This document discusses landing page optimization and testing. It begins by introducing the speakers and providing background on Webtrends and MarketingSherpa. It then discusses key findings from MarketingSherpa research on website optimization. The presentation will cover making the case for landing page optimization (LPO) to secure budget approval, challenges with statistical validity in testing, and using LPO to stay responsive to customer needs in a changing marketplace."
This study examined online marketing practices of 500 professional services firms across various industries and firm sizes. The firms ranged from having no online marketing to extensive online marketing programs. Most respondents held senior positions in their firms. The goal of the study was to understand how online marketing relates to business growth and profits for professional services firms.
This document discusses designing a metrics dashboard for a sales organization. It recommends identifying key performance metrics that support sales objectives and strategy to help managers effectively oversee the sales team. Some benefits of a dashboard include gaining insight into sales drivers, identifying areas needing improvement, and enabling performance benchmarking. The document provides a framework for selecting metrics based on both corporate perspectives and elements of sales performance. It also outlines a process for creating a dashboard that includes selecting appropriate metrics, designing the dashboard, and implementing it.
The document discusses key factors to consider when choosing a provider for an online survey and feedback management system. It outlines questions in two categories - feature factors and company factors. Feature factors include questions about functionality, customization options, reporting capabilities, and ease of use. Company factors include the provider's stability, support resources, account management structure, and commitment to ensuring client success. The document advises evaluating these criteria to identify the right solution and safeguard important data, time, and financial investment.
Effectively executed, Joint Business Planning with your channel partners is the best way to ensure alignment of business goals and effective allocation of resources.
However, many companies have either abandoned joint planning or limited its scope because it has been too labor intensive to create the initial plan and too cumbersome to manage throughout the plan’s life.
Learn the best practices of Joint Marketing Planning (JMP) and how you can benefit–without adding resources or increasing workload for your staff or partners.
This webinar is presented by Craig DeWolf, Vice President Strategic Development for CCI, with over 30 years of best practice experience in the design and management of channel programs.
Performance marketing uses clearly defined business objectives and metrics to optimize advertising campaigns. This includes cost-per-action models like affiliate marketing and programmatic ads. Affiliate marketing accounts for 7.5% of digital retail spend and is growing due to better data and the rise of social media affiliate links. Nearly half of all digital retail ad spending goes towards pay-for-performance formats like search, classifieds, app installs, and email. Performance marketing has grown for retailers as they face pressure to increase efficiency from Amazon and falling foot traffic.
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
The document discusses strategies for maximizing marketing ROI through demand generation, lead scoring, and lead nurturing. It outlines objectives like increasing revenues and conversion rates. It also discusses allocating budgets toward priorities like demand generation, product marketing, and operations. Tactical budgets are often allocated to activities like content creation, email, paid search, and events. The role of demand generation in ROI and strategic campaign workflows are examined.
This study examined online marketing practices of 500 professional services firms across various industries and firm sizes. The firms ranged from having no online marketing to extensive online marketing programs. Most respondents held senior positions in their firms. The goal of the study was to understand how online marketing relates to business growth and profits for professional services firms.
This document discusses designing a metrics dashboard for a sales organization. It recommends identifying key performance metrics that support sales objectives and strategy to help managers effectively oversee the sales team. Some benefits of a dashboard include gaining insight into sales drivers, identifying areas needing improvement, and enabling performance benchmarking. The document provides a framework for selecting metrics based on both corporate perspectives and elements of sales performance. It also outlines a process for creating a dashboard that includes selecting appropriate metrics, designing the dashboard, and implementing it.
The document discusses key factors to consider when choosing a provider for an online survey and feedback management system. It outlines questions in two categories - feature factors and company factors. Feature factors include questions about functionality, customization options, reporting capabilities, and ease of use. Company factors include the provider's stability, support resources, account management structure, and commitment to ensuring client success. The document advises evaluating these criteria to identify the right solution and safeguard important data, time, and financial investment.
Effectively executed, Joint Business Planning with your channel partners is the best way to ensure alignment of business goals and effective allocation of resources.
However, many companies have either abandoned joint planning or limited its scope because it has been too labor intensive to create the initial plan and too cumbersome to manage throughout the plan’s life.
Learn the best practices of Joint Marketing Planning (JMP) and how you can benefit–without adding resources or increasing workload for your staff or partners.
This webinar is presented by Craig DeWolf, Vice President Strategic Development for CCI, with over 30 years of best practice experience in the design and management of channel programs.
Performance marketing uses clearly defined business objectives and metrics to optimize advertising campaigns. This includes cost-per-action models like affiliate marketing and programmatic ads. Affiliate marketing accounts for 7.5% of digital retail spend and is growing due to better data and the rise of social media affiliate links. Nearly half of all digital retail ad spending goes towards pay-for-performance formats like search, classifieds, app installs, and email. Performance marketing has grown for retailers as they face pressure to increase efficiency from Amazon and falling foot traffic.
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
The document discusses strategies for maximizing marketing ROI through demand generation, lead scoring, and lead nurturing. It outlines objectives like increasing revenues and conversion rates. It also discusses allocating budgets toward priorities like demand generation, product marketing, and operations. Tactical budgets are often allocated to activities like content creation, email, paid search, and events. The role of demand generation in ROI and strategic campaign workflows are examined.
White Paper - ROMI Best Practices RoadmapChris Senio
This document provides a 6 step roadmap for implementing a Return on Marketing Investment (ROMI) methodology for direct response marketing. The 6 steps are: 1) Start small and define goals and metrics; 2) Build a collaborative media planning process; 3) Build a reliable sales data process; 4) Define campaign linkages using tags; 5) Define allocation logic to attribute sales; and 6) Create visual ROMI reports to drive results. Following this roadmap will help marketers improve performance and accountability.
SaaS executives are shifting business focus, our survey report reveals great dissatisfaction with common business metrics; customer-centric measurements sets the new standard.
The document summarizes the key findings of a technology marketing benchmark survey from 2011. It found that most respondents saw demonstrating return on investment as essential to defining marketing strategy. While economic conditions were challenging, marketing budgets and team sizes increased over the previous year and were expected to continue growing. Email, events, and public relations were the most commonly used and effective marketing tools. Marketers saw a need to invest more in digital techniques but faced barriers like lack of resources and pressure to show ROI.
This document discusses optimizing digital marketing return on investment (ROI) through various online channels like blogs, social media, and email. It emphasizes the importance of defining outcomes, valuing different customer actions, avoiding biases when analyzing data, identifying weaknesses in the customer funnel, creating optimized practices through testing, and continually refining processes to drive better results over time. The overall message is that marketing ROI improvement requires a data-driven approach, focus on meaningful metrics, and a long-term process of experimentation and mastery.
How Many Columns Should I Use? How using the best page layout led to a 681% r...MarketingExperiments
Think for a few seconds about a page or email you manage. How many columns does it have? Do you know whether that is the optimal number? If you do know, have you tested it? What if you could improve the performance of the piece by adding or removing columns?
In our next clinic we’ll be drawing on about 15 years of research on optimizing columns and layout for the web to help you discover the best way to layout your page or email.
Some of the questions we are planning on answering are:
• What is the optimal number of columns for a page?
• How should I weight columns on the page?
• Which is better, a right sidebar or left sidebar?
