The document discusses the benefits of display advertising and the Google Display Network. It notes that 95% of online time is spent on content where display advertising can reach users. Display advertising can help with brand awareness, reach, conversions, and speeding up the customer purchase cycle. The Google Display Network allows advertisers to reach millions of users across many large and niche publisher sites through different ad formats and targeting options.
The survey found that while most Vietnamese companies recognize the importance of customer service, there is still significant room for improvement. Specifically, fewer than 1/3 of companies measure customer satisfaction or benchmark their performance against competitors. Additionally, only 1/3 provide formal customer service training. Most companies believe customer service is critical for international competitiveness but that international companies currently perform better in this area. The results indicate Vietnamese businesses need to focus more on customer service metrics, training, and best practices to enhance performance.
The document discusses trends in Vietnam's population, economy, and consumer behavior following its entry into the World Trade Organization (WTO). Some key points:
- Vietnam has a young and growing population, with over half under age 25, which will impact consumer markets.
- Family sizes are larger in Vietnam than other Asian countries but are decreasing as urbanization increases.
- The female workforce participation rate is high in Vietnam and female consumers will become increasingly important.
The document discusses consumer trends in Vietnam from 2015 to 2016. It finds that consumer and business confidence increased substantially over the last 18 months, indicating spending and business expansion should rise. However, it also notes that Vietnam may be developing a debt culture similar to pre-2008 crisis levels in other countries. Key trends include rapid growth of digital connectivity and smartphone usage, a potential increase in FMCG spending in modern trade channels, and growth in sectors like banking, education, and healthcare. The document predicts 2016 will be Vietnam's best growth year yet but warns that any major global crisis could severely impact Vietnam due to rising debt levels if currency stability is compromised.
Presented by Ryan Vaughan - Nielsen Vietnam
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
The document discusses the benefits of display advertising and the Google Display Network. It notes that 95% of online time is spent on content where display advertising can reach users. Display advertising can help with brand awareness, reach, conversions, and speeding up the customer purchase cycle. The Google Display Network allows advertisers to reach millions of users across many large and niche publisher sites through different ad formats and targeting options.
The survey found that while most Vietnamese companies recognize the importance of customer service, there is still significant room for improvement. Specifically, fewer than 1/3 of companies measure customer satisfaction or benchmark their performance against competitors. Additionally, only 1/3 provide formal customer service training. Most companies believe customer service is critical for international competitiveness but that international companies currently perform better in this area. The results indicate Vietnamese businesses need to focus more on customer service metrics, training, and best practices to enhance performance.
The document discusses trends in Vietnam's population, economy, and consumer behavior following its entry into the World Trade Organization (WTO). Some key points:
- Vietnam has a young and growing population, with over half under age 25, which will impact consumer markets.
- Family sizes are larger in Vietnam than other Asian countries but are decreasing as urbanization increases.
- The female workforce participation rate is high in Vietnam and female consumers will become increasingly important.
The document discusses consumer trends in Vietnam from 2015 to 2016. It finds that consumer and business confidence increased substantially over the last 18 months, indicating spending and business expansion should rise. However, it also notes that Vietnam may be developing a debt culture similar to pre-2008 crisis levels in other countries. Key trends include rapid growth of digital connectivity and smartphone usage, a potential increase in FMCG spending in modern trade channels, and growth in sectors like banking, education, and healthcare. The document predicts 2016 will be Vietnam's best growth year yet but warns that any major global crisis could severely impact Vietnam due to rising debt levels if currency stability is compromised.
Presented by Ryan Vaughan - Nielsen Vietnam
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
Consumer barometer report '15 of vietnam - video viewthaomapu
The document summarizes key findings from a survey about online video viewing habits in Vietnam. It finds that 9 out of 10 consumers in Vietnam watch online video on their smartphones at least monthly, most often at home and alone. The top reasons for watching are to relax, be entertained, and learn. Long videos over 10 minutes are most popular, usually watched in the evenings. Music videos, sports, and gaming are most commonly viewed genres.
Online Mobile and Social Networks in Vietnam, October 2015Cimigo
This document discusses how connected Vietnamese consumers are online, on mobile, and through social networks. Some key points:
- Over 40 million Vietnamese are online, more than the populations of Australia and New Zealand combined.
- The majority of urban Vietnamese consumers are online and using the internet for various activities like searching for new products.
