Mark Congiusta gave a presentation on digital marketing and social media at Dublin City University on October 4, 2010. He has 13 years of experience working with both large and small brands to understand digital advertising. In his presentation, he emphasized that digital media has replaced traditional TV advertising in terms of reach. He also stressed the importance of focusing on data and metrics to measure the impact of different media. His main message was that digital marketing requires focusing on media, data, scale, and empowering consumers.

1. Digital Marketing. Social Media. And Other Buzzwords. Mark Congiusta, Dublin City University, October 4, 2010

2. Who is this guy and why should I care what he says? Spent the last 13 years of my life trying to figure digital advertising out Likes technology, understands digital media, loathes “gurus” Has worked for some of the biggest (and smallest) brands in the world Knows what Twitter is

4. 1965 Reach 80% of population with3 :30 second TV spots 2008 120 prime time TV commercials to get equal reach

10. MEDIA FOCUS DATA SCALE POWER

11. MEDIA FOCUS DATA SCALE POWER

15. MEDIA FOCUS DATA SCALE POWER

19. MEDIA FOCUS DATA SCALE POWER “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker

23. MEDIA FOCUS DATA SCALE POWER

28. MEDIA FOCUS DATA SCALE POWER

33. If you only remember 1 thing make sure it’s these 5: Media is dead, long live media We know where you live If it moves, measure it It’s not the size of the dog in the fight… I for one welcome our new consumer overlords Bonus thing to remember: You know as much as anyone else

34. Thanks! twitter.com/interactivemark interactivemark@gmail.com

35. Questions?