A new whitepaper from Burson-Marsteller, detailing blogging trends and data within the Fortune 500.
*****
Eine aktuelle Studie von Burson-Marsteller zur Verbreitung von Weblogs unter den Fortune 500 Unternehmen.
The Global Social Media Check-Up examined how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.
The data for this study was collected between November 2009 and January 2010 among the top 100 companies of the 2009 Fortune Global 500 companies. Sample size for countries/regions: U.S. = 29 companies, Europe = 48 companies, Asia-Pacific = 20 companies, Latin America = 3 companies. Because of the low sample size for Latin America, data is only broken out for this region for overall activity rates. “Active” accounts have at least one post in the past 3 months. Outliers have been noted. Data was collected by Burson-Marsteller’s global research team.
Burson-Marsteller 2011 Global Social Media Check-upBurson-Marsteller
The Second Annual Burson-Marsteller Global Social Media Check-up examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and other local and language-specific social networks.
Burson-Marsteller Latin America Social Media Check-Up 2013Burson-Marsteller
This document summarizes the findings of Burson-Marsteller's 2012 Latin America Social Media Study. It examines the use of social media by the top 25 companies in 9 Latin American countries based on revenue. The study found that 87% of these companies now use at least one social media platform, up from 79% in 2010. Twitter use increased significantly, with the percentage of companies having Twitter accounts rising from 53% to 82%. Facebook remained the dominant platform, with company use rising from 50% to 74%. YouTube and blogs saw more modest growth. The document provides detailed statistics on social media adoption and metrics like follower counts by country and platform.
Un recente studio condotto da Burson-Marsteller ha mostrato come il messaggio che una società si propone di comunicare nel 48% dei casi si perde nel passaggio ai media. Il divario si amplia quando si tratta di messaggi aziendali e blogger.
The document discusses the global enterprise collaboration market. It is expected to grow due to increased mobile device and social media usage for work collaboration. Cloud-based collaboration solutions are also driving growth as they provide video and mobile capabilities at lower costs than traditional infrastructure. The global enterprise collaboration market is projected to exceed $57 billion by 2026, growing at a 9.2% compound annual rate due to advancing technologies and increasing population. Well-designed collaboration practices simplify communication in today's remote and global work environments.
The document discusses the author's experience in social media research, market research, client services, and project management. It summarizes that the author conducted independent research on how pharmaceutical companies can use social media, identified industry and consumer trends by compiling over 500 media sources as a market research intern, developed strategies to improve customer service at The Vanguard Group, and served as a liaison between cross-functional teams while creating SharePoint sites and leading risk management processes as a project management intern at Johnson & Johnson.
The document contains a series of charts from Raddon Financial Group summarizing consumer banking behaviors and attitudes based on a national survey. The charts show that:
- 53% of households own one checking account, 32% own two, and 15% own three or more.
- 13% of consumers have clicked on ads or promotions on social networking websites while 87% have not.
- 58% of consumers have visited Facebook, while smaller percentages have visited other social media sites.
- 34% of consumers have a data plan for their mobile devices while 66% do not.
The remaining charts show consumer usage of various online banking tools and financial activities, as well as their opinions on debit card fees
This report analyzes the global market for E-mail Marketing in US$ Million. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 166 companies including many key and niche players such as Lyris, Inc., Constant Contact
The Global Social Media Check-Up examined how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.
The data for this study was collected between November 2009 and January 2010 among the top 100 companies of the 2009 Fortune Global 500 companies. Sample size for countries/regions: U.S. = 29 companies, Europe = 48 companies, Asia-Pacific = 20 companies, Latin America = 3 companies. Because of the low sample size for Latin America, data is only broken out for this region for overall activity rates. “Active” accounts have at least one post in the past 3 months. Outliers have been noted. Data was collected by Burson-Marsteller’s global research team.
Burson-Marsteller 2011 Global Social Media Check-upBurson-Marsteller
The Second Annual Burson-Marsteller Global Social Media Check-up examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and other local and language-specific social networks.
Burson-Marsteller Latin America Social Media Check-Up 2013Burson-Marsteller
This document summarizes the findings of Burson-Marsteller's 2012 Latin America Social Media Study. It examines the use of social media by the top 25 companies in 9 Latin American countries based on revenue. The study found that 87% of these companies now use at least one social media platform, up from 79% in 2010. Twitter use increased significantly, with the percentage of companies having Twitter accounts rising from 53% to 82%. Facebook remained the dominant platform, with company use rising from 50% to 74%. YouTube and blogs saw more modest growth. The document provides detailed statistics on social media adoption and metrics like follower counts by country and platform.