Database marketing, part 1 roadmap to successRelevate
This document provides an overview and roadmap for database marketing. It discusses:
- The key components of database marketing including data preparation, campaign management, and reporting/analytics
- The importance of data organization, hygiene, enhancement, and regular updating
- How to develop a campaign strategy using customer data and reports
- Whether to build a database marketing solution in-house or outsource to a vendor
- An overview was given to prepare for two upcoming webinars on marketing analytics and campaign management.
Zinnov launches a first-of-its-kind ‘Partner Enablement Framework’ to help te...Zinnov
Zinnov, a leading market expansion and globalization advisory firm, today announced the release of a first-of-its-kind ‘Partner Enablement Framework’ to help technology companies unlock their channel partner potential. Highlighting the current landscape and opportunities that are present in the ecosystem, the released study also revealed that India currently hosts over 11,000 IT channel partners, excluding PC resellers and box pushers. While 65% of these partners focus on IT services/ managed services, 44% of the partners claim to have solution centric capabilities, while 37% of the current partner base is termed as resellers/ value added resellers.
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...Gina Shaw
Artificial Intelligence (AI) will happen in both TPx and Retail Execution sooner than you probably think – Promotion Optimization Institute
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue, traditionally manufacturers have always struggled in optimizing their promotion mix for the maximum bang for the buck.
With the advancements in AI technologies, it is now possible to powerfully harness data and run high-yield trade promotions.
What You Can Expect From The eBook?
1. Key Trade Promotion Optimization (TPO) challenges faced today
2. What is AI in the context of TPO?
3. How AI helps run profitable trade promotions?
4. What an AI-Powered analysis looks like?
5. Case-studies
6. How you can get started right away!
Disney: The Magic of Marketing Mix Analytics & OptimizationVivastream
The document summarizes a case study collaboration between Disney and SAS to develop a marketing ROI solution for a television network. Key aspects of the project included: collecting data from over 30 sources to measure marketing effectiveness; transforming and visualizing the data to identify errors and relationships; and developing measurement models to assess which shows, channels, and time periods yielded the best returns on marketing investment. The project timeline and data handoff process are also outlined.
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
Defining Target Market for Telemarketing CampaignsMelody Ucros
IE Business School MBD Program
Retail Analytics Project O1 Group C:
Annie Pi – Anchal Jaiswal – Cedric Viret – Melody Ucros – Miguel Martin Romero – Pablo Dosal - Victor Kausch
Channel Checklist for Vendor Channel/Partner Managersharwelll
The document discusses various topics related to developing and managing effective channel programs, including:
1) Correct partner selection and recruitment is crucial to choose partners that have the desired skills and target the right customer markets.
2) Channel optimization involves analyzing existing partners to determine which are truly performing and which are diluting efforts.
3) Developing a channel strategy requires clarifying goals, assessing competitiveness, and establishing action plans.
1) Revenue management techniques help increase revenue but traditionally fail to account for demand generation functions like marketing. Integrating revenue management, marketing, pricing, and distribution channels allows firms to optimize total demand profit.
2) Under a total demand profit optimization framework, demand forecasts drive appropriate promotion strategies, customer-centric pricing considers customer value and willingness to pay, and customers are incentivized to book through most profitable channels.
3) Future benefits come from tightly coupling revenue management with customer intelligence and data to develop customer-centric pricing based on individual customer preferences, behaviors and value.
Driving marketing performance in financial services is subject to unique considerations. Diverse set of distribution channels, complex customer segments, a need to balance branding and promotion, and multiple outcome measures impacting customer value are factors to consider.
Looking to boost traffic and take your online sales to the next level? You’ve come to the right place.
Find out how to build an effective digital marketing strategy, measure your ecommerce growth, and evaluate your performance in comparison to the competition in this ebook from Hallam Agency and SEMrush.
We have gathered and analyzed information from 8,000 ecommerce sites to present you with data-driven best practices, while Hallam SEO Agency has designed a set of easy-to-implement recommendations based on case studies of their most successful clients.
In this ebook, you'll discover:
=> User buying trends for 13 ecommerce industries
=> 5 ways to improve your ranking in mobile SERPs
=> 3 SERP features every ecommerce business should take advantage of
=> How ranking for featured snippets increased sessions by 285%
=> 10 best emotional triggers to increase sales and how to utilize them
=> 17 technical SEO considerations that increase site speed and enhance user experience
=> 6 hacks to successfully optimize your images for search and improve conversion rates
=> Effective link building strategies that have resulted in a 143% increase in traffic to the homepage and 10 keywords ranking in position 1 in SERPs
We hope that you find the data and the insights we’ve gleaned from this study helpful in developing and improving your digital marketing and site development strategies.
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
LavaPM is focused on delivering measurable business results for marketers, i.e. we help organisations bridge the gap between their marketing and sales functions/results.
We excel in the integration of Western best practices with local market nuances, and when it comes to our focus geographies (non-English-working regions like China, North Asia, Thailand, etc), this is in most cases, the crucial make-or-break factor in any business endeavour in this region.
What are the most significant challenges you face in relation to B2B digital marketing?
There were four particular areas into which the vocally expressed challenges fell overall - money, time, ideas that work and organisational structures.
As has been mentioned earlier – a consistent theme among B2B marketers is the challenge to increase and manage resources behind delivery, but a second significant area coalesced around the need to create cut-through, produce quality content or engage with the audience more effectively.
Marketers, it would seem place high importance not just on reaching people but on engaging them effectively when they do. The third area of consistency was around organisational structures – whether the challenge of scaling projects globally or breaking through the internal silo mentality.
The "Do Something" Project assigns students to address a problem in their community through a multi-step project. Students must propose a driving question, research the issue using resources like books and interviews, and create a presentation sharing what they learned and did to address the problem. The project has several milestones including a proposal, notes from research, and materials used to promote their efforts. Students will reflect on the results of their project at an exhibition.
APPARTEMENT MET LIFT EN GARAGE, VAN WEERDEN POELMANWEG 62 SOEST
“Vier seizoenen het gevoel hebben dat je op vakantie bent”
Het exclusieve appartementencomplex “Royal Parc” is uniek gesitueerd aan een golfbaan in het beschermde natuurgebied “De Soester Duinen”.
Uitgestrekte wandelbossen zijn dan ook op loopafstand gelegen.
Het appartementencomplex is omstreeks 2005 – met overdraagbare GIW garantie – gesticht met alle mogelijke luxe en comfort.
Het aangeboden 3-KAMERAPPARTEMENT is gesitueerd op de begane grond en heeft een oppervlakte van ca. 150 m². De bijbehorende berging en de parkeerplaats bevinden zich in het afgesloten souterrain. Het terras is gesitueerd op het Zuidwesten en heeft een fraai uitzicht over de diverse holes van de golfbaan.
De indeling van het appartement is als volgt:
Entree, hal, toilet, riante living ( 44 m² ) met parketvloer, een semi openkeuken met luxe Siematic keuken installatie voorzien van Miele inbouwapparatuur. In de aangrenzende bijkeuken bevinden zich de aansluitingen voor wassen en drogen en de stookruimte. De ouderslaapkamer, met een oppervlakte van 22 m², heeft de beschikking over een eigen kleedruimte en luxe complete badkamer met ligbad, douche en toilet. De tweede (slaap)kamer heeft een eigen badkamer met douche en tevens toegang tot het terras.
Het appartementcomplex is van veel luxe gemakken voorzien zoals bijvoorbeeld een alarminstallatie, elektrische sunscreens, automatische toegangsdeuren, vorstvrije op- en afrit ondergrondse parking en een videofoon annex intercominstallatie.
