VK is a popular social network in Russia, covering 80% of Russian internet users. It is mainly used for communication through the newsfeed and profiles. VK has a large mobile audience of 30 million users and is the top mobile app and website in Russia. Advertising on VK allows businesses to target specific audiences through formats like display ads, communities, apps, and video ads. It provides tools for listening to brand mentions, representing brands, and finding targeted audiences through a variety of filters.

1. VK for business

2. Audience

3. 15
25
35
45
55
November 2012 March 2013 July 2013 November 2013 March 2014 August 2014
VK covers 80% of Russian internet users
54,6
40,1
24,2
25,1

4. 35–44
25–34
18–24
12–17 3,2
7,5
55,8
7,7
5,2
2,7
45–647
Female Male
5
5,4
Audience for any brand

5. Источник: TNS Web Index, ноябрь 2014, Россия (все города, 12–64 лет), MAU, mln people.
All social groups
10,9 mln
students
7,3 mln workers
12,1 mln specialists6,9 mln top managers
10,1 mln
service employees
3,2 mln housewives

6. Main usage reason is communication
Newsfeed and profile
47%
Photos
12%
Messages
8%
Pages and groups
8%
Audio and video
4%
Apps
3%
Other
18%

7. 0
5
10
15
20
June 2012 October 2012 February 2013 June 2013 October 2013 February 2014 June 2014 October 2014
20,1
10,1
30 mln mobile users
Source: LiveInternet, May 2012 — October 2014, World, mln users

8. 4,65 4,63
3,06
2,55
2,79
3,24
2,25
1,18 1,13
0,92
Daily reach, mln people
Weekly reach, mln people
Days spent per month
18
11 11
9
6
Source: TNS, October 2014, Moscow and St.Petersburg, 12–64
VK is #1 mobile app and website

9. 18,7
19,6
19,6
20,9
19,6
8,5
9
9,7
10,3
12,8
Daily reach, mln people
Weekly reach, mln people
Source: TNS, September 2014, Russia, 12–44 .
VK reach is equal to national TV

10. Stay in touch with your customers

11. Listening
Full text search provides the ability to
monitor brand mentions:
 Content, trend and location filters
 Syntax support;
 Hashtags and photo search.

12. Communities
Brand representation on VK to stay in
touch with your audience.
 any kind of content: branded
illustrations, video, etc.
 appears in users´ newsfeed;
 feedback;
 statistics.

13. Create your App in VK
Opportunity to reach huge VK audience:
 Develop promotional site inside VK;
 from questionnaire to online shop ;
 on-site notifications;
 CRM integration.

14. Find your audience
Promote your web page, community or
mobile App:
 Different formats for each goal;
 More than 20 targetings available;
 Retargeting: pixel and CRM.

15. Targeted Ads
Formats for desktop:
 Web pages promotion (red);
 Communities promotion in
newsfeed(green)
 Posts promotion in newsfeed (purple,
coming soon).
Recommended communities
community 1 community 2 community 3 community 4

16. Mobiles Ads
 Interactive banner in mobile VK
newsfeed
 Perfect for iOS and Android apps
promotion;
 Targetings and mobile tracking
available;
 Auction based price, CPI around 30
cents.

17. All the targetings available

18. GEO
Behaviour
Birthdays
Travellers
DevicesDemography
Interests
Education
Targeting options
ОSRetargeting
iOS

19. Interactive formats

20. Pre-roll ads on VK
Show your Ad in the video:
 Up to 30 seconds long;
 Targetings available: social,
demographic and GEO

21. In-app integration
In-app placement:
 Huge audience;
 Positive feedback;
 Multiple contacts with users;
 CPA or CPM price.

22. Few reasons to use
VK for business

23. Simple to use
 easy to start — launch campaign at
any moment;
 Access to the tools and campaign
control 24/7;
 Clear interface: ad account and real-
time statistics

24. Profitable
 Auction based price;
 CPC;
 Runet audience reachable by just VK;
 No need for big budgets to start;
 Real-time manageable budget;
 Fast ROI.

25. VK for business
sales@corp.vk.com