Un recente studio condotto da Burson-Marsteller ha mostrato come il messaggio che una società si propone di comunicare nel 48% dei casi si perde nel passaggio ai media. Il divario si amplia quando si tratta di messaggi aziendali e blogger.
The document discusses the global enterprise collaboration market. It is expected to grow due to increased mobile device and social media usage for work collaboration. Cloud-based collaboration solutions are also driving growth as they provide video and mobile capabilities at lower costs than traditional infrastructure. The global enterprise collaboration market is projected to exceed $57 billion by 2026, growing at a 9.2% compound annual rate due to advancing technologies and increasing population. Well-designed collaboration practices simplify communication in today's remote and global work environments.
The document discusses the author's experience in social media research, market research, client services, and project management. It summarizes that the author conducted independent research on how pharmaceutical companies can use social media, identified industry and consumer trends by compiling over 500 media sources as a market research intern, developed strategies to improve customer service at The Vanguard Group, and served as a liaison between cross-functional teams while creating SharePoint sites and leading risk management processes as a project management intern at Johnson & Johnson.
The document contains a series of charts from Raddon Financial Group summarizing consumer banking behaviors and attitudes based on a national survey. The charts show that:
- 53% of households own one checking account, 32% own two, and 15% own three or more.
- 13% of consumers have clicked on ads or promotions on social networking websites while 87% have not.
- 58% of consumers have visited Facebook, while smaller percentages have visited other social media sites.
- 34% of consumers have a data plan for their mobile devices while 66% do not.
The remaining charts show consumer usage of various online banking tools and financial activities, as well as their opinions on debit card fees
This report analyzes the global market for E-mail Marketing in US$ Million. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 166 companies including many key and niche players such as Lyris, Inc., Constant Contact
This document summarizes the key findings of the 2009 Online Lead Generation (B2C) Report published by Econsultancy in association with Clash-Media. The report is based on a survey of over 600 respondents regarding their use of online lead generation. Some of the main findings include: 1) Online lead generation is becoming more important for growing businesses, with 65% increasing its use in the last year; 2) The top perceived benefit is increasing prospects and customers; and 3) Surprisingly, over half of companies increased their overall marketing budgets despite the recession. However, under half feel they are effectively using online lead generation.
Выступление Татьяны Хандуровой, business development director, International comScore, Inc на Саммите Digital Branding 5-6 июня 2012 в Центре Digital October. www.digital-branding.ru
IR and Social Media in the Nordics_sculptor_irAnnica Strahner
Presentation of Sculptor IR's and Box IR's extensive mapping of Nordic companies use of new media for Investor Relations, held at the Finnish IR-association's (FIRS) Annual Meeting in May 2010 by Annica Strahner, Sculptor IR
This white paper by Paul Kennedy, Head of Consulting at Callcredit Marketing Solutions demonstrates that social media is no longer 'new' and has evolved in many different ways, therefore challenging businesses who, going forwards, will need to embrace a variety of tactics in order to engage and measure success
Recent trends in digital advertising throughout Europe (Alain Heureux - IAB)SEMPL
What kind of internet advertising works in Europe? IAB Europe collects the data about the efficiency of digital advertising and its president is going to reveal them.
The study found that (1) Fortune Global 100 companies are mentioned over 10 million times per month on social media, primarily on Twitter, (2) social media usage among these companies has grown significantly in recent years as more create accounts and engage with users, and (3) companies are increasingly creating original content and multiple specialized accounts to target different audiences and regions on diverse platforms like Twitter, Facebook, YouTube, Google+, and Pinterest.
This Internet Marketing Trends Report is a brief summary of the current online marketing stats and patterns in the UK and Europe, as well predictions for the next few years. Specifically, the report covers Internet usage and penetration, advertising spending, Internet marketing, social media trends and activities and the expansion of mobile marketing.
Magenta Advisory - Establishing successful direct-to-consumer online sales o...BearingPoint Finland
Brand manufacturers have launched their own direct-to-consumer online retail stores as logical continuation of their overall direct retail efforts. This paper presents the drivers and best practices for branded manufacturers when entering direct-to-consumer online retail. The research is based on Magenta Advisory's experience with some of the world's largest consumer brands.
Social media aids customer acquisition media buyerplannerRalph Paglia
Many companies are successfully using social media like Twitter, LinkedIn, Facebook, and blogs to acquire customers. Over 40% of companies have gotten customers from Twitter and LinkedIn, over 40% from Facebook, and over 45% from their blogs. The more a company posts on their blog, the more likely they are to acquire customers, with companies posting multiple times per day having acquired 100% of customers from their blogs. Frequent posting is important for lead generation and search engine optimization.
