The document discusses strategies for building successful mobile apps. It addresses understanding the mobile landscape and users' needs. A case study describes using mobile apps to book movie tickets seamlessly. Key audiences like millennials demand fast access to relevant content and value. Apps must adapt to users and provide consistent experiences across platforms. Measuring return on investment is important. By 2017, apps are predicted to see 268 billion downloads annually. The overall strategies discussed include understanding audiences, delivering value and engagement through adaptable and shareable apps.
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
Personagraph is a user understanding platform that collects data from mobile apps through an SDK to understand users, what they do, and how they interact with competitors. It was founded in 2012, is backed by Intertrust, and has 30 employees with expertise in data science and machine learning. The platform enables dynamic use cases for mobile apps in areas like marketing, location-based inferences, and analytics/trends. It collects various data signals from apps, locations, clicks, and social media to generate user profiles with interests and demographics that can be used for personalization, targeted engagement, competitive analysis, and understanding how user attributes influence app usage over time.
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis on the Venue Technology Panel.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Mobile Ticket App - Premium Level Technology ImprovementsMobile Ticket App
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis. This presentation was given on the panel for Premium Level Technology Improvements.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
The document discusses strategies for building successful mobile apps. It addresses understanding the mobile landscape and users' needs. A case study describes using mobile apps to book movie tickets seamlessly. Key audiences like millennials demand fast access to relevant content and value. Apps must adapt to users and provide consistent experiences across platforms. Measuring return on investment is important. By 2017, apps are predicted to see 268 billion downloads annually. The overall strategies discussed include understanding audiences, delivering value and engagement through adaptable and shareable apps.
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
Personagraph is a user understanding platform that collects data from mobile apps through an SDK to understand users, what they do, and how they interact with competitors. It was founded in 2012, is backed by Intertrust, and has 30 employees with expertise in data science and machine learning. The platform enables dynamic use cases for mobile apps in areas like marketing, location-based inferences, and analytics/trends. It collects various data signals from apps, locations, clicks, and social media to generate user profiles with interests and demographics that can be used for personalization, targeted engagement, competitive analysis, and understanding how user attributes influence app usage over time.
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis on the Venue Technology Panel.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Mobile Ticket App - Premium Level Technology ImprovementsMobile Ticket App
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis. This presentation was given on the panel for Premium Level Technology Improvements.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
Mobile is a Sales and Search Tool for Ticket and EventsMobile Ticket App
Information and facts have shown us that having a mobile presence isn’t just important for customers that wish to start and complete the entire purchase process on their smartphones, but is necessary for any ticket broker who sells tickets to retail buyers. Having a mobile site is an entry point, and having an iPhone app and an Android app is the norm for any organization trying to sell their products and services to the community of retail buyers who use smartphones to research and purchase tickets, which is 61% of the United States population.
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
Atomic Axis teaches you the process of building a mobile application. From discovery to design to development to deployment, you will be provided with a basis of information on exactly how to begin to turn your idea for a mobile application into a viable product.
Personagraph is an audience intelligence platform whose singular goal is to help you understand your users better than ever. We generate rich user profiles that provide an intricate view of who your users are, what they like, and where they go.
As our partners gain new insights into their users, they can deliver personalized content when and where it matters. Our platform helps you extract more value out of your users showing a direct impact on user-acquisition costs and user engagement levels. Our testimonial is the 3 Million users that trust us with their data.
We have two products built on our platform - Marketing (Acquisition/Engagement) and Monetization.
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
The document compares mobile apps and websites for small businesses. A survey found that 73% of businesses saw a higher return on investment from mobile apps than websites, and 81% of customers preferred apps. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates using both an app and website as each has strengths - apps have better user experiences and access device features, while websites have lower costs and are accessible to anyone.
MAU Vegas 2016 — Digging Into Data — Capitalizing on the Clues Users Give Yo...Grow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 1:50pm - 2:10pm
Everybody talks about "leveraging data" to optimize campaigns. What this mean in reality for app developers — what data should you be collecting? Is all data equal? And how do you turn data silos into actionable audience segments that drive revenue? Discover how Phunware is driving the user acquisition strategies for developers and publishers, leveraging deeper first party data from the 400+ apps Phunware has built to grow engaged and loyal in-app audiences.
