Keynote presentation to GSMI's Mobile Strategies Summit in Chicago - April 10/11 2013. Overview of key trends driving mobile explosion and how marketers are looking at Big Data.
If you can't measure it, you can't improve it and you can't prove your return on investment. Join us for a session highlighting the power of ad tracking within your mobile campaigns. With multiple tracking points in your mobile campaigns you'll be able to:
- Know where users are coming from to capture more precise targeting
- Enable campaign optimization so that you get the most value from your campaigns
- Know the most valuable customer segments to hone in on the right audience
- Track against campaign goals to report progress, conversion and brand lift
In this webinar, we'll demonstrate how InMobi Ad Tracker can solve these problems and help you get the most out of your mobile ad spend.
This session is led by François Deschênes, Product Manager for InMobi.
If you can't measure it, you can't improve it and you can't prove your return on investment. Join us for a session highlighting the power of ad tracking within your mobile campaigns. With multiple tracking points in your mobile campaigns you'll be able to:
- Know where users are coming from to capture more precise targeting
- Enable campaign optimization so that you get the most value from your campaigns
- Know the most valuable customer segments to hone in on the right audience
- Track against campaign goals to report progress, conversion and brand lift
In this webinar, we'll demonstrate how InMobi Ad Tracker can solve these problems and help you get the most out of your mobile ad spend.
This session is led by François Deschênes, Product Manager for InMobi.
The Quaffs viral platform helps address key challenges faced by marketers, and
1. Helps their promotions stand out from the competition.
2. Pushes their promotions to the Right target audience.
3. Makes it easy and convenient for their target audience to join or sign up for their promotion.
4. Learn about their customers to engage them further via their preferences and other important details.
5. Help Promotions take on a life of their own and become effectively Viral.
Keynote by Mike Wehrs, President & CEO, Mobile Marketing Association, during the 3rd Internet & Mobile Marketing Summit 2009. Manila, Philippines, 26 Aug 2009.
MMA Forum - Why Measurement is Mission CriticalMichael Ricci
Reaching consumers today is increasingly a challenge given the decreased consumer response to traditional media and attribution challenges presented by the explosion in digital. The consumers are out there, they have needs and are ready to buy, but you just have to make sure you market to them where they are not where they used to be. However, measurement and optimization are essential in the world of mobile where relevance is key and taking a multi-channel view of that consumer is absolutely essential.
This presentation focuses on the latest in omni-channel measurement and real-time, visitor based analytics. It also covers the increasing importance of optimization for your mobile sites and mobile apps and explain why testing and optimization are critical to your success in mobile. Learn how best of breed brands are sensibly unleashing the power of “big data analytics” to better understand the consumer’s digital footprint, drive higher engagement, increased relevance, and ultimately conversions in all of your digital channels.
Indusa recently conducts a Webinar on "Proven strategies for powerful B2E mobile apps: Industry, security, and ERP considerations". This webinar discussed how enterprise mobility brings both benefits and concerns to a business. It also highlighted the use of IBM Worklight and the reasons clients are investing in it. The webinar then showcased some use cases on how organizations who have adopted enterprise mobility and benefits they reaped. The session included a walk through on Field Service ROI and see how a field service mobile app built on a cross platform can increase your ROI.
Presentación: Marcos Christensen - 2ºJorada Intensiva de Comercio Electrónico...eCommerce Institute
Diapositivas presentadas por el 23 de Abril se realizo la 2°Jornada Inensiva de Comercio Electrónico para el Sector Retail, en el Auditorio de la Cámara Argentina de Comercio. Un evento organizado por el Instituto Latinoamericano de Comercio Electrónico (eInstituto) y la Cámara Argentina de Comercio (CAC)
The Quaffs viral platform helps address key challenges faced by marketers, and
1. Helps their promotions stand out from the competition.
2. Pushes their promotions to the Right target audience.
3. Makes it easy and convenient for their target audience to join or sign up for their promotion.
4. Learn about their customers to engage them further via their preferences and other important details.
5. Help Promotions take on a life of their own and become effectively Viral.
Keynote by Mike Wehrs, President & CEO, Mobile Marketing Association, during the 3rd Internet & Mobile Marketing Summit 2009. Manila, Philippines, 26 Aug 2009.
