Hacking Music - Artist as Hacker Part 1 Webinar Deck
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Hacking Music - The Music Business Model Canvas A collection of strategic frameworks for the new music marketplace.
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LO4
Rico Byrne proposes creating a poster and social media campaign to advertise a music festival called Vibe targeting young adults aged 16-25. The poster will feature headlining artists, dates, and a hashtag for social sharing. Draft designs include the logo, color scheme, and layouts. Photos will be taken to feature on the poster and legal/ethical issues like copyright and data protection are considered. Audio-visual ads on social media are also proposed to promote the festival in the months leading up to it.
Shepherd University May 2013
This document discusses the rare and valuable skills that musicians possess and how those skills can transfer to an entrepreneurial mindset. It argues that the skills needed to be a successful musician, such as assembling a team, creating a product or experience, and marketing, are the same skills needed to be a successful entrepreneur. The document provides tips for musicians on developing their own unique style, understanding the music industry business model, and thinking metaphorically about how skills in other industries can apply to a music career. Overall, it encourages musicians to think of themselves as the CEO of their own career and focus on continuously creating value for their audience.
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
Music magazine revision guide
The document outlines details regarding a Year 11 music magazine examination, including:
- The exam will be 1.5 hours with 4 questions - 2 on music magazine theory and 2 designing a new music magazine.
- Students will receive an exam brief 4 weeks prior giving guidance on exam content.
- Example theory questions may focus on issues like targeting young people or online/print differences.
- Design questions will ask students to describe a new music magazine idea and design a front cover.
- Key points are to analyze front cover conventions and compare print/online content.
Vol 2-Recording a demo
Recording a demo is an important step in the music production process that allows artists to capture ideas, work out transitions between sections, and audition different elements without needing to perfect them. There are a few main approaches to recording a demo: collaborating with other musicians, doing it yourself using technology, or getting help from a producer. Getting input from others can help identify problem areas, but the artist must be open-minded and not too attached to their own ideas. A producer can provide a fresh perspective and honest feedback to help strengthen the song. The demo is useful for generating ideas and determining what works before final production.
Blog post music marketingweek4
This document provides budget-friendly tips for promoting music as an independent artist. It recommends using free platforms like SoundCloud and YouTube initially, but eventually distributing music on paid platforms like Spotify through affordable aggregators. It also suggests setting up a basic website using free templates, defining the target audience, using email marketing services with limited free plans, regularly creating content like photos and videos, and using social media and ads for promotion.
The Music Industry
The music industry is dominated by three major record labels - Warner Music Group, Universal Music Group, and Sony Music Entertainment. Independent artists and labels operate outside of the major labels. Record deals assign copyright of an artist's music to the label and do not allow artists to record for other labels without permission. Labels are responsible for promoting and branding artists, using a variety of techniques from social media and interviews to music videos and advertising. The production process for music videos involves approval, storyboarding, casting, filming, editing and distribution formats. Neurologic music therapy and music press coverage also play roles in artist promotion.
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white paper
It’s an obvious statement, but a brand cannot exist without customers. Artists must ensure that what they present to the world is of the highest quality attainable at that time if they expect to attract any early adopters. Too often, artists prematurely present their vision or message to uninterested business people and audiences due to a lack of analysis as to who their fans might actually be and the best way to approach them. It is unproductive for the “artist brand” to anticipate their target demographic is the entire world. The artist must give their own brand the respect it deserves if they ever expect anyone else to. Fans are the lifeline of the “artist’s brand” because without them the brand dies.
This topic can be addressed by discussing the members of an artist’s “core” executive team, using intellectual property and corporate entities to protect the artist’s brand, various ways of building the artist’s brand, the power of technology and social media, the effects these changes are having on the music industry and some areas ripe for litigation.
This exclusive white paper was written by Dina LaPolt, entertainment attorney at LaPolt Law - http://www.lapoltlaw.com - a boutique transactional entertainment law firm that specialises in representing clients in the music, film, television, merchandising and book publishing industries. It is brought to you in partnership with the International Association of Entertainment Lawyers (IAEL).
Recommended
LO4
Rico Byrne proposes creating a poster and social media campaign to advertise a music festival called Vibe targeting young adults aged 16-25. The poster will feature headlining artists, dates, and a hashtag for social sharing. Draft designs include the logo, color scheme, and layouts. Photos will be taken to feature on the poster and legal/ethical issues like copyright and data protection are considered. Audio-visual ads on social media are also proposed to promote the festival in the months leading up to it.