John Cathey, Director of Product—Analytics & Big Data @ Phunware
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
The document discusses the results of a survey of 500 small businesses that had both a mobile app and mobile website. The key findings were that most respondents said mobile apps had a higher return on investment and were preferred by customers over mobile websites. Respondents also said mobile apps were better than mobile websites for getting new customers, customer loyalty, revenue, and communication. Both mobile apps and websites were seen as important, though apps had advantages like push notifications, loyalty programs, and live updating. The document promotes developing both a mobile app and website for a complete mobile strategy.
3 th mobile leadership program mobile assetsRein Mahatma
This document provides guidance on designing effective mobile websites. It discusses how most user time is spent on mobile apps rather than mobile sites. However, mobile sites still serve important purposes like introducing new users and supporting commercial tasks. The document outlines principles for mobile site design like keeping homepage navigation simple, making search visible and relevant, and breaking forms into small, manageable chunks. It emphasizes easing the consumer experience by allowing guest checkout and partial form saves.
What are three relatively easy things your company could be doing today with the Localytics platform to be more successful? Check out this presentation to find out.
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported higher returns on investment from mobile apps compared to 27% for mobile websites. Customers also preferred apps at 81% versus websites at 19%. Apps were better for getting new customers at 75% and repeat customers at 86%. However, the document concludes that both apps and mobile-optimized websites are important for a complete mobile strategy.
MAU Vegas 2016 — The State of Customer JourneysGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
DATA: Automation: Success Starts with DataAppsFlyer
This document discusses various topics related to data and marketing automation. It provides tips on setting up a data infrastructure with different data sources and tables. It also discusses tools for data visualization, strategies for quality assuring data, and best practices for driving automation including keeping things simple and allowing challenges to proposed approaches. The document emphasizes that reporting should facilitate action over control and that users should be helped to efficiently find needed information.
Data the future is private secure data management best practice AppsFlyer
The document discusses best practices for secure data management and privacy. It recommends that companies:
1. Design opt-ins that require explicit user permission rather than pre-checked boxes and consider micro-consent.
2. Respect user rights to modify, correct, erase and update personal data.
3. Take a preventative rather than remedial approach to privacy by designing it into products and services from the start.
The document summarizes the results of a survey of 500 small businesses that had both a mobile app and website. The key findings were:
- 73% of businesses said their mobile app returned a higher ROI than their mobile website.
- Mobile apps were preferred by customers and better for acquiring new and repeat customers compared to mobile websites.
- Top reasons for apps included customer loyalty, service, and increased revenue.
- Apps had higher usage rates and push notification open rates far exceeded email marketing.
- Having both an app and mobile website was important to avoid losing 25% of customers.
Where are you in your mobile maturity … and where do you want to be?Axway Appcelerator
The document discusses a mobile maturity model with three phases: Exploration, Acceleration, and Innovation. It outlines priorities and focus areas for each phase, such as understanding the audience and devices in Exploration or rapid iteration and redevelopment in Innovation. The presentation concludes that an organization's position in the model should dictate expectations for applications and guide technology choices, and that the model applies to both customer and employee mobile apps.
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher ROI. Customers also preferred apps over mobile websites. Apps were better than websites for getting new customers (75% vs 25%) and retaining repeat customers (86% vs 14%). However, the document advocates that both apps and mobile-optimized websites are important for a complete mobile strategy. While apps provide richer experiences, websites allow access without downloading and are less expensive to develop than native apps. The company promotes developing both an app and website to reach all mobile users and maximize marketing opportunities like push notifications.
Managing user experience for your business applicationsCompuware ASEAN
The document discusses managing user experience for mobile applications. It provides 5 tips: 1) adopt the end-user's perspective for all visits from any device, 2) be prepared for success by testing from the end-user perspective under peak traffic, 3) ensure end-users can access the mobile service 24/7, 4) embrace a "one web" approach to manage performance across mobile and web, and 5) benchmark performance against competitors. The document emphasizes the importance of meeting and exceeding high user expectations for load times and a positive experience across diverse devices and platforms.
