Mission Statement

1. SOCIAL IMPACT MODEL
Mis s ion Statement
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2. • Have a short, actionable statement that aligns all of
the work your enterprise does
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Goal

3. What Defines a Good Mission
Statement?
• Short
• About what and for whom (not how)
• Able to focus/guide the organization
• Shared and can be articulated by all stakeholders
• Can be achievable in a reasonable amount of time
• Measureable (with a single metric)
This module draws heavily on the work of Kevin Starr
at Mulago Foundation and his Design for Lasting
Impact Methodology

4. 4
• A Mission describes what you want to change for whom.
• A good Mission can be expressed in fewer than 10 words
• Uses a structure of: verb, target, outcome
For example:
“Improve respiratory health in East Africa."
What is a Mission Statement?

5. Making your Mission Measurable
• Mission leads to a single metric (a measureable number),
that "counts" a successful outcome that is directly
attributable to the strategies that your enterprise uses to
achieve its mission.
Example:
Mission: Improve respiratory health in East Africa
Metric: Reported cases of respiratory illness

6. Mission: Improve health in rural Bangladesh
Metric: Number of people with safe drinking water
Mission: Provide jobs to slum dwellers in West Africa
Metric: Number of people with increased income
Mission: Save forests in the Amazons
Metric: Deforestation rate
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Examples