Mobile devices now account for 24% of the 7.3 hours that the average French person spends consuming media daily. According to a study, 92% of French mobile users notice mobile ads on their phones, and 43% feel as comfortable with mobile ads as TV or online ads. Mobile advertising is impacting consumer purchasing decisions across the funnel, with 66% reporting mobile ads introduced them to something new and 30% saying it influenced an in-store purchase. By next year, 57% of French mobile users are expected to spend money on activities like apps, games, and travel via their phones.
How are people engaging with their mobile devices? How effective are mobile ads? The results from our global research study with InMobi on Mobile Media Consumption was officially released at this year's World Mobile Congress last week. In this second wave of research, we tracked how mobile devices have changed they way media is consumed across 14 countries. This report summarizes the findings for China.
How are people engaging with their mobile devices? How effective are mobile ads? The results from our global research study with InMobi on Mobile Media Consumption was officially released at this year's World Mobile Congress last week. In this second wave of research, we tracked how mobile devices have changed they way media is consumed across 14 countries. This report summarizes the findings for the APAC region.
An overview of mobile media consumption and advertising opportunities in Thailand by Shiraz Kabir, Head - Performance Advertising, Inmobi and Phalgun Raju, General Manager, Inmobi
How are people engaging with their mobile devices? How effective are mobile ads? The results from our global research study with InMobi on Mobile Media Consumption was officially released at this year's World Mobile Congress last week. In this second wave of research, we tracked how mobile devices have changed they way media is consumed across 14 countries. This report summarizes the findings for China.
How are people engaging with their mobile devices? How effective are mobile ads? The results from our global research study with InMobi on Mobile Media Consumption was officially released at this year's World Mobile Congress last week. In this second wave of research, we tracked how mobile devices have changed they way media is consumed across 14 countries. This report summarizes the findings for the APAC region.
An overview of mobile media consumption and advertising opportunities in Thailand by Shiraz Kabir, Head - Performance Advertising, Inmobi and Phalgun Raju, General Manager, Inmobi
Obama proved in 2008 that social networking and the Internet are key to winning an election campaign. Purple Forge builds on that by allowing supporters from mobile devices to share political information, and for candidates to poll and survey the public anytime, anywhere.
Bruce Hoang, Orange, Insights on mobile usage and advertising perception"Mobile Monday Brussels
Insights on mobile usage and advertising perception"
by Bruce Hoang, Orange Advertising Network HQ France
Presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?
Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels
The study, conducted by TNS, measures how mobile media users in the UK, France, Spain and Poland are engaging with mobile content and the mobile internet.
It also identifies how, when, why and where European mobile media users access content, information and entertainment, giving brands exclusive intelligence from Orange across a range of sectors to help them better engage with their audiences.
For more information visit: http://exposure2010.orangeadvertisingnetwork.co.uk/
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Mobile Marketer App Usage with Primary Impact and The Weather ChannelKathryn Koegel
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I would work within the laws and guidelines of the council, my priority would be safeguarding the most vulnerable in a situation and with the children's act, children's fights, Monroe report and every child matters paper influencing practice, intervention is essential from the earliest stage possible.
Obama proved in 2008 that social networking and the Internet are key to winning an election campaign. Purple Forge builds on that by allowing supporters from mobile devices to share political information, and for candidates to poll and survey the public anytime, anywhere.
Bruce Hoang, Orange, Insights on mobile usage and advertising perception"Mobile Monday Brussels
Insights on mobile usage and advertising perception"
by Bruce Hoang, Orange Advertising Network HQ France
Presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?
Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels
The study, conducted by TNS, measures how mobile media users in the UK, France, Spain and Poland are engaging with mobile content and the mobile internet.
It also identifies how, when, why and where European mobile media users access content, information and entertainment, giving brands exclusive intelligence from Orange across a range of sectors to help them better engage with their audiences.
For more information visit: http://exposure2010.orangeadvertisingnetwork.co.uk/
How technology platforms are changing newspaper and magazine publishingAndrew Duck
This presentation looks at technology changes that are affecting the publishing industry and how these technology changes can be seen as opportunities rather than threats.