Social media aids customer acquisition media buyerplannerRalph Paglia
Many companies are successfully acquiring customers through social media networks. Over 40% of companies have gotten a customer from Twitter or LinkedIn, and over 40% from Facebook. B2C companies tend to get more customers from social media than B2B companies. Frequent blogging is also correlated with higher customer acquisition - 100% of companies blogging multiple times daily got a customer, compared to only 13% of those blogging less than monthly. Business blogs need around 24 articles to start generating significant leads.
This document ranks 51 pharmaceutical brands based on their digital competence, or "Digital IQ", across 8 disease states. The brands were evaluated based on their website platform, off-platform messaging, search engine optimization, and social media presence. The top brands like Viagra, Nexium and Chantix were rated as "genius" for having highly optimized, interactive websites and strong digital marketing campaigns. Most brands were average or below, indicating opportunities for most to improve their online strategies and digital capabilities.
This document analyzes the digital competence of 51 pharmaceutical brands across eight disease states. It ranks the brands based on their "Digital IQ" scores, which are calculated based on factors like the effectiveness of their websites, off-platform messaging efforts, search engine optimization, and social media presence. The top brands have highly optimized websites that are engaging and interactive, advertise widely online, and experiment with social media. Most pharmaceutical companies still have room for improvement in their digital strategies.
This document ranks 51 pharmaceutical brands based on their digital competence, or "Digital IQ", across 8 disease states. It assigns each brand a score between 70-149 based on the effectiveness of their website, online and off-platform messaging, search engine optimization, and social media presence. The top brands like Viagra, Nexium and Chantix that score 140 or higher are considered "Genius" for their digital efforts, while brands scoring below 70 are seen as "Feeble" for largely ignoring the digital space. The rankings provide a tool for brands to evaluate their digital strengths and weaknesses compared to peers.
This document provides an overview of the structure of the advertising industry, including the key players and their roles. It discusses advertisers, advertising and promotion agencies, external facilitators, media organizations, and target audiences. It also provides examples of large advertisers and agencies, the services agencies provide, and how different types of media organizations are compensated.
Social Media And Investor Relations - April 8, 2010Darrell Heaps
This is a deck I presented at the CIRI QC event "IR with Leading Edge Technology - Social Media Luncheon Workshop" if you're interested in more examples check out http://www.q4blog.com or contact me.
The document discusses how social media has become mainstream, with 72% of internet users on social networks, and how it is increasingly being used in investor relations and financial services. It provides statistics on social media use among various groups including journalists, investors, and Fortune 100 companies. The document also covers best practices and risks for companies using social media, emphasizing the importance of listening, having social media policies, and maintaining a voice on various platforms.
Social Media in companies - full research reportFabio Cipriani
1) The document discusses a survey conducted by Deloitte on social media use in Brazilian companies.
2) It found that about 70% of Brazilian companies have started using or monitoring social media. However, many are not fully implementing social media or understanding its full benefits and risks.
3) The most popular social media tools used by companies are social networks and Twitter, primarily for marketing, advertising, and brand monitoring. However, companies still do not fully exploit social media's potential for opportunities, customer support, and innovation.
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementPaul Gillin
Organizations are inherently social, and when they enable people to reach out and find each other, connections are formed and discoveries are made that transcend org charts. But Intranet 2.0 isn't a zero-sum game. Open communication challenges traditional lines of authority and may be seen as a threat to those who are invested in existing structures. In fact, the biggest barriers to internal social network adoption are political, not technical. In an economy that demands innovation, resourcefulness and knowledge efficiency, do we really have any choice but to change? This presentation looks at how social networks are transforming the way businesses operate and at the bitter medicine some companies must swallow in order to realize their potential.
Pharma IQ is a leading online network for pharmaceutical and biotech professionals that provides industry news, articles, videos and events. It has over 25,000 members from major companies. The document discusses how partnering with Pharma IQ allows companies to engage with members online through webinars, white papers, podcasts and ads to position themselves as thought leaders and generate qualified leads. These interactive platforms can help boost brand awareness, educate audiences and reduce sales cycles in a cost-effective way.
Opportunities with Pharma IQ - the Network for Pharma and Biotech Professionals
= Engage with a Global Pharma Community
= Position yourself as a Pharma Business Leader
= Achieve Unparalleled Campaign Results
I invite you to join as a member of the PEX Network Group http://tinyurl.com/3hwakem, you will have access to Key Leaders Globally, Events, Webinars, Presentations, Articles, Case Studies, Blog Discussions, White Papers, and Tools and Templates. To access this free content please take 2 minutes for a 1 time FREE registration at http://tiny.cc/tpkd0
This document summarizes the key findings of the 2009 Online Lead Generation (B2C) Report published by Econsultancy in association with Clash-Media. The report is based on a survey of over 600 respondents regarding their use of online lead generation. Some of the main findings include: 1) Online lead generation is becoming more important for growing businesses, with 65% increasing its use in the last year; 2) The top perceived benefit is increasing prospects and customers; and 3) Surprisingly, over half of companies increased their overall marketing budgets despite the recession. However, under half feel they are effectively using online lead generation.