Es2al Megarab is an innovative platform that will provide Arabic reviews of electronic devices to help users in Egypt and the Middle East make more informed purchasing decisions. The platform will aggregate trusted user-generated reviews that compare devices' prices, features, and availability at local shops. It will be available as both a website and mobile app to give users convenient access to reviews and advice when shopping for new electronics. The target audience is Arabic-speaking 16-35 year olds who are active online and make up a large portion of spending power on digital devices in the region.
Applying Digital Marketing Practices to Recruitment - Cam Laker (SocialHRCamp...SocialHRCamp
It is absolutely critical that we are always out in front of the latest trends in recruiting because recruitment strategies are ever-changing, whether it’s a new job board, mobile app or new category of technology. One thing that Cam has recognized over the past 11 years is how Recruitment & HR is typically 3 years behind marketing innovations. If you want to understand where recruitment is going in the next 2-3 years, simply look at the latest in marketing technologies and approaches that are being deployed today. In this session Cam will cover what he believes the major current (and future) trends will be in Talent Acquisition. You will leave the session with 2-3 takeaways that you can deploy tomorrow in you organization.
This document discusses how customer engagement and retention have become important metrics for mobile apps. It notes that most users stop using apps within 6 months, providing little feedback. The document argues that engaging with customers directly in apps through surveys, messaging, and prompts can significantly improve retention rates, response rates to feedback, and app ratings. Regularly communicating with customers to understand their needs and feedback is important for product improvements and maintaining long-term customer relationships.
Mobile is a Sales and Search Tool for Ticket and EventsMobile Ticket App
Information and facts have shown us that having a mobile presence isn’t just important for customers that wish to start and complete the entire purchase process on their smartphones, but is necessary for any ticket broker who sells tickets to retail buyers. Having a mobile site is an entry point, and having an iPhone app and an Android app is the norm for any organization trying to sell their products and services to the community of retail buyers who use smartphones to research and purchase tickets, which is 61% of the United States population.
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
Atomic Axis teaches you the process of building a mobile application. From discovery to design to development to deployment, you will be provided with a basis of information on exactly how to begin to turn your idea for a mobile application into a viable product.
Personagraph is an audience intelligence platform whose singular goal is to help you understand your users better than ever. We generate rich user profiles that provide an intricate view of who your users are, what they like, and where they go.
As our partners gain new insights into their users, they can deliver personalized content when and where it matters. Our platform helps you extract more value out of your users showing a direct impact on user-acquisition costs and user engagement levels. Our testimonial is the 3 Million users that trust us with their data.
We have two products built on our platform - Marketing (Acquisition/Engagement) and Monetization.
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
The document compares mobile apps and websites for small businesses. A survey found that 73% of businesses saw a higher return on investment from mobile apps than websites, and 81% of customers preferred apps. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates using both an app and website as each has strengths - apps have better user experiences and access device features, while websites have lower costs and are accessible to anyone.
MAU Vegas 2016 — Digging Into Data — Capitalizing on the Clues Users Give Yo...Grow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 1:50pm - 2:10pm
Everybody talks about "leveraging data" to optimize campaigns. What this mean in reality for app developers — what data should you be collecting? Is all data equal? And how do you turn data silos into actionable audience segments that drive revenue? Discover how Phunware is driving the user acquisition strategies for developers and publishers, leveraging deeper first party data from the 400+ apps Phunware has built to grow engaged and loyal in-app audiences.
John Cathey, Director of Product—Analytics & Big Data @ Phunware
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
The document discusses the results of a survey of 500 small businesses that had both a mobile app and mobile website. The key findings were that most respondents said mobile apps had a higher return on investment and were preferred by customers over mobile websites. Respondents also said mobile apps were better than mobile websites for getting new customers, customer loyalty, revenue, and communication. Both mobile apps and websites were seen as important, though apps had advantages like push notifications, loyalty programs, and live updating. The document promotes developing both a mobile app and website for a complete mobile strategy.