- Younger generations tend to use social networks more while older consumers focus on news sites. Facebook is the dominant social platform in Vietnam with over 31 million users.
- Mobile internet access is growing rapidly in Vietnam, with 91% of online consumers accessing the internet via mobile phones. Smartphones are driving increased mobile connectivity and traffic.
- Native mobile apps are very popular in Vietnam, especially for
Vietnamese consumer’s shopping habit for Tet holidayCalvin Nguyen
This document provides a summary of market research on consumer shopping habits for the Lunar New Year (Tet) holiday in Vietnam. Key findings include:
- Tet is seen as an opportunity for family gathering. Popular symbols of Tet include golden apricot, peach blossom, and glutinous rice cakes.
- Perceptions of Tet have changed in recent years with less warm atmosphere and more commercialization.
- Common purchases before Tet include confectionaries, drinks, clothes, food, and gifts. Shopping peaks 1-2 weeks before Tet.
- Supermarkets and grocery stores are most common shopping locations. Family/friends are the most trusted information sources.
- Popular gifts include hampers
Vietnam has experienced major economic and social changes over the past few decades that are shaping its consumer landscape. After gaining independence from France in the 1950s, Vietnam opened its economy and saw rapid GDP growth starting in the 1980s. It has since developed a growing middle class, especially among youth and urban populations. However, traditions still play a large role in many families and rural areas. The document examines trends in Vietnam's growing economy, consumer behaviors, and shifting social values across generations.
This document discusses Vietnam's shifting consumer landscape. It summarizes recent economic indicators showing GDP and export growth in Vietnam. It also discusses Vietnam's young and growing population, and how wealth is shifting in the country. Over the next decade, millions of new young consumers will enter the market, and Vietnam's population is aging and becoming wealthier overall. This changing demographic is creating a more mature and savvy consumer base in Vietnam.
Google Consumer Barometer 2015 Report - VietnamDuy Nguyen
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to travel. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
Presentation from 11th Crystal Ball Business Luncheon at CANCHAM (Canadian Chamber of Commerce Vietnam) given by the Ralf Matthaes.
Presentation highlights consumer and economic trends of the passing year (2015) and what we should expect in 2016.
Ralf is a Managing Director of Infocus Mekong Research (IFM): an innovative technology-driven market research agency specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.
TCI 2015 Samsung Electronics' Manufacturing Complex in VietnamTCI Network
Samsung Electronics has established a large manufacturing complex in Vietnam to take advantage of the country's strategic location, low costs, and growing consumer market. The complex produces smartphones, tablets and other electronics and employs over 100,000 workers. Samsung's investment and operations have helped seed the development of Vietnam's electronics industry by transferring technology, developing the local workforce, and encouraging the growth of local supplier companies. As a result, Vietnam has begun to establish itself as a hub for electronics production and exports in Southeast Asia.
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam.
This document discusses convenience retailing trends in Vietnam. It notes that Vietnamese consumers want speed and convenience due to busy lifestyles. Convenience stores (CVS) and minimarts are popular formats in Ho Chi Minh City while the market is more blurred in Hanoi. Food and beverages dominate sales in CVS. The document also outlines trends in consumer demographics like the young population and rising middle class that are increasing demand for convenience. It analyzes different consumer segments like students and working professionals and their convenience shopping missions and needs. Finally, it discusses the growing convenience retail footprint in Vietnam and competition this presents to traditional grocers and wet markets.
Mobile Day 2013 - Các hình thức quảng cáo trên MobileAdmicro
Diễn giả Hoàng Anh Tuấn đến từ Admicro chia sẻ trong Mobile Day 2013 về xu hướng mobile cũng như những hình thức quảng cáo mobile ads mà Admicro đang phát triển.
Research Method : Quantitative - Online research
Fieldwork Period : July 2014
Sample size : 1,000 samples
Research area : Vietnam Nationwide
Respondent Criteria :
Male and Female aged 16 and above
Number of Questions :
6 Screening questions and 27 Main Questions
Survey Content :
Brand and OS of Smartphone and considerations for these two factors in the future.
Smartphone usage:
Frequency of accessing the Internet on Smartphone.
Frequency of using apps on Smartphone.
Difficulties with mobile apps and users' actions to revolve.
Average time of using Smartphone every day.
Factors and information sources affecting next Smartphone purchase.