Выступление Татьяны Хандуровой, business development director, International comScore, Inc на Саммите Digital Branding 5-6 июня 2012 в Центре Digital October. www.digital-branding.ru
IR and Social Media in the Nordics_sculptor_irAnnica Strahner
Presentation of Sculptor IR's and Box IR's extensive mapping of Nordic companies use of new media for Investor Relations, held at the Finnish IR-association's (FIRS) Annual Meeting in May 2010 by Annica Strahner, Sculptor IR
This white paper by Paul Kennedy, Head of Consulting at Callcredit Marketing Solutions demonstrates that social media is no longer 'new' and has evolved in many different ways, therefore challenging businesses who, going forwards, will need to embrace a variety of tactics in order to engage and measure success
Recent trends in digital advertising throughout Europe (Alain Heureux - IAB)SEMPL
What kind of internet advertising works in Europe? IAB Europe collects the data about the efficiency of digital advertising and its president is going to reveal them.
The study found that (1) Fortune Global 100 companies are mentioned over 10 million times per month on social media, primarily on Twitter, (2) social media usage among these companies has grown significantly in recent years as more create accounts and engage with users, and (3) companies are increasingly creating original content and multiple specialized accounts to target different audiences and regions on diverse platforms like Twitter, Facebook, YouTube, Google+, and Pinterest.
This Internet Marketing Trends Report is a brief summary of the current online marketing stats and patterns in the UK and Europe, as well predictions for the next few years. Specifically, the report covers Internet usage and penetration, advertising spending, Internet marketing, social media trends and activities and the expansion of mobile marketing.
Magenta Advisory - Establishing successful direct-to-consumer online sales o...BearingPoint Finland
Brand manufacturers have launched their own direct-to-consumer online retail stores as logical continuation of their overall direct retail efforts. This paper presents the drivers and best practices for branded manufacturers when entering direct-to-consumer online retail. The research is based on Magenta Advisory's experience with some of the world's largest consumer brands.
Social media aids customer acquisition media buyerplannerRalph Paglia
Many companies are successfully using social media like Twitter, LinkedIn, Facebook, and blogs to acquire customers. Over 40% of companies have gotten customers from Twitter and LinkedIn, over 40% from Facebook, and over 45% from their blogs. The more a company posts on their blog, the more likely they are to acquire customers, with companies posting multiple times per day having acquired 100% of customers from their blogs. Frequent posting is important for lead generation and search engine optimization.
Social media aids customer acquisition media buyerplannerRalph Paglia
Many companies are successfully acquiring customers through social media networks. Over 40% of companies have gotten a customer from Twitter or LinkedIn, and over 40% from Facebook. B2C companies tend to get more customers from social media than B2B companies. Frequent blogging is also correlated with higher customer acquisition - 100% of companies blogging multiple times daily got a customer, compared to only 13% of those blogging less than monthly. Business blogs need around 24 articles to start generating significant leads.
This document ranks 51 pharmaceutical brands based on their digital competence, or "Digital IQ", across 8 disease states. The brands were evaluated based on their website platform, off-platform messaging, search engine optimization, and social media presence. The top brands like Viagra, Nexium and Chantix were rated as "genius" for having highly optimized, interactive websites and strong digital marketing campaigns. Most brands were average or below, indicating opportunities for most to improve their online strategies and digital capabilities.
This document analyzes the digital competence of 51 pharmaceutical brands across eight disease states. It ranks the brands based on their "Digital IQ" scores, which are calculated based on factors like the effectiveness of their websites, off-platform messaging efforts, search engine optimization, and social media presence. The top brands have highly optimized websites that are engaging and interactive, advertise widely online, and experiment with social media. Most pharmaceutical companies still have room for improvement in their digital strategies.
This document ranks 51 pharmaceutical brands based on their digital competence, or "Digital IQ", across 8 disease states. It assigns each brand a score between 70-149 based on the effectiveness of their website, online and off-platform messaging, search engine optimization, and social media presence. The top brands like Viagra, Nexium and Chantix that score 140 or higher are considered "Genius" for their digital efforts, while brands scoring below 70 are seen as "Feeble" for largely ignoring the digital space. The rankings provide a tool for brands to evaluate their digital strengths and weaknesses compared to peers.
This document provides an overview of the structure of the advertising industry, including the key players and their roles. It discusses advertisers, advertising and promotion agencies, external facilitators, media organizations, and target audiences. It also provides examples of large advertisers and agencies, the services agencies provide, and how different types of media organizations are compensated.