Als bewoner van het appartementencomplex “Royal Parc” kunt u, indien u wenst tegen betaling, gebruik maken van de faciliteiten van het nabij gelegen Hilton hotel.
De maandelijkse servicekosten bedragen thans € 229,-
This document summarizes revisions made to absentee ballot instructions in Minnesota following a disputed election in 2008. It discusses:
1. Revisions made to the language and organization of instructions, including untangling sentences, cutting extra words, and adding illustrations for each step.
2. Usability testing of the revised instructions which found some specific problems needing further changes.
3. Additional revisions made based on the testing, including changes to illustration placement and clarifying still-confusing text.
The document outlines the corporate governance guidelines of Perini Corporation. It discusses (1) the composition and responsibilities of the Board of Directors, including director qualifications and independence, (2) the roles and responsibilities of Board committees, and (3) policies regarding Board performance evaluation, director orientation, management succession planning, and the company's code of business conduct. The guidelines are intended to assist the Board in exercising its duties to stakeholders.
White Paper - ROMI Best Practices RoadmapChris Senio
This document provides a 6 step roadmap for implementing a Return on Marketing Investment (ROMI) methodology for direct response marketing. The 6 steps are: 1) Start small and define goals and metrics; 2) Build a collaborative media planning process; 3) Build a reliable sales data process; 4) Define campaign linkages using tags; 5) Define allocation logic to attribute sales; and 6) Create visual ROMI reports to drive results. Following this roadmap will help marketers improve performance and accountability.
SaaS executives are shifting business focus, our survey report reveals great dissatisfaction with common business metrics; customer-centric measurements sets the new standard.
The document summarizes the key findings of a technology marketing benchmark survey from 2011. It found that most respondents saw demonstrating return on investment as essential to defining marketing strategy. While economic conditions were challenging, marketing budgets and team sizes increased over the previous year and were expected to continue growing. Email, events, and public relations were the most commonly used and effective marketing tools. Marketers saw a need to invest more in digital techniques but faced barriers like lack of resources and pressure to show ROI.
This document discusses optimizing digital marketing return on investment (ROI) through various online channels like blogs, social media, and email. It emphasizes the importance of defining outcomes, valuing different customer actions, avoiding biases when analyzing data, identifying weaknesses in the customer funnel, creating optimized practices through testing, and continually refining processes to drive better results over time. The overall message is that marketing ROI improvement requires a data-driven approach, focus on meaningful metrics, and a long-term process of experimentation and mastery.
How Many Columns Should I Use? How using the best page layout led to a 681% r...MarketingExperiments
Think for a few seconds about a page or email you manage. How many columns does it have? Do you know whether that is the optimal number? If you do know, have you tested it? What if you could improve the performance of the piece by adding or removing columns?
In our next clinic we’ll be drawing on about 15 years of research on optimizing columns and layout for the web to help you discover the best way to layout your page or email.
Some of the questions we are planning on answering are:
• What is the optimal number of columns for a page?
• How should I weight columns on the page?
• Which is better, a right sidebar or left sidebar?
Database marketing, part 1 roadmap to successRelevate
This document provides an overview and roadmap for database marketing. It discusses:
- The key components of database marketing including data preparation, campaign management, and reporting/analytics
- The importance of data organization, hygiene, enhancement, and regular updating
- How to develop a campaign strategy using customer data and reports
- Whether to build a database marketing solution in-house or outsource to a vendor
- An overview was given to prepare for two upcoming webinars on marketing analytics and campaign management.
Zinnov launches a first-of-its-kind ‘Partner Enablement Framework’ to help te...Zinnov
Zinnov, a leading market expansion and globalization advisory firm, today announced the release of a first-of-its-kind ‘Partner Enablement Framework’ to help technology companies unlock their channel partner potential. Highlighting the current landscape and opportunities that are present in the ecosystem, the released study also revealed that India currently hosts over 11,000 IT channel partners, excluding PC resellers and box pushers. While 65% of these partners focus on IT services/ managed services, 44% of the partners claim to have solution centric capabilities, while 37% of the current partner base is termed as resellers/ value added resellers.
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...Gina Shaw
Artificial Intelligence (AI) will happen in both TPx and Retail Execution sooner than you probably think – Promotion Optimization Institute
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue, traditionally manufacturers have always struggled in optimizing their promotion mix for the maximum bang for the buck.
With the advancements in AI technologies, it is now possible to powerfully harness data and run high-yield trade promotions.
What You Can Expect From The eBook?
1. Key Trade Promotion Optimization (TPO) challenges faced today
2. What is AI in the context of TPO?
3. How AI helps run profitable trade promotions?
4. What an AI-Powered analysis looks like?
5. Case-studies
6. How you can get started right away!
Disney: The Magic of Marketing Mix Analytics & OptimizationVivastream
The document summarizes a case study collaboration between Disney and SAS to develop a marketing ROI solution for a television network. Key aspects of the project included: collecting data from over 30 sources to measure marketing effectiveness; transforming and visualizing the data to identify errors and relationships; and developing measurement models to assess which shows, channels, and time periods yielded the best returns on marketing investment. The project timeline and data handoff process are also outlined.
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
Defining Target Market for Telemarketing CampaignsMelody Ucros
IE Business School MBD Program
Retail Analytics Project O1 Group C:
Annie Pi – Anchal Jaiswal – Cedric Viret – Melody Ucros – Miguel Martin Romero – Pablo Dosal - Victor Kausch
Channel Checklist for Vendor Channel/Partner Managersharwelll
The document discusses various topics related to developing and managing effective channel programs, including:
1) Correct partner selection and recruitment is crucial to choose partners that have the desired skills and target the right customer markets.
2) Channel optimization involves analyzing existing partners to determine which are truly performing and which are diluting efforts.
3) Developing a channel strategy requires clarifying goals, assessing competitiveness, and establishing action plans.
1) Revenue management techniques help increase revenue but traditionally fail to account for demand generation functions like marketing. Integrating revenue management, marketing, pricing, and distribution channels allows firms to optimize total demand profit.
2) Under a total demand profit optimization framework, demand forecasts drive appropriate promotion strategies, customer-centric pricing considers customer value and willingness to pay, and customers are incentivized to book through most profitable channels.
3) Future benefits come from tightly coupling revenue management with customer intelligence and data to develop customer-centric pricing based on individual customer preferences, behaviors and value.
Driving marketing performance in financial services is subject to unique considerations. Diverse set of distribution channels, complex customer segments, a need to balance branding and promotion, and multiple outcome measures impacting customer value are factors to consider.
Looking to boost traffic and take your online sales to the next level? You’ve come to the right place.
Find out how to build an effective digital marketing strategy, measure your ecommerce growth, and evaluate your performance in comparison to the competition in this ebook from Hallam Agency and SEMrush.
We have gathered and analyzed information from 8,000 ecommerce sites to present you with data-driven best practices, while Hallam SEO Agency has designed a set of easy-to-implement recommendations based on case studies of their most successful clients.
In this ebook, you'll discover:
=> User buying trends for 13 ecommerce industries
=> 5 ways to improve your ranking in mobile SERPs
=> 3 SERP features every ecommerce business should take advantage of
=> How ranking for featured snippets increased sessions by 285%
=> 10 best emotional triggers to increase sales and how to utilize them
=> 17 technical SEO considerations that increase site speed and enhance user experience
=> 6 hacks to successfully optimize your images for search and improve conversion rates
=> Effective link building strategies that have resulted in a 143% increase in traffic to the homepage and 10 keywords ranking in position 1 in SERPs
We hope that you find the data and the insights we’ve gleaned from this study helpful in developing and improving your digital marketing and site development strategies.
