Social media has transformed digital marketing by allowing more participation and sharing of experiences. With over 200 million active users spending billions of minutes on platforms like Facebook, social media has become influential. Marketing has shifted from interruptive messages to focusing on creating positive social interactions and exceptional experiences to influence users.

1. Influence: How Social
Technologies are transforming
Digital marketing

2. • Over 200 million active users
• More than 3 billion minutes are spent
on Facebook each day (worldwide)
• More than 18 million users update their
statuses at least once each day
• More than 850 million photos uploaded
to the site each month
• More than 7 million videos uploaded
each month
Social

3. Online Video Facts
U.S. Internet users viewed 14.8
billion online videos during the
month of January 2009

4. Marketing was about Control

5. Interruptive messaging
a.k.a. yelling

6. Social technologies change

7. Allowing individuals to reconnect

8. And share their experiences

9. Participate in new ways

10. Help each other

11. Now Digital Marketing is…
influencing

12. Listen to understand

13. and Experiences

14. Everyone is an Influencer
Every interaction counts

15. Rally around Social
Marketing
Focus on influence…..
through exceptional experiences
and
positive interactions

16. Thank You!
Ken Burbary, VP Digital Marketing, Big Communications
ken@burbary.com
Twitter: kenburbary
Blog: http://www.kenburbary.com