Social Media And Investor Relations - April 8, 2010Darrell Heaps
This is a deck I presented at the CIRI QC event "IR with Leading Edge Technology - Social Media Luncheon Workshop" if you're interested in more examples check out http://www.q4blog.com or contact me.
The document discusses how social media has become mainstream, with 72% of internet users on social networks, and how it is increasingly being used in investor relations and financial services. It provides statistics on social media use among various groups including journalists, investors, and Fortune 100 companies. The document also covers best practices and risks for companies using social media, emphasizing the importance of listening, having social media policies, and maintaining a voice on various platforms.
Social Media in companies - full research reportFabio Cipriani
1) The document discusses a survey conducted by Deloitte on social media use in Brazilian companies.
2) It found that about 70% of Brazilian companies have started using or monitoring social media. However, many are not fully implementing social media or understanding its full benefits and risks.
3) The most popular social media tools used by companies are social networks and Twitter, primarily for marketing, advertising, and brand monitoring. However, companies still do not fully exploit social media's potential for opportunities, customer support, and innovation.
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementPaul Gillin
Organizations are inherently social, and when they enable people to reach out and find each other, connections are formed and discoveries are made that transcend org charts. But Intranet 2.0 isn't a zero-sum game. Open communication challenges traditional lines of authority and may be seen as a threat to those who are invested in existing structures. In fact, the biggest barriers to internal social network adoption are political, not technical. In an economy that demands innovation, resourcefulness and knowledge efficiency, do we really have any choice but to change? This presentation looks at how social networks are transforming the way businesses operate and at the bitter medicine some companies must swallow in order to realize their potential.
Pharma IQ is a leading online network for pharmaceutical and biotech professionals that provides industry news, articles, videos and events. It has over 25,000 members from major companies. The document discusses how partnering with Pharma IQ allows companies to engage with members online through webinars, white papers, podcasts and ads to position themselves as thought leaders and generate qualified leads. These interactive platforms can help boost brand awareness, educate audiences and reduce sales cycles in a cost-effective way.
Opportunities with Pharma IQ - the Network for Pharma and Biotech Professionals
= Engage with a Global Pharma Community
= Position yourself as a Pharma Business Leader
= Achieve Unparalleled Campaign Results
I invite you to join as a member of the PEX Network Group http://tinyurl.com/3hwakem, you will have access to Key Leaders Globally, Events, Webinars, Presentations, Articles, Case Studies, Blog Discussions, White Papers, and Tools and Templates. To access this free content please take 2 minutes for a 1 time FREE registration at http://tiny.cc/tpkd0
This document announces the 4th Annual Pharmaceutical PLM conference taking place March 3-4, 2010 in London. The conference will feature keynote speeches and presentations from industry leaders on topics related to product lifecycle management from development through commercialization and quality control. Attendees will include vice presidents and directors of lifecycle management, portfolio management, R&D, strategic planning, licensing, and alliance functions. The event is organized by Visiongain and will provide opportunities for learning, networking, and business development.
Barry Stamos is the Global Practice Leader for Multichannel Engagement Strategy at Acxiom Corporation. He has over 13 years of experience consulting Fortune 500 companies. Acxiom serves 5,700 clients and actively manages campaigns for 350 of the largest 500 marketing companies worldwide. The document discusses challenges companies face with customer engagement across online display, search, email, mobile, video, social media, and apps. It also provides examples of how other companies have successfully used digital and social media to increase brand awareness, sales, and reduce costs.
Jeff Corbin is the CEO of KCSA Strategic Communications, an independent communications firm specializing in investor relations, public relations, and marketing services. He has over 15 years of experience in financial communications and is the author of a book on investor relations. Social media has become an important tool for investor relations as it allows companies to build relationships with shareholders and amplify their messaging to a wider audience. Companies should develop social media policies and identify best practices for each channel to effectively incorporate social media into their investor relations programs. The future of investor relations will involve more regulation from the SEC and a focus on mobile access to company information.
Wiring the Pentagon with Web 2.0 to Transform the Defense Acquisition Enterprise. DoD needs to once again harness the power of Internet technologies to develop and field the next generation of defense systems. Web 2.0 empowers users to collaborate, create resources, share information, and integrate capabilities in a distinctly different way from static Web sites. Published in Defense AT&L Magazine, Mar/Apr 2010.
This 3-day conference in Boston will discuss challenges and innovations in the biosimilars market. Key speakers will address regulatory issues, manufacturing processes, clinical assessments, commercialization, and pricing of biosimilars. The US biosimilar market is expected to generate $1.95 billion annually by 2014 if a regulatory pathway is implemented in 2013. The conference will provide networking opportunities for leaders in the biosimilar field.
