MOD 1: FOUNDATION LAYING - BUILDING SOMETHING THAT CAN BE BUILT ON. HACKING MUSIC: HABITS OF HEADLINERS GROUP TRAINING SESSION DECK
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MOD 1: FOUNDATION LAYING - BUILDING SOMETHING THAT CAN BE BUILT ON. HACKING MUSIC: HABITS OF HEADLINERS GROUP TRAINING SESSION DECK Module 1: LAYING THE FOUNDATION * Section 1: Your Brand Words * Section 2: Know Thyself (Your Superpower) * Section 3: The Artist Audit * Sect 4: 3 Gears; Develop/Deploy/Dominate * Section 5: The Entertainment Ecosytem * Section 6: Content vs Platform * Section 7: Time - Talent Matrix * Section 8: Strategy And Tactics * Section 9: 5 Silver Bullets * S 10: Left-Brain/Right-Brain/Whole-Brain * Section 11: Learning vs Doing
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MOD 1: FOUNDATION LAYING - BUILDING SOMETHING THAT CAN BE BUILT ON. HACKING MUSIC: HABITS OF HEADLINERS GROUP TRAINING SESSION DECK
- 1. “5 SILVER BULLETS” Sabotaging Your Music Career. (How to Develop, Deploy & Dominate)
- 2. Module 1: LAYING THE FOUNDATION • Section 1: Your Brand Words • Section 2: Know Thyself (Your Superpower) • Section 3: The Artist Audit • Sect 4: 3 Gears; Develop/Deploy/Dominate • Section 5: The Entertainment Ecosytem • Section 6: Content vs Platform
- 3. Module 1: LAYING THE FOUNDATION • Section 7: Time - Talent Matrix • Section 8: Strategy And Tactics • Section 9: 5 Silver Bullets • S 10: Left-Brain/Right-Brain/Whole-Brain • Section 11: Learning vs Doing
- 5. Each Training Module 1. Training Module 2. Action Items 3. IQ Points HOUSE KEEPING
- 6. Total participant involvement 1. Questions 2. Community 3. Experience 4. Action Items 5. Collaboration HOUSE KEEPING
- 8. 1. Knowledge 2. Strategy 3. ExecutionHOUSE KEEPING
- 9. T0 FREE UP CREATIVE TIME HOUSE KEEPING
- 10. HOUSE KEEPING
- 12. HOUSE KEEPING
- 13. No Bullshit. Real World. 100% Actionable HOUSE KEEPING
- 14. There are 3 primary drivers of results in life: HOUSE KEEPING
- 15. 1. Your luck (randomness) 2. Your strategy (choices) 3. Your actions (habits) HOUSE KEEPING
- 16. *TRUTH: Songs Change, Production Changes, Genres Change, Technology Platforms change… Hacking Music is about what doesn't change.HOUSE KEEPING
- 19. Section 1: Your Brand Words YOUR BRAND WORDS
- 20. It’s easy to look back on a devleoped brand but tricky looking forward in order to better create YOURS.YOUR BRAND WORDS
- 21. 1. Reverse engineer 2. Pattern Match Artist 3. Map YOUR Brand Words YOUR BRAND WORDS
- 22. What’s the difference between a person u want to be and a person u are? YOUR BRAND WORDS
- 23. Your brand is what other people say about you when you’re not in the room. — Jeff BezosYOUR BRAND WORDS
- 24. In the Wild - CAN’T control it In Dev - You CAN control YOUR BRAND WORDS
- 27. It’s easy to look back on a devleoped brand but tricky looking forward in order to better create YOURS.YOUR BRAND WORDS
- 28. YOUR BRAND WORDS
- 36. All of these things were just as much a part of Michael Jackson’s brand as his actual music.YOUR BRAND WORDS
- 37. Patterning: the process of building a map to the future you. It’s the process of reverse engineering how another artist arrived there ahead of you.YOUR BRAND WORDS
- 39. YOUR BRAND WORDS
- 40. Like Bezos, Garth Brooks, Taylor, Kiss, Jimmy Buffet, Coheed… YOUR BRAND WORDS
- 41. You get to Decide, Develop, & Control it by making smart decisions daily. YOUR BRAND WORDS
- 42. Brands don't naturally occur. This is something you work on overtime. You get it “right” incrementally over the next number of years.YOUR BRAND WORDS