Shepherd University May 2013
This document discusses the rare and valuable skills that musicians possess and how those skills can transfer to an entrepreneurial mindset. It argues that the skills needed to be a successful musician, such as assembling a team, creating a product or experience, and marketing, are the same skills needed to be a successful entrepreneur. The document provides tips for musicians on developing their own unique style, understanding the music industry business model, and thinking metaphorically about how skills in other industries can apply to a music career. Overall, it encourages musicians to think of themselves as the CEO of their own career and focus on continuously creating value for their audience.
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
Music magazine revision guide
The document outlines details regarding a Year 11 music magazine examination, including:
- The exam will be 1.5 hours with 4 questions - 2 on music magazine theory and 2 designing a new music magazine.
- Students will receive an exam brief 4 weeks prior giving guidance on exam content.
- Example theory questions may focus on issues like targeting young people or online/print differences.
- Design questions will ask students to describe a new music magazine idea and design a front cover.
- Key points are to analyze front cover conventions and compare print/online content.
Vol 2-Recording a demo
Recording a demo is an important step in the music production process that allows artists to capture ideas, work out transitions between sections, and audition different elements without needing to perfect them. There are a few main approaches to recording a demo: collaborating with other musicians, doing it yourself using technology, or getting help from a producer. Getting input from others can help identify problem areas, but the artist must be open-minded and not too attached to their own ideas. A producer can provide a fresh perspective and honest feedback to help strengthen the song. The demo is useful for generating ideas and determining what works before final production.
Blog post music marketingweek4
This document provides budget-friendly tips for promoting music as an independent artist. It recommends using free platforms like SoundCloud and YouTube initially, but eventually distributing music on paid platforms like Spotify through affordable aggregators. It also suggests setting up a basic website using free templates, defining the target audience, using email marketing services with limited free plans, regularly creating content like photos and videos, and using social media and ads for promotion.
The Music Industry
The music industry is dominated by three major record labels - Warner Music Group, Universal Music Group, and Sony Music Entertainment. Independent artists and labels operate outside of the major labels. Record deals assign copyright of an artist's music to the label and do not allow artists to record for other labels without permission. Labels are responsible for promoting and branding artists, using a variety of techniques from social media and interviews to music videos and advertising. The production process for music videos involves approval, storyboarding, casting, filming, editing and distribution formats. Neurologic music therapy and music press coverage also play roles in artist promotion.
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white paper
It’s an obvious statement, but a brand cannot exist without customers. Artists must ensure that what they present to the world is of the highest quality attainable at that time if they expect to attract any early adopters. Too often, artists prematurely present their vision or message to uninterested business people and audiences due to a lack of analysis as to who their fans might actually be and the best way to approach them. It is unproductive for the “artist brand” to anticipate their target demographic is the entire world. The artist must give their own brand the respect it deserves if they ever expect anyone else to. Fans are the lifeline of the “artist’s brand” because without them the brand dies.
This topic can be addressed by discussing the members of an artist’s “core” executive team, using intellectual property and corporate entities to protect the artist’s brand, various ways of building the artist’s brand, the power of technology and social media, the effects these changes are having on the music industry and some areas ripe for litigation.
This exclusive white paper was written by Dina LaPolt, entertainment attorney at LaPolt Law - http://www.lapoltlaw.com - a boutique transactional entertainment law firm that specialises in representing clients in the music, film, television, merchandising and book publishing industries. It is brought to you in partnership with the International Association of Entertainment Lawyers (IAEL).
The Music Industry
A short overview of the music industry and its elements, as part of our A2 coursework research and production in media studies done by group 3. May be revisited for more detail.
Record label job roles
The document outlines various job roles at a record label, including:
- CEOs who manage the overall business, determine distribution methods, and hire management staff.
- Vice presidents who oversee different departments like business affairs, legal, art, and marketing.
- The business affairs department handles finances, bookkeeping, and payroll. Accountants in this department need skills in accounting, auditing, business administration, and finance.
- The legal department drafts contracts between the label and artists and handles any lawsuits.
- A&R finds and develops talent, oversees recording, and assists with promotion and marketing.
