2. Mobile Phone
An electronic telecommunications device,
often referred to as a cellular phone or
cellphone. Mobile phones connect to a
wireless communications network through
radio wave or satellite transmissions. Most
mobile phones provide voice
communications, Short Message Service
(SMS), Multimedia Message Service (MMS),
and newer phones may also provide Internet
services such as Web browsing and e-mail.
3. Total population Cellphone users
United States Cellphone Statistics
(2012)
94% of
adults
(18-44)
own a
mobile
device
72,400,000
American’s have a
mobile phone that
allows them to browse
the internet
52% mobile users
actively browse the
internet on their
mobile device
5. Smart phone users (2012)
60
5464
57
Access social
networking sites
Get info related to
job
Get consumer info
Get political news
6. US Mobile Internet users &
penetration
0
20
40
60
80
100
120
140
160
2008 2009 2010 2011 2012 2013 2014
Mobile Internet
Users
% of mobile phone
users
% of population
7. Market share held by the
leading mobile internet
browsers in the U.S
0
5
10
15
20
25
30
35
40
45
50
2009 2010 2011 2012 2013
Iphone
Android
Ipod Touch
Blackberry
9. US Mobile Social Network Users
Millions & % change
0
20
40
60
80
100
120
140
160
180
200
2009 2010 2011 2012 2013 2014 2015
Users (Millions)
% change
10. Time spent on social media (total
minutes, in billions)
July 2011 vs July 2012
0
10
20
30
40
50
60
70
80
Mobile webMobile appMobile web
+ app
PC
Jul-11
Jul-12
11. Share of mobile time by
activity (Jan 2013)
14.1
10.25.5
5.3
4.4
3.3
2.8 0.9
Text
Social Networks
Dialer
Email/IM
Music
Browser
Maps/location apps
Camera
12. US Mobile Social Network Users
0
20
40
60
80
100
120
140
2010 2011 2012 2013 2014
Users (Millions)
% of mobile phone
users
% of population
Mobile phone users
of any age who use a
social network via
mobile phone at least
once per month.
13. The increasing number of mobile phone users
has led to the increasing number of people
using mobile internet.
This has further led to an increase in mobile
social networking.
55% of social networking consumption occurs
on a mobile device.
