Getting Mobile

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  • http://www.nowandnext.com/PDF/trends_and_technology_timeline_2010.pdf
  • http://www.corp.att.com/attlabs/reputation/timeline/46mobile.html
  • 40% twits are coming from mobileFacebook: third visited mobile destination in the US, 1st in the UK
  • Getting Mobile

    1. 1. Going mobile<br />By Tudor 7<br />Chaudhry, Hamid<br />Henriksen, Anton<br />Mashuk, Abdullah<br />Rusmiyati<br />Ustimenko, Artemiy<br />Venkadasalam, V<br />
    2. 2. What is mobile IT?<br />Laptop and netbook computers<br />Palmtop computers or personal digital assistants<br />Mobile phones and 'smart phones’<br />Global positioning system (GPS) devices<br />Wireless debit/credit card payment terminals<br />www.businesslink.gov.uk<br />
    3. 3. How <br />businesses<br />are<br />reaching consumers <br />through<br />mobile applications<br />
    4. 4. Please ask!<br />请<br />问<br />http://formspring.me/tudor7<br />
    5. 5. Brief history<br />1946 – first mobile phone call<br />1983 – cellular networks appear<br />1997 – WAP<br />1998 –GPRS <br />(2000 – EDGE, 2002 – HSPA)<br />2007 – iPhone<br />2009-2010 Android (WebOS and WM7)<br />
    6. 6. What’s going on?<br />5,3B Mobile phone users by the end of 2010 (77% of the world population)<br />A phone used not for voice half of the time<br />16,7B text messages per day<br />In 2011 85% phones shipped globally will include a web browser<br />IDC, Gartner, International Telecom Union<br />
    7. 7. Keys Locked in the Car? <br />Good reason to own a Mobile Phone: <br />Call someone on your mobile phone<br />Hold your mobile phone about a foot from your car door <br />Have the other person at your home press the Unlock button<br />
    8. 8. Killer apps<br />Google Maps<br />Twitter<br />WhatsApp<br />0.facebook.com<br />Amazon Remembers<br />Foursquare<br />Streetcar<br />
    9. 9. What is mobile?<br />
    10. 10. The next big thing<br />iPhone 5 patent<br />
    11. 11. The Tale of the Tape<br />VS<br /><ul><li>Trintex 1980s
    12. 12. Compuserve 1990s
    13. 13. AOL 1990s
    14. 14. www.bn.com 1990s
    15. 15. 27% e-book sales
    16. 16. Founded 1994
    17. 17. Online 1995
    18. 18. 58% e-book sales</li></li></ul><li>Round 1<br />VS<br /><ul><li>October 2009
    19. 19. Free to download on 3G and/or WiFi
    20. 20. Taxed
    21. 21. 22% Market Share
    22. 22. November 2007
    23. 23. Free limited 3G/Whispernet
    24. 24. Untaxed… For now
    25. 25. 67% Market Share</li></li></ul><li>Round 2<br />VS<br /><ul><li>810,000 books
    26. 26. Mobile library
    27. 27. Customizable
    28. 28. Reference Tools
    29. 29. Annotatable
    30. 30. 540 Free books
    31. 31. 2,000,000 books
    32. 32. Mobile library
    33. 33. Customizable
    34. 34. Lend Me
    35. 35. Reference Tools
    36. 36. Annotatable
    37. 37. 100 Free books</li></li></ul><li>The Future…<br />Device will become advanced<br />One stop device for all learning needs<br />Textbook<br />Case pack<br />Lectures<br />Video contents<br />Exercise/Quiz<br />
    38. 38. Conclusions<br />
    39. 39. Q&A<br />Thanks for asking!<br />Come back to the presentationat http://slideshare.net/tudor7<br />We’ll try to accommodate more questions viahttp://formspring.me/tudor7<br />

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