Định hướng di động tương lai. Những xu thế định hướng ngành công nghiệp di độ...AIT-JSC
Tiêu đề gốc: Mobile Future in Focus .Trends that will Shape the Mobile Industry in 2012 and Beyond
Tác giả:Jeremy Copp, Vice President Mobile Europe
Tiêu đề tiếng việt: Định hướng di động tương lai. Những xu thế định hướng ngành công nghiệp di động trong năm 2012 và xa hơn nữa
Dịch bởi: Nhóm biên dịch công ty CP AI&T
Tham luận "Thị Trường sofware 2017" do ông Nguyễn Kim Cương - Tổng giám đốc công ty TNHH giải pháp phần mềm CMC trình bày tại Đại hội đại biểu toàn quốc lần III của VFOSSA
Tham luận Đại hội toàn quốc lần III VFOSSA - Thị Trường sofware 2017Hùng Nguyễn Thế
Tham luận Đại hội toàn quốc lần III VFOSSA - Thị Trường sofware 2017
Người trình bày:
NGUYỄN KIM CƯƠNG - TỔNG GIÁM ĐỐC
CÔNG TY TNHH GIẢI PHÁP PHẦN MỀM CMC
Mobile Monday 04/2013: Minh Châu Corp - Success is a continious journeyGameLandVN
Bài chia sẻ của anh Nguyễn Việt Sơn, CEO Minh Châu Corp trong buổi hội thảo do Mobile Monday tổ chức tại TP.Hồ Chí Minh vào ngày 24/04/2013 với chủ đề về game di động.
Consumer barometer report '15 of vietnam - video viewthaomapu
The document summarizes key findings from a survey about online video viewing habits in Vietnam. It finds that 9 out of 10 consumers in Vietnam watch online video on their smartphones at least monthly, most often at home and alone. The top reasons for watching are to relax, be entertained, and learn. Long videos over 10 minutes are most popular, usually watched in the evenings. Music videos, sports, and gaming are most commonly viewed genres.
Online Mobile and Social Networks in Vietnam, October 2015Cimigo
This document discusses how connected Vietnamese consumers are online, on mobile, and through social networks. Some key points:
- Over 40 million Vietnamese are online, more than the populations of Australia and New Zealand combined.
- The majority of urban Vietnamese consumers are online and using the internet for various activities like searching for new products.
- Younger generations tend to use social networks more while older consumers focus on news sites. Facebook is the dominant social platform in Vietnam with over 31 million users.
- Mobile internet access is growing rapidly in Vietnam, with 91% of online consumers accessing the internet via mobile phones. Smartphones are driving increased mobile connectivity and traffic.
- Native mobile apps are very popular in Vietnam, especially for
Vietnamese consumer’s shopping habit for Tet holidayCalvin Nguyen
This document provides a summary of market research on consumer shopping habits for the Lunar New Year (Tet) holiday in Vietnam. Key findings include:
- Tet is seen as an opportunity for family gathering. Popular symbols of Tet include golden apricot, peach blossom, and glutinous rice cakes.
- Perceptions of Tet have changed in recent years with less warm atmosphere and more commercialization.
- Common purchases before Tet include confectionaries, drinks, clothes, food, and gifts. Shopping peaks 1-2 weeks before Tet.
- Supermarkets and grocery stores are most common shopping locations. Family/friends are the most trusted information sources.
- Popular gifts include hampers
Vietnam has experienced major economic and social changes over the past few decades that are shaping its consumer landscape. After gaining independence from France in the 1950s, Vietnam opened its economy and saw rapid GDP growth starting in the 1980s. It has since developed a growing middle class, especially among youth and urban populations. However, traditions still play a large role in many families and rural areas. The document examines trends in Vietnam's growing economy, consumer behaviors, and shifting social values across generations.
This document discusses Vietnam's shifting consumer landscape. It summarizes recent economic indicators showing GDP and export growth in Vietnam. It also discusses Vietnam's young and growing population, and how wealth is shifting in the country. Over the next decade, millions of new young consumers will enter the market, and Vietnam's population is aging and becoming wealthier overall. This changing demographic is creating a more mature and savvy consumer base in Vietnam.
Google Consumer Barometer 2015 Report - VietnamDuy Nguyen
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to travel. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
Presentation from 11th Crystal Ball Business Luncheon at CANCHAM (Canadian Chamber of Commerce Vietnam) given by the Ralf Matthaes.
