Presentation to Barcamp Nashville 2010 Conference - Mobile Marketing - Bayard Saunders - http://miia.com - Mobile marketing tactics and options for brand advertising and communications
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- Capturing customer information and mailing lists through mobile optimized landing pages.
- Promoting offers and discounts to subscribers through the mobile site.
- Integrating tools like single click calling, taxi booking, and social media to engage customers.
- Analyzing mobile traffic and performance with Google Analytics integration.
- Providing real examples of how businesses have benefited from mobile marketing through MoobiFly.
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Putting the customer first travelling by rail experienceAmadeus Rail
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How do the latest innovations in technology impact railways and their distribution strategy? 11 travel technology trends and their relevance for railways to meet the customers demands.
Find out about trends like multi-device, app-mania, instant messaging craze, sharing economy and multi-modal travel.
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This document discusses mobile marketing. It defines mobile marketing as marketing done on mobile devices like smartphones. Some benefits of mobile marketing mentioned include reaching users anytime and anywhere, user-initiated engagement, and ability to closely track user responses. Statistics provided show Indonesia has high mobile penetration rates. Common mobile marketing tactics discussed include SMS, MMS, mobile apps, mobile web, QR codes, and location-based services. Case studies are presented on how Crocs, Adidas, Lancome, and Dairy Queen successfully used various mobile marketing strategies like mobile coupons and apps.
This document discusses various aspects of mobile marketing including communicating with consumers via their mobile phones using SMS text messages, MMS messages, Bluetooth, mobile internet, QR codes, and mobile applications. It provides examples of how short codes can be used for competitions, surveys, polls, and cost efficient marketing campaigns. QR codes are discussed as a way to provide consumers with product details, social media links, videos, and contact information. The document also briefly touches on principles of mobile marketing strategy, campaign objectives, response rates, and performance measurement.
This document introduces MoobiFly, a mobile marketing system that allows businesses to create optimized mobile websites. The key features highlighted include:
- Capturing customer information and mailing lists through mobile optimized landing pages.
- Promoting offers and discounts to subscribers through the mobile site.
- Integrating tools like single click calling, taxi booking, and social media to engage customers.
- Analyzing mobile traffic and performance with Google Analytics integration.
- Providing real examples of how businesses have benefited from mobile marketing through MoobiFly.
Mobile marketing is marketing conducted via mobile devices such as smartphones. It has grown significantly with the rise in mobile internet usage surpassing desktop usage. Marketers now focus on mobile advertising, apps, and social media. Common mobile marketing tactics include SMS marketing, app-based ads, mobile gaming ads, and QR codes. Mobile marketing provides personalized, timely promotions and has seen strong success with brands like Coca-Cola and Turkish Airlines. Its effectiveness is driven by convenience and mass reach, though privacy and engagement issues remain a challenge.
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The document discusses the shift from PC-focused digital advertising to mobile platforms. It notes that within 2 years, 60% of digital advertising worldwide will be directed to mobile platforms, compared to just 2% currently. It provides an overview of the Irish smartphone market and emerging mobile formats like tablet operating systems. It also discusses travel apps, mobile websites, QR codes, and considerations for developing a mobile strategy and mobile site.
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Find out about trends like multi-device, app-mania, instant messaging craze, sharing economy and multi-modal travel.
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This document discusses mobile marketing. It defines mobile marketing as marketing done on mobile devices like smartphones. Some benefits of mobile marketing mentioned include reaching users anytime and anywhere, user-initiated engagement, and ability to closely track user responses. Statistics provided show Indonesia has high mobile penetration rates. Common mobile marketing tactics discussed include SMS, MMS, mobile apps, mobile web, QR codes, and location-based services. Case studies are presented on how Crocs, Adidas, Lancome, and Dairy Queen successfully used various mobile marketing strategies like mobile coupons and apps.
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This document provides an introduction to technologies for delivering targeted mobile marketing messages. It discusses segmentation of mobile audiences, embedded mobile ads, offline promotions that tie into mobile campaigns, SMS/MMS marketing, barcodes and QR codes, augmented reality experiences, branded mobile apps and games, and location-based mobile marketing. Each technology is briefly described with examples to illustrate how it can be used for mobile marketing.
This document discusses how QR codes and mobile devices are transforming print and web-based marketing. It explains that marketers are using QR codes to integrate different media and track impressions and conversions online. The codes direct users to landing pages where user information can be captured. Analytics then provide insights into the effectiveness of different media campaigns based on metrics like page views and demographics of respondents. The mobile app market is growing rapidly and is projected to reach $17.5 billion by 2012, driven by increasing smartphone and tablet adoption and use.
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The document discusses the growth of mobile internet and opportunities in mobile applications. It notes that the sale of smartphones and tablets is surpassing desktop and notebooks, and this decade belongs to mobile internet. The document also provides statistics on the size of various app stores and fastest growing categories of mobile apps. It promotes the mobile services of Communication Crafts, including mobile app development, e-commerce solutions, and digital marketing services.
Channel Mobile is a mobile marketing agency based in Cape Town, South Africa that develops fully fledged mobile campaigns. It offers various mobile marketing services including bulk SMS, USSD, SMS short codes, mobile rewards, mobile vouchers, bulk MMS, mobile display advertising, and Please Call Me advertising. Channel Mobile has direct connections to all four major South African mobile networks and offers competitive rates and reporting for its services. It is the preferred mobile solutions provider for several large South African companies.
Mobile internet and advertising are growing rapidly. By the end of 2012, the amount of page impressions on mobile will overtake desktop websites. Mobile advertising spending is predicted to grow from 1 billion euros in 2008 to 8.7 billion euros in 2014. Many brands plan to spend millions on mobile ads in 2010. Mobile ads come in different sizes and formats and can link to mobile-optimized landing pages. Measurements track ad performance on different devices and networks.
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Consumers are rapidly adopting smartphones and mobile apps. Smartphone sales are growing quickly, with Apple selling over 12 million iPads in 2010 and Google selling 36 million smartphones per year. The mobile app market is also growing rapidly and is projected to reach $17.5 billion by 2012. Mobile devices are projected to surpass PCs as the primary means for internet access by 2013. Marketers are pursuing various mobile strategies like mobile websites, apps, messaging services, QR codes, mobile proximity marketing and mobile display ads to engage consumers on smartphones and tablets.
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0000 mahala mobile presentation 2011loadMahalaMobile
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This document discusses how CRM is evolving in the information age. It notes that expectations have changed as information has become more widely available due to technology changes like mobile, social, cloud, and analytics. CRM providers are shifting from automating transactions to orchestrating customer experiences across sales, marketing and service. The role of digital experiences is emphasized as customers now engage with brands through online communities and social networks.
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http://MobileMonday.net
http://mmaGlobal.com
Mobile Marketing Association
8 West 38th Street, Suite 200
New York, NY 10018
+1.917.558.4427
mma@mmaglobal.com
MMANashville@gmail.com
http://www.digitalnashville.net/group/mobile