- Marketing creates promotion plans and coordinates with other departments on campaigns.
Production companies -_dave
Music production deals with the physical or digital creation of songs. The main product is the music itself, released on formats like CDs, MP3s, vinyl, and tapes. Music producers work with artists to create the music, while audio engineers work to make it sound as good as possible for commercial success. Factors of price include studio costs, personnel payments, and costs associated with album versus single production and promotion. Common promotion methods are billboards, magazines, radio, and the internet. The target market is broad, aiming for maximum profit, though focus may depend on the artist's genre. Business is usually done in recording studios, where music is produced, or at live performances for live albums. Key market research examines popular
LO3
This document provides details on planning and creating advertisements for a music festival. It includes drafting poster layouts, designing the logo, selecting artists, and scheduling social media posts and print distribution. Target demographics are identified as young adults aged 16-25. Print ads will be placed at bus stops and local shops in areas like Brixton and Camden known for music festivals. Audio-visual ads on Snapchat, Instagram and Twitter will feature headlining artists to promote to their fans. Risk assessments are made for photo shoots and using design software. Budgets, copyright issues and advertising standards are also addressed.
Job roles
The CEO oversees the overall direction and strategic vision of the record label. They are responsible for financial performance and communicating with the board. In smaller labels, the CEO may also be involved in day-to-day operations like marketing and networking. Vice presidents manage individual departments and work with department heads to plan strategies and meet targets. Key departments within record labels include A&R, which finds and develops new artists; marketing, which promotes artists through strategies like street teams; and sales, which handles distribution and retail partnerships. Each department plays an important role in managing artists' careers and marketing their music.
Negus Organic And Synthetic Ideologies
The document identifies two distinct ideologies that record companies use to think about potential artists: the organic ideology and the synthetic ideology. The organic ideology views artists as needing to be nurtured, with an emphasis on album sales and long-term career building. The synthetic ideology views artists as constructs pieced together from available songs and performers, with an emphasis on quick single sales and short-term success. Most record labels balance both approaches to ensure steady income and long-term profitability.
Portfolio Music Careers
An introduction to the concept of portfolio careers in music, which allow a musician to develop multiple projects and income streams to support his or her life in music. Presented at the Mission College Digital Music Summit in November 2014 by Keith Hatschek, author of "How to Get a Job in the Music Industry"
LO2
This document outlines a proposal for a print-based advertisement for a music festival. It includes aims, objectives, target audience analysis, and campaign messaging. Draft layouts and designs are presented, including logo, color scheme, and images. Production plans, budgets, risks, and regulatory considerations are addressed. The goal is to market the festival to young adults through posters in London featuring various artists from both the UK and globally.
Website codes and conventions
- Websites are an important way for bands and artists to market and promote their music and interact with fans. They typically include common technical elements and content.
- The depth and variety of a music website's content impacts its ability to appeal to the target audience. Key purposes include engaging fans, providing information on releases and tours, and promoting sales and the record label.
- Conventions generally include the artist/band name and logo, navigation bars, multimedia content, downloadable content, and links to social media and stores. Effective design considers genre, style, layout, and synergy across platforms.
Website codes and conventions
The document discusses the purposes and conventions of music websites. It provides examples of common elements found on music websites such as:
1) Logos, navigation bars, and social media links to engage audiences and promote the artist. Multimedia like images and videos are also included.
2) Websites aim to inform fans about new releases and tours, while promoting sales of music and merchandise. They allow fans to learn more about the artist.
3) Conventions include prominent images, downloadable content, links to streaming services, and areas for user generated content like forums. Color schemes and layouts aim to represent the artist's brand and appeal to target audiences.
PP Script FINAl (MW)
This document provides an overview of independent music and the band Hanson. It discusses how the music industry has changed with the digital revolution and file sharing, allowing independent artists more freedom. It defines characteristics of independent musicians, including intrinsic artistic motivation, building networks of support, and taking on business roles themselves. Hanson is used as a case study of a successful independent band, forming their own label called 3 Car Garage. The document outlines considerations and strategies independent artists can use for areas like sales/financing, promotion, touring, licensing, and online platforms to thrive without a major label.
Jack Oughton - Copywriting Psychology for Artists (Darker Music Talks Novembe...