- PSB completed over 2,800 online interviews across multiple countries from May 5-16, 2011 to assess trust in businesses and other institutions.
- Trust is highest for local and national companies, and lowest for international companies. Respondents trust companies from Australia, Japan, and the US the most.
- Treating employees fairly and having good value products are the most important factors for respondents when choosing companies to purchase from.
The survey of 115 journalists across Europe, the Middle East, and Africa found that:
1) 81% said their editorial teams were experiencing cost-cutting due to the economic crisis, including layoffs of experienced journalists and decreased use of freelancers and wire services.
2) Journalists were expected to take on multiple roles like writing different article types, editing, and engaging with audiences on blogs and comments.
3) Respondents had mixed views on digital media, with some seeing opportunities but others concerned about quality declining from inexperienced hires and internal cost-cutting.
The document discusses the changing landscape of corporate communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The presentation recommends that companies integrate social media into their strategies to better understand customer needs, reach audiences cost-effectively, and participate in conversations rather than try to control the message. It provides tips on how to effectively engage through social listening, planning, participation and evaluation.
The document summarizes a study on how companies in the Swiss Market Index (SMI) utilize social media. It finds that only a small number of "early adopters" in the SMI use social media for corporate communications. Those that do primarily use platforms like Twitter and Facebook to publish news and announcements. SMI companies lag behind Fortune 100 companies in their use of social media.
This document summarizes a study of social media use among Fortune 100 companies. It finds that 54% have active Twitter accounts while 29% have active Facebook pages. Companies most commonly use Twitter to share news/updates, engage in customer service/direct marketing, and promote deals/contests. The largest Twitter accounts see steadily increasing follower counts. Facebook pages are used primarily for promotions and customer engagement. Many companies are actively using both Twitter and Facebook to connect with stakeholders.
Chirstoph Lüscher's Referat zum Thema Facts 2.0 im Rahmen des Burson-Marsteller Tabeltalk "Food for Thought".
Der Tabletalk hat stattgefunden am 3.6.08 in Zürich und am 4.6. in Bern.
Daniel Jörg's Referat zum Thema Crowdsourcing und Open Collaboration im Rahmen des Burson-Marsteller Tabeltalk "Food for Thought".
Der Tabletalk hat stattgefunden am 3.6.08 in Zürich und am 4.6. in Bern.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
1. THE FORTUNE 500 BLOGGING INDEX:
Corporations and the Conversation
2. Introduction
As the communications landscape continues to evolve and Internet
based 2.0 services become more mainstream, companies are increasingly
looking for new ways to reach stakeholders. The shift from monologue to
dialogue in marketing and communications has been well discussed in the
media, but companies continue to struggle with the implications of having
open conversations with stakeholders. In a world where marketers are
used to completely controlling their message, they are trying to adapt to
an environment that only allows them to influence their message, and
thus their brand positioning.
Participatory marketing is comprised of consumer-generated media
including blogs, social media, video-sharing websites, and other
environments that encourage web users to create and archive content
that may live online indefinitely and impact a brand. There are many
ways for companies to engage in participatory marketing, with perhaps
blogging being the easiest and least expensive. It is also one of the
most challenging as it requires a shift in mindset that companies are still
coming to terms with. Traditionally, companies have carefully controlled
their messages within corporate communications departments.
Blogging requires a more freeform communications style that is outside
the normal workflow of many corporations today.
3. Burson-Marsteller uses the following framework This report considers data on participation in
to delineate an organization’s engagement in the proactive blogging activities within the Fortune 500 –
blogosphere: that is, an investigation to the number, type, and
industry-category of Fortune 500 blogs. A second
Proactive blogging – development of company
paper will be released during the summer of 2009
sponsored blogs to create dialogue with stakeholders.
that will supplement this report’s objective figures
Blog monitoring – collection and analysis of blogging with a contextual analytical approach via content
activity in order to understand chatter about an organi- analysis of those Fortune 500 blogs listed measuring
zation and thus the company’s online reputation. tonality of voice and subjectivity/intent of posts.
Burson-Marsteller used the Fortune 500 index as the
Blog response – blog participation in the form of
data set due to its role as being representative of
responding to blog posts by others to either correct
general corporate communications best practices,
misinformation, to put forward an alternate point of
leadership in adopting technology, and general
view, to add value to the discussion, or to extend a
enthusiasm for creating innovation in marketing
conversation.
communications.
Blogger engagement – outreach to bloggers within
a particular category to build relationships on topics
Blogging within the Fortune 500
of mutual interest.
