2. What is the difference?!
• Google Analytics
• AppsFlyer
• Mixpanel
• Flurry
• Fiksu
• Kochava
• Adjust
• MAT
• InstallTracker
• etc.
3. There are two types of trackers
• 1. Without media source integration.
• 2. With media source integration.
4. 1. Trackers without media source integration
It would be right to call them analytics services.
They show maximum of data possible, but, if you would like to buy CPI/CPA
model advertising, they cannot tell your traffic source that an install or any
other event has taken place.
It means that you can see that «advertising network N» has sent you a new
user who has installed the application, but at the same time «advertising
network N» doesn’t know about it and cannot send you an invoice for the
install.
5. Let’s suppose that you’ve bought installs from «advertising network N».
That is what you are supposed to do:
1. Make sure that InstallTracker is integrated with «advertising network N».
2. Register your application in InstallTracker.
3. Install SDK InstallTracker in your application.
4. Send your application to AppStore/Google Play.
5. Receive the link that will send traffic to your application via InstallTracker,
then send the link to «advertising network N».
6. Launch your advertising campaign.
2. Trackers with media source integration
6. Now advertising network knows
everything!
«Advertising network N» is informed about every install
or event that happened due to its traffic
(it depends on its billing terms).
Partners of «advertising network N» see the statistics
and can estimate the effectiveness of their traffic.
…everything happens online and realtime.
7. The second main question
Is InstallTracker different?
(Is it better?)
( AppsFlyer | Flurry | MAT | Adjust )
8. Let us show you what we have now…
1. Unlimited install tracking.
2. Unlimited custom events tracking.
3. Bot activity scanner (unlimited too).
9. Our reports
1. Installs by media source (and organic).
2. Installs by devices (all models for iOS/Android).
3. Installs by geo (countries).
4. Custom events by media source (and organic).
5. Retention report (any time deep).
6. Cohort Analysis and Sales Funnel (in the nearest
future)!
10. Everything is for $49,99 per month
In other words for $49,99 per month you get unlimited
tracking of installs with media source integration and
detailed reports of your application activity.
Besides, for $79,99 per month you get Bot Activity
Scanner that shows percentage share of suspicious
traffic.
11. P.S. A little explanation
Yes, unlimited custom events tracking
for $49,99per month.
(even with postbacks to traffic sources)
You’ve understood correctly.
12. How does Bot Activity Scanner work?
For example, you buy CPI traffic from external sources.
Your supplier often resells traffic and cannot guarantee
absolute reliability of his partners.
Bot Activity Scanner uses >200 factors and warning signs and
shows percentage share of suspicious installs.
As a result you can choose more reliable traffic sources.
13. Almost done…
$49,99per month
Full Unlimited with detailed statistics.
$79,99per month
Full Unlimited with detailed statistics
&
Bot Activity Scanner.
14. Is it really awesome?!
To be honest, we have several weak points. But it won’t be long!
1. The number of officially integrated advertising services is not big.
It is not a problem as while we are busy with official integration process, you
can use Custom Media Source (to carry out integration on your own).
2. Cohort Analysis and Sales Funnel are not ready yet. But we must deploy
them in the nearest future (April 2015).
Your subscription price will not change.
15. That is all.
Now you can switch on STARTUP MODE
(19.99 per month), install SDK
and explore InstallTracker.
Unlimited organic installs, unlimited non-organic
installs, unlimited clicks, unlimited postbacks,
real-time reports, conversion tracking, limited
retention report, bonus engine. Full access. Save
everything. See all.
16. And… one more thing…
Simple and very essential feature.
What is it?
18. How does it work?
1. Your application calls SDK InstallTracker for invitation URL (just one
function).
2. You give this URL to your user (for invitations by SMS or e-mail, via
Facebook or Twitter, etc).
3. At any time SDK InstallTracker can show you the number of people who
used this link (number of installs).
4. You can find out even more! You can see the number of installs made by
the next generation of the ones who were invited by you.
5. After you get this information, you can reward your user (additional
functions in your application, game currency, etc).
19. Now that is all.
You can use basic functions of InstallTracker to check your conversion.
Bot Activity Scanner will help to check quality of your traffic.
Bonus Engine will help to increase the number of your users.
Are you still in doubt?
20. Do You Have Any Questions?
Do not hesitate to contact us
marketing@installtracker.com
support@installtracker.com
http://installtracker.com/
