Mobile Trends in Travel
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Mobile-first is rapidly becoming mobile-only. Sabre's TripCase team shares more about how the mobile landscape has evolved to build an enhanced traveler experience. This presentation was shared live at ITB 2016. For more content, visit Sabre Insights at http://sabre.com/insights/blog
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Mobile Trends in Travel
- 1. 1©2015 Sabre GLBL Inc. All rights reserved. MOBILE TRENDS IN TRAVEL
- 2. 2©2015 Sabre GLBL Inc. All rights reserved. IS MOBILE EMERGING OR PAST THE TIPPING POINT 2015: TOTAL NUMBER OF MOBILE DEVICES TO BE SOLD 31% 34% 37%47% ONLINE TRAVELERS THAT OWN A SMARTPHONE, TABLET AND LAPTOP Visually distinguish each piece?
- 3. 3©2015 Sabre GLBL Inc. All rights reserved. The highest smartphone usage can be found among the traveling population. TRAVELERS SET THE TRENDS FOR MOBILE TECHNOLOGY
- 4. 4©2015 Sabre GLBL Inc. All rights reserved. REGIONAL FLIGHT CHANGE STATS If you are traveling to China and receive a flight notification, departure time changes are the most likely culprit. Travelers bound for Brazil are most likely learning about gate changes in their flight notifications.
- 5. 5©2015 Sabre GLBL Inc. All rights reserved. EVOLVING TRAVELER NEEDS View maps / Get directions Reference existing travel reservation info Check-in flights Used as boarding pass / ticket for flight or train 2013 38% 15% 2014 50% 20% 2013 17% 11% 2014 23% 16% 2013 13% 8% 2014 21% 12% 2013 14% 5% 2014 23% 7% SMARTPHONE TABLET As mobile technology advances, so do the needs of travelers.
- 6. 6©2015 Sabre GLBL Inc. All rights reserved. GROUND TRANSPORTATION INNOVATIONS From mobile taxi-hailing to peer-to- peer and ride sharing, ground transportation is a mobile travel innovation hotspot. Put in phone
- 7. 7©2015 Sabre GLBL Inc. All rights reserved. A SINGLE PLACE FOR ALL TRIPS
- 8. 8©2015 Sabre GLBL Inc. All rights reserved. CHOOSE YOUR OWN DEVICE
- 9. 9©2015 Sabre GLBL Inc. All rights reserved. TOP 5 TOOLS
- 10. 10©2015 Sabre GLBL Inc. All rights reserved. UBER 4 1 3 2
- 11. 11©2015 Sabre GLBL Inc. All rights reserved. Travelers will receive emails for: • Terminal/Gate change information • Flight Delays • Flight Cancellation • Flight Reinstatements FLIGHT NOTIFICATIONS Show phone with flight icon, delayed text in red
- 12. 12©2015 Sabre GLBL Inc. All rights reserved. Agency Benefits
- 13. 13©2015 Sabre GLBL Inc. All rights reserved. Seamlessly deliver co-branded travel documents to your traveler once you’ve completed a booking through Sabre. TripCase Document Delivery is available in 24 languages. TRIPCASE DOCUMENT DELIVERY
- 14. 14©2015 Sabre GLBL Inc. All rights reserved. Records remain active for 13 months after trip completion. DOCUMENT ARCHIVE
- 15. 15©2015 Sabre GLBL Inc. All rights reserved. Equip your travelers with your contact information through a tailored Tripfeed message, elevating your level of service while the traveler is in transit. AGENCY CONTACT MESSAGE Update screenshots with these – change tbiz to Ultimate Travel, 1-800-123-4567, example@ultimatetravel.com
- 16. 16©2015 Sabre GLBL Inc. All rights reserved. Booking through another source? With the TripCase Import API, trips booked outside of Sabre will seamlessly auto-load into your travelers’ TripCase accounts. Once trip items are auto-loaded, the will stay synched to reflect any changes IMPORT API FLIGHTS HOTELS GROUND TRANSPORTATION RAIL FERRIES CRUISES MEETINGS ACTIVITIES RESTAURANTS ATTRACTIONS What if the computer screen has some of the booking icons, the cloud is labeled API, and the phone has the TripCase logo?