Approximately 14.8%, or 74 companies1 of the
,
Fortune 500 have blogs. This number represents a
significant shift in blog adoption among America’s
Companies in the Fortune 50 with Blogs
F500 Rank Company Name Industry Type
1 Wal-Mart General Merchandisers
2 Exxon Mobil Energy & Utilities
3 General Motors Motor Vehicles & Parts
6 General Electric Technical & Scientific Research Services
7 Ford Motor Vehicles & Parts
11 JP Morgan Securities Brokers & Traders
13 Verizon Telecommunications
14 HP Computers, Office Equipment
15 IBM Computers, Office Equipment
25 Procter and Gamble Household and Personal Products
28 Boeing Aerospace and Defense
34 Dell Computers, Office Equipment
36 Johnson and Johnson Pharmaceuticals
41 Wells Fargo Commercial Banks
48 Time Warner Entertainment
49 Microsoft Computer Software
4. leading corporations compared to Wired Magazine’s Computers, Office Equipment 6
initial study indicating 4% or 20 companies blogging
Internet Services and Retailing 5
within the Fortune 5002 Since 2005, the Fortune 500
.
Network and Other Communications Equipment 4
blogging index has grown 270%.
Semiconductors and Other Electronic Components 4
More than one-third (35.1%) of those Fortune 500
Airlines 3
companies with blogs have two or more blogs
Hotels, Casinos, Resorts 3
associated with the company.
Household and Personal Products 3
Largely comprised of technology related corporations,
Information Technology Services 3
such as Amazon, Microsoft, Sun Microsystems,
Motor Vehicles & Parts 3
Google, Hewlett-Packard, Intel and Cisco Systems,
this unique data point expands upon the reach of Advertising, Marketing 2
various communication channels, whether that means Commercial Banks 2
hosting developer related blogs on behalf of Microsoft Computer Software 2
or announcing new features for Google’s numerous Diversified Financials 2
products on their corresponding blogs. Fortune 500
Entertainment 2
companies are following consumers, more rapidly than
General Merchandisers 2
ever before, in embracing many-to-many participatory
streams compared to the traditional one-to-one Home Equipment, Furnishings 2
information flow. Insurance: P&C 2
Pharmaceuticals 2
Open for Participation Scientific, Photo, Control Equipment 2
Telecommunications 2
Practically all Fortune 500 companies have
commenting functionality on their respective blogs
(99.5% penetration rate for blogs with comments). As can be seen above, the industries with the
In other words, the leading corporations of America greatest number of representative blogs are
are opening their conversation to stakeholders in computer/technology/internet related comprising
hopes of displacing old tendencies toward associated industry types: Computers, Office
monologue with active dialogue instead. Equipment (Hewlett-Packard, IBM, Dell, Xerox,
Sun Microsystems and Pitney Bowes), Network and
Fortune 500 companies have implicitly placed
Other Communications Equipment (Motorola, Cisco
increased trust in their stakeholders in order to build
Systems, Lucent Technologies and Avaya),
lasting relationships. Commenting functionality within
Semiconductors and Other Electrical Components
the Fortune 500 index fosters not only increases
(Intel, Texas Instruments, Advanced Micro Devices
interactivity, but also increases transparency among
and Micron) and Internet Services and Retailing
company-related discussions which effectively builds
(Amazon, Google, Yahoo! and eBay).
engagement.
Larger Companies, More Participation
Representative Fortune 500 Industry Types
In order to understand the impact of company size
More than one-half (51%) of the Fortune 500’s 74 on likelihood to blog, we individually evaluated each
“Industry Types” have at least one company with a set of 50 companies within the Fortune 500. There is
blog. Additionally, 27% of those industries listed in our a clear trend that larger companies have a greater
research have more than one company with a blog. propensity to blog, as 32% of the Fortune 50 have
blogs, 16% of the Fortune 201-250 have blogs and
only 2% of the Fortune 451-500 have blogs.
5. There may be many reasons for this, such as the This is critically important as digital media surrounds
largest companies have more resources to devote today’s web user and they are inundated with
to exploring and implementing new digital communi- communications messages all day every day.
cations tools such as blogs; or, it may also be that Therefore, they have had to find a new system to
the Fortune 50 garner the most consumer and filter what content they chose to absorb. Web users
investor attention, thus compelling them to leverage have largely determined to filter based on trust –
new communications tools such as blogs to engage that is, absorbing content they inherently trust
their extensive stakeholder communities. Monitoring without consideration. Blogs are generally trusted
this trend in the coming years will determine if the due to principles of transparency, openness, and
smaller Fortune 500 companies will eventually catch conversation that are inherent in successful blogs.
up to their Fortune 50 peers, or if the largest Burson-Marsteller believes that when conducted
companies will continue to lead the way in digital appropriately, blogging presents a valuable
communications growth. opportunity for businesses to interact and create
dialogue with their stakeholders in a meaningful
Conclusion and sustainable way.