Presentation highlights consumer and economic trends of the passing year (2015) and what we should expect in 2016.
Ralf is a Managing Director of Infocus Mekong Research (IFM): an innovative technology-driven market research agency specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.
TCI 2015 Samsung Electronics' Manufacturing Complex in VietnamTCI Network
Samsung Electronics has established a large manufacturing complex in Vietnam to take advantage of the country's strategic location, low costs, and growing consumer market. The complex produces smartphones, tablets and other electronics and employs over 100,000 workers. Samsung's investment and operations have helped seed the development of Vietnam's electronics industry by transferring technology, developing the local workforce, and encouraging the growth of local supplier companies. As a result, Vietnam has begun to establish itself as a hub for electronics production and exports in Southeast Asia.
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam.
This document discusses convenience retailing trends in Vietnam. It notes that Vietnamese consumers want speed and convenience due to busy lifestyles. Convenience stores (CVS) and minimarts are popular formats in Ho Chi Minh City while the market is more blurred in Hanoi. Food and beverages dominate sales in CVS. The document also outlines trends in consumer demographics like the young population and rising middle class that are increasing demand for convenience. It analyzes different consumer segments like students and working professionals and their convenience shopping missions and needs. Finally, it discusses the growing convenience retail footprint in Vietnam and competition this presents to traditional grocers and wet markets.
Mobile Day 2013 - Các hình thức quảng cáo trên MobileAdmicro
Diễn giả Hoàng Anh Tuấn đến từ Admicro chia sẻ trong Mobile Day 2013 về xu hướng mobile cũng như những hình thức quảng cáo mobile ads mà Admicro đang phát triển.
Research Method : Quantitative - Online research
Fieldwork Period : July 2014
Sample size : 1,000 samples
Research area : Vietnam Nationwide
Respondent Criteria :
Male and Female aged 16 and above
Number of Questions :
6 Screening questions and 27 Main Questions
Survey Content :
Brand and OS of Smartphone and considerations for these two factors in the future.
Smartphone usage:
Frequency of accessing the Internet on Smartphone.
Frequency of using apps on Smartphone.
Difficulties with mobile apps and users' actions to revolve.
Average time of using Smartphone every day.
Factors and information sources affecting next Smartphone purchase.
Định hướng di động tương lai. Những xu thế định hướng ngành công nghiệp di độ...AIT-JSC
Tiêu đề gốc: Mobile Future in Focus .Trends that will Shape the Mobile Industry in 2012 and Beyond
Tác giả:Jeremy Copp, Vice President Mobile Europe
Tiêu đề tiếng việt: Định hướng di động tương lai. Những xu thế định hướng ngành công nghiệp di động trong năm 2012 và xa hơn nữa
Dịch bởi: Nhóm biên dịch công ty CP AI&T
Tham luận "Thị Trường sofware 2017" do ông Nguyễn Kim Cương - Tổng giám đốc công ty TNHH giải pháp phần mềm CMC trình bày tại Đại hội đại biểu toàn quốc lần III của VFOSSA
Tham luận Đại hội toàn quốc lần III VFOSSA - Thị Trường sofware 2017Hùng Nguyễn Thế
Tham luận Đại hội toàn quốc lần III VFOSSA - Thị Trường sofware 2017
Người trình bày:
NGUYỄN KIM CƯƠNG - TỔNG GIÁM ĐỐC
CÔNG TY TNHH GIẢI PHÁP PHẦN MỀM CMC
Mobile Monday 04/2013: Minh Châu Corp - Success is a continious journeyGameLandVN
Bài chia sẻ của anh Nguyễn Việt Sơn, CEO Minh Châu Corp trong buổi hội thảo do Mobile Monday tổ chức tại TP.Hồ Chí Minh vào ngày 24/04/2013 với chủ đề về game di động.