3 th mobile leadership program mobile assetsRein Mahatma
This document provides guidance on designing effective mobile websites. It discusses how most user time is spent on mobile apps rather than mobile sites. However, mobile sites still serve important purposes like introducing new users and supporting commercial tasks. The document outlines principles for mobile site design like keeping homepage navigation simple, making search visible and relevant, and breaking forms into small, manageable chunks. It emphasizes easing the consumer experience by allowing guest checkout and partial form saves.
What are three relatively easy things your company could be doing today with the Localytics platform to be more successful? Check out this presentation to find out.
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported higher returns on investment from mobile apps compared to 27% for mobile websites. Customers also preferred apps at 81% versus websites at 19%. Apps were better for getting new customers at 75% and repeat customers at 86%. However, the document concludes that both apps and mobile-optimized websites are important for a complete mobile strategy.
MAU Vegas 2016 — The State of Customer JourneysGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
DATA: Automation: Success Starts with DataAppsFlyer
This document discusses various topics related to data and marketing automation. It provides tips on setting up a data infrastructure with different data sources and tables. It also discusses tools for data visualization, strategies for quality assuring data, and best practices for driving automation including keeping things simple and allowing challenges to proposed approaches. The document emphasizes that reporting should facilitate action over control and that users should be helped to efficiently find needed information.
Data the future is private secure data management best practice AppsFlyer
The document discusses best practices for secure data management and privacy. It recommends that companies:
1. Design opt-ins that require explicit user permission rather than pre-checked boxes and consider micro-consent.
2. Respect user rights to modify, correct, erase and update personal data.
3. Take a preventative rather than remedial approach to privacy by designing it into products and services from the start.
The document summarizes the results of a survey of 500 small businesses that had both a mobile app and website. The key findings were:
- 73% of businesses said their mobile app returned a higher ROI than their mobile website.
- Mobile apps were preferred by customers and better for acquiring new and repeat customers compared to mobile websites.
- Top reasons for apps included customer loyalty, service, and increased revenue.
- Apps had higher usage rates and push notification open rates far exceeded email marketing.
- Having both an app and mobile website was important to avoid losing 25% of customers.
Where are you in your mobile maturity … and where do you want to be?Axway Appcelerator
The document discusses a mobile maturity model with three phases: Exploration, Acceleration, and Innovation. It outlines priorities and focus areas for each phase, such as understanding the audience and devices in Exploration or rapid iteration and redevelopment in Innovation. The presentation concludes that an organization's position in the model should dictate expectations for applications and guide technology choices, and that the model applies to both customer and employee mobile apps.
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher ROI. Customers also preferred apps over mobile websites. Apps were better than websites for getting new customers (75% vs 25%) and retaining repeat customers (86% vs 14%). However, the document advocates that both apps and mobile-optimized websites are important for a complete mobile strategy. While apps provide richer experiences, websites allow access without downloading and are less expensive to develop than native apps. The company promotes developing both an app and website to reach all mobile users and maximize marketing opportunities like push notifications.
Managing user experience for your business applicationsCompuware ASEAN
The document discusses managing user experience for mobile applications. It provides 5 tips: 1) adopt the end-user's perspective for all visits from any device, 2) be prepared for success by testing from the end-user perspective under peak traffic, 3) ensure end-users can access the mobile service 24/7, 4) embrace a "one web" approach to manage performance across mobile and web, and 5) benchmark performance against competitors. The document emphasizes the importance of meeting and exceeding high user expectations for load times and a positive experience across diverse devices and platforms.
Es2al Megarab is an innovative platform that will provide Arabic reviews of electronic devices to help users in Egypt and the Middle East make more informed purchasing decisions. The platform will aggregate trusted user-generated reviews that compare devices' prices, features, and availability at local shops. It will be available as both a website and mobile app to give users convenient access to reviews and advice when shopping for new electronics. The target audience is Arabic-speaking 16-35 year olds who are active online and make up a large portion of spending power on digital devices in the region.
Applying Digital Marketing Practices to Recruitment - Cam Laker (SocialHRCamp...SocialHRCamp
It is absolutely critical that we are always out in front of the latest trends in recruiting because recruitment strategies are ever-changing, whether it’s a new job board, mobile app or new category of technology. One thing that Cam has recognized over the past 11 years is how Recruitment & HR is typically 3 years behind marketing innovations. If you want to understand where recruitment is going in the next 2-3 years, simply look at the latest in marketing technologies and approaches that are being deployed today. In this session Cam will cover what he believes the major current (and future) trends will be in Talent Acquisition. You will leave the session with 2-3 takeaways that you can deploy tomorrow in you organization.
