- The company has a registered office in Switzerland with a team of 4 people and 20 application developers based in the UK. - They have experience delivering apps for major mobile platforms and delivering apps for the gaming and B2B industries. - They see an opportunity to create mobile apps for the yacht broker market due to the anytime/anywhere nature of the business and broker demand for mobile access for salespeople.

2. Registered office in Switzerland
Team of 4 people
Application developers based in the UK
Team of around 20 developers
Experienced in delivering apps for all major mobile platformsExperienced in delivering apps for all major mobile platforms
Apps delivered for gaming & B2B
Why the yacht broker market?
Anytime / anywhere business
Broker demand for mobility for their sales people
Fits B2B business model
Our “app engine” is ideally suited to this market

3. Key drivers in mobile
•Any time, anywhere access
•Anyone can do it “User experience “
•No down time
•New features
•“Make my life easier”

4. Multiple mobile device support
3G and wi-fi
Mobile access any time, any place, any
time zone
Non-text entry search
Pro-active response times
PC based
FastWifi or ethernet connection needed
Mainly office based access
Typed text search engine
Re-active response times
Limited, static LBS
Live & interactive LBS

5. 100% of brokers have internet access
100% of brokers travel locally or globally on
business
100% of brokers need a competitive edge in
their businesstheir business
100% of brokers don’t want to lose a deal due
slow communication
Brokers can enable their fellow members to have
24/7/Global access to their database via mobile
based applications
Handling both charter & sales functions

6. Example : Charter (Sales process would be the same)
Search by name
Or
By criteria
Detailed
Criteria
Search
Search Results Yacht Detail Email or SMS
Yacht Brochure
Link
Experienced users can perform this task in less than 1 minute

7. Request
Delivery
server
Security
User iPhone
+ B2B app
server
•B2B do NOT hold any information locally on our servers
•All info is accessed LIVE via the server
•Security is enforced at the server side
•The app is totally secure, independent & retains ubiquity for the broker

8. Phase 1
November
Apple
iPhone
Phase 2
December
Apple
iPad Blackberry
Phase 3
December
HTC
Google
Others*
Phase 4
January
Nokia

9. Location based services
Yacht location maps / augmented reality viewing
Video
Social
Networking
Integration
Video tour of the yacht optimised for mobile devices
Integration with the brokers Social Networking Sites

10. Experienced mobile apps partner
Driving the roadmap
Proactive delivery of new
features
Investing in your industry
No upfront fees – ever
24/7/global access to the database
Beat your competitor to the deal
3G or wi-fi connection enough to
get access to the database
All the functions on the web
available on the mobile deviceNo upfront fees – ever
Proactive investment in future
technology
Delivering a platform for all brokers
on all phones for all needs
Enabling faster, more efficient,
anywhere access
Best-in-class broker to customer
services
available on the mobile device
Fast, efficient and user friendly
Multiple smartphone device support
Apple, Blackberry, Android based
devices and Symbian(Nokia)

11. Beta app = available now
Requires connection to database
Customised app = ready when you areCustomised app = ready when you are
Your look & feel
▪ Security in place
▪ Availability calendar
▪ Photo slideshow
▪ Addition of sales function
Fully tested & Apple store approved

12. Contact Brian Robertson
Call +33 (0)6.76.37.85.09
Or email brian@appb2b.com