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Mobile Social Media Aaron Abbott
This document discusses how the evolution of Web 2.0 and social media has impacted business models. It provides examples of Apple and Google innovating in the mobile space based on tracking consumer online behaviors and desires. The rise of social networking and mobile usage has created new opportunities for product development, marketing, and revenue generation that companies are pursuing. Traffic and spending on social media and mobile advertising is growing significantly as more advertisers utilize these channels for messaging.
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Mobile Social Media Aaron Abbott
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- 2. Aaron Abbott—www.BrandLessBox.com 2 If technology has advanced, then the Internet has evolved. This evolution has been an integral part of how businesses and organizations use, share, and control the data, and content, that is exchanged. Looking into the recent developments of social networking sites, in conjunction with mobile marketing developments, it shows how this evolution has affected business models, and practices, all together (Abramovich, 2008). As well, these insights are showing advertisers and companies where to turn next. Look at two giants in the Web 2.0 development game—Apple and Google (Mooney, 2008). Apple has manufactured computers, developed software, and has been around since the beginning. Google, a more recent addition to the marketplace, has been one of the most significant search engines on the Internet—developing a wide range of free alternative software solutions like e-mail, maps, calendars, document and spreadsheet applications, video-chat, and more. So, how did competition surface between a prolific search engine company and the leading computer manufacture/software company—in the mobile telephone market? These companies have followed their consumer’s behaviors and developed future solutions/products based on the existing predicted desires. So with iPhone versus Google Phone, the impacts that Web 2.0 developments have upon the birth of business model opportunities are obvious. We are seeing more traffic on social web sites, increased spending in the mobile market, and more and more advertisers are starting to look to social and mobile media outlets for message delivery opportunities (see Table 1). Web 2.0 has meant new marketing opportunities, product developments, and even business model, well, remodeling. It is where these companies turn, to seek out this information,
- 3. Aaron Abbott—www.BrandLessBox.com 3 that Apple and Google have seemingly mastered over the past 5 years. They have had access to their consumer demographics and online behaviors directly. It is the core of their businesses. Table 1 Factors of growth, attention, and development for social and mobile media, Website URL Summary of ideas Use of information MobileMarketer http://www.mobilem Percentage of Shows interest of arketer.com/cms/lib Advertisers investing advertisers /294.pdf in Social Media increasing steadily 38% in 2006 in one year 48% in 2009 MMAGlobal http://www.mmaglobal. US spending on Growing Mobile com/articles/mobile- Mobile Marketing Market is gaining marketing-mayberry- $1.7 billion in 2009 revenue streams or-wild-west $2.16 billion in 2010 from increased use Mashable http://www.mashable.c More than 7 million Highly visited Blog om/about/ monthly page views in features, Web 2.0 2009 and Social Media news Google gets to see where everyone visits on the Internet, and when. While Apple has mastered what the consumer wants out of their computer, and it’s interactivity.
- 4. Aaron Abbott—www.BrandLessBox.com 4 Without being a huge corporation, where and how can one access this invaluable information? This is the power of the social network. Access to the motivations, consumer behaviors, and desires can be found on any blog, in any corner of the Internet. Blogs are just the beginning too. With companies like Facebook and Twitter re-writing how people communicate on a daily basis, mobile media companies are jumping on the bandwagon and are getting ready for the day when the supercomputers that took up rooms in the past, will be carried around In pockets and on belts. It is a give and take between ingenuity and predictability. This is the power of social media merging with mobile media. This literary review will discuss what effects social media networking have on the development of mobile media companies and the products they produce. As well as who these companies are likely to be.
- 5. Aaron Abbott—www.BrandLessBox.com 5 References About Us. (n.d.). In Mashable’s Social Media Guide. Retrieved July 24, 2009 from http://mashable.com/about/ Abramovich, G. (2008, January 9). Immediacy triggers growth in mobile social networking. Mobile Marketer’s Outlook 2008, 25. Retrieved July 24, 2009 from http://www.mobil emarketer.com/cms/lib/294.pdf Mooney, L. (2008, January 9). A Google face off with Apple? Bite me. Mobile Marketer’s Outlook 2008, 11. Retrieved July 24, 2009 from http://www.mobilemarketer.com/cms/ lib/294.pdf Wehrs, M. (n.d.). Mobile marketing: mayberry or the wild west. Retrieved July 24, 2009 from http://www.mmaglobal.com/articles/mobile-marketing-mayberry-or-wild-west