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  • HipLogic's platform was developed by key members of the innovation team at Sun that built J2ME, now deployed on approximately two billion handsetsThe team saw the limitations of JAVA and created a platform that delivers the "last mile" between operating systems and a truly next generation user experience — providing always-on, fast access and logical presentation of content and applications that are cumbersome to access through current mobile phone browsers.The HipLogic Connected Interface represents a leap beyond the browser to empower mobile consumers to effortlessly control media, information and services onthe mobile phone within a rich user experienceRather than opening up a mobile browser and navigating to check the news, the HipLogic Phonetop notifies the user automatically when updates are available. The most current newsis there in cache and displays instantly, optimized to display on the phonetopEasily installed on a mobile device, HipLogic platform provides middleware access and full interoperability between all native components of the phone, widgets, as well as native applications and HipLogic applications – through the always-on multi-tasking virtual machine platform
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    1. 1.
    2. 2. The HipLogic Connected Interface<br />HipLogic Inc. Confidential & Proprietary – Do Not Distribute<br />2<br />
    3. 3. HipLogic Connected Interface – Features & Benefits<br />Fully Customizable<br />Promotes customized Discovery key operator apps , widgets and services, plus native functions<br />Highly Portable<br />Delivers consistent experience across all open Smartphone OS devices and media ready feature phones<br />Dynamic<br />Over the air updateable allows constant update of the experience and push new services with no user interaction<br />Web connected end user experience<br />Drives Discovery of content and demand for data plans<br />Data Efficient<br />Popular data services delivered at fraction of the HTML bandwidth<br />Flexible<br />Ability to vend applications from Carrier store and leverage Carrier billing<br />Smart<br />Robust analytics to track user behaviors and shape more relevant offers<br />HipLogic Inc. Confidential & Proprietary – Do Not Distribute<br />
    4. 4. HipLogic – Communication Capabilities<br />Mashup Contact Details <br />that incorporate social networking and other data<br />Messaging<br />With mashup capabilities<br />Networked Address Book <br />That imports Facebook pictures<br />HipLogic Inc. Confidential & Proprietary – Do Not Distribute<br />
    5. 5. HipLogic – Web & Services Capabilities<br />Mashed Up Calendar<br />Shows Entertainment / Sports events along with calendar<br />Multiple Search Services<br />Easily change between Yelp, Google, Wikipedia, etc<br />Content Notification Update<br />Alert users to new content from home screen<br />HipLogic Inc. Confidential & Proprietary – Do Not Distribute<br />
    6. 6. HipLogic – App Discovery and Access Capabilities<br />Apps<br />Any app set you want<br />App Discovery and Purchase<br />On-device app store, fully customizable and hooks up to any store<br />HipLogic Inc. Confidential & Proprietary – Do Not Distribute<br />
    7. 7. HipLogic – Customized Home Screen Capability<br />Twitter Phone<br />Customization for <br />football fans<br />Heavy email users<br />... Or affinity based experiences<br />Unified experience across devices . . . <br />HipLogic Inc. Confidential & Proprietary – Do Not Distribute<br />
    8. 8. HipLogic can run on most phones shipping today<br />HipLogic Inc. Confidential & Proprietary – Do Not Distribute<br />8<br />Feature Phones Android Windows Mobile<br />
    9. 9. Sophisticated Cloud Service by HipLogic<br />HipLogic Inc. Confidential & Proprietary – Do Not Distribute<br />9<br />Media Content<br />Provisioning and Billing<br />Network Address<br /> Book<br />Analytics and<br />Reporting<br />Location<br />HipLogic Interface<br />HipLogic Cloud<br />Web Tier Services<br />Presence<br />Advertising<br />Placement<br />Social Platforms<br />Weather<br />Middle-tier<br />Optimization<br />Messaging<br />JavaScript, AJAX, OTA Updateable<br />Native, Device Integrated<br />
    10. 10. HipLogic vs. Java ME and browser solutions<br />10<br />Web Browser<br />No, but can multitask<br />Depends on implementation<br />Multi-tasking VM<br />Yes<br />Consistent Experience Across Devices<br />Yes<br />No<br />No<br />Yes<br />No<br />Yes<br />Easy to Port<br />Flexible / Customizable Experience<br />Yes<br />No<br />No<br />Receive Data Updates while in background<br />Yes<br />Not without writing native code<br />Not all browsers<br />HipLogic Inc. Confidential & Proprietary – Do Not Distribute<br />
    11. 11. Cloud Services – Data efficient<br />HipLogic Inc Inc. Confidential and Proprietary – Do Not Distribute<br />11<br />Data<br />Optimized Data<br />Data<br />HipLogic Cloud Service<br />Internet<br />Data Optimization<br /><ul><li>Images are scaled down to fit mobile
    12. 12. Only relevant data from a feed is downloaded
    13. 13. The user interface and app logic are local and do not need downloading (unlike the web)
    14. 14. Background data updates can happen on off-peak times, for example at night </li></ul>AT&T Byte download Comparison<br />
    15. 15. Supported Operators (UK)<br />Europe Case: Carphone Warehouse (Launched Q3/09)<br />HipLogic Inc. & Best Buy Inc. Confidential<br />12<br />Europe<br />2400 Stores in 9 Countries<br />CPW Sells 1 of every 3 phones in UK<br />Strategy to be Digital Services Leader<br />Phonetop ownership enables greater affinity and customer relationship<br />Aims to garner 8 Euros ARPU from HipLogic annually<br />Embedding HipLogic on 70% of devices, Smartphone's and Feature phones<br />Supported OSes<br />Symbian<br />Symbian<br />Supported Devices<br /><ul><li>45M units in market
    16. 16. 150+ devices models
    17. 17. 9 device OEMs
    18. 18. Portable to Feature-</li></ul> Phones<br />
    19. 19. US HipLogic Store Content<br />HipLogic Inc. Confidential & Proprietary – Do Not Distribute<br />13<br />Licensing deals with most every major media company<br />Native and Java Game Developers and Aggregators<br />Content and Internet Partners<br />Content and Internet Pipeline<br />Services<br />
    20. 20. Summary<br />HipLogic Drives Discovery of Content<br />Phonetop Integration, Richer User Experience<br />Ability to promote operator services<br />Promotes Data Attachment on Feature Phones<br />Operational Efficiency<br />Rich experience with minimal Back Haul expense<br />Cloud Services operation hosted by HipLogic<br />Cross Platform: Open Smartphone and Feature<br />App Store<br />Ability to vend applications from carrier store<br />Leverage Carrier Billing and Advertising systems<br />Robust analytics to track user behaviors and <br /> shape more relevant offers<br />