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
LavaPM is focused on delivering measurable business results for marketers, i.e. we help organisations bridge the gap between their marketing and sales functions/results.
We excel in the integration of Western best practices with local market nuances, and when it comes to our focus geographies (non-English-working regions like China, North Asia, Thailand, etc), this is in most cases, the crucial make-or-break factor in any business endeavour in this region.
What are the most significant challenges you face in relation to B2B digital marketing?
There were four particular areas into which the vocally expressed challenges fell overall - money, time, ideas that work and organisational structures.
As has been mentioned earlier – a consistent theme among B2B marketers is the challenge to increase and manage resources behind delivery, but a second significant area coalesced around the need to create cut-through, produce quality content or engage with the audience more effectively.
Marketers, it would seem place high importance not just on reaching people but on engaging them effectively when they do. The third area of consistency was around organisational structures – whether the challenge of scaling projects globally or breaking through the internal silo mentality.
The "Do Something" Project assigns students to address a problem in their community through a multi-step project. Students must propose a driving question, research the issue using resources like books and interviews, and create a presentation sharing what they learned and did to address the problem. The project has several milestones including a proposal, notes from research, and materials used to promote their efforts. Students will reflect on the results of their project at an exhibition.
APPARTEMENT MET LIFT EN GARAGE, VAN WEERDEN POELMANWEG 62 SOEST
“Vier seizoenen het gevoel hebben dat je op vakantie bent”
Het exclusieve appartementencomplex “Royal Parc” is uniek gesitueerd aan een golfbaan in het beschermde natuurgebied “De Soester Duinen”.
Uitgestrekte wandelbossen zijn dan ook op loopafstand gelegen.
Het appartementencomplex is omstreeks 2005 – met overdraagbare GIW garantie – gesticht met alle mogelijke luxe en comfort.
Het aangeboden 3-KAMERAPPARTEMENT is gesitueerd op de begane grond en heeft een oppervlakte van ca. 150 m². De bijbehorende berging en de parkeerplaats bevinden zich in het afgesloten souterrain. Het terras is gesitueerd op het Zuidwesten en heeft een fraai uitzicht over de diverse holes van de golfbaan.
De indeling van het appartement is als volgt:
Entree, hal, toilet, riante living ( 44 m² ) met parketvloer, een semi openkeuken met luxe Siematic keuken installatie voorzien van Miele inbouwapparatuur. In de aangrenzende bijkeuken bevinden zich de aansluitingen voor wassen en drogen en de stookruimte. De ouderslaapkamer, met een oppervlakte van 22 m², heeft de beschikking over een eigen kleedruimte en luxe complete badkamer met ligbad, douche en toilet. De tweede (slaap)kamer heeft een eigen badkamer met douche en tevens toegang tot het terras.
Het appartementcomplex is van veel luxe gemakken voorzien zoals bijvoorbeeld een alarminstallatie, elektrische sunscreens, automatische toegangsdeuren, vorstvrije op- en afrit ondergrondse parking en een videofoon annex intercominstallatie.
Als bewoner van het appartementencomplex “Royal Parc” kunt u, indien u wenst tegen betaling, gebruik maken van de faciliteiten van het nabij gelegen Hilton hotel.
De maandelijkse servicekosten bedragen thans € 229,-
This document summarizes revisions made to absentee ballot instructions in Minnesota following a disputed election in 2008. It discusses:
1. Revisions made to the language and organization of instructions, including untangling sentences, cutting extra words, and adding illustrations for each step.
2. Usability testing of the revised instructions which found some specific problems needing further changes.
3. Additional revisions made based on the testing, including changes to illustration placement and clarifying still-confusing text.
The document outlines the corporate governance guidelines of Perini Corporation. It discusses (1) the composition and responsibilities of the Board of Directors, including director qualifications and independence, (2) the roles and responsibilities of Board committees, and (3) policies regarding Board performance evaluation, director orientation, management succession planning, and the company's code of business conduct. The guidelines are intended to assist the Board in exercising its duties to stakeholders.
Picatrix and the decans of the salone dei mesiCatarina Labisa
This document provides a summary of descriptions from the medieval Arabic text Picatrix of the decans (threefold divisions) of the twelve signs of the zodiac and compares them to frescoes depicting the decans in the Salone dei Mesi (Hall of the Months) in the Palazzo Schifanoia in Ferrara, Italy. The document includes tables that list each zodiac sign and its three decans, with the description of each from Picatrix and a corresponding fresco from the Salone dei Mesi. Overall, the document shows close similarities between the descriptions of the decans from Picatrix and their depiction in the fresco cycles, suggesting the frescoes were directly inspired by
Raab Does On-Demand Business Intelligence Make Sense?draab
David Raab reviews challenges faced by business intelligence projects and how on-demand systems can overcome them. Also considers advantages and disadvantages of on-demand in general. Provides a framework for understanding different approaches to cloud-based BI and when each is most appropriate.
This document is Toll Brothers' annual report filed with the SEC on Form 10-K. It summarizes Toll Brothers' business operations, including that it designs and builds single family homes across 21 states, with over 21,000 home sites owned or under control at the end of fiscal year 2001. It had a backlog of over $1.4 billion at the end of fiscal 2001. The report provides an overview of Toll Brothers' communities, home prices, awards received, and financial information.
10 întrebări şi 30 de răspunsuridespre cum foloseşti online-ul în business. Prezentare suşţinută în cadrul Link Your Business de Ciprian Gavriliu, PlayTheBalls
Abigail Tull is an animal behaviour and welfare graduate seeking employment in animal training. She has a B.Sc. in Animal Behaviour and Welfare from Anglia Ruskin University, with qualifications in biology, psychology, and animal care. Her dissertation focused on the effects of enrichment on kennel dogs' behavior. She has customer service experience at Sainsbury's and skills in communication, computing, animal welfare observation, and teamwork. References are available upon request.
This document provides information about an Experimental Psychology course including basic information, course description, goals, required readings, course outline, classroom procedures, grading criteria, attendance policy, accommodations for students with disabilities, and an academic honesty statement. The course is an introduction to laboratory research methods in psychology and emphasizes the design and execution of exploratory investigations to develop skills in experimental methods and design critique. Grades are based on a research paper, group paper, in-class assignments, and quizzes. The course aims to provide knowledge of psychology concepts and research methods as well as develop critical thinking, application, and ethical values.
When Christopher Columbus first arrived in Haiti, the country was 98% forested. Today, forest cover has declined dramatically to only 3.8% due to clearing by French colonists for profitable mahogany and by rural farmers using wood for charcoal cooking. While Haitians typically do not cut down trees that provide food, desperation has led to more widespread deforestation. However, there are ongoing efforts to plant new trees through nursery programs to restore forests and improve living conditions, as reforestation can reduce poverty, disease, and migration to cities by preserving sustainable agriculture. Some reforestation projects have been successful while others require more maintenance.
Paulo aborda a ressurreição dos crentes em Cristo, refutando hereges que negavam a ressurreição. Ele ensina que os crentes terão corpos espirituais na ressurreição e que, por meio de Cristo, a morte foi vencida. Paulo conclui exortando os coríntios a viverem firmes na fé e no amor.
