PTCL started as Ufone and was later acquired by Etisalat in 2006. The document outlines Ufone's prepaid and postpaid plans, products, features, recharge options, international calling rates, and bundles. It discusses the marketing strategy using the 7 Ps of advertising to target youth and all mobile subscribers by promoting Ufone's coverage, low rates, and incentives to build preference and teach customers how to use Ufone services. The objective is to create memorable services and provide customer assurance.

2. Introduction
•PTCL started under the brand name ‘Ufone’.
•Ufone became a part of Etisalat in 2006.
•Network coverage in 10,000 locations and across
all major highways of Pakistan

3. Prepaid Post pay
• Prepaid Tariff • Postpaid Tariff
• Packages • International Calling Tariff
• Bundle Offers • Supplementary Connection
• SIM Lagao Offer • Boundless Roaming
• Ufone Member Banao • Value Added Services
• International Calling • Payment Choices
• IDD USA, UK & Canada • Customer Care
• Prepaid Roaming • BlackBerry
• International MMS • HBL and Ufone Promo
• Products and Features
• Ufone Conference Call
• Recharge Options
• International MMS
• Prepaid Call Details
• IDD Bucket
• U Share
• ULoad via 1 link ATM • UrEdge
• Ufone Conference Call • Monthly SMS Package

4. P`s of Advertisement
• Product
Ufone Gsm services
• Promotion
Build awareness and interest in an unfamiliar services
• Price
Lowest call charges
• Place
Providing ufone network coverage in all over Pakistan.
• People
Ufone Employee confident that their services is good enough to
motivate them and can influence the customer perceptions of
services quality
• Physical Environment
• Process

5. • Target Audience
“The Youth Class”
• Target Market
(All mobile subscribers)
To create awareness of ufone services to new
and existing customers

6. Objective
 Create memorable services
 Build preference by communicating the strengths and benefits of the
services
 Providing ufone customer assurance by promoting incentives
 Teach customers to use the best services of ufone services