This document discusses several models of consumer behavior including the EBM model, Nicosia model, economic model, psycho-analytical model, learning model, and sociological model. The Nicosia model specifically examines the relationship between a firm's message, a consumer's exposure and attitude, and how that influences their search, experience, evaluation, consumption, storage, motivation, purchasing decision, and action.

1. Models of Consumer
Behaviour

2. EBM Model

3. -

4. Nicosia Model
Sub Field
Sub Field
MESSAGE 1
1
Consumer’s Attitude
Firm’s Attitude EXPOSURE
Attitude
Field
2
Search
Experience
Evaluation
Consumption
Storage Motivation
Purchasing Decision
Behaviour (Action)

5. Other models
Economic Model
Psycho- Learning
analytical Model.
Model.
Sociological Model.