1) O documento descreve um projeto escolar sobre animais selvagens em português e espanhol.
2) Os animais incluem papagaio-verdadeiro, cágado, pelicano, entre outros.
3) Há informações físicas, grupo, nome comum e científico, habitat natural e alimentação sobre o leão.
GeneralMobile Hybrid Development with WordPressGGDBologna
This document discusses the development of a hybrid mobile app for WordPress.com's reader feature. It was developed using Apache Cordova to access native device features from JavaScript. Performance was improved through caching, local storage, and optimized images. Issues arose from slower browsers and platforms like BlackBerry 7 and iPhone 4. Future plans include using the WordPress REST API and developing native apps.
This document summarizes a presentation about investing in property markets. It discusses the slowing UK property market and suggests investing in faster growing international markets. Specific options mentioned include land, development projects, buying off-plan properties, and buy-to-let in places like newer EU countries experiencing strong economic growth and increasing foreign investment. The presentation aims to help investors protect and grow their wealth by diversifying into higher returning markets.
Improving B2B Lead Generation PerformanceChad Pollitt
The following presentation was given at Exact Target's Connections 2012 by myself and MECLAB/MarketingSherpa's David Green.
Generating leads and attracting new customers is critical to any B2B company. Are you leveraging search to its potential? Are search and email working together for you? Learn to leverage search and other lead gen methods to boost your overall marketing ROI.
The document discusses how best-in-class marketers use customer analytics and insights to drive more revenue. It finds that fewer than half of best-in-class marketing organizations employ tools like lead management dashboards and campaign management tools. Best-in-class performers were found to utilize website visitor tracking (86%), track and report on all marketing campaign results (82%), and have processes to test campaign content effectiveness (64%). The document recommends that to achieve best-in-class performance, marketing organizations must deploy web analytics to understand prospects and customers, and support campaigns with testing, evaluations, and sharing access to performance metrics.
The document discusses how best-in-class marketers use customer analytics and insights to drive more revenue. It finds that fewer than half of best-in-class marketing organizations employ tools like lead management dashboards and campaign management tools. Best-in-class performers were found to utilize website visitor tracking (86%), track and report on all marketing campaign results (82%), and have processes to test campaign content effectiveness (64%). The document recommends that to achieve best-in-class performance, marketing organizations must deploy web analytics to understand prospects and customers, and support campaigns with testing, evaluations, and sharing access to performance metrics.
The typical marketer and sales person, in a complex B2B sales environment,understands the value of a truly qualified “sales-ready” lead over a marketing ready prospect, because it meets a designated set of criteria and progresses into a sale faster with fewer selling resources
Lead scoring helps drive conversions by prioritizing sales leads based on attributes and behaviors to focus on the most qualified prospects. Research shows that organizations using lead scoring see higher revenue and return on investment from their marketing. The document provides examples of how to set up simple lead scoring systems by factoring in demographic profiles and online activities to categorize prospects.
2nd Annual State of Revenue Operations ReportSales Hacker
What You'll Learn
- The current state of RevOps (survey results from 2,462 B2B practitioners!)
- The biggest challenges & barriers that hinder companies transitioning to revenue ops for the first time
- The steps companies are taking today to fix the customer journey & deliver a unified customer experience across their go-to-market teams (sales, marketing, customer success, and operations)
- Real-world examples & stories “from the field”, from world-class RevOps executives and practitioners
https://www.saleshacker.com/lp/2nd-annual-revenue-operations-report/
Why You Need to Speak the Language of Marketing PerformanceOrigami Logic
In this presentation we define key terms like “data”, “measure”, “metric,” and “KPI”, and explain why best-in-class marketers are better at knowing what metrics matter.
In this presentation, we teamed up with Allocadia, Origami Logic, Response Capture and revealed how to overcome the 4 key MPM challenges: 1. Justifying your Marketing investment plan and winning C-suite support 2. Equipping your team for execution success 3. Benchmarking best practices for the best results 4. Graduating from measuring tactical results to measuring true Marketing value.
Cutting Through the Marketing Automation HypeAct-On Software
The document discusses how marketing automation can help address challenges around lead generation and management by improving lead quality, optimizing lead sources, and automating lead nurturing. It also highlights how the Act-On marketing platform and services from NuSpark Marketing can help companies better implement marketing automation solutions. The presenters offer to provide more information to interested parties within 24 hours of the event.
A strategic framework for evaluating Marketing Technology and building your MarTech Stack. Includes an overview of popular technology for marketing and advertising including DMP, CRM, Attribution, Email Service Providers, Social Media Platforms, Analytics platforms and others
The document discusses how lead scoring helps drive conversions by prioritizing sales leads most likely to turn into customers. It provides examples of how to set up a basic lead scoring system taking into account factors like a lead's online behavior, demographic profile, and activities. Implementing lead scoring can improve campaign effectiveness and close rates by allowing companies to better target messaging to prospects at different stages in the buying cycle.
This document discusses marketing automation trends based on an analysis of data from over 900 Eloqua customers. The key trends identified are:
1. Companies adopting revenue performance management (RPM) strategies, which integrate sales and marketing, are seeing significantly higher revenue growth than peers.
2. Use of advanced automation capabilities like event management, data cleansing, and nurturing programs is increasing and providing benefits such as higher attendance and more qualified leads.
3. Best practices for success with automation include integrating systems, personalizing communications, frequent event reminders, and testing multiple approaches.
This document discusses marketing automation trends based on an analysis of data from over 900 Eloqua customers. Key findings include:
1) Companies adopting revenue performance management strategies through marketing automation are seeing significant revenue growth above industry averages.
2) Use of advanced automation capabilities like nurturing, scoring, and event management is increasing. Data cleansing is also gaining importance for personalizing communications.
3) Best practices for high performers include integrating sales and marketing, deploying cross-functional teams, and gaining a single view of customer data to optimize the marketing funnel and drive revenue.
Building a Revenue Engine - Revenue EngineerJoe Gelata
April 2011 presentation given at Communitech Strategic Marketing Peer2Peer session. Topics include the three stages of the revenue engine, Marketing Automation, Revenue Performance Management, and organizational models that support revenue generation.
How to turn your data into revenue-driving customer-centric experiencesChris Goward
In this webinar, WiderFunnel Optimization Strategist, James Flory and George Fang from Heap (ex-Google, Zynga), show you how to leverage all of your customer data to analyze and then optimize the customer journey, and design a growth-driving experimentation program that will ultimately increase your bottom line.
Nailing Executive Reporting: Behind the Scenes with BackOffice AssociatesMarketo
1) BackOffice Associates struggled with executive reporting, having no clear lead definition, disconnected sales and marketing teams, and inability to prove marketing ROI.
2) They implemented Marketo and held workshops to define leads and success paths. New processes aligned sales and marketing.
3) BackOffice Associates now generates daily, weekly, and monthly reports for sales, marketing, and executives including pipeline attribution, buyer journey metrics, and program ROI. Accurate reporting demonstrates marketing's value and contribution to revenue.
The change in the buyer’s journey has dramatically shifted the way marketers work. With marketers taking increasing ownership over pipeline, there is unprecedented pressure for marketers to target more effectively and to create more meaningful campaign touches.
But how do you know who to target and what kind of interaction is most meaningful for them? Most importantly, how can you maximize the impact of each interaction? With data. Join EverString and Lionbridge for a live discussion on how to uncover hidden pipeline by leveraging data and predictive modeling.
