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SOCIAL IMPACT MODEL
Problem Statement
© Board of Trustees of Santa Clara University
• Describe the problem that affects your intended
beneficiaries
• Give the necessary background to prepare your
audience to appreciate your solution
© Board of Trustees of Santa Clara University
Goals
Problem Statement Template
• [ 1 sentence which explains the size of the problem globally
or in the target region.]
– Example: Globally, there are 75 million unemployed youth.
• [ 1-3 bullets explaining why the problem is a problem]
– Example: Unemployed urban youth are xx% more likely
than employed youth to become involved in gangs.
• [ 2-4 bullets explaining why current interventions failed or are
not ideal]
– Example: Most training programs do not provide job
placement services, resulting in only a low percentage of
graduates actually getting jobs in their field of study.
4
3 billion people worldwide cook over open fires or inefficient
stoves. 21 million of these people reside in Ghana.
Open Fires:
• Have negative health impacts on the user and their
family
• Waste Time and Money
• Create Deforestation
Current Solutions are government give-aways, which:
• Are not adapted for local feedstock
• Quickly fall into disuse because of lack of local service
© Board of Trustees of Santa Clara University
Problem Statement Example:
Kinopia Development Association
Youth in the rural regions of West Sanderos suffer from chronic
unemployment. Currently only 62% of youth under the age of 30 are
employed and, on average, they make $5,000 dollars less per year than
equivalent aged youth in neighboring counties. Much of the problem can be
attributed to the lack of jobs in the region, which is located far away from
most industry jobs. Urban migration is often impossible due to financial
constraints and a desire to stay within the community.
Unemployed youth in this region:
• Unemployed youth in this regions are 2x as likely to use drugs or alcohol
• Alternative employment is often mining, which is highly hazardous to
health
Current IT training programs in the region:
– Train for jobs not in found in the region
– Do not offer job placement services
– Are extremely expensive
© Board of Trustees of Santa Clara University
Problem Statement Example:
Skills Tank
A good problem statement…
• Focuses on the beneficiary
• Shows understanding of the problem at the local
level
• Links your work to the global issue
• Presents information that you will refer back to
© Board of Trustees of Santa Clara University
Problem Statement Final Thoughts

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Module 2: Deliverable 2.2

  • 1.
  • 2. SOCIAL IMPACT MODEL Problem Statement © Board of Trustees of Santa Clara University
  • 3. • Describe the problem that affects your intended beneficiaries • Give the necessary background to prepare your audience to appreciate your solution © Board of Trustees of Santa Clara University Goals
  • 4. Problem Statement Template • [ 1 sentence which explains the size of the problem globally or in the target region.] – Example: Globally, there are 75 million unemployed youth. • [ 1-3 bullets explaining why the problem is a problem] – Example: Unemployed urban youth are xx% more likely than employed youth to become involved in gangs. • [ 2-4 bullets explaining why current interventions failed or are not ideal] – Example: Most training programs do not provide job placement services, resulting in only a low percentage of graduates actually getting jobs in their field of study. 4
  • 5. 3 billion people worldwide cook over open fires or inefficient stoves. 21 million of these people reside in Ghana. Open Fires: • Have negative health impacts on the user and their family • Waste Time and Money • Create Deforestation Current Solutions are government give-aways, which: • Are not adapted for local feedstock • Quickly fall into disuse because of lack of local service © Board of Trustees of Santa Clara University Problem Statement Example: Kinopia Development Association
  • 6. Youth in the rural regions of West Sanderos suffer from chronic unemployment. Currently only 62% of youth under the age of 30 are employed and, on average, they make $5,000 dollars less per year than equivalent aged youth in neighboring counties. Much of the problem can be attributed to the lack of jobs in the region, which is located far away from most industry jobs. Urban migration is often impossible due to financial constraints and a desire to stay within the community. Unemployed youth in this region: • Unemployed youth in this regions are 2x as likely to use drugs or alcohol • Alternative employment is often mining, which is highly hazardous to health Current IT training programs in the region: – Train for jobs not in found in the region – Do not offer job placement services – Are extremely expensive © Board of Trustees of Santa Clara University Problem Statement Example: Skills Tank
  • 7. A good problem statement… • Focuses on the beneficiary • Shows understanding of the problem at the local level • Links your work to the global issue • Presents information that you will refer back to © Board of Trustees of Santa Clara University Problem Statement Final Thoughts

Editor's Notes

  1. Problem statement is not about your organization’s problems. It’s about the problems of your beneficiaries.
  2. First, recognize that this is a big problem and beyond the geographic scope you are currently working in. This sets up the idea that your solution is scalable and that you are aware of that potential. Second, give some relevant statistics or other supporting facts. This can be data from other sources, as long as they are credible. You don’t have to cite sources, but do be sure that you have them in case someone asks. Third, give some background information that makes the case for why your solution is needed. The goal here isn’t to criticize your competitors, but to begin to show why a different solution is needed.
  3. Here’s one example. Note that it starts with recognizing a global problem, then focuses on one specific region where the enterprise works. It then gives some general statements about cooking with open fires (i.e., the status quo). These are strong as is, but would be stronger with some statistics around them. Then, you see some information about the problems with current, competing solutions. Again these are general observations. You don’t need to provide proof up front, but be sure you have it ready to provide on demand.
  4. Here’s another example with more detail.
  5. Focus on beneficiary – not on the paying customer, and not on your organization Global understanding. You don’t want to reinvent the wheel and no one wants to fund you to reinvent the wheel. Get some thoughts and, ideally, statistics on the table to support the rest of your plan