This document discusses mobile messaging applications. It provides an introduction to SMS, MMS, and push notifications. A survey found that over 70% of respondents use mobile messaging daily. The top mobile messaging apps like WhatsApp, Viber, and Line have hundreds of millions of users each. The document also outlines future developments that may include increased use of video and integration with other platforms and devices.

1. GROUP 5
MOBILE MESSAGING
Casper Roslyng Rasmussen (13502042)
Lee Tsz Fung (13200968)
24 October 2013
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2. CONTENTS
Introduction of Mobile
Messaging
Survey Results
Applications
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Conclusion
Future development
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3. INTRODUCTION
Short
Message
Service
(SMS)
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Multimedia
Messaging
Service
(MMS)
Push
Notifications
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4. APPLICATIONS
Succes is built on expensive rates for texting in a lot of countries
Whatsapp
300.000.000
users
Viber
200.000.000
users
Line
200.000.000
users
“Over the top” OTT messaging has reached such a
high level that it is causing a threat to SMS volumes
and revenues.
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5. APPLICATIONS
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6. MIND MAP
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7. ONLINE SURVEY – OBJECTIVE
 Target: People with different age group
 Information: Habit and Opinion of Current Mobile Messaging Application
 No. of Respondent: 52
 Site: https://qtrial.qualtrics.com/SE/?SID=SV_3QM751hXyCzEG9v
3 Main Observations
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8. SURVEY RESULT
2%
4%
Frequency of using mobile application
18%
5%
71%
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Daily
Once a Week
2-3 Times a Week
Once a Month
Less than Once a Month
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9. SURVEY RESULT
Degree in worrying the security about mobile messaging in different age
group ( 5 is the highest)
16
14
18-30
12
30-50
10
8
6
4
2
0
1
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2
3
4
5
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10. SURVEY RESULT
Reasons for choosing a mobile application in different age group
14
12
10
8
18-30
6
30-50
4
2
0
Free
Convinient
Most of my friends use it
Other
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11. WORLDWIDE
1. Netherlands
2. South Korea
3. Japan
• High amount of MM
• Medium amount
• Low amount
Source: Mckinsey & Company
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12. FURTHER DEVELOPMENT
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13. VIDEO
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14. FURTHER DEVELOPMENT
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15. CONCLUSION
•
Whatsapp is market leader
•
Over 70 percent uses mobile messaging daily
•
Our respondents are not really worried about security
•
In Netherlands and South Korea more people are using Mobile Messaging than SMS
•
There is a potential of strong growth for mobile messaging
•
Many providers offer the same service
•
It is important to adapt to the next IT Innovations to take advantage of the
development, gain revenue and survive in a market with such strong competition.
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