Hacking Music - The Entertainment Ecosystem Webinar Deck

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Upcoming webinar series includes break off bite size discussions from the upcoming book “Hacking Music.” Hacking Music The Music Business Model Canvas - A collection of strategic frameworks for the new music marketplace.

The
Entertainment
Ecosystem
PART 4
2 MBMC 2017 v2.3 - June 29, 2017

Take Aways
• Who's Who in the Zoo?
• Where you are?
• How each group looks at reward
• Key emotional drivers for each group
• The career growth pattern
3 MBMC 2017 v2.3 - June 29, 2017

Entertainment Ecosystem
Technicians
Scaleable
Innovations
Enthusiasts Asset Collectors
4 MBMC 2017 v2.3 - June 29, 2017

Technicians
Scaleable
Innovations
Enthusiasts
Asset
Collectors
5 MBMC 2017 v2.3 - June 29, 2017

Enthusiasts
Asset
Collectors
6 MBMC 2017 v2.3 - June 29, 2017

Enthusiasts
• Fan Boys or Hobbyists
• Rarely BuildValue
• Rarely Execute
7 MBMC 2017 v2.3 - June 29, 2017

Technicians
Enthusiasts
Asset
Collectors
8 MBMC 2017 v2.3 - June 29, 2017

Technicians
• Knowledge Workers
• Ex/Producers, Publicists,Writers,Technologists,
Lawyers
• Hired Guns - Work For Hire
• Service based business
• Usually don't own any assets
• Paid per hour/project
9 MBMC 2017 v2.3 - June 29, 2017

Technicians
Enthusiasts
Asset
Collectors
10 MBMC 2017 v2.3 - June 29, 2017

Asset Collectors
•Labels, Publishers
•Hit Driven Model
•Monetizes by building a critical mass
•Usually Own or Aggregate
•Paid Per Hit
11 MBMC 2017 v2.3 - June 29, 2017

Technicians Scaleable
Innovations
Enthusiasts
Asset
Collectors
12 MBMC 2017 v2.3 - June 29, 2017

• Global Reach
• Ex. Spotify, Ditto Music, Pandora, Canva
• Team Small - User Base Huge
• Focused on a big problem/disruption/innovation
• Build AccretiveValue
• Potential Liquidity Event
• Paid per user at sale of company.
Scalable Innovations
13 MBMC 2017 v2.3 - June 29, 2017

Technicians Scaleable
Innovations
Enthusiasts
Asset
Collectors
14 MBMC 2017 v2.3 - June 29, 2017

T-
Recognition
S-
Building
Value
E-
Attention
A-
Owning a
Hit
Key Emotional Drivers
15 MBMC 2017 v2.3 - June 29, 2017

Enthusiasts Technicians
Asset
Collectors
Scaleable
Innovations
Tell Fanboy
Can't stop
working,
you only get
paid when
you work
Collecting a
critical
mass of
content that
grows more
valuable
overtime
Hundreds
and
thousands
of people
can use it at
the same
time
16 MBMC 2017 v2.3 - June 29, 2017

Enthusiasts Technicians Asset
Collectors
Scaleable
Innovations
Competition Many Many Few Few
Vision None Little Important Very Important
Startup cost None Very Little Substantial Substantial
Barrier to entry None None Low Low/Considerable
Time to market Quick Quick Slow Quick/Slow
Value Low Low signiﬁcant signiﬁcant
Risk / Reward Low/Low Low/Med Med/High High/High
Team None Not important important super important
Liquidity event NA NA Potential Potential
Complexity Not Complex Not Complex
Somewhat
Complex
Complex
Innovation Not Needed Helpful Helpful Vital
17 MBMC 2017 v2.3 - June 29, 2017

Breakthrough Consumer Experience – Revolutionizing Our Organization to Deliver Value “There is only one boss. The customer; and he can fire everybody in the company from the chairman on down, simply by spending his money elsewhere.” … (Sam Walton founder of Walmart) In today’s volatile market, Consumer focused experience is the single driver for long term survival. Companies such as Facebook, Amazon, Google, John Deere and Salesforce figured out the approach to sustainable product development: they revolutionized their minimal consumer experience (MVE) applying Lean Startup, Design Thinking, Agile Product Development, Continuous Delivery and DEVOPS. The successful integration of these breakthrough concepts is at the heart of long term success whether your company is in the Software industry, Retail, Health, IT or government. In an eye-opening presentation based on his global experience, having worked with Fortune 100 companies as United Health Group, Intel, Philips, Volvo, Citi, Michael shares the essential ingredients that will help guide you through the MVE journey. The presentation will invigorate you to rethink your organization; How to move from legacy operational models (sales, operations, engineering, marketing, finance and product) to a unified cross functional task force; driving innovation, creativity and delivering value to customers! “The average lifespan of a company listed in the S&P 500 has shrunk by more than 50 years in the last century, from 67 years in the 1920s to 15 years today”… (Yale professor Richard Foster). Make sure you last! Take one step to revolutionize your organization today – invite Michael to inspire your journey to transformation. • Applying Lean Agile / Startup concepts with Agile development teams in the bigger organization • Tying UX excellence - design thinking with Agile development teams • Identifying opportunities for enhancing the agile development offering to business

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Here we get clear and understand who has the leverage, who has decision approval power and blocking power. Real world stuff here. Sponsored by The Sync Center: The Sync Center is a full-service music supervision and licensing company that has managed projects for hundreds of clients including national and global brands, agencies and cultural events. https://thesynccenter.com The Supervisor's Sync Community: A Music Supervision Community is a professionally minded group of individuals who want to grow their ability to manage music for media. Synchronization, Music Supervision, Clearance and Creative Services. https://hi.switchy.io/AsjN

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