SlideShare a Scribd company logo
OUR MARKETPLACE
We enable early stage startups to run Facebook ads effectively, at a
fraction of the cost of working with agencies or hiring full time
marketers.
IMPORTANCE OF
FACEBOOK ADVERTISING
• A place for everyone, everywhere
• Facebook advertising is becoming
increasingly important for companies and
startups all around the globe.
• Over 9,000 SaaS startups and is expected
to reach over $185.8 billion by 2024.
• Become “all things people” and support
any business function to achieve its goals.
• In spite of the latest public scandals,
annual ad revenue increased 38% to $55
billion in 2018.
• There are over 6 million active
advertisers worldwide.
• For example, 84% of B2B marketers
already use paid social to promote
branded content.
RIGHT PEOPLE FORTHE RIGHT JOB
• Lack of knowledge to hire
the right people
• Requires oversight,
coordination and is time
consuming
HIRING FREELANCERS
• Requires recruitment
resources
• Huge financial burden
• Wrong hire can compromise
long term growth
HIRING FULLTIME
MARKETERS
• Tremendously expensive
• Hard to find one that is a
good fit
• The wrong agency can kill a
small startup
WORKING WITH AGENCIES
MARKETING CHALLENGES
Most early stage startups still run marketing very inefficiently, despite customer acquisition
being a primary goal.
46 % of software startups
consider customer acquisition
as their main challenge,
ahead of funding and building
the team.
33% of small business owners
don’t know whether their
marketing efforts are
effective, and 22% says that
finding time and resources for
marketing is their biggest
challenge.
0
2
4
6
8
10
12
14
16
Jan Feb Mar Apr May Jun Jul Aug Sep Okt Nov Dec
Rising Demand
in Marketing via
Social Media
2019
WE’LL CHANGETHE
WAY STARTUPS RUN
With our new marketplace, we’ll make it possible, and
we’ll change the way startups run Facebook ads.
DEFINE
We’ll ask the
startup a list of
questions that will
help us find the
right Facebook
team for their
business.
MATCH
We’ll match verified
freelancers with
startups by giving a
score to available
freelancers based on
the startup’s
requirements, and
the freelancers’ skills
and past work
experiences.
MANAGE
We’ll provide project
management tools
such as chat and
boards for the startup
to manage the team,
or the startup can
assign one of the
freelancers as the
team leader to
manage everything for
them.
WHY OUR MARKET PLACE?
• Early stage startups run social media ads (incl. Facebook) ineffectively.
• An online marketplace that helps startups find and manage the right team of
freelancers.
• Over 9,000 SaaS startups.The global SaaS market size is expected to reach over
$185.8 billion by 2024.
• Freelance and remote work is now the norm, as we can see by the recent emergence of
online freelance marketplaces.
• No marketplace matches startups with teams of freelancers, and no one focuses on
helping startups succeed at running Facebook or any other social media ads.
• Become “all things people” and support any business function to achieve its goals.
OURTOPTEAM
Top rated social media
promotor in fashion
business category
Top rated social media
promotor in startup
business category
Top rated social media
promotor in blogging
category
FARENA JAMZ HILARY MARTIN JOSEPH J
WHY US?
Only marketplace designed for
helping startups find the right
freelancers for running their
Facebook ads.
We’ll help the startup find and
manage an entire team from
one single place.
We’ll be cheaper than
marketplaces that give human
support since our matching
process doesn’t require
consultants.
Existing marketplaces would
have to change their processes
radically and risk lose
everything in order to compete
against us.
SPECIALIZED TEAM FOCUS AFFORDABLE NOT REPLICABLE
OUR END GOAL
• Facebook,
Instagram
• Where the
biggest market,
pain point and
need for a
marketplace like
ours exists
Facebook Ads
• Offline, PR,
Affiliate,
Programmatic,
Native, and
others
• Broader
audience, similar
pain points and
needs
All Marketing
• LinkedIn, Twitter,
Quora ads and
profile
management
• The same
audience, pain
point and needs,
but in other social
networks
Social Media
• Prospecting,
Sales OPS,
Account
Management,
etc.
• Different
audience, but
many activities
are executed in
tandem with
Marketing and
both have the
same goals
Sales
• Web & Software
Development,
Operations,
Support, etc.
• We’ll
progressively add
more options to
ultimately
support any
business function
Others
MARKETING PLAN
$230
BASIC
Freelancer fees:
7.5% to 25%
of project fee
Customer payment
processing fee:
1.5% to 5%
of project fee
$580
BUSINESS
Freelancer fees:
7.5% to 25%
of project fee
Customer payment
processing fee:
1.5% to 5%
of project fee
Paid Add-ons:
advertising fees,
account and
management.