This document discusses how customer engagement and retention have become important metrics for mobile apps. It notes that most users stop using apps within 6 months, providing little feedback. The document argues that engaging with customers directly in apps through surveys, messaging, and prompts can significantly improve retention rates, response rates to feedback, and app ratings. Regularly communicating with customers to understand their needs and feedback is important for product improvements and maintaining long-term customer relationships.
In the age of the customer, consistently delivering great customer experiences is directly correlated to business success. Objectives like brand value and revenue growth are significantly impacted by the experience we deliver to our customers. Today’s customer expects to be engaged through a relevant array of content, visuals and rich media across a multitude of touch points that excite, inform and emotionally connect. They are on a journey, and each experience matters. As a result, we marketers need to shift our thinking to more of an outside-in approach. Increasingly, we will need to deliver contextually relevant experiences all the time, everywhere, across all devices, in any language. Join this session to explore the relationship between business success, key customer experience drivers and a new context centric marketing approach.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
Mobile User Engagement Tips and Creating Mobile MomentsCleverTap
Do you want to increase mobile user engagement and retention for our mobile apps? Learn how creating mobile moments can increase LTV for your app and increase revenue.
Mobile: Shaping the First-screen Customer ExperienceSwrve_Inc
It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers’ first screen, the mobile phone.
The Secrets to Increasing Customer Retention and RenewalsSocious
Learn how to create a sustainable system for boosting customer retention and renewals.
In this presentation, you’ll learn:
- How to leverage higher engagement
- 6 key elements of B2B customer retention
- Actionable strategies to increase customer retention and renewals
Find out if your business has all of the major symptoms of high customer churn.
Watch the video: http://web.socious.com/secrets-to-increasing-customer-retention-renewals
Mapping & Measuring the Subscriber Journeycleverbridge
The document discusses the subscriber journey for subscription businesses. It outlines key milestones in the subscriber lifecycle including signing up free users, billing subscribers for the first time, and renewals. It then discusses important key performance indicators (KPIs) associated with these milestones such as customer acquisition cost, churn rate, recurring revenue, and customer lifetime value. Calculating and understanding these KPIs is important for subscription businesses to optimize growth and profits over the long run.
f your company is caught up wondering which mobile apps to build or which devices to support, chances are you’re asking the wrong questions. Instead, organizations need to understand first how user expectation is being rewired in a mobile world - one in which “mobile moments” are the new battleground for customer and employee engagement.
The document discusses how the mobile mind shift is transforming businesses and forcing them to engineer their platforms, processes, and people around mobile moments. It defines a mobile moment as when a user pulls out their mobile device to get something they want immediately. It recommends that businesses identify key mobile moments, design mobile engagements for those moments, engineer systems and APIs to support mobile moments, and analyze metrics and insights to optimize outcomes through an iterative process. Done right, targeting mobile moments can drive more visits, sales, and higher customer satisfaction for businesses.
Xamarin Mobile Leaders Summit: The Mobile Mind Shift: Opportunities, Challeng...Xamarin
Julie Ask, VP and Principal Analyst at Forrester Research and author of ‘The Mobile Mind Shift', has worked with hundreds of clients across retail, travel, banking, insurance, healthcare, and more, to advise companies on the development of their mobile strategies.
In this session from the Mobile Leaders Summit at Xamarin Evolve 2016, she presented on how enterprises can capitalize on the mobile opportunities available to them, including new opportunities for mobile transformation available to the enterprise, the IDEA (identify, design, engineer, analyze) cycle, and how you can engineer your systems to be ready for this shift.
Watch the full webinar recording here: http://goo.gl/dxuDTG
Today, Marketing is more responsible for revenue growth than ever before. With 60 percent of all buying decisions happening before potential clients even contact vendors, marketing must be more effective in leading conversations. The challenge is that those conversations happen over multiple channels, including web, mobile, events and others.