- 43. 1. Reverse engineer MJ 2. Pattern Match Artist 3. Map YOUR Brand Words YOUR BRAND WORDS
- 44. Section 2: Know Thyself (Your Superpower) KNOW THYSELF
- 45. First step to building a great team is understanding yourself and your strengths. KNOW THYSELF
- 46. Know Thyself 1. DISC 2. Strenthsfinder 3. MBTI KNOW THYSELF
- 47. Section 3: The Artist Audit THE ARTIST AUDIT
- 48. Getting and Staying on Offence THE ARTIST AUDIT
- 49. THE ARTIST AUDIT
- 50. THE ARTIST AUDIT
- 51. THE ARTIST AUDIT
- 52. The Slower you Go. The More you will Know. THE ARTIST AUDIT
- 53. Section 4: The 3 Gears THE 3 GEARS
- 54. THE 3 GEARS
- 55. THE 3 GEARS
- 56. THE 3 GEARS
- 57. THE 3 GEARS
- 58. Comptete with where you are today. NOT where you think you can be 10 years from now.THE 3 GEARS
- 59. THE 3 GEARS
- 64. Case Study: HOW JAY-Z MOVED THROUGH ALL 4 QUADRANTS?THE JAY-Z CASE STUDY
- 65. What is Pattern Matching? THE JAY-Z CASE STUDY
- 72. Section 6: Content vs Platform CONTENT vs PLATFORM
- 74. CONTENT: Anything that tells a story and/or is consumed by fans. the songs that are written, music videos, photographs, EPs and CDsCONTENT vs PLATFORM
- 75. PLATFORM: Platform encompasses all of the things that support strenthen and sell the content.CONTENT vs PLATFORM
- 83. Mapping Your Content Platform Ratio CONTENT vs PLATFORM
- 84. “75% business and 25% music” — James Brown CONTENT vs PLATFORM
- 85. Section 7: The Time - Talent MatrixTIME TALENT MATRIX
- 86. 1.Tool for understatnding artsits Carreer 2.ACTION ITEM: Genre drill down 3.ACTION ITEM: Pattern match as you build your CarreerTIME TALENT MATRIX
- 88. What did an artist DO that resulted in them having the career they had?TIME TALENT MATRIX
- 89. Not 1 big answer. There are 1000s of smaller questions each with the right answers.TIME TALENT MATRIX
- 94. When analyzing the Time-Talent Matrix, artists should always be on the lookout for patterns in behaviors and decision-making that can move them closer to Quadrant 4.TIME TALENT MATRIX
- 95. 1. On what did these artists focus their energy that led to them their respective quadrants? 2. What important things did an artist miss, overlook, or ignore that could have helped move their career forward? 3. What unimportant things did an artist intentionally set aside that helped them to concentrate on more critical aspects of their career? 4. How were these artists affected, positively or negatively, by the choices they made? 5. What responsibilities do developing artists have to deal with today that were not factors in previous eras? TIME TALENT MATRIX
- 96. 6. What did the artists purposefully create that did not previously exist? 7. What creative or business patterns can be identified that are common between artistsin each quadrant? 8. What differentiates artists in each quadrant from the artists in the opposing three? 9. What was the state of the music business during this artist’s high time? 10. What new ground did the artist break either creatively or professionally? TIME TALENT MATRIX
- 97. 1.Tool for understatnding artsits Carreer 2.ACTION ITEM: Genre drill down 3.ACTION ITEM: Pattern match as you build your CarreerTIME TALENT MATRIX
- 98. Section 8: The Difference Between Strategy And TacticsSTRATEGY & TACTICS
- 100. You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction. — Alvin TofflerSTRATEGY & TACTICS
- 101. STRATEGY & TACTICS
- 102. STRATEGY & TACTICS
- 103. STRATEGY & TACTICS
- 104. STRATEGY makes up the WHY, WHEN, WHAT, and WITH WHOM. STRATEGY & TACTICS
- 105. TACTICS are HOW you do the tasks that must happen to actually land the plane. STRATEGY & TACTICS
- 106. STRATEGY & TACTICS