Uploaded byMahesh Amarasiri
Mnp
Mobile Number Portability (MNP) allows subscribers in Sri Lanka to switch operators without losing their number, but the high implementation costs are a concern. The Sri Lankan market has five operators and 18 million subscribers, with most using prepaid services, yet MNP is economically unfeasible due to the small market size. Thus, investing in MNP may not yield significant market share or returns, and alternatives for operators could be more beneficial.
Mnp
- 1. MOBILE NUMBER PORTABILITY INSRI LANKA
- 2. What is MobileNumber Portability? “It is the ability of the Mobile Subscribers to switch between operators without giving up the number” Post Office Address -A Address -B
- 3. Cost of Establishingthe post office and Postman ( per operator)… • Hardware and software upgrades : 3-4 mn USD • Cost of establishing central database : 0.5 mn USD • Maintenance cost of the Data base :50,000 USD per annum • Who will bear this cost? Source : Based on Parkistan/ India Implementation Costs
- 4. Why would customersmove between networks? • Price • Quality of the Service • Value added service
- 5. Sri Lanka MobileMarket Perspective • Five Operators • 18 mn subscribers at 90% penetration • 90% of the subscribers use Prepaid Connections • Average spend per month Rs. 350/- • Multi SIM factor • Prices are regulated • Coverage • Customer Service Source : TRCSL, Company Research
- 6. Experience from Region….Indiaand Pakistan • 2-3% porting from Prepaid subscribers • 1-2% porting from Postpaid subscribers • Average number of days for porting 4-5 days • All the big operators gained at the expense of small operators ! • Operators ended up bearing the cost of implementation and porting!
- 7. Implications for MobileOperators • Who is most like to change? • Enterprise Subscribers • High End postpaid • Is it worth spending $ 3.5 Mn for the above? What else we can do with that money? • Expand the network • Invest on service Quality • Spend the same money to aquire Enterprise / and high end postpaid • With MNP Brand Value does not exists
- 8. Conclusion • Sri Lankais a too small market to implement MNP economically • Investment of MNP will not grab substantial market share hence will not payback • Operators have better alternatives for the money invested • Consumers have other alternatives for porting • We recommend regulator to hold the MNP and review at a latter stage