Khảo sát về thói quen và sở thích sử dụng điện thoại di độngInfoQ - GMO Research
Khảo sát được thực hiện tháng 3-2024 bởi infoQ Việt Nam
Địa chỉ: Tầng 6, tòa nhà Ocean Park,
số 1 Đào Duy Anh, Đống Đa, Hà Nội
Tel: (024)-366-8164
Email: infoq@runsystem.net
Website:
http://infoq.vn/business/home
Báo cáo thị trường ứng dụng điện thoại di động tại Việt Nam nửa đầu 2018Appota Group
Ngày 11 tháng 7 năm 2018, tại Hà Nội, báo cáo nửa đầu năm 2018 về thị trường ứng dụng điện thoại di động Việt Nam sẽ được Appota phát hành chính thức. Là chuyên gia về xuất bản ứng dụng và trò chơi trên điện thoại di động, quảng cáo, dịch vụ thanh toán và nhà cung cấp dịch vụ lưu trữ máy chủ, Appota nghiên cứu, tổng hợp các chủ đề liên quan đến ứng dụng dành cho thiết bị di động, cập nhật thông tin thị trường Việt Nam - một trong những thị trường ứng dụng di động phát triển nhanh nhất thế giới.
Để dễ dàng tiếp cận, báo cáo trình bày theo các nội dung và trình tự sau:
- Toàn cảnh thị trường Việt Nam
- Hành vi sử dụng điện thoại thông minh của người Việt
- Toàn cảnh thương mại điện tử di động
- Toàn cảnh công nghệ tài chính di động
- Toàn cảnh trò chơi di động
- Toàn cảnh quảng cáo di động và phương thức tạo dòng tiền
Mobile Game Asia 2015 Ho Chi Minh City: Mobile games for Asian womenGameLandVN
Bài chia sẻ của ông Yup Hwang đến từ Pati Games về chủ đề "Phát triển trò chơi di động cho phụ nữ Châu Á" tại hội thảo Mobile Game Asia 2015 diễn ra tại TP.Hồ Chí Minh, Việt Nam.
Mobile Game Asia 2015 Ho Chi Minh City: Vietnam online mobile game market ins...GameLandVN
Bài chia sẻ của ông Vương Vũ Thắng đến từ Soha Game về chủ đề "Tổng quan thị trường trò chơi di động tại Việt Nam" tại hội thảo Mobile Game Asia 2015 diễn ra tại TP.Hồ Chí Minh, Việt Nam.
Mobile Game Asia 2015 Ho Chi Minh City: Mobile game market in IndiaGameLandVN
Bài chia sẻ của ông Venkatesh C.R. đến từ Dot Com Infoway về chủ đề "Thị trường trò chơi di động Ấn Độ" tại hội thảo Mobile Game Asia 2015 diễn ra tại TP.Hồ Chí Minh, Việt Nam.
Mobile Game Asia 2015 Ho Chi Minh City: Building a sustainable eSports ecosys...GameLandVN
Bài chia sẻ của ông Taewon Yun đến từ Super Evil Megacorp về chủ đề "Xây dựng hệ sinh thái thể thao điện tử trên các thiết bị cảm ứng" tại hội thảo Mobile Game Asia 2015 diễn ra tại TP.Hồ Chí Minh, Việt Nam.
Mobile Game Asia 2015 Ho Chi Minh City: An overview of the mobile game market...GameLandVN
This document discusses global trends in panel computer and smartphone user growth from 2013 to 2018. It provides statistics on annual user growth in major Asian markets like China, Japan, and South Korea. The document also contains information on mobile app store monthly user coverage from 2014 to 2015 and the frequency of mobile game play during that period. Finally, it outlines the product and service system of a company called DataEye, including several analysis platforms and advantages of their data and consulting services.
Mobile Game Asia 2015 Ho Chi Minh City: Monetization strategies in Southeast ...GameLandVN
This document discusses monetization strategies for mobile games in Southeast Asia. It provides an overview of the gaming market and revenue potential in key Southeast Asian countries. It then outlines approaches for monetization from the perspective of game publishers and content owners. Common payment options for games in Southeast Asia are also examined, including credit cards, prepaid cards, mobile payments, and online banking. Factors to consider when selecting the right payment options like coverage, fees, and regulations are highlighted. The document concludes with an overview of MOL's expansion and leadership in facilitating payments across Southeast Asia since its founding in 2000.
Mobile Game Asia 2015 Ho Chi Minh City: Rewarded video adsGameLandVN
Bài chia sẻ của ông Nimit Panpalia đến từ POKKT về chủ đề "Kiếm tiền từ người dùng không chi tiền bằng video quảng cáo" tại hội thảo Mobile Game Asia 2015 diễn ra tại TP.Hồ Chí Minh, Việt Nam.
