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Ford Partner of Sensation Celebrate Life
                 2010
Goal Ford Fiësta



Building a young, dynamic and aspirational brand by
reaching Young Urban Professionals via the Sensati...
Ford


             Pre Event
Limited Ford Fiësta Sensation Edition
Ford


             Pre Event
Limited Ford Fiësta Sensation Edition


• Producing a limited edition of the Ford Fiësta;
  ...
Ford


             Pre Event
Limited Ford Fiësta Sensation Edition
Ford


             Pre Event
Limited Ford Fiësta Sensation Edition




       • On the 27th of March the ticket sales sta...
Ford

      Pre Event
Sensation Newsletter
Television
Ford campaign with music from Sander van Doorn and integrated images
                        from Sensation show
Ford



Media exposure Ford at sensation.com
Ford




Outdoor campaign from Ford
Ford




Print   Online
Ford




2 Official Transfer Ford cars for the artists and DJs
Ford
Ford

    Event - Brand activation
 Parking & Hospitality entrance




- Special welcome at ID&T Headquarters
 (next to th...
Ford
Ford


  Event - Brand Activation
Party pics exclusive for Ford




                • Special Mobile Photo team during the...
Ford
Ford

Results research Sensation
   Target group 2010
Ford

Results research Sensation
Ford

Results research Sensation
Ford

Results research Sensation
Ford

Results research Sensation
Ford

                                                            Aantrekkelijkheid automerken
                           ...
Ford

                                                            Aantrekkelijkheid automerken
                           ...
Evaluation Ford Sensation 2010
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Evaluation Ford Sensation 2010

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Evaluation Ford Sensation 2010

  1. 1. Ford Partner of Sensation Celebrate Life 2010
  2. 2. Goal Ford Fiësta Building a young, dynamic and aspirational brand by reaching Young Urban Professionals via the Sensation Marketing Platform
  3. 3. Ford Pre Event Limited Ford Fiësta Sensation Edition
  4. 4. Ford Pre Event Limited Ford Fiësta Sensation Edition • Producing a limited edition of the Ford Fiësta; ‘the Ford Fiësta Sensation edition’, with white bodywork, luxury white / metallic interior and great soundsystem • Communication/media via ABL & BTL campaign • Limited edition included tickets to Sensation, special welcome and drink, ArenA card, free parking and present afterwards
  5. 5. Ford Pre Event Limited Ford Fiësta Sensation Edition
  6. 6. Ford Pre Event Limited Ford Fiësta Sensation Edition • On the 27th of March the ticket sales started only via sensation.com, Ford was one of the 5 partners who could show a banner during the process of buying a ticket
  7. 7. Ford Pre Event Sensation Newsletter
  8. 8. Television Ford campaign with music from Sander van Doorn and integrated images from Sensation show
  9. 9. Ford Media exposure Ford at sensation.com
  10. 10. Ford Outdoor campaign from Ford
  11. 11. Ford Print Online
  12. 12. Ford 2 Official Transfer Ford cars for the artists and DJs
  13. 13. Ford
  14. 14. Ford Event - Brand activation Parking & Hospitality entrance - Special welcome at ID&T Headquarters (next to the Amsterdam ArenA) - Beautiful decorations - Welcome drink with bubbles - Glamorous picture for ‘canvas’
  15. 15. Ford
  16. 16. Ford Event - Brand Activation Party pics exclusive for Ford • Special Mobile Photo team during the night • 6.000 pics were taken • downloadable at a special Ford/Sensation website and also handed out during the night
  17. 17. Ford
  18. 18. Ford Results research Sensation Target group 2010
  19. 19. Ford Results research Sensation
  20. 20. Ford Results research Sensation
  21. 21. Ford Results research Sensation
  22. 22. Ford Results research Sensation
  23. 23. Ford Aantrekkelijkheid automerken Basis: Allen - in gemiddelde © 2010 - Ruigrok | NetPanel Results research Sensation 5 4,3 4,0 4 3,8 3,5 3,4 3,1 3 2,8 2,7 2,7 2,4 2,4 2,3 2,2 2,2 2,0 1,9 2 1,8 1 i ki n da n o at di l t at s ta rd lt VW W in pe eo de au sa oë lv zu Au Fi Se yo Fo BM M az Vo O ug is ce en it r Su To M N C Pe er R M
  24. 24. Ford Aantrekkelijkheid automerken Basis: Allen - in gemiddelde © 2010 - Ruigrok | NetPanel Results research Sensation 5 4,3 4,0 4 3,8 3,5 3,4 3,1 3 2,8 2,7 2,7 2,4 2,4 2,3 2,2 2,2 2,0 1,9 2 1,8 1 i ki n da n o at di l t at s ta rd lt VW W in pe eo de au sa oë lv zu Au Fi Se yo Fo BM M az Vo O ug is ce en it r Su To M N C Pe er R M

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