This document discusses how TomTom/mapIT uses floating car data and traffic analytics software to monitor, analyze, and influence traffic congestion. Some key points: - TomTom/mapIT collects data from over 500 million devices worldwide to monitor traffic conditions in real-time. - Their software allows users to analyze traffic patterns, identify bottlenecks, measure road performance, and compare traffic over time. - They aim to influence driver behavior and alleviate congestion by communicating traffic information to drivers through maps and advising them of incidents, delays and alternative routes.