This document discusses enterprise mobile device management (EMDM) and the challenges it addresses. It notes that the proliferation of devices and operating systems has created challenges for IT organizations to manage. Key business drivers for EMDM include security, deploying mobile business processes, and supporting devices beyond Blackberries. EMDM solutions aim to help IT organizations address challenges like mobile device support, security, application deployment, device control and BYOD policies. The document promotes AT&T's EMDM solution as a way to help organizations manage and secure mobile devices used by employees.

1. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Mobilize your Enterprise
Today
Enterprise Mobile Device Management

2. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Enterprise Mobile Device Management
(EMDM) Industry Challenges and Drivers
With the addition of innovation devices and other industry leading OS’s,
overall platforms and carriers has proliferated over the past few years,
creating additional challenges for IT organizations.

3. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Key Business Driver ExamplesKey Business Driver Examples
• Security and Governance Requirements
(HIPAA, FINRA, FERC, SEC, etc.)
• Mobilization of a business process
(expense reporting, Salesforce
automation)
• Developing mobile applications and/or
mobilization of a business process
• Deployment beyond BlackBerry
• Launching Tablets
IT ChallengesIT Challenges
• Mobile device support
• Device and data security
• Applications deployment
• Device control
• Device deactivation
• BYOD (bring your own
device)
• Email security
Enterprise Mobile Device Management
Industry Challenges and Drivers

4. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Enterprise Mobile Device Management
What We’ve Learned…problems and causes
There are More Device
Form Factors and
OS Choices than Ever
Before (users are blurring
the lines between
company/ personal data).
Consumer Based Trends
and Preferences
Will Continue to Influence
Devices Used
in Enterprise.
Mobile Devices - Personal
And Corporate - Connecting
to Enterprise Assets Need
to be Managed and Secured
In a Scalable Manner.
There are a Growing
Number of Solutions Which
Provide Varied Capability
and Functionality
(Email, DM, Security, TEM).
Enterprise Demand
includes a Robust MDM
and Messaging Solutions,
But Have Varied Needs.
2211 33
44 55

5. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Enterprise Mobile Device Management
Meeting the IT manager and end-user needs
IT Managers
deploy, oversee
and manage
mobile devices
by mobile
workers
Mobile workers
access corporate
data and
applications as
enabled by IT
managers.
Acquisition and Deployment
• Cost optimization
• Multiple device and carrier support
• Image devices
• Application enablement & deployment
Lifecycle Support
• Inventory management
• Security policy compliance
• Issue resolution and troubleshooting
End-of-Life
• Data protection
• Device upgrades
• Recover/Reallocate devices
Service Delivery Choice
• Managed service option
• Multicarrier support
• Cloud hosted
• Developer support via APIs/SDK
Productivity
• Reliable access to corporate data
and applications
Flexibility
• Choice of device
• Bring your own device
• Merging personal and professional use
Convenience
• Over-the-air troubleshooting

6. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
• Management of mixed platforms/devices
• Carrier agnostic
• Protect Email
• Provisioning device enhances protection
• Application management
• Device monitoring
• Policy enforcement and notification
• Usage management
• Analysis and reporting
Enterprise Mobile Device Management
Key Drivers

7. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
7
AT&T Enterprise Mobile Device Management Offer
Providing protection and lifecycle management for mobile devices
Value
Offer
Challenge
• Difficult to manage and protect
SmartPhones & Tablets
• Devices are excellent productivity tools
• Easy to use
• Protect> Monitor > Control
• Enterprise grade over-the-air device
management and protection for
carrier agnostic deployments.
Application
Management
Security
Management
Enterprise
Management
Loss & Theft
Management
Expense
Management
Remote
Management

8. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
AT&T Enterprise Mobile Device Management
Solutions

9. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
What happens if Enterprise Mobile Device
Management Solution is not Purchased?
Productivity LossProductivity Loss
• Mobile drives both productivity and
efficiency for employees
• Without the right level of visibility and
control, smartphones and tablets
cannot be deployed in an enterprise
Inadequate SecurityInadequate Security
• Lock and wipe are not enough
• Containerize enterprise data
High ExpenseHigh Expense
• Bill shock every month
• No visibility till after operator bill
arrives
Image/Public Relations ExposureImage/Public Relations Exposure
• Inability to support the newest devices
your end users want to bring in the
enterprise
• Risk of “unwanted headlines” from loss
of corporate data on these devices

10. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Key Takeaways
• Mobile Workers are rapidly increasing thereby increasing demand
for over-the-air device management solutions
• Sensitive corporate data reside on devices – including email
• Significant trends show plethora of consumer-oriented devices and
OS’s infiltrating the enterprise
• Regardless of who pays or owns the device, when accessing
corporate data, they must be protected
• Defined mobility policies must be in place regardless of the corporate
or individual responsibility

11. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
AT&T recognized as the Overall Best Mobile
Workforce Management Brand
Frost & Sullivan’s 2010 North America CXOs’ Choice Award for Overall Best Mobile Workforce Management Brand (4/2010)
• For the Second Consecutive Year, AT&T voted the
Overall Best Mobile Workforce Management
Brand by surveyed North America (NA) CXOs!
• “29% of North American CXOs perceive AT&T as the
top brand of Mobile Workforce Management
Solutions; the nearest competitor lags significantly
behind at 18%.”
• AT&T’s brand reputation has gotten stronger when
compared to last year.
• “Thus, with AT&T’s positive reputation and customer
loyalty, they are positioned as a leader in the
mobile workforce management solution market!”
AT&T recipient of the Frost & Sullivan 2010 North America CXOs’ Choice
Award for Overall Best Mobile Workforce Management Brand
Brand Perception
Results
Overall Best
Mobile
Workforce
Management

12. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
AT&T Key Differentiators
• Offers comprehensive end to end to solution
• Today, AT&T is a leader in Wireless Services among U.S. carriers, with the best
wireless coverage worldwide, offering the most phones that work in the most
countries. AT&T also has the nation’s fastest mobile broadband network. More
smartphone users have chosen AT&T over any other U.S. carrier.
• Vendors selected based on strict criteria:
– Technology
– Application fit
– Best of Breed
• Tested and certified on AT&T’s broad
device and OS portfolio
– Priority testing and certification in AT&T Labs
– Carrier agnostic
• Backed by AT&T Enterprise Business Services
– Enterprise-grade, customer care
• Available from a single source with a single bill from AT&T
• Professional and Integration service options available

13. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Enterprise Mobile Device Management
Opportunity
“Mobile device management has become a must-have solution for any
organization that wants to efficiently and cost-effectively manage and secure
its handheld devices.”
Source: Forrester, Mobile Device Management Trends and Best Practices
“For corporate-liable devices, MDM vendors can add functionality such as the
ability for IT to whitelist and blacklist applications so that end users can
download only those applications on the approved list.”
Source: IDC: Mobile Enterprise Software : Market Analysis
“Enterprise Mobility Management (EMM) enables IT to adapt rapidly to new
mobile platforms, enforce compliance to IT standards, control access to
corporate date networks, and secure mobile endpoints at their points of
vulnerability.”
Source: Aberdeen Group: The Enterprise Mobility Management Solution Landscape

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