Twitter is a microblogging platform composed of 140-character updates. It has over 23 million monthly visits and 3 million tweets per day. Most tweets (80%) come from mobile devices. Brands should use Twitter for customer service, reputation management, event activation, advocacy, and sales while recognizing that conversations about their brand are outside of their control and they must participate. Effective strategies include offering help, posting questions, and engaging followers.

1. Twitter for
Business
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2. What is Twitter?
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3. What is Twitter?
A microblogging platform composed
entirely of 140 character answers to
one simple question: “What are you
doing?” or rather , “What are you
interested in right now?”
*2008 Cone Business Survey
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4. Why is it so popular?
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5. How big is Twitter?
23,000,000 Visits to Twitter each month
3,000,000 Tweets per day
Compete.com stats nov 09
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6. 80%
Tweet from a mobile device
*2008 Cone Business Survey
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7. What does the public think?
86% of Americans expect to
have brands listening to
them in the social media.
*2008 Cone Business Survey
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8. Your brand is the
sum of
conversations
about it

9. Your can no longer
control the medium.
You are a
participant.

10. Twitter Basics
‣ @drintelmann A reply to you or message.
‣ #module09 a quick way to create a group
‣ RT if you like a message, forward it on
‣ http://bit.ly/17mnPY a shorter link. Way to expand
your 140 characters
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11. Twitter Strategies
‣ Customer Service
‣ Corporate Reputation Management
‣ Event Activation
‣ Issue Advocacy
‣ Product Promotion and Sales
‣ Crisis Management
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12. Great use of customer service
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13. The Tools
‣ Find your audience
‣ Offer Help
‣ Post your own questions
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14. Solid reputation management
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15. Event Activation
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16. Issue Advocacy
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17. Product Sales/Promotion
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18. Crisis Management
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19. Twitter Lists
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20. Recommendations
Follow - Create - Engage
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21. Top Tools
‣ Tweetdeck (tweetdeck.com)
‣ Search (search.twitter.com)
‣ CoTweet (cotweet.com)
‣ Hootsuite (hootsuite.com)
‣ Tweetbeep (tweetbeep.com)
‣ Exectweets (exectweets.com)
‣ Twitscoop (twitscoop.com)
‣ Twitterberry/Twitterfox
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22. Stay in touch
@drintelmann
Twitter
hartinc.com
Web
drintelmann@hartinc.com
Email
slideshare.com/drintelmann
This presentation
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