This document discusses how sales analytics can help businesses improve performance tracking and decision making. It covers key metrics to track related to pipelines, activities, CRM adoption, and customers. Tracking the right metrics allows businesses to better understand sales data, manage teams, and determine what behaviors drive consistent results. The document provides examples of metrics and best practices for areas like pipeline management, sales meetings, coaching, and predictive modeling.
Similar to Webtrends/Marketing Sherpa Webinar (20)
Mobile Personalization - The Future of Customer LoyaltyMichael Ricci
Mobile personalization will be central to building customer loyalty in the future. As mobile is changing businesses beyond just the digital realm, marketing leaders must prioritize mobile across their entire organization. Personalizing mobile rewards and offers using unique mobile data can increase loyalty and ROI. Layering additional customer data onto mobile can make personalization even more targeted. For many industries like restaurants, mobile may become the central piece of customer loyalty strategies.
MMA Forum - Why Measurement is Mission CriticalMichael Ricci
Reaching consumers today is increasingly a challenge given the decreased consumer response to traditional media and attribution challenges presented by the explosion in digital. The consumers are out there, they have needs and are ready to buy, but you just have to make sure you market to them where they are not where they used to be. However, measurement and optimization are essential in the world of mobile where relevance is key and taking a multi-channel view of that consumer is absolutely essential.
This presentation focuses on the latest in omni-channel measurement and real-time, visitor based analytics. It also covers the increasing importance of optimization for your mobile sites and mobile apps and explain why testing and optimization are critical to your success in mobile. Learn how best of breed brands are sensibly unleashing the power of “big data analytics” to better understand the consumer’s digital footprint, drive higher engagement, increased relevance, and ultimately conversions in all of your digital channels.
Keynote presentation to GSMI's Mobile Strategies Summit in Chicago - April 10/11 2013. Overview of key trends driving mobile explosion and how marketers are looking at Big Data.
This document profiles the successes of several companies that used WebTrends products and services to optimize their digital marketing efforts. It describes how ASOS used WebTrends Streams to gain insights from customer data, how Kimberly-Clark and LastMinute used WebTrends to optimize their websites, and how Alitalia, Motorcycle Superstore, Daily Telegraph, and Canon leveraged WebTrends for social media, mobile, and data visualization capabilities. Reebok is also highlighted for its advanced use of WebTrends' data visualization features.
Webtrends Streams - Product Launch at DAA ChicagoMichael Ricci
This document summarizes reactions from customers about a new product called Webtrends Streams. It describes the product as innovative, disruptive, and revolutionary as it allows customers to view their business and interact with customers in real-time. The product transforms websites into a social media feed of visitor activity, providing limitless possibilities to make better strategic decisions and drive higher ROI. It collects streaming data, enriches it with details like location, browser and device, and pushes it through an API to fuel marketing ecosystems and target customers.
Integrated Campaign Performance: Multi Touch AttributionMichael Ricci
This document discusses integrated campaign reporting and multi-touch attribution. It covers tracking performance across digital channels, understanding multi-touch attribution, and how integrated reporting can enhance understanding of digital marketing campaigns. It also provides guidance on implementing campaign tracking to enable integrated reporting and multi-touch attribution, including establishing processes, defining necessary attributes, and using tags to link digital media to web analytics.
This document summarizes a webinar about using metrics to prove the success of social media ROI. The webinar discussed different types of social media metrics including counting metrics, outcome metrics, business value metrics, and foundational measures. It provided examples of these metrics on platforms like Twitter and Facebook. The webinar emphasized collaborating with stakeholders to identify meaningful business metrics and integrating social data with other analytics to understand impact.
This document discusses Webtrends' focus on customer success and optimizing their own products and services. It outlines enhancements to their social sharing capabilities and mobile apps. It also details their use of analytics for testing optimizations on their website and engaging executive leadership with weekly reports.
The document discusses the challenges facing CMOs and digital marketers in today's fragmented digital marketing ecosystem. It notes the opportunities presented by media fragmentation but also the need for measurement to prove ROI given barriers around uncertain returns. Mobile and social media are highlighted as major opportunities that are growing exponentially but also have unique success metrics. The presentation emphasizes building a unified view of customers across channels to better target and personalize experiences.
This document discusses the importance of mobile analytics and mobile marketing strategies. Some key points include:
- Mobile usage is growing rapidly, with many people now owning smartphones and using mobile apps on a regular basis.
- Marketers need to ensure they have a mobile strategy in place to reach consumers across various mobile platforms and devices.
- It is important to track key metrics around mobile app usage, engagement, and effectiveness to understand user behavior and identify opportunities for optimization.
- An integrated approach to mobile measurement across digital channels can provide insights to improve mobile marketing programs and the user experience.
iLoop Mobile provides mobile website design and development services including:
- Creating full mobile sites, microsites, and landing pages optimized for different devices.
- Integrating various interactive and multimedia features such as video streaming, ads, dynamic content feeds, and mobile marketing campaigns.
- Developing mobile sites for political campaigns, entertainment companies, live event promoters, and more to deliver branded content and enhance consumer engagement.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
4. Webtrends provides optimization solutions
to increase conversion and revenue
• Landing page optimization
• Site optimization
• Mobile/Social optimization
• A/B and MVT testing
• Visitor segmentation
• Content targeting
• Experience and expertise
#WTwebinar
5. MarketingSherpa is a research and publishing
organization serving the marketing community
• MarketingSherpa’s annual
research cycle provides
knowledge for continuous
marketing improvement
#WTwebinar
6. Research Background
• 2,677 qualified survey responses
• In 10 major industry verticals
• Key marketing insights on:
• Website optimization
• Optimization ROI
• Optimization Strategies
• Testing and Analytics
• Optimization Strategy Integration
• Key success stories
#WTwebinar
7. Research Background
• 2,673 qualified survey responses
• Over 190 charts with analytical
commentary
• Key marketing insights on:
• Optimization tactics
• C-level ROI and budgeting
perspectives
• Testing and Analytics
• Optimization Challenges
• Key success stories
#WTwebinar
8. Today, we will discuss…
• The case for LPO, information you can use to help you
secure budget approval
• The challenges with statistical validity, to help you avoid
making overconfident and perhaps erroneous
assumptions based on misleading numbers
• How you can use LPO to keep up with your ever-
changing customers in an ever-changing marketplace
#WTwebinar
9. Landing Page Optimization
3 Keys to successful online testing
1 The Case for LPO
2 Validity Challenges
3 Optimization in a Changing
Marketplace
#WTwebinar
10. “
Business exists to supply goods
and services to customers, rather
than to supply jobs to workers“
and managers, or even dividends
to stockholders.
– Peter Drucker
#WTwebinar
11. The Internet as a Research Lab
The Decision
The Internet has become the most Resolution
efficient means of gathering
business intelligence BEFORE a
major online (or offline) campaign.
Behavioral
Level 3
Experimentatio
n
Level 2 Opinion Research
Level 1
Marketing Intuition
#WTwebinar
12. The Case for LPO: Why Test?
Q. Does your organization use website optimization and/or testing
to draw conclusions about your customer base?
• 47% of marketers use
optimization testing to inform
customer theory
• More than half of marketers fail
to fully deploy optimization
within their organizations
#WTwebinar
13. Marketer Insights: Overcoming challenges to LPO
“How to get the entire Web IT, managers and copy writers fired?