Guest speaker Ted Schadler, Vice President and Principal Analyst of Forrester Research along with Martin Kirov, Vice President of Product Management and Product Marketing of Telerik Sitefinity CMS and Tim Ahlenius, Director of Experience Marketing from AmericanEagle.com, will discuss how the world of Web Content Management is transforming to drive better customer digital experiences.
In this panel, we take a look at:
- Finding the Right Tools and Technologies: With so many mobile recruiting point solutions and platforms to choose from, selecting the right technology can be critical. We’ll look at some of the products and providers on the market and best practices for vendor selection and implementation.
- Social Media & Mobile Engagement: We’ll hear some of the best ways to engage candidates and amplify your message on social media, as well as how technologies like SMS and mobile-enabled CRM capabilities are changing the way employers engage with candidates on the go.
- Mobile Metrics & Measurement: Learn different approaches for measuring, analyzing and reporting mobile recruiting results as well as the critical success metrics and benchmarks established by the early adopters – and their employers – on the panel.
- Mobile Strategy: Learn how to build mobile into your existing processes and workflow, and optimize existing systems and solutions while incorporating mobile into your current talent acquisition strategy.
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
Recruitment advertising - HireClix - mobile recruiting webinar - 6.27.13HireClix
recruitment advertising agency - HireClix - Mobile recruiting strategy - mobile recruiting game plan - Jibe, iMomentous, SnapHop, MoBolt - mobile advertising for recruiting
The Transformation To Mobile - Mobile StrategyMobtimizers
To really embrace mobile as an organization, we have to understand the paradigm shift that it represents. And how we should rethink the customer experience and our organizations ability to deliver. That is the framework and process of this presentation.
Webinar - Mobtimizers - 4 approaches to mobile successMobtimizers
How to develop and market an app globally with success. Learn how Digidoc and Mobtimizers have joint up to increase app downloads with incremental app improvements and app store optimization. Is it a continuous process of testing and learning. Mobile strategy and marketing at its best.
The document discusses strategies for putting mobile first in design and development. It covers analyzing the changing mobile landscape, identifying opportunities, design considerations, and approaches. Key points include:
- Smartphone and tablet usage is surging globally and replacing desktops in many regions. Mobile operating systems are dominated by Android and iOS.
- Understanding user needs, behaviors, and contexts through research is important to identify opportunities. Motivation, ability, and triggers influence user actions.
- Effective mobile design considers factors like screen size, reach, and usage contexts like one-handed use. Images should prioritize recognition over description.
- Responsive, hybrid, and native apps each have pros and cons depending on needs like functionality
LSA Bootcamp San Francisco: Mobile Marketing: What You Need to KnowLocalogy
Speaker Name, @socialmediahandle
Mobile search is increasingly important as people now check their phones 150 times a day. 50% of all searches are now mobile, with 70% of conversions occurring within 5 hours of a mobile search. Marketers must anticipate how customers will search for them on mobile, connect with them during mobile searches, and give customers opportunities to convert on mobile to truly "be there" for customers.
1. The document discusses trends in mobile customer support and the growth of mobile internet usage in China. It argues that companies need to optimize their customer support for the mobile environment.
2. Social media channels are well-suited for mobile usage due to their simplicity and ability to provide quick feedback. However, most companies are unprepared to support mobile customers.
3. An optimal mobile customer support system would allow support during mobility, with easy access and real-time problem resolution - features provided by mobile remote support.
A presentation to explain how Impromptu Media's app (The New Imp) and available SDK can help brands and media owners:
1). Geo-trigger 'in the moment' market research surveys in real time based on a users location.
2). Send app users notifications in real time at the time and place you want to reach them e.g. send them coupons and promotions when they are close to a supported retailer to increase transactions.
3). Accurately measure 'frequency and footfall' of your customers e.g. journey mapping
2016 Place Conf: From Pokemon Go to Snapchat Geofilters - New Thinking about ...Localogy
Yext’s Raj Nijjer argues it’s time to expand our thinking about location to new platforms and places that may not yet have received a lot of attention.
