Date Developed:
January 2022
Developed by:

Benefits of consulting people are:
 Continuous Improvement – Customer consultation can highlight
problems at an early stage, allows event organizers to learn from those
that use their services, and make improvements where necessary,
ultimately leading to a reduction in complaints.
 Assessing Needs - Customer consultation helps event organizers in
assessing needs, in the planning and prioritization of services in order
to give users what they want, while targeting resources in those areas
of greatest need.
 Fosters Ownership and Better Mutual Understanding – Customer
consultation helps promote greater ownership of services, a better
working relationship with service users, and can lead to better mutual
understanding and trust.
 Customer Focus - Customer consultation serves as an illustration of
event organizers‘ commitment to quality customer services.
Date Developed:
January 2022
Developed by:

Self-Checks 3.1-4
I. TRUE or FALSE: Write TRUE if the statement is correct and write
FALSE if the statement is incorrect. Write your answers on the answer
sheet.
1. The consistent source of revenues for hospitality businesses
are celebrations and conferences‘ market.
2. Event Stakeholders‘ interest in the event could be any form of
personal involvement in the event.
3. Government regulatory agencies and the local government are
event suppliers who work with the event manager in bringing the event
concept into reality.
4. Customer consultation fosters better mutual understanding
and allows opportunity for continuous improvement of services.
5. The event committee serves as an ad hoc group from the host
organization, a team of volunteers, the host‘s staff, plus the event manager‘s
own team.
II. Enumeration: Enumerate the stakeholders of an event who are
considered important to consult with before, during and after the event.
Date Developed:
January 2022
Developed by:

I. TRUE or FALSE
1. TRUE
2. TRUE
3. FALSE
4. TRUE
5. TRUE
II. Enumeration
1. The Host
2. The Guests
3. The Event Committee
4. The Suppliers
5. The Externals
Date Developed:
January 2022
Developed by:

TITLE: Consultation with Customers
Objectives: Given the tools, materials and equipment, consult with
customers to determine their event requirements.
Condition:
Computer with internet connection
LCD projector
Procedure/Steps:
1. Read the case study below:
CASE STUDY: (Garnier by Amp Agency)
To reach the audience of over 13 million consumers aged 18-24 who
attend major music festivals each year, we created #GarnierMusic, an
innovative product immersion experience at five of the nation‘s hottest
festivals: Bonnaroo, Coachella, Big Barrel, Firefly, and iHeartRadio.
#GarnierMusic provided festival-goers with a shareable, lasting experience,
designed for full brand immersion with direct on-site product sampling that
included free hair-washing and styling.
At the heart of our program, we provided something all festival fans
crave – a cool hair wash and hot new style, delivered via a multi-sensory
experience that maximized brand immersion. Over the course of these three-
day festivals, our 40'x40' custom-built, fully-enclosed Garnier Salon
provided on-site hair washes, color consultations, and styling by
professional stylists, using Garnier products, for up to 80-90 concertgoers at
a time. To manage the crowds that would start forming as early as 7:00 AM,
we developed a sophisticated digital queue system that ensured a seamless,
hassle-free brand experience. The Salon experience also allowed attendees to
Date Developed:
January 2022
Developed by:

‗Rock Their Style‘ socially via photo activations and social integration on-
site.
Given the nature of camping-based festival weekends, on-site showers
are always in hot demand. So, Garnier took over all showers on the grounds
at each of the five festivals during the dirtiest of days, providing free product
upon entrance and exit, thus allowing every consumer who showered to
directly experience Garnier products.
We also distributed festival survival kits to festivalgoers, featuring
sample product and free branded swag, like sunglasses, bandanas, and hair
ties, to support festival style. The kits were sampled to artists, VIPs, and
early arrivals at the hair-washing queue, and were also seeded socially to
contest winners online. For concertgoers rushing between catching their
favorite music acts, we set up Garnier self-style stations throughout each
festival. These mini-stations enabled attendees to quickly touch up their
looks using Garnier‘s hottest styling products, while the brand benefited
from engagement across the entire festival footprint.
2. Conduct interview of similar product provider to answer the
following questions:
a. List important requirements of customers for an event to become
successful. What are the requirements of the above customers that
were addressed by the sponsoring agency?
b. Benchmark strategies that are important to be included in your
proposal as customer requirement. If you were to liaise with your
customer who would like to have similar event, what do you think
would be his/her requirements? Will it be similar to the above study?
If not, are there others that could be added? What are they?
c. Name other customer requirements that maybe included in your
proposal aside from those found in the case study given. If you were
Date Developed:
January 2022
Developed by:

to stage a wedding event, what would be the requirements of your
customer that you will include in your proposal?
6. Look for a partner and discuss on your activity before submitting
it to your trainer/facilitator.
Date Developed:
January 2022
Developed by:

1. Conduct interview with a customer to determine
his/her requirements?
2. Identify his/her specific requirement in relation to
the event he/she is wanting?
3. List down information that would add to the
requirements aside from what has been already
identified from the case study given?
4. Discuss your output with a partner for better result?
5. Submit output on time
Date Developed:
January 2022
Developed by:

References:
Salvador, Germaine Angelica, 2016. Event Management: Envision, Execute,
Evaluate, C & E Publishing , Inc. ISBN 978-971-584-887-9
Todd, L., Leask, A. & Ensor, J. (2016). Understanding primary stakeholders'
multiple roles in hallmark event tourism management. Tourism
Management.59,pp.494-509.
Training Regulation for Event Management Services NC III
Websites:
https://globalsignin.com/blog-technology/smart-objectives-for-
events/#:~:text=Basically%2C%20the%20SMART%20system%20states,what
%20your%20event%20should%20achieve.
https://www.eventbrite.co.uk/blog/goal-setting-for-event-planners-ds00/
https://www.tesda.gov.ph
Date Developed:
January 2022
Developed by:

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