- 17. 17©2015 Sabre GLBL Inc. All rights reserved. • Seamlessly send itinerary, eTicket, and eInvoice to your travelers • Travel documents stay auto-synched as changes are made in the PNR • TripCase Document Delivery is available in 24 languages • Drive brand awareness with co- branded documents
- 18. 18©2015 Sabre GLBL Inc. All rights reserved. THANK YOU! Screenshots
Editor's Notes
- Historians show smartphones being available as far back as the 1970s with the IBM Simon Personal Communicator. Until the introduction of the iPhone in 2007, smartphones were primarily used in business settings for checking email and other work tasks. Today, smartphones cater to the mass consumer market allowing them to perform a wide variety of tasks. With the introduction of other smart devices, including wearables, tablets, beacons and other location services, and drones, the question to ask is if mobile is still an emerging technology, or are we past the mobile tipping point? Smartphone sales in 2015 reached an estimated 1.5 billion devices. Wearables and tablets were estimated to have sold 300+ million devices in 2015. It is predicted that by 2030, emerging economies will have 50% mobile internet subscriptions.
- What’s more important with these statistics is how this relates to travel. Did you know that you and your fellow travelers are leading trends across the world? Travelers set the standard for how and to what extent people use their mobile devices. Then, as the technology becomes more common, other consumers follow suit. Travelers reported using their phone to plan or book a trip, organize their plans, and to find their way around while traveling.
- Now for some interesting stats the TripCase team gathered from our own one billion targeted messages sent in 2015. We know that your chance of receiving a flight notification can be calculated by your destination. If you are traveling to China and receive a flight notification, departure time changes are the most likely culprit. Travelers bound for Brazil are most likely learning about gate changes in their flight notifications.
- As mobile technology advances, so do the needs of travelers throughout their journey. Shown here, functionality like maps, itinerary information, and flight details have increased in adoption across both smartphones and tablets.
- Ground transportation has become more accessible than ever with the innovations to taxi-hailing and ride-sharing. With companies like Uber, Lyft, Taxi Deutschland, and BlaBlaCar, travelers are easily able to access ground transportation, enter pick-up and drop-off locations, and even pay directly through the app.
- Now that we’ve looked at mobile technology trends and the traveler, I want to introduce you to Sabre’s solution. TripCase gives travelers a single place to manage their trips. Connected to powerful technology and travel companies. TripCase is an itinerary management app that delivers the right information at the right time
- As we saw previously, consumers are using a number of different devices. Travelers access their itinerary information at different times and have different needs depending on where they are in their trip. TripCase is available across a number of devices to ensure travelers are able to access the important trip details with the method that is most convenient for them. A traveler with a smartwatch can get a gate change notification on their wrist while a traveler at home can access their itinerary on an ipad to finish perfecting their itinerary.
- TripCase offers travelers a number of features to help them throughout their trips. The top 5 tools offered include: Seat maps, allowing travelers to view their seats on their plane Maps of their location and directions to trip items Easy access to alternate flights Quick share capabilities to send their travel plans to friends and family Weather for their destination
- Uber is available in 58 countries, allowing users to instantly request a ride and pay via their mobile device. TripCase users can request an Uber ride utilizing the TripCase app. Destinations are pre-populated for the best user experience.
- We saw some interesting stats on flight notifications by country. Keeping travelers updated as they are in transit is key to a successful, stress free trip. TripCase provides flight notifications directly to the traveler, letting them know about changes including delays, cancellations, reinstatements, and gate changes. Help arm your traveler with TripCase flight notifications.
- We’ve seen TripCase from the traveler’s perspective, now lets focus on the agency. TripCase is an itinerary management solution allowing agencies touch points with their travelers throughout their trip using document delivery and a traveler facing mobile application.
- Seamlessly deliver travel documents to your customers using TripCase Document Delivery. Seamlessly send a co-branded ticket, invoice and itinerary to your traveler once you’ve completed a booking through Sabre. Documents are delivered to travelers through email and the latest information is available at anytime through TripCase Web and Mobile. TripCase Document Delivery is available in 24 languages. Partners can manage their brand through the TripCase Connect administrative portal.
- Quickly access your travelers important documents through TripCase Connect in the Document Archive. These records remain active for 13 months after trip completion.
- Connect with travelers utilizing TripCase through the Tripfeed. Customize and enable the Agency Contact template – be sure to encourage all of your customers to sign up for TripCase so they see your agency branded message!
- For those reservations booked outside of Sabre, TripCase offers an Import API that auto-imports those bookings into TripCase. Trip items will be linked to a traveler’s TripCase account by matching the traveler’s email address. Once trip items are auto-loaded, the will stay synched to reflect any changes. Interested partners will be assigned an authentication token that can be used for testing and production purposes. For Import API support, contact the Applications Support help desk.