Corporate blogging, part of the rapid emergence Methodology
of consumer generated media, has undergone an For our research and methodology, a blog is a
immense shift commiserate with the marketplace. website where entries are commonly displayed in
With 74 companies of the Fortune 500 actively reverse chronological order with a clearly visible
engaged in dialogue amongst stakeholders, author. To be included, a company blog had to detail
corporate blogs are certainly not “dying off,” as participation under the company/subsidiary name,
addressed in Boston Business Journal’s March 14, including sponsorship of the blog3. Some blogs
2008 edition. “Launched a few years ago to great had many contributors, but each individual post is
fanfare, corporate blogs dealt with everything from clearly attributed to one person. Companies may
industry trends to product developments,” writes participate in blogging as long as participation is
the author, “But in short order, many have shifted clearly attributed to the company in addition to
from providing torrents of executive commentary to hosting a company blog, entailing corporate branding
mere dribs and drabs.” While this may be the case and sponsored content/media. To be counted as
for some corporate blogs, the Fortune 500 index active, a blog had to have had at least one post
is representative of a dynamic trend within leading during the twelve months ending March 2008.
and admired companies: company blogging has
grown 2.7 times since 2005. This research was conducted during February and
March 2008. It should also be noted that this report
Although the Fortune 500 represents only a fraction may mention clients of Burson-Marsteller by name,
of businesses throughout the world, companies within the context of their blogging activity. Clients will
listed within the index represent not only leaders in not be disclosed in this report as this edition is a pure
their respective industries but more importantly, review of blogging within the Fortune 500.
trendsetters. Now, more than ever, Fortune 500
companies are building engagement with their
stakeholders from both a business-to-business
and corporate perspective. As evidenced by the
trend toward companies with more than one blog,
companies are increasingly using blogs to introduce
content-specific blogs for relevant parties, thus
making these interactions more meaningful.
6. About the Authors: About Burson-Marsteller
Erin Byrne, Chief Digital Strategist Burson-Marsteller is a fully integrated communications
erin.byrne@bm.com, 212.614.4824 agency with a core competency in digital media.
The agency develops communications strategies
Erin Byrne is Burson-Marsteller’s Chief Digital
around social media/community, online reputation
Strategist and as such oversees our global digital
management, interactive experience design, digital
strategy, client work, product and service develop-
business management, and mobile marketing on
ment and Internet-related policies and procedures.
behalf of corporations, consumer brands, government
She has been involved in new media since 1993 for
agencies and other large organizations. In the past
diversified clients encompassing online strategy and
year, Burson-Marsteller’s digital practice has led award
research, marketing communications, design/devel-
winning programs such as the Treasury Department’s
opment, viral marketing, social media, and interactive
digital unveiling of new the $5 bill, Second Life on
advertising, working with clients to help develop their
behalf of The Mexico Tourism Board, Hormel Foods
overall digital strategy and to ensure that digital is
digital overhaul, and integrated communications
appropriately represented within a client’s overall
planning and execution for Transitions Optical.
marketing and communications mix. Erin has led
Burson-Marsteller is a part of Young & Rubicam
award winning digital programs for clients including
Brands, a subsidiary of WPP (NASDQ:WPPGY),
the Bureau of Engraving and Printing, Hormel Foods,
one of the world’s leading communications
Transitions Optical, and McDonald’s Corporation.
services networks.
Ashley Welde, Director, Strategy Development
ashley.welde@bm.com, 212.614.4924 Burson-Marsteller
230 Park Avenue South
Ashley is Director of Strategy Development at
New York, New York 10003-1566
Burson-Marsteller where she specializes in
212.614.4000
e-fluentials programs, research and measurement.
An expert in market research and thought leadership, www.burson-marsteller.com
Ashley conducts research studies to identify trends in www.digitalperspectiveblog.com
consumer and corporate behavior online. She also
provides consulting services to help clients garner a
share of voice in the evolving consumer generated
media space. Ashley has focused on online market
research at previous employers MasterCard
International, Dynamic Logic, Rare Medium and IBM.
Special thanks to David Ambrose, Paul Cordasco and 1 Fortune 500 companies and associated subsidiaries with more than one blog
are valued as one company or subsidiary in our tabulation.
James Morera for their contributions to this report.
2 Chris Anderson of Wired Magazine announces the first Fortune 500 blogging
index on December 29, 2005:
Data collection: Karen Henery, Matt Hersh, http://www.thelongtail.com/the_long_tail/2005/12/announcing_the_.html
Jennifer Plastino, Nick Wille
3 As part of analyzing the total number of Fortune 500 blogs, Burson-Marsteller
considered subsidiary companies of the Fortune 500. Twelve of the 74
Fortune 500 companies are included within the index due to their subsidiaries’
blogging activity.