Mobile Game Asia 2015 Ho Chi Minh City: The role of a game publisher in VietnamGameLandVN
Bài chia sẻ của ông Lê Hồng Minh, Tổng Giám đốc VNG, về chủ đề "Vai trò của nhà phát hành game tại thị trường Việt Nam" tại hội thảo Mobile Game Asia 2015 diễn ra tại TP.Hồ Chí Minh, Việt Nam.
Mobile Game Asia 2015 Ho Chi Minh City: The roadmap of IP creationGameLandVN
Bài chia sẻ của ông Havene Liew đến từ Mediasoft Entertainment về chủ đề "Phát triển tài sản trí tuệ/sở hữu trí tuệ (IP)" tại hội thảo Mobile Game Asia 2015 diễn ra tại TP.Hồ Chí Minh, Việt Nam.
This document provides an overview of Microsoft Azure's Mobile Services platform for building cloud-powered mobile apps. It describes key Mobile Services components like structured storage, authentication, push notifications, and offline sync capabilities. It also covers the REST API, server-side scripts, .NET backend development, file storage, scheduling jobs, and scaling options. The document concludes with a recommendation to visit azure.microsoft.com to get started with a free Azure trial account and view additional learning resources.
Anh Nguyễn Thiên Ca, Chuyên viên Hỗ trợ Đối tác Kinh doanh của Microsoft Việt Nam giới thiệu các hỗ trợ của Microsoft Việt Nam đối với các lập trình viên Việt Nam khi phát hành ứng dụng trên Windows Phone Store.
This document summarizes the key details of the mobile game "Captain Strike", including its release date, download numbers, gameplay loops, backend architecture, database usage, API services, room management, authentication process, user profiles, quests/events, and lessons learned. The backend uses MongoDB and Redis databases, Python API services, and distributes game rooms across multiple servers managed by a room controller. Authentication uses token-based authentication. User profiles are read-only on the client. Quests and events track action counts on the server. Connection handling, request batching, online parameters, and tracking systems were important lessons learned.
BizSpark là gói hỗ trợ dành riêng cho các công ty khởi nghiệp trong ngành game có tuổi đời dưới 5 năm và có doanh thu nhỏ hơn 1 triệu đô la Mỹ. Gói hỗ trợ BizSpark bao gồm bản quyền các phần mềm Visual Studio, Windows 8, Office và 150 đô la Mỹ mỗi tháng để sử dụng dịch vụ Microsoft Azure.
Microsoft Azure là nền tảng cung cấp dịch vụ của Microsoft hoạt động dựa trên công nghệ điện toán đám mây. Microsoft Azure có thể được sử dụng cho lưu trữ website, đặt máy chủ dịch vụ cho game online và nhiều thứ khác nữa.
OGDC 2014: Animation workflow with Spine in Tiny BustersGameLandVN
Tiny Busters' animation workflow involves artists designing and painting assets that are then exported and organized. The character is built in Spine by attaching images to bones and animating the bones. The animated character is then exported as atlas and JSON files for technical implementation in engines. The workflow allows characters to be animated and integrated into games.
OGDC 2014: Vietnam Smartphone game market 2013 overviewGameLandVN
This 3-point document discusses 1) popular topics of global discussion, 2) outdated concepts, and 3) the customers of a particular organization. It touches on understanding current events, progressing past old ways of thinking, and focusing on serving specific groups.
OGDC 2014: Speed up and make quality for your 3d modelsGameLandVN
Pham Duc Duy provides tips for 3D artists to speed up their modeling and texturing workflows while maintaining quality. He recommends building your own libraries of tools and assets for programs like Maya and Zbrush. Using plugins can also help streamline tasks like texture painting. To ensure quality, understanding anatomy, topology, and exaggerating characteristics are important, as is having good software skills and a powerful computer. His advice is based on experience completing projects with tight deadlines like creating over 300 tools in under 100 days.
OGDC 2014: Sky Garden Mobile conceptualization: From PC to MobileGameLandVN
This document discusses the 2D artwork for a mobile game. It introduces Luc Hoang Hieu as the senior 2D artist and Le Quang Duy as the associate 2D artist. Some of the 2D artwork discussed includes ingame plants, pots, bug machines, mission NPCs like Tu Tu Owl, and walking NPCs. The document also discusses unique and funny story elements based on Jack and the Beanstalk and Little Red Riding Hood, as well as emoticons sets, banner ads, and UI elements like experience icons, buttons, and optimization of image sizes.
