The document discusses Wimob, a new technology that allows web content to be easily accessed and adapted for viewing on mobile phones. Wimob provides a revolutionary web-to-mobile experience by automatically adapting what users view on a website to their mobile device. Users simply click a Wimob icon to transfer and view the adapted content on their phone through options like Bluetooth, Wi-Fi, or USB. Wimob improves the user experience and bridges online and mobile content.

1. ) ) ) ) The Revolution of Web to Mobile

2. FuturLink customers deploy campaigns for a wide range of brands well-known around the world *Not exhaustive list Logos, registered trademarks and trademarks are property of their respective owners FuturLink – The leaders in Location to mobile marketing Now launching a revolutionary web to mobile experience: Wimob

3. Index The Revolution of Portable Media Content What is Wimob? Wimob for Web Publishers Application examples Conclusions

4. Internet is demanding portable content Making content portable from websites is still not easy

5. Internet is demanding portable content Making content portable from websites is still not easy Printer Notes E-mail SD cards Pen drive MP3 player

6. Internet is demanding portable content

7. Current situation in online & mobile marketing PCs (1.3 Billion) – 150 Million websites Web browsing usage increasing compared to traditional media Multimedia content increasing, driven by surge in user-generated content (mashups, widgets, blogs, social networks, etc.) Mobile phones (3.2 Billion): factor 3x Mobile phones emerging as multimedia device Mobile phones include connections such as Bluetooth (75%), Infrared (52%), etc

8. How to get content on your mobile phone WAP 3G GPRS HSDPA First approach: Mobile Browsing • OK for mobility (instant news) • But still Complicated • Poor user experience • Time - consuming • Expensive (browsing contract) • Slow downloads ! WAP 3G GPRS HSDPA First approach: Mobile Browsing • OK for mobility (instant news) • But still Complicated • Poor user experience • Time - consuming • Expensive (browsing contract) • Slow downloads !

9. Our approach: Web-to-mobile

10. Index The Revolution of Portable Media Content What is Wimob? Wimob for Web Publishers Application examples Conclusions

11. Browse a web page and look for available Web to Mobile content .What you VIEW may be adapted automatically to your mobile phone 1. View How It Works

12. How It Works Browse web page and look for available Wimob (Web to Mobile) content What you VIEW may be adapted automatically to your mobile phone CLICK on the icon to open the application with a dynamic interface adapted to the website. Choose the connection type (Bluetooth, Infrared or USB). Just once per mobile phone. 1. View 2. Click

13. Browse web page and look for available Wimob (Web to Mobile) content What you VIEW may be adapted automatically to your mobile phone CLICK on the Wimob to open the application with a dynamic interface adapted to the website Choose the connection type (bluetooth, Wi-Fi, IrDa or USB). Just once per mobile phone GET the content adapted to your mobile phone for free in a few seconds from your PC or laptop. You can now take your content with you and share it with the world. 1. View How It Works 2. Click 3. Get

14. Improved user experience solution: Web to mobile

15. Value for your web-visitors

16. Index The Revolution of Portable Media Content What is Wimob? Wimob for Web Publishers Application examples Conclusions

17. Using Wimob for Your Website Upload folder and script to your website Install Wimob Suite Register the domain & get your license Select the content Get your website ready in a few simple steps

18. Wimob for web Publishers – How it works? Web content (ex: flv) Wimob Suite Publish to website Mobile content (ex: 3gp)

19. Wimob Interface Options

20. Value for Web Publishers

21. Index The Revolution of Portable Media Content What is Wimob? Wimob for Web Publishers Application examples Conclusions

22. Application examples: Videos illustrative

23. Application examples: Goodies (ringtones, wallpapers, …) illustrative

24. Application examples: Coupons illustrative

25. Application examples: Branded games illustrative

26. Application examples: Weather, news, etc illustrative

27. Application examples: Dynamic Content – Route planner illustrative

28. Application examples: Schedules illustrative

29. Application examples: Agenda illustrative

30. Application examples: Videos - User generated content illustrative

31. Application examples: Preview Premium content illustrative

32. Index The Revolution of Portable Media Content What is Wimob? Wimob for Web Publishers Application examples Conclusions

33. Wimob – Conclusions Wimob enhances the web user experience and bridges the gap between online and mobile Wimob is a powerful content delivery platform for web publishers Use Wimob on your website to reach a worldwide audience of +3 Billion mobile phones Different customization and content adaptation options