The document discusses Wimob, a new technology that allows web content to be easily accessed and adapted for viewing on mobile phones. Wimob provides a revolutionary web-to-mobile experience by automatically adapting what users view on a website to their mobile device. Users simply click a Wimob icon to transfer and view the adapted content on their phone through options like Bluetooth, Wi-Fi, or USB. Wimob improves the user experience and bridges online and mobile content.