Agile IT: Modern Architecture for Rapid Mobile App DevelopmentAnyPresence
Chris Marsh, Principal Analyst at 451 Research and Rich Mendis, Chief Product and Marketing Officer at AnyPresence, share current trends and best practices to build a progressive mobile architecture and enable your business to compete in today’s mobile world.
MongoDB at Work: Experiences at ConverserOisin Hurley
Converser is a mobile marketing platform that uses interactive messaging to engage app users and gather data. It chose MongoDB for its flexible data model, support resources, and ability to quickly adapt to changing business needs. MongoDB has performed well for Converser after initial mistakes around indexes, arrays, and queries were addressed. Looking ahead, Converser plans to take advantage of cloud-managed MongoDB and new features to continue using it as a core part of its infrastructure.
Tune + Forrester webinar: Marketers Must Embrace the Mobile RevolutionJennifer Wong
Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
Harnessing the content beast – Content marketing in the multiscreen worldThomas Robbins
Desktops, mobile phones, Digital signage, TV’s, tablets, netbooks, mini-tablets… the list of connected devices your customers are using to consume your content never stops growing! Unfortunately, this doesn’t match your marketing budget. When it comes to serving content in today’s world it’s a myriad of screen sizes and effective calls to action. What are your choices? The landscape of consumerism has changed in a few short years allowing our customers more choices for reading, watching, communicating, socializing, shopping, and making purchase decisions.
This webinar will examine the core concept and practical strategies for creating effective and responsive content in the multi-screen world we live in.
Register now to gain actionable insights and learn:
• Practical strategies to determine the appropriate screen sizes for your content marketing materials.
• Building effective calls to action for multiple screens.
• Practical strategies to use when building your content marketing plan in today’s multi-screen world.
• Decision strategies for deploying content effectively.
• Possible frameworks available
• How best to integrate this approach with your marketing plan.
UserZoom - The #1 Customer and UX Research and Analytics Platform (Javier Dar...UXPA International
UserZoom is the leading Customer and User Experience Research and Analytics Platform. The all-in-one, cloud-based software is the most feature-rich UX research and testing solution in the market. It is designed to support UX Professionals and Online Marketers around the world to create and run remote usability studies – fast, easy and agile. In the market since 2001 and with more than 250 customers in over 25 countries, UserZoom enables leading companies such as Google, eBay, Rakuten and Twitter to cost-effectively test, measure and improve User Experience and increase conversion rates of their Websites and Mobile Apps. UserZoom offices can be found in London, Silicon Valley, Barcelona and Munich.
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
Similar to Mobtimizers - Mobile strategy - Mobile moments (20)
2. Mobile Moments
“Mobile moments redefine every customer relationship. If a customer wants
information or service in a mobile moment, that is your moment to shine.”
Source: Forrester
3. “To succeed… you must understand
their journey and identify their needs and
context at each potential moment…”
Source: The Mobile Mindshift - Forrester Research
A Mobile Moment - Songkick
4. Source: The Mobile Mindshift - Forrester Research
A Mobile Moment - Songkick
5. A Mobile Moment - Songkick
Source: The Mobile Mindshift - Forrester Research
6. Identify
Engineer
Analyze
Design
the mobile moment
and context
the mobile
engagement
your platform
processes, and mobile
for people
results to monitor
performance and
optimize outcome
Start small
with a platform
to extend
Source: The Mobile Mindshift - Forrester Research
Idea Framework
7. Source: The Mobile Mindshift - Forrester Research
Identify
• What are customers motivations?
• What does the customer need?
• What is their context?
8. Context
• Who are you and what are your preferences
• Where are you and where have you been
• What are you up to and what do you want
• What device / technology are you are using
10. Source: The Mobile Mindshift - Forrester Research
Engagement
• How can we offer our customers what they
need in their mobile moment?
• How will we drive ongoing engagement?
• What are the mechanics of the engagement?
17. Source: The Mobile Mindshift - Forrester Research
Analyze to Improve Outcomes
• Instrument your app or mobile service with analytics to
drive performance and outcome improvements
• Develop insights based on how your customers use the
app, develop and test hypotheses through A/B testing
• Consider the physical world implications of what you learn
• Iterate your app or services through agile processes