Aaron
2

Through
evaluation
of
competitor
websites,
it
is
seen
that
most
of
the

competition
did
not
even
use
keyword
and/or
description
Meta
tags.

The
Criminal

Justice
niche
is
very
specific
and
centralized,
leaving
great
opportunity
for

implementation
of
necessary
Meta
tag
tactics.

The
great
part
is
that
the
conceptual

keywords
of
this
field
are
searched
my
millions
of
people
due
to
the
popularity
of

television
shows
like
CSI,
Law
&
Order,
NCIS,
etc.

Looking
at
the
popularity
of
such
interactive
Internet
experiences
like
CBS’s

www.csitheexperience.org,
new
opportunities
to
market
this
training
content
are

surfacing.

By
allowing
people
to
pay
to
see
the
actual
training
content
for
a
limited

time,
at
a
very
reasonable
price,
a
new
channel
of
profit
is
created.

A
new
website

will
be
built
for
this
new
target
market
and
delivery
model.

The
current
Meta
tags

represent
the
goal
of
the
existing
site
and
positioning
it
higher
in
the
search
engines

with
more
of
these
keywords
being
searched.

A
great
deal
of
the
site’s
copy
includes

effective
use
of
these
keywords.

Seeing
that
a
lot
of
the
competition
has
ignored
the

general
public’s
curiosity,
continuing
efforts
to
boost
this
existing
site’s
placement

will
lend
tremendous
credibility
to
the
new
business
model.

Seeing
that
the
existing
Web
site,
www.ForensicDeathInvestigation.com,

targets
the
primary
market—Universities,
Police
Departments,
and
Coroners—it
is

important
to
continue
on
the
path
of
establishing
and
maintaining
organic

placement
with
the
included
keywords
below.

Typing
in
“Forensic
Death”
actually

has
the
site
already
listed
in
the
#1
position.

Being
a
Flash
site,
it
is
limited
to
two

Aaron
3

HTML
pages.

This
will
be
redesigned
to
propagate
for
better
Web
2.0
and
SEO/SEM

purposes.

<HEAD>

<TITLE>Criminal Justice and CSI training. Real Videos. Real Crime
Scenes.</TITLE>

<META name=”description” content=”Crime scene and autopsy interactive
training video class for police, CSI, and Criminal Justice.”>
<META name=”keywords” content=”Forensic, Criminal Justice, Crime Scene,
Autopsy, Forensics, Crime, Watch Videos, Crime Scene Investigation,
Investigating, Crime Investigation, Crime Scene Jobs, Death Investigation, CSI
Investigation, Crime Scene Classes, Crime Scene School, Autopsy DVD,
Forensic Programs, Streaming Video”>

Writing Meta Tags Aaron Abbott

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