They are 5 years behind the rest of the other retailers. What they
do on the website is totally subpar. It really is sad. Many dollars
lost every day!”
- Benchmark Study Participants
#WTwebinar
16. Getting started in LPO doesn’t have to be difficult
Even with very small and simple changes you can gain great insight about your
customer and receive dramatic results.
Control Stock image of
customer service rep
Image of well-known
company founder.
Treatment
35%
IN CONVERSION
#WTwebinar
17. Huge wins are possible from very small changes
Moved primary CTA to center of page
Control Treatment
Control Stock image of
customer service rep
Treatment
280+%
CONVERSION LIFT
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18. Small changes together make a big impact
• Presented information as tools or modules
• Adjusted price and free trial messages
• Revised copy to be more benefit-based
Control Treatment
12+%
CONVERSION LIFT
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19. Landing Page Optimization
3 Keys to successful online testing
1 The Case for LPO
2 Validity Challenges
3 Optimization in a Changing
Marketplace
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23. Validity Challenges: Sample Size
n=2
“Well, you’re alive today even though you didn’t have one of those fancy car
seats.”
– My Mom
n=7,813
“Compared with seat belts, child restraints…were associated with a 28%
reduction in risk for death.”
– Michael R. Elliott, PhD; Michael J. Kallan, MS; Dennis R. Durbin, MD, MSCE;
Flaura K. Winston, MD, PhD
#WTwebinar
24. Validity Challenges: Sample Sizes
Factors in determining Sample Size
• Test complexity (number of versions being tested)
• Conversion rate
• Performance difference between variations
• Confidence level
• But – too short a test may not be as valid as it looks, especially if
distribution of time is a factor
Be realistic about what kind of test your site can support
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26. Validity Challenges: Levels of Confidence
Imagine an experiment…
• Take one FAIR coin. (i.e., if flipped times, would come out heads 50%).
• Flip the coin ‘n’ (many) times and record # Heads (e.g., say 60 times)
• Then do it over and over again; same # flips.
Proportional to #-
times it comes out
with that many
Heads
The math – 5 times out of every 100 that I do the coin-flip experiment, I expect to
get a difference between my two samples that's AT LEAST as big as this
one - even though there is NO ACTUAL difference...
26 #WTwebinar
27. Validity Challenges: Levels of Confidence
How do I decide on the right level?
• Most common is 95% (i.e., 5% chance you’ll think they’re different when they’re
really not)
• There is no ‘magic’ to the 95% LoC.
• Mainly a matter of ‘convention’ or agreement.
• The onus for picking the ‘right’ level for your test is on YOU.
• Sometimes the tools limit you Confidence Interval Limits
• 95% is seldom a “bad” choice.
• Higher = Longer test
• Bigger difference needed for validity
• Decide based on…
• Level of risk of being wrong vs. cost of prolonging the test.
27 #WTwebinar
28. Validity Challenges: You can’t trust data in isolation
• History Effect - Something happens in the outside world that causes
flawed data in the test
• Instrumentation Effect- When a test variable is affected by a change in the
measurement instrument
• Selection Effect- Occurs when we wrongly assume some portion of the
traffic represents the totality of the traffic
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29. Validity Challenges: Experiment
Experiment ID: (Protected)
Location: MarketingExperiments Research Library
Research Notes:
Background: Consumer company that offers online brokerage services
Goal: To increase the volume of accounts created online
Primary research question: Which page design will generate the highest rate
of conversion?
Test Design: A/B/C/D multi-factor split test
29 #WTwebinar
30. Experiment: Control
Control
ROTATING BANNER
• Heavily competing
imagery and messages
• Multiple calls-to-action
30 #WTwebinar
31. Experiment: Treatment 1
Treatment 1
• Most of the elements on
the page are unchanged,
only one block of
information has been
ROTATING BANNER optimized
• Headline has been added
• Bulleted copy highlighted
key value proposition
points
• Chat With a Live Agent
CTA removed
• Large, clear call-to-action
has been added
31 #WTwebinar
32. Experiment: Treatment 2
Treatment 2
• Left column remained the
ROTATING BANNER same, but we removed
footer elements
• Long copy, vertical flow
• Added awards and
testimonials in right-hand
column
• Large, clear call-to-action
similar to Treatment 1
32 #WTwebinar
33. Experiment: Treatment 3
• Similar to Treatment
ROTATING 2, except left-hand
BANNER column width
reduced even
further
• Left-hand column
has a more
navigational role
• Still a long copy,
vertical flow, single
call-to-action design
33 #WTwebinar
35. Experiment: Results
No Significant Difference
None of the treatment designs performed with conclusive results
Conversion
Test Designs Relative Diff%
Rate
Control 5.95% -
Treatment 1 6.99% 17.42%
Treatment 2 6.51% 9.38%
Treatment 3 6.77% 13.70%
What you need to understand: According to the testing platform we
were using, the aggregate results came up inconclusive. None of the
treatments outperformed the control with any significant difference.
35 #WTwebinar
36. Experiment: Validity Threat
• However, we noticed an interesting performance
shift in the control and treatments towards the end
of the test.
• We discovered that during the test, there was an
email sent that skewed the sampling distribution.
19.00%
17.00% Treatment consistently is Control beats
15.00%
beating the control the treatment
Conversion Rate
13.00%
11.00% Control
9.00% Treatment 3
7.00%
5.00%
3.00%
Test Duration
36 #WTwebinar
37. Experiment: Results
31% increase in conversion
The best treatment outperformed the control by 31%
Test Designs Treatment Relative Diff%
Control 5.35% -
Treatment 1 6.67% 25%
Treatment 2 6.13% 15%
Treatment 3 7.03% 31%
What you need to understand: After excluding the data collected after
the email had been sent out, each of the treatments substantially
outperformed the control with conclusive validity.
37 #WTwebinar
39. Selection Effect: The portion is not the whole
of your traffic
Selection Effect: The effect on a dependent variable, by an extraneous variable
associated with different types of subjects not being evenly distributed between
experimental treatments.
Examples
• Channel profile does not match
customer profiles
• Uneven distribution of traffic from
sources among treatments
• Self selection (bias)
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40. History Effect: Outside world causes flaws
History Effect Definition: The effect on a dependent variable by an extraneous
variable associated with the passing of time.
Experiment
We conducted a 7-day headline test for a site that provides search and mapping
services to a nationwide database of registered sex offenders.
Treatments
1. Child Predator Registry (control)
2. Predators in Your Area
3. Find Child Predators
4. Is Your Child Safe? 52% less
CTR than all other treatments
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41. History Effect: Outside world causes flaws
BUT OUR DATA WAS FLAWED
During the test period, the nationally
syndicated NBC television program
Dateline aired a special called “To Catch a
Predator.”
This program was viewed by
approximately 10 million individuals, many
of them concerned parents. Throughout
this program sex offenders are referred to
as “predators.”
#WTwebinar
42. Instrumentation Effect: Test affected by tools
Instrumentation Effect: The effect on the dependent variable, caused by a variable
external to an experiment, which is associated with a change in the measurement
instrument.
Examples
• Short-duration response time slowdowns
• E.g., due to server-load, page-weight, page-
code problems
• Splitter malfunction
• Inconsistent URLs
• Server downtime
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43. Landing Page Optimization
3 Keys to successful online testing
1 The Case for LPO
2 Validity Threats
3 Optimization in a Changing
Marketplace
#WTwebinar
44. Experiment: Background
Experiment ID: (Protected)
Location: MarketingExperiments Research Library
Test Protocol Number: #TP1092
Research Notes:
Background: Company is a publisher of electronic marketing information and
offers related services.