Video: http://www.tommydarker.com/music-talks/archive/jack-oughton-copywriting-psychology-for-artists/
Jones_Dawann-Situation Analysis
Divine Sound and Imaging will be a recording studio catering to independent artists in Cincinnati, Ohio. The studio aims to serve as a partnership that drives success for artists. While DIY recording has risen, streaming and social media have positively impacted music distribution. The target market includes entrepreneurs aged 18-38 who create music. Key competitors offer major label services but lack focus on independent artists, or emphasize instruments over production. Divine Sound will position itself as a resource for artists to develop their craft and career.
SXSW 2017 Film Conference / Save Time, Money & Stress: Hire a Music Supervisor
An overview and preview of some of the topics that would be discussed and knowledge offered to filmmakers via this panel.
Unit 35: LO3
The document outlines the contents of a presentation for a social media product called Harmony. It includes sections on the product, website functionality, design mockups, final products, copyright, legal issues, production plan, revenue, terms and conditions, and privacy policy. The production plan outlines the tasks and timelines for the design, development, and testing teams over two weeks. The revenue section estimates costs for software, employees, and app development based on type. The legal sections discuss copyright and the terms and conditions and privacy policy required for users.
Unit 35: LO3
The document outlines the contents of a presentation for a social media product called Harmony. It includes sections on the product, website functionality, design mockups, final products, copyright, legal issues, production plan, revenue, terms and conditions, and privacy policy. The production plan outlines the tasks and timelines for the design, development, and testing teams over two weeks. The revenue section estimates costs for software, employees, and app development based on app features. The legal sections discuss copyright and the terms and conditions and privacy policy required for the social platform.
Factual Proposal
This proposal outlines a student's project to create a fanzine called "EXPOSE Magazine" about the downsides of the music industry. The target audience is ages 16-24 who are music enthusiasts. The student will discuss topics like record labels, women in the industry, independent artists, and streaming services. They will use Photoshop skills gained from previous projects to edit and design the fanzine's visual elements. Over four weeks, the student will write articles, conduct an interview, design the front and back covers and contents pages, lay out pages including the interview spread, and finalize the fanzine. They will provide weekly reflections and a final self-evaluation to analyze if the fanzine appeals to the target
Music 4.5: Brand Discovery - Panel Discussion Slides
The document discusses key questions to ask before entering into a brand partnership deal involving music. It suggests exploring whether both parties have clear and realistic commercial objectives, whether the artist and their music are a good fit for the brand, and whether all required rights and approvals from music rights owners have been properly identified and negotiated. The document emphasizes making sure objectives, metrics for success, costs, fees, rights, and approvals are fully disclosed, debated and agreed upon upfront to avoid potential conflicts down the line. It concludes by questioning whether all parties will still be happy to proceed once all questions have been answered.
Job Roles in a Record Label
The CEO oversees the overall direction and strategic vision of the record label. They make final approvals on departments' work and delegate responsibilities. The Vice President is responsible for delivering the CEO's strategy by holding meetings with department heads and overseeing key tasks. The Business Affairs department handles finances, bookkeeping, and legal advice. The Legal department focuses on contracts with artists and vendors and responds to any lawsuits. A&R finds and develops new artists by choosing songs, producers, and negotiating with studios. Artist Development plans artists' careers through promotion. Marketing focuses on street teams, design, and online promotion. Online/New Media uses social media to promote artists. The Art Department creates artwork and designs. Publicity/Promotions obtain
SYNC STAKEHOLDERS: WHO’S WHO IN THE ZOO OF THE SYNC “FOOD-CHAIN”
Bolt is a scooter startup that is facing challenges securing music rights for user-generated videos on its platform. There are many stakeholders involved in the music rights process, including artists, publishers, labels, and filmmakers. These stakeholders experience pain points like a lack of opportunities, relationships, time and budget constraints. Bolt aims to add value by providing "hit" music, music clearance expertise, industry relationships, and taking on financial liability to reduce barriers and say "yes" to content creators.
Content vs Platform - Every Artist's Battle .pdf
Artists need a platform to reach their audience and promote their work, as building an email list and direct connection to fans is crucial for long-term success over a 40+ year career. While content alone is not enough, having an established platform opens up many possibilities and opportunities for artists by empowering them to connect directly with current and new fans.