MMA Forum - Why Measurement is Mission CriticalMichael Ricci
Reaching consumers today is increasingly a challenge given the decreased consumer response to traditional media and attribution challenges presented by the explosion in digital. The consumers are out there, they have needs and are ready to buy, but you just have to make sure you market to them where they are not where they used to be. However, measurement and optimization are essential in the world of mobile where relevance is key and taking a multi-channel view of that consumer is absolutely essential.
This presentation focuses on the latest in omni-channel measurement and real-time, visitor based analytics. It also covers the increasing importance of optimization for your mobile sites and mobile apps and explain why testing and optimization are critical to your success in mobile. Learn how best of breed brands are sensibly unleashing the power of “big data analytics” to better understand the consumer’s digital footprint, drive higher engagement, increased relevance, and ultimately conversions in all of your digital channels.
Indusa recently conducts a Webinar on "Proven strategies for powerful B2E mobile apps: Industry, security, and ERP considerations". This webinar discussed how enterprise mobility brings both benefits and concerns to a business. It also highlighted the use of IBM Worklight and the reasons clients are investing in it. The webinar then showcased some use cases on how organizations who have adopted enterprise mobility and benefits they reaped. The session included a walk through on Field Service ROI and see how a field service mobile app built on a cross platform can increase your ROI.
Presentación: Marcos Christensen - 2ºJorada Intensiva de Comercio Electrónico...eCommerce Institute
Diapositivas presentadas por el 23 de Abril se realizo la 2°Jornada Inensiva de Comercio Electrónico para el Sector Retail, en el Auditorio de la Cámara Argentina de Comercio. Un evento organizado por el Instituto Latinoamericano de Comercio Electrónico (eInstituto) y la Cámara Argentina de Comercio (CAC)
Beyond the App: What makes a good mobile experience? Digiday
Engaging with customers on mobile means more than building apps and pushing mobile ads. So how are brands creating mobile experiences that inspire consumers to interact with them? Is yours leading the pack or barely keeping up?
In this webinar, BeyondCurious CEO Nikki Barua and CTO Vishal Agarwal help marketers understand how to create compelling mobile experiences that outperform the competition
With the enterprise app market growing at an exponential rate – with expectations of it to grow 27% per year from 2015 to 2016 alone – businesses are asking more and more questions related to mobility development, testing and support. A question that we commonly hear is, “how should we protect strategic data on mobile devices used to build, test, and support apps?” We’ll dive into some details below, but the answer looks something like this - See more at: http://mobilelabsinc.com/strategic-private-cloud-when-and-why-infographic/#sthash.naPmoMKQ.dpuf
The complexity of application testing in today's multiscreen environment calls for the use of the Responsive Web Design (RWD) fluidic-design methodology, which facilitates integration, regression, UI and performance testing.
In this presentation, I tried to unleash every potential that mobile environment have. There are some "prediction" about future in mobile environment & apps too.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Responsive web design (RWD) is becoming the preferred method for developing websites that look and work consistently on all devices. The idea is to give all users a seamless digital experience no matter what device, browser, screen size or orientation (portrait vs. landscape) they use.
These slides contain practical lessons on how to develop, test and maintain responsive websites.
A lightening talk on what is the right mobile application development framework that can cater to the internal Mobility needs of an Enterprise
By: Arjun Ahlawat
Vision mobile cross-platform_developer_tools_2012SlashData
Cross-Platform Developer Tools 2012 is the seminal report on the landscape of 100+ cross-platform developer tools with an analysis of key vendors and the metrics of developer experience. (download at www.CrossPlatformTools.com)
Cross-Platform Tools 2012 is the first major report that analyses the complex cross-platform tools landscape, presents the key tools vendors and maps out the trends in one of the hottest markets in mobile. This report presents developer perceptions about a wide range of key issues, from incentives and deterrents to cross-platform tool use to the most-wanted tool features. Our research profiles 15 well-known cross-platform vendors and tools with regard to their technology, positioning and market traction.