Goal: Increase registrations for a free email newsletter.
Primary research question: Which sign-up page will yield the highest
conversion rate?
Approach: A/B/C Multivariate test involving changes in headline, credibility
indicators, and images according to optimization best practices.
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45. Experiment: Control
Original Page
• We radically redesigned this
page based upon common
best practices in landing
page optimization.
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46. Experiment: Treatment 1
Treatment 1
• Clearer headline emphasizes
the value proposition.
• “Featured Clients” list
emphasizes value and reduces
anxiety.
• Bolded key terms make body
copy easier to read and scan.
• Body copy uses quantitative
benefits
• Costumer testimonials reduce
anxiety.
• Anti-spam seal reduces
anxiety.
#WTwebinar
47. Experiment: Treatment 2
Treatment 2
• Headline is quantitative to
emphasize the value
proposition.
• Added more testimonials.
• Customer logos directly in the
eye path
• Added personal feel with
images and hand-written
signature.
• “Tell me where to send…”
language used.
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48. Experiment: Side by Side
Control Treatment 1 Treatment 2
Which of these marketing campaigns had the highest conversion rate?
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49. Experiment: Results
Original Treatment 1
Vs.
Conversion Rate = 14.26% Conversion Rate = 6.74%
53%
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50. Experiment: Results
Original Treatment 2
Vs.
Conversion Rate = 14.26% Conversion Rate = 6.84%
52%
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51. Was this test a failure?
‒ No, because we learned
something important about
our customers.
#WTwebinar
52. Experiment: Background
Experiment ID: (Protected)
Location: MarketingExperiments Research Library
Test Protocol Number: #TP1115
Research Notes:
Background: Company is a publisher of electronic marketing information and
offers related services.
Goal: Increase registrations for a free email newsletter.
Primary research question: Which sign-up page will yield the highest
conversion rate?
Approach: A/B multi-factorial test with a minimalist strategy of reducing page
elements.
#WTwebinar
53. Experiment: Control
Original
• Common landing page best practices
failed to improve conversion on this
original page.
• If adding elements to increase the
value proposition decreased
conversion, maybe the traffic to this
page was already highly motivated?
• Maybe visitors didn’t need to see
more value and more credibility
indicators…
#WTwebinar
54. Experiment: Treatment
Treatment
• Maybe visitors just
needed a simple, easy
process.
• Much of the copy on
this page is removed,
leaving simple form
submission fields.
• No real selling points are
included in this design.
#WTwebinar
55. Experiment: Results
78% Increase in Conversion
Treatment 1 increased conversion by 78%
Landing Page CTR
Original 12.09%
Treatment 21.54%
Relative Difference: 78%
#WTwebinar
56. Experiment: Results
X X
What youintuition,understand: We can no longer rely on speculation, We
marketer
need to
or even “best practices” for our marketing efforts.
must test because what worked for your colleague might not work for you.
And more importantly, we must design tests that provide insight about our
customers.
#WTwebinar
57. The Importance of a Good Hypothesis
Structure your hypothesis:
“If I ___ (do this) ___, then ___ (this) ___
will happen.”
#WTwebinar
59. Any Questions?
• Daniel Burstein, Director of Editorial Content
MECLABS/MarketingSherpa
Twitter: @DanielBurstein
• Adam Lapp, Associate Director, Optimization and Strategy
MECLABS/MarketingSherpa
Twitter: @AdamLapp
• Kirk Ramble, Optimization Consultant
Webtrends Optimization Solutions
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60. Related Resources
• Get a free copy of Marketing Sherpa’s Landing Page Optimization Report
• Get the Webtrends whitepaper on Landing Page Optimization
• Contact Webtrends when you’re ready to chat: www.webtrends.com
North America:
1-877-932-8736
Europe, Middle East, Africa:
+44 (0) 1784 415 700
Australasia; Australia, New Zealand, South Pacific:
+61 (0) 3 9935 2939
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Lissato speak to this slide:Webtrends Optimization solutions increase online conversion and revenue. We provide testing, segmentation, and targeting solutions to enterprises in eCommerce, travel, financial services, and more. Our methodology is founded on principles shared by Marketing Sherpa, and we ensure our customers’ success by providing not just technology, but also expertise and guidance in order to create meaningful conversion lift and learnings for our customers
Sherpa to speak to this slide
Sherpa to speak to this slide
Sherpa to speak to this slide
Sherpa to speak to this slide
Sherpa to speak to this slide
Sherpa to speak to this slide
Sherpa to speak to this slide
Sherpa to speak to this slideTaken from 2012 BMR: While 47% of marketers use optimization testing to inform customer theory, there is still room for improvement, with more than half of marketers failing to fully deploy optimization within their organizationsIt is interesting that agencies reported they were roughly 66% more likely to use optimization lessons to transform their customer theory, with 60% of marketers inside marketing agencies using testing to influence customer theory, messaging and segmentation strategies.
Sherpa to speak to this slide
Sherpa to speak to this slideSummary of Boris Commentary: One sentiment that many LPO marketers have is frustration. Decisions that affect the performance of a website are often being made by C-Suite or organizational committees and not on results of test data.
Sherpa to speak to this slideSummary of Boris Commentary: Over 2/3 of the survey respondents are involved in LPO testing in some form.
Sherpa to speak to this slide.Summary of Boris Commentary: Over 2/3 of the survey respondents are involved in LPO testing in some form.
Kirk to speak to this slide
Kirk to speak to this slide
Sherpa to speak to this slide.
Sherpa to speak to this slide.
Sherpa to speak to this slide.These are the three most important and often misunderstood elements of statistical significance.
Sherpa to speak to this slide.
Sherpa to speak to this slide.
Sherpa to speak to this slide.
Sherpa to speak to this slide.
Kirk to speak to this slideChanged: “You can’t blindly trust your tools” to “You can’t trust data in isolation”We use stabilization as our indicator to show validity. This helps with challenges to validity.
We do not need this level of detail
We do not need this level of detail
We do not need this level of detail
We do not need this level of detail
JONKirk to weigh in and comment on waiting until the tests have stabilized
Kirk to speak to this slideKirk’s notes: Stabilization and why it is important to LPO:· To help ensure accurate testing results, a method we use here at Webtrends is to watch the cumulative conversion rate of the different experiments stabilize (or become consistent) while the test is running.o Early in the test, each experiment may have a conversion rate that changes dramatically.o As each experiment receives more data, the conversion rate will become more stable or consistent.o This help us know when the test is trending towards completion & ensure we are making an accurate prediction about which experiment is the winner.§ This is in conjunction with statistical significance.
Plain English Definition: Selection effect occurs when we wrongly assume some portion of the traffic represents the totality of the traffic
Plain English Definition: Something happens in the outside world that causes flawed data in the testThis is an example of bad historical assumptions of correlation vs. causality from the book Freakonomics; in which scientists associated ice cream as the cause of Polio. The reason for this was because of the spikes in both polio cases and ice cream during the summer months.
Plain English Definition: Something happens in the outside world that causes flawed data in the testThis is an example of bad historical assumptions of correlation vs. causality from the book Freakonomics; in which scientists associated ice cream as the cause of Polio. The reason for this was because of the spikes in both polio cases and ice cream during the summer months.
Plain English Definition: when a test variable is affected by a change in the measurement instrument