Mobile Marketer App Usage with Primary Impact and The Weather ChannelKathryn Koegel
Webinar with primary research on how consumers use apps: which ones they value, which ones they keep frequently. Features examples of how advertisers are using in app advertising
I would work within the laws and guidelines of the council, my priority would be safeguarding the most vulnerable in a situation and with the children's act, children's fights, Monroe report and every child matters paper influencing practice, intervention is essential from the earliest stage possible.
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This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
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Etude Harris Interactive - Azetone - HPE couvrant :
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Cette infographie réalisée par RetailMeNot présente rapidement mais avec un luxe de détails et de comparaisons où en sont les pays les plus développés en matière de m-commerce en Europe et en Amérique. Paniers moyens, dépenses annuelles, modes d'achats... bref un "must-have"...
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En parlant mobile, on se cantonne (trop ?) souvent au monde du B2C. Pourtant le B2B est au moins autant bouleversé par le mobile que le consommateur final.
C'est ce qu'eMarketer a décidé de démontrer lors de ce webinaire en illustrant les 6 grands points d'entrée du mobile dans le B2B.
Comme les autres éléments du mix marketing, la publicité bascule vers le digital ainsi que le montre le dernier observatoire de l'ePub du DRI par PwC.
Mais le mobile est le principal facteur de transformation, introduisant un nouveau media, de nouveaux formats et de nouveaux modes d'achat de la pub...
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
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1. France.
Media Consumption
AN INMOBI
INSIGHTS »
5 ways mobile devices have changed
STUDY
the way people consume media
1. Media Consumption Habits.
Online
The average mobile web user in France 107 min
consumes 7.3 hours of media daily.
Mobile devices represent 24% of this
time.
Mobile
106 min
HOURS
OF MEDIA PER Television
8.4 Apps Actively used
in last 30 days.
DAY 98 min
Radio
Newspaper 64 min
29 min
Tablet
34 min
2. Mobile Media Activities.
20% 20% 20% 12% 11% 10% 7%
Social Media Entertainment Games General Info E-Mail Local Search Shopping
& Search
GROWTH
Growth in mobile usage in the next year is likely to come from social media, followed by apps
download and entertainment (games and videos/music)
3. Receptive and Responsive Towards Mobile Ads.
92% noticed mobile ads on their
smartphones.
Mobile Ads noticed via following channels
43% 64% In an app
41% On a search engine
of mobile users
are as comfortable
31% On a video website
with mobile
advertising as they Only 16% of mobile web users
25% On a retailer website
are with TV or frequently click on mobile ads
online advertising. 18% Others unintentionally.
4. Mobile Media Ads & its Impact Throughout the Purchase Funnel.
Which forms of media most impact your Has mobile advertising ever:
purchasing decisions?
Awareness 66% Introduced you to something new.
Mobile
21%
Television Favorable opinion 45% Provided you with better options.
Helped you find something nearby.
Consideration 41% / 42%
57%
Caused you to reconsider a product.
Online Shopping 29% Influenced your in-store purchase.
Sale 42% Influenced you to buy via your mobile.
35%
Has mobile ads ever influenced you to:
Download an application. Visit the website of an advertiser. Visit advertiser site to get additional info.
77% 53% 40%
Buy something via mobile. Locate the advertiser on a map. Call the advertiser.
30% 27% 25%
5. M-Commerce & Shopping.
57% 68%
are expected to spend money on
have spent money on an GROWTH
an activity via mobile in the next
activity via mobile
12 months
Digital goods (e.g. apps, games, e-books, music, videos, ringtones) 39%
Physical goods (e.g. electronics, clothes) 25%
Financial (e.g. bill payments, peer-to-peer payments) 16%
Entertainment (e.g. movie tickets) 15%
Travel (e.g. train tickets) 12%
TM InMobi & Decision Fuel, Mobile Media
Research Partner: Source: Consumption Research, Wave 2:
www.inmobi.com / insights@inmobi.com / @InMobi Aug - Nov 2012. N= 626.