OGDC 2014: One-Man Studio: How to make a game prototypeGameLandVN
The document discusses how to make a game prototype as a one-man studio. It recommends starting with a playable prototype to demonstrate the game idea. As a one-man studio, it is important to use free or inexpensive tools to create prototypes efficiently. Examples of prototypes made in Unity are provided to illustrate the process. The document also stresses the value of collaborating with others, like designers, programmers and artists, to strengthen prototypes and take games further.
8. Tỉ lệ impression theo OS
48%
32%
16%
3% 1%
Adroid iOS BlackBerry OS Windows Symbian
47%33%
16%
2%
1%
20112012
Ranked Impressions by OS
Source: Millenial Media 2011 - 2012
9. Tỉ lệ impression theo thiết bị
2012
Ranked Impressions by devices
**Source: Millenial Media 2011 - 2012
2011
75%
5%
20%
Smartphone Freature phones Non - phone connected devices
68%
17%
15%
10. Tốc độ phát triển thị trường Mobile Ads
Billion $
91.4
788.0
664.1
202.5
334.5
960.6
0
100
200
300
400
500
600
700
800
900
1000
2009 2010 2011 2012 2013F 2014F
Tốc độ tăng trưởng thị trường Mobile Ads
11. Asia Pacific North American Europe Latin American Middle Ease &
Africa
0
500
1000
1500
2000
2500
Ngân sách dành cho quảng cáo di động – Nov2012
Ngân sách chi cho Mobile Ads trên toàn cầu
** Source: Gartner November 2012
12. Top ngàng hàng quảng cáo di động
16%
14%
14%
12%
9%
7%
6%
3%
3%
2%
14%
Retail & Restaurants
Telecommunications
Finance
Entertainment
Travel
Automovie
CPG/FMCG
Technology
Education
Govemment Services
Other
**Source: Milennial Media – 2012 year in review
15. Di động là kênh truyền thông được ưa thích nhất tại Việt Nam, vượt qua
cả những kênh truyền thống như truyền hình và PC
(theo báo cáo đánh giá của InMobi Q4 2011)
Di động là kênh truyền thông được yêu thích
17. Miền Bắc
63%Miền Trung
5%
Miền Nam
32%
Miền Bắc
Miền Trung
Miền Nam
Tỉ lệ truy cập Mobile Internet theo vùng miền
** Source: Admicro mobile adnetwork 2013
Tỉ lệ truy cập Mobile Internet theo vùng miền
18. ** Source: Admicro mobile adnetwork 2013
Tỉ lệ truy cập Mobile Internet độ tuổi
21.57%
38.80%
24.40%
12.50%
2.73%
< 18 tuổi
18 - 24 tuổi
25 - 34 tuổi
35 - 49 tuổi
> 50 tuổi
19. Tỉ lệ truy cập Mobile Internet theo hệ điều hành
29%
47%
16%
1%
1%
6%
Adroid
iOS
Symbian
Windowphone
Rim
Other
Tỉ lệ hệ truy cập Mobile Internet theo Hệ điều hành
** Source: Admicro mobile adnetwork 2013
20. Apple, 50.838
Samsung, 26.018
Nokia, 12.429
HTC, 3.61
SonyEricsson, 2.674
LG, 2.223
Other , 1.465
Google, 0.325
Motorola, 0.2
Acer, 0.111
Amazon, 0.108
Apple
Samsung
Nokia
HTC
SonyEricsson
LG
Other
Google
Motorola
Acer
Amazon
Tỉ lệ truy cập mobile internet theo thiết bị
** Source: Admicro mobile adnetwork 2013
Tỉ lệ truy cập Mobile Internet theo thiết bị
24. Quảng cáo dành riêng cho dòng smartphone
Với khả năng phủ rộng quảng cáo
tới dòng điện thoại smartphone,
Admicro cung cấp cho khách hàng
những gói quảng cáo mang tính
chất chuyên biệt, đặc trưng cho
các hệ điều hành: iOS, Adroid,
Windowphone
25. Phủ rộng quảng cáo trên mọi hệ điều hành
Tỉ lệ điện thoại feature phone
tại Việt Nam vẫn còn khá cao.
Gói quảng cáo inline, banner
ads, đặc biệt phù hợp, và đáp
ứng nhu cầu quảng cáo trên
hầu hết các thiết bị di động