Mobilink and Warid merged to gain competitive advantages like increased capabilities, larger market share, and reduced redundancies. Some challenges for the post-merger integration of Mobilink include laying off some staff, shifting offices, linking franchises and organizations, and establishing a single operations and support network over a period of 6 months to 4 years. While both companies' customers will benefit from the combined services, the merger appears to favor Mobilink, which acquired 100% of Warid and will take over its management.