More Related Content
Similar to Hacking Music - Artist as Hacker Part 1 Webinar Deck
The Music Industry
A short overview of the music industry and its elements, as part of our A2 coursework research and production in media studies done by group 3. May be revisited for more detail.
Record label job roles
The document outlines various job roles at a record label, including:
- CEOs who manage the overall business, determine distribution methods, and hire management staff.
- Vice presidents who oversee different departments like business affairs, legal, art, and marketing.
- The business affairs department handles finances, bookkeeping, and payroll. Accountants in this department need skills in accounting, auditing, business administration, and finance.
- The legal department drafts contracts between the label and artists and handles any lawsuits.
- A&R finds and develops talent, oversees recording, and assists with promotion and marketing.
- Marketing creates promotion plans and coordinates with other departments on campaigns.
Production companies -_dave
Music production deals with the physical or digital creation of songs. The main product is the music itself, released on formats like CDs, MP3s, vinyl, and tapes. Music producers work with artists to create the music, while audio engineers work to make it sound as good as possible for commercial success. Factors of price include studio costs, personnel payments, and costs associated with album versus single production and promotion. Common promotion methods are billboards, magazines, radio, and the internet. The target market is broad, aiming for maximum profit, though focus may depend on the artist's genre. Business is usually done in recording studios, where music is produced, or at live performances for live albums. Key market research examines popular
LO3
This document provides details on planning and creating advertisements for a music festival. It includes drafting poster layouts, designing the logo, selecting artists, and scheduling social media posts and print distribution. Target demographics are identified as young adults aged 16-25. Print ads will be placed at bus stops and local shops in areas like Brixton and Camden known for music festivals. Audio-visual ads on Snapchat, Instagram and Twitter will feature headlining artists to promote to their fans. Risk assessments are made for photo shoots and using design software. Budgets, copyright issues and advertising standards are also addressed.
Job roles
The CEO oversees the overall direction and strategic vision of the record label. They are responsible for financial performance and communicating with the board. In smaller labels, the CEO may also be involved in day-to-day operations like marketing and networking. Vice presidents manage individual departments and work with department heads to plan strategies and meet targets. Key departments within record labels include A&R, which finds and develops new artists; marketing, which promotes artists through strategies like street teams; and sales, which handles distribution and retail partnerships. Each department plays an important role in managing artists' careers and marketing their music.
Negus Organic And Synthetic Ideologies
The document identifies two distinct ideologies that record companies use to think about potential artists: the organic ideology and the synthetic ideology. The organic ideology views artists as needing to be nurtured, with an emphasis on album sales and long-term career building. The synthetic ideology views artists as constructs pieced together from available songs and performers, with an emphasis on quick single sales and short-term success. Most record labels balance both approaches to ensure steady income and long-term profitability.
Portfolio Music Careers
An introduction to the concept of portfolio careers in music, which allow a musician to develop multiple projects and income streams to support his or her life in music. Presented at the Mission College Digital Music Summit in November 2014 by Keith Hatschek, author of "How to Get a Job in the Music Industry"
LO2
This document outlines a proposal for a print-based advertisement for a music festival. It includes aims, objectives, target audience analysis, and campaign messaging. Draft layouts and designs are presented, including logo, color scheme, and images. Production plans, budgets, risks, and regulatory considerations are addressed. The goal is to market the festival to young adults through posters in London featuring various artists from both the UK and globally.
Website codes and conventions
- Websites are an important way for bands and artists to market and promote their music and interact with fans. They typically include common technical elements and content.
- The depth and variety of a music website's content impacts its ability to appeal to the target audience. Key purposes include engaging fans, providing information on releases and tours, and promoting sales and the record label.
- Conventions generally include the artist/band name and logo, navigation bars, multimedia content, downloadable content, and links to social media and stores. Effective design considers genre, style, layout, and synergy across platforms.
Website codes and conventions
The document discusses the purposes and conventions of music websites. It provides examples of common elements found on music websites such as:
1) Logos, navigation bars, and social media links to engage audiences and promote the artist. Multimedia like images and videos are also included.
2) Websites aim to inform fans about new releases and tours, while promoting sales of music and merchandise. They allow fans to learn more about the artist.
3) Conventions include prominent images, downloadable content, links to streaming services, and areas for user generated content like forums. Color schemes and layouts aim to represent the artist's brand and appeal to target audiences.