$890
EXPERT
Paid Add-ons:
advertising fees,
account
management,
recruitment support,
freelancer badges
and verified status,
etc.
Packages:
SME to enterprise
packages with access
to different sets of
features.
We’ll have the
flexibility to create
clear and scalable
revenue streams on
both sides of the
field.
FACEBOOK
Finding people for running Facebook Ads through
existing freelance marketplaces is just slightly more
convenient than via any other mean (job boards,
connections, previous work relationships, etc.).
THANKYOU

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Mnimalism

  • 1. OUR MARKETPLACE We enable early stage startups to run Facebook ads effectively, at a fraction of the cost of working with agencies or hiring full time marketers.
  • 2. IMPORTANCE OF FACEBOOK ADVERTISING • A place for everyone, everywhere • Facebook advertising is becoming increasingly important for companies and startups all around the globe. • Over 9,000 SaaS startups and is expected to reach over $185.8 billion by 2024. • Become “all things people” and support any business function to achieve its goals. • In spite of the latest public scandals, annual ad revenue increased 38% to $55 billion in 2018. • There are over 6 million active advertisers worldwide. • For example, 84% of B2B marketers already use paid social to promote branded content.
  • 3. RIGHT PEOPLE FORTHE RIGHT JOB • Lack of knowledge to hire the right people • Requires oversight, coordination and is time consuming HIRING FREELANCERS • Requires recruitment resources • Huge financial burden • Wrong hire can compromise long term growth HIRING FULLTIME MARKETERS • Tremendously expensive • Hard to find one that is a good fit • The wrong agency can kill a small startup WORKING WITH AGENCIES
  • 4. MARKETING CHALLENGES Most early stage startups still run marketing very inefficiently, despite customer acquisition being a primary goal. 46 % of software startups consider customer acquisition as their main challenge, ahead of funding and building the team. 33% of small business owners don’t know whether their marketing efforts are effective, and 22% says that finding time and resources for marketing is their biggest challenge. 0 2 4 6 8 10 12 14 16 Jan Feb Mar Apr May Jun Jul Aug Sep Okt Nov Dec Rising Demand in Marketing via Social Media 2019
  • 5. WE’LL CHANGETHE WAY STARTUPS RUN With our new marketplace, we’ll make it possible, and we’ll change the way startups run Facebook ads. DEFINE We’ll ask the startup a list of questions that will help us find the right Facebook team for their business. MATCH We’ll match verified freelancers with startups by giving a score to available freelancers based on the startup’s requirements, and the freelancers’ skills and past work experiences. MANAGE We’ll provide project management tools such as chat and boards for the startup to manage the team, or the startup can assign one of the freelancers as the team leader to manage everything for them.
  • 6. WHY OUR MARKET PLACE? • Early stage startups run social media ads (incl. Facebook) ineffectively. • An online marketplace that helps startups find and manage the right team of freelancers. • Over 9,000 SaaS startups.The global SaaS market size is expected to reach over $185.8 billion by 2024. • Freelance and remote work is now the norm, as we can see by the recent emergence of online freelance marketplaces. • No marketplace matches startups with teams of freelancers, and no one focuses on helping startups succeed at running Facebook or any other social media ads. • Become “all things people” and support any business function to achieve its goals.
  • 7. OURTOPTEAM Top rated social media promotor in fashion business category Top rated social media promotor in startup business category Top rated social media promotor in blogging category FARENA JAMZ HILARY MARTIN JOSEPH J
  • 8. WHY US? Only marketplace designed for helping startups find the right freelancers for running their Facebook ads. We’ll help the startup find and manage an entire team from one single place. We’ll be cheaper than marketplaces that give human support since our matching process doesn’t require consultants. Existing marketplaces would have to change their processes radically and risk lose everything in order to compete against us. SPECIALIZED TEAM FOCUS AFFORDABLE NOT REPLICABLE
  • 9. OUR END GOAL • Facebook, Instagram • Where the biggest market, pain point and need for a marketplace like ours exists Facebook Ads • Offline, PR, Affiliate, Programmatic, Native, and others • Broader audience, similar pain points and needs All Marketing • LinkedIn, Twitter, Quora ads and profile management • The same audience, pain point and needs, but in other social networks Social Media • Prospecting, Sales OPS, Account Management, etc. • Different audience, but many activities are executed in tandem with Marketing and both have the same goals Sales • Web & Software Development, Operations, Support, etc. • We’ll progressively add more options to ultimately support any business function Others
  • 10. MARKETING PLAN $230 BASIC Freelancer fees: 7.5% to 25% of project fee Customer payment processing fee: 1.5% to 5% of project fee $580 BUSINESS Freelancer fees: 7.5% to 25% of project fee Customer