For more info and in-depth data, drop us a line at hello (at) visionmobile.com
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Similar to Mobile Strategies Summit - Chicago (20)
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
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During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
19. Activity sparkline will show product
views on the site as they happen
Aggregate counts of
key measures during
Flyout will show
time window
top 5 products
across all
categories until a
category is
selected – then it
will show top 5
products for the
Average lines will show what selected category
products have above average (including product
interest (views and conversion) views, cart add,
orders, and
conversion rate)
Actual images of
Scatterplot will show popularity of product
products purchased
categories by % of views and % of orders – the size
will be pulled in as
of the bubble will be based on conversion rate
orders complete
Zoomable map will show where Device stream will show Source stream will show
activity is coming from as it happens what percent of traffic activity as it happens and
and density of activity with heatmap comes from various devices distribution for time window
Well first, it’s all about EFFECTIVENESS … Look at how mobile outperforms traditional online media in a wide variety of key measures .. It’s 5x more effective from an awareness standpoint. It’s nearly 5x more effective in creating purchase intent. And it is nearly 4x more effective at creating favorable impressions of the brand!
Today about 40% of all US wireless subscribers are mobile web users … that’s expected to be half of all users by 2013 and 60% by 2015 The blue bar represents entire US population … Today, we are at around 92% wireless penetration which exceeds cable TV to homes, broadband penetration and a host of other mainstream channels. Note as well that 1 in 4 US consumers has dropped their landlines and mobile is their only phone connection to the world and this trend is accelerating Based on what’s happening today, there figures might be conservative and like the Meeker slide earlier … you could expect to see 2015’s projections hit by 2013
Photo courtesy of sachyn (http://www.sxc.hu/photo/1072645)
Optimization is the process of understanding customer value and visitor intent to deliver relevant experiences that drive revenue and build relationships. Increase sales and revenue Opportunities Conversion rates (%) Order value Build trust and better relationships Customer satisfaction Loyalty and advocacy Travel KLM/Air France: · 7.8% lift in bookings · 14.2% more visitors to the Booking Details page · Estimated increase of $3.65 million per year Alitalia: 7.09% lift in bookings Hotels4U: 5.52% lift in bookings 22% lift in visitors viewing hotel pages on mobile devices 61% increase in hotel searches within the Hotels4U mobile site Retail Urban Outfitters · 5.5% lift in the UK, 7% lift in Germany, 17% lift in France · Estimated revenue increase of +£350K per year AllSaints Spitalfields 6.75% revenue lift in the US; 4% lift in the UK Motorcycle Superstore $2.5 million in additional revenue per year 4.1% lift in tablet conversion Financial Services Nationwide Increased funnel entry by 20% Barclays 26.32% lift in completed applications 38.42% lift in click through rate Lloyds 60% lift in completing account applications
Optimization is the process of understanding customer value and visitor intent to deliver relevant experiences that drive revenue and build relationships. Increase sales and revenue Opportunities Conversion rates (%) Order value Build trust and better relationships Customer satisfaction Loyalty and advocacy Travel KLM/Air France: · 7.8% lift in bookings · 14.2% more visitors to the Booking Details page · Estimated increase of $3.65 million per year Alitalia: 7.09% lift in bookings Hotels4U: 5.52% lift in bookings 22% lift in visitors viewing hotel pages on mobile devices 61% increase in hotel searches within the Hotels4U mobile site Retail Urban Outfitters · 5.5% lift in the UK, 7% lift in Germany, 17% lift in France · Estimated revenue increase of +£350K per year AllSaints Spitalfields 6.75% revenue lift in the US; 4% lift in the UK Motorcycle Superstore $2.5 million in additional revenue per year 4.1% lift in tablet conversion Financial Services Nationwide Increased funnel entry by 20% Barclays 26.32% lift in completed applications 38.42% lift in click through rate Lloyds 60% lift in completing account applications
Focus on critical measures: First understand mobile traffic to site.
as in the Waze example we just saw, the day in which that data represents true currency is rapidly approaching.