PP Script FINAl (MW)
This document provides an overview of independent music and the band Hanson. It discusses how the music industry has changed with the digital revolution and file sharing, allowing independent artists more freedom. It defines characteristics of independent musicians, including intrinsic artistic motivation, building networks of support, and taking on business roles themselves. Hanson is used as a case study of a successful independent band, forming their own label called 3 Car Garage. The document outlines considerations and strategies independent artists can use for areas like sales/financing, promotion, touring, licensing, and online platforms to thrive without a major label.
Jack Oughton - Copywriting Psychology for Artists (Darker Music Talks Novembe...
Video: http://www.tommydarker.com/music-talks/archive/jack-oughton-copywriting-psychology-for-artists/
Jones_Dawann-Situation Analysis
Divine Sound and Imaging will be a recording studio catering to independent artists in Cincinnati, Ohio. The studio aims to serve as a partnership that drives success for artists. While DIY recording has risen, streaming and social media have positively impacted music distribution. The target market includes entrepreneurs aged 18-38 who create music. Key competitors offer major label services but lack focus on independent artists, or emphasize instruments over production. Divine Sound will position itself as a resource for artists to develop their craft and career.
SXSW 2017 Film Conference / Save Time, Money & Stress: Hire a Music Supervisor
An overview and preview of some of the topics that would be discussed and knowledge offered to filmmakers via this panel.
Unit 35: LO3
The document outlines the contents of a presentation for a social media product called Harmony. It includes sections on the product, website functionality, design mockups, final products, copyright, legal issues, production plan, revenue, terms and conditions, and privacy policy. The production plan outlines the tasks and timelines for the design, development, and testing teams over two weeks. The revenue section estimates costs for software, employees, and app development based on type. The legal sections discuss copyright and the terms and conditions and privacy policy required for users.
Unit 35: LO3
The document outlines the contents of a presentation for a social media product called Harmony. It includes sections on the product, website functionality, design mockups, final products, copyright, legal issues, production plan, revenue, terms and conditions, and privacy policy. The production plan outlines the tasks and timelines for the design, development, and testing teams over two weeks. The revenue section estimates costs for software, employees, and app development based on app features. The legal sections discuss copyright and the terms and conditions and privacy policy required for the social platform.
Factual Proposal
This proposal outlines a student's project to create a fanzine called "EXPOSE Magazine" about the downsides of the music industry. The target audience is ages 16-24 who are music enthusiasts. The student will discuss topics like record labels, women in the industry, independent artists, and streaming services. They will use Photoshop skills gained from previous projects to edit and design the fanzine's visual elements. Over four weeks, the student will write articles, conduct an interview, design the front and back covers and contents pages, lay out pages including the interview spread, and finalize the fanzine. They will provide weekly reflections and a final self-evaluation to analyze if the fanzine appeals to the target
Music 4.5: Brand Discovery - Panel Discussion Slides
The document discusses key questions to ask before entering into a brand partnership deal involving music. It suggests exploring whether both parties have clear and realistic commercial objectives, whether the artist and their music are a good fit for the brand, and whether all required rights and approvals from music rights owners have been properly identified and negotiated. The document emphasizes making sure objectives, metrics for success, costs, fees, rights, and approvals are fully disclosed, debated and agreed upon upfront to avoid potential conflicts down the line. It concludes by questioning whether all parties will still be happy to proceed once all questions have been answered.
Job Roles in a Record Label
The CEO oversees the overall direction and strategic vision of the record label. They make final approvals on departments' work and delegate responsibilities. The Vice President is responsible for delivering the CEO's strategy by holding meetings with department heads and overseeing key tasks. The Business Affairs department handles finances, bookkeeping, and legal advice. The Legal department focuses on contracts with artists and vendors and responds to any lawsuits. A&R finds and develops new artists by choosing songs, producers, and negotiating with studios. Artist Development plans artists' careers through promotion. Marketing focuses on street teams, design, and online promotion. Online/New Media uses social media to promote artists. The Art Department creates artwork and designs. Publicity/Promotions obtain
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SXSW 2017 Film Conference / Save Time, Money & Stress: Hire a Music Supervisor
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Music 4.5: Brand Discovery - Panel Discussion Slides
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SYNC STAKEHOLDERS: WHO’S WHO IN THE ZOO OF THE SYNC “FOOD-CHAIN”
Bolt is a scooter startup that is facing challenges securing music rights for user-generated videos on its platform. There are many stakeholders involved in the music rights process, including artists, publishers, labels, and filmmakers. These stakeholders experience pain points like a lack of opportunities, relationships, time and budget constraints. Bolt aims to add value by providing "hit" music, music clearance expertise, industry relationships, and taking on financial liability to reduce barriers and say "yes" to content creators.
