The document discusses three primary models of communication: linear, interactive, and transactional, each characterized by different dynamics of message transmission and feedback. The linear model is a one-way process, while the interactive model involves two-way communication with feedback, and the transactional model allows for simultaneous feedback and role interchange. Various sub-models, such as Aristotle’s and Berlo’s models, are mentioned, illustrating the evolution and application of these communication frameworks.

1. MODELS OF
COMMUNICATION
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2. MODELS OF
COMMUNICATION
Are the metaphorical, simplified,
and systematic representations of
the communication process.

3. Standard Model of Communication
01. Linear Model
02. Interactive Model
03. Transactional Model

4. 01. Linear Model
● One way communication.
● Sender sends the message and the
receiver only receives.
● No feedback.
● Concept of noise.

6. PROS
● Communication is not
continuous.
● No feedback.
● No way to know if
communication is effective.
● More prominent.
● Good for audience
persuasion and
propaganda setting.
● Intentional results.
CONS

7. Different Models that Follow Linear
Model of Communication
ARISTOTLE’S MODEL
LASWELL’S MODEL
BERLO’S MODEL
SHANNON-WEAVER MODEL

8. ARISTOTLE’S MODEL
● OLDEST COMMUNICATION MODEL
● SPEAKER CENTERED MODEL
● USED FOR PUBLIC SPEAKING AND
PROPAGANDA

9. ● Known as action model and used to analyze mass communication.
● Used as an analysis tool for evaluating the communication process and components.
● Describes which channel is used to convey messages, to whom the message is aim at, and
what effects the message has.

10. BERLO’S MODEL
● The source, message, channel,
and receiver are influenced by
different factors.

11. ● Known as “Mother of all communication models”
● Developed to improve technical communication in radio and
television.

12. 02. INTERACTIVE MODEL
● Known as convergence model.
● Two way communication.
● Used for new media like the internet.
● There is feedback.
● Interactive but not simultaneous.
● Concept of field of experience.

14. PROS
● Slower feedback/delayed.
● Sender and receiver might
not know who the other
person is.
● There is a feedback
even in mass
communication.
● New communication
channels.
CONS

15. EXAMPLE OF INTERACTIVE MODEL
● PEOPLE’S FIELD OF EXPERIENCE AFFECTS THE
COMMUNICATION PROCESS.
● THE COMMONALITY OF EXPERIENCE TAKING
PLACE BETWEEN SENDER AND RECEIVER
ALLOWS THEM TO INTERACT.

16. 03. Transactional Model
● SENDER AND RECEVIER INTERCHANGE
ROLES.
● SIMULTANEOUS FEEDBACK.
● CONTEXT OF ENVIRONMENT AND NOISE.

18. PROS
● More noise due to
communicators talking at the
same time.
● Simultaneous and
instant feedback.
● No discrimination
between sender and
receiver.
CONS

19. Different Models that Follow
Transactional Model of
Communication
BARLUND’S TRANSACTIONAL MODEL
HELICAL MODEL

20. BARLUND’S TRANSACTIONAL MODEL
● MULTI-LAYERED FEEDBACK SYSTEM.

21. HELICAL MODEL
● COMMUNICATION PROGRESSES WITH AGE AS
OUR EXPERIECNE AND VOCABULARY
INCREASE.
● DYNAMIC PROCESS.

22. THANK YOU!!
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