Content vs Platform - Every Artist's Battle .pdf
Artists need a platform to reach their audience and promote their work, as building an email list and direct connection to fans is crucial for long-term success over a 40+ year career. While content alone is not enough, having an established platform opens up many possibilities and opportunities for artists by empowering them to connect directly with current and new fans.
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1. BOTH SIDES OF A COPYRIGHT
2. Undestanding Revenue Cycles
3. ARTIST REVENUE MODEL CANVAS
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7. Administration Model
8. Income Participation Model
9. Catalog Representation Model
10. Music Library Model
8. YOUR Pub. Roadmap
You can request a guest invite to join us for the next session here.
https://www.hacking-music.com/webinar
“It’s like Cobra Kai for Artist and Entrepreneurs.”
HACKING MUSIC, THE HABITS OF HEADLINERS PRIVATE TRAINING
You can request a free seat and join us for the training session below.
https://lnkd.in/e-yGHFx
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MOD 8: SUPERSONGS - THE GOOD, THE BAD AND THE INSANELY GREAT! HACKING MUSIC, THE HABITS OF HEADLINERS PRIVATE TRAINING
1. ON SONGS
2. SONGS AND TARGETS
3. WHAT ARE SUPERSONGS?
4. THE SONG STICKINESS MATRIX
5. CASE STUDY: JOURNEY’S SUPERSONGS
6. HOW TO WRITE MORE SUPERSONGS?
1. Writing FROM a concept or writing TO a concept
2. Titling, The “Dulaney” Principal
3. The “Zappa” Principle
7. HOW TO KEEP ‘GOOD’ SONGS OF ‘GREAT’ RECORDINGS?
1. The 80/20 Rule
“It’s like Cobra Kai for Artist and Entrepreneurs.”
This Thursday’s training will be MOD 8 - SUPERSONGS - The Good, The Bad and The Insanely Great!
HACKING MUSIC, THE HABITS OF HEADLINERS PRIVATE TRAINING
You can request a free seat and join us for the training session below.
https://lnkd.in/e-yGHFx
You can request a free seat and join us for the training session below.
https://lnkd.in/e-yGHFx
MOD 7: LEAN MUSIC METHOD - MANAGING LARGER PROJECTS WITH GREATER CLARITY - HA...
This document provides an overview of a course on building an artist career. [1] It outlines 11 modules that cover topics like branding, creative differentiation, building a team, and using lean production methods. [2] The document explains key lean music concepts like "shipping" works in progress for feedback, "listening" to responses, and "learning" from them. [3] It emphasizes breaking projects into smaller tasks, gathering early feedback, and iterating based on lessons learned.
MOD 5: THE 10 LABEL MODELS - UNDERSTAND, OWN AND CONTROL MORE OF YOUR CAREER ...
The 10 Label Models To Understand, Own and Control More of YOUR Career Module 5 - The Record Label Model Canvas
In this Thursday’s training, we will be going through the 10 Record Label Models to understand own and control more of your career. Sections include: THE RECORD LABEL MODEL CANVAS, Record Labels as Venture Capital, Fixed or Growth Mindset, Why Mental Models Matter, The Anti-Fragile Artist. Upstreaming Label, Motown Label Model, The Joint Venture Label, The Artist-Owned Record Label, The 360 Major Label: Multi-Rights Deal, Mega Model
Request a guest seat to attend here. https://www.hacking-music.com/webclass
As always: No Bullshit - Real World - 100% Actionable. #letsgo! See Less
MOD 4: SUPER TEAMS: BUILDING RELATIONSHIPS, ALLIES AND TEAMS THAT WIN HACKING...
"Teams are the “oil in the engine” of every successful artist’s career. The ability to build relationships, work together and collaborate is simply THE essential skill for artists in the future." John Pisciotta
Mod 4 Hacking Music - The Habits of Headliners Training: Super Teams: Building Relationships, Allies and Teams that win.
Hacking Music - The Habits of Headliners training group. Where we worked through Mod 4: Super Teams. Relationships, allies, and teams that win.
Sections include Leaders and Feeders, Cheese and Whiskers, Multipliers micro-habit, The Dream 100, Super Teams: PAEI methodology, Mind-Hive, Your Board of Directors.
As always: No Bullshit - Real World - 100% Actionable. #letsgo!
If you had enough of the “magical thinking” many artists get stuck in. Request a seat and join us for the training session below.
https://www.hacking-music.com/webclass
MOD 2: ARTIST AS HACKER, MICRO-HABITS THAT AMPLIFY EFFORT - HACKING MUSIC GRO...
Module 2: ARTIST AS HACKER
1. Forgiveness > Permission
2. Team > Talent
3. Missionaries > Mercenaries
4. Different > Good
5. Future > Nostalgia
6. The Third Way
7. The Cupcake Hack
8. The KPI Hack: The Power Of Measuring
9. Resourcefulness Beats Resources
10. 10. Fight Beats Want
MOD 1: FOUNDATION LAYING - BUILDING SOMETHING THAT CAN BE BUILT ON. HACKING M...
MOD 1: FOUNDATION LAYING - BUILDING SOMETHING THAT CAN BE BUILT ON. HACKING MUSIC: HABITS OF HEADLINERS GROUP TRAINING SESSION DECK
Module 1: LAYING THE FOUNDATION
* Section 1: Your Brand Words
* Section 2: Know Thyself (Your Superpower)
* Section 3: The Artist Audit
* Sect 4: 3 Gears; Develop/Deploy/Dominate
* Section 5: The Entertainment Ecosytem
* Section 6: Content vs Platform
* Section 7: Time - Talent Matrix
* Section 8: Strategy And Tactics
* Section 9: 5 Silver Bullets
* S 10: Left-Brain/Right-Brain/Whole-Brain
* Section 11: Learning vs Doing
MOD 3: CREATIVE DIFFERENTIATION - BECOMING AN ORIGINAL - HACKING MUSIC: HABIT...
Module 3: "Creative Differentiation - Becoming An Original" in the Hacking Music - Habits of Headliners Master Class Training
Differentiation doesn’t happen overnight. It’s important to really be honest here is the very few artists are born originals. To achieve this takes time and effort and persistence. This is not something you get right after this training. This is something you get right over time in working this out throughout all the decisions of your career. Differentiation is a term and concept that, to one extent or another, influences nearly every section of this training.
So how do you become an original? How do you stand apart from everybody else and still have your creative core in place? We talked a little bit about that in the Different beats Good hack in Artist as Hacker, but here in module 3 Creative Differentiation, we want to work through this process and really set out some actionable steps to get you there.
Action Items:
ACTION ITEM 1: THE AGILE ARTIST: THE ARTIST OF THE FUTURE
ACTION ITEM 2: SWOT MATRIX: TELLING YOURSELF THE TRUTH
ACTION ITEM 3: RED OCEANS VS BLUE OCEANS: BECOMING AN ORIGINAL
ACTION ITEM 4: THE E.R.R.C. FRAMEWORK
CASE STUDY: Journey’s Answers
ACTION ITEM 5: GETTING U TO A BLUE OCEAN
To Watch the Free Hacking Music Training, “THE 5 SILVER BULLETS” Sabotaging Your Music Career.
https://www.hacking-music.com/webclass
Hacking Music - Music Entrepreneur Conference at Harvard University
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- 3. How to think about your career at the Concorde level? Most artists make decisions based on what is immediately in front of them, what is happening at the “ground level.” Making important career decisions, based on emotions, often do not lead to the smart strategic career growth. Hacking Music was written to bring the clarity of a visual lens to your career path. Helping artists to make decisions based on a strategic roadmap rather than emotional decisions. About
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- 10. Summary: Being a musician isn’t something you do, it is something you are. It is how you think, how you see opportunities, how you build solutions.The artist and the hacker are very similar mindsets. It matters less about whether you are creating a song, a tour or technology platform.The high level bit here is that approach the problem and see the world the same way. Artists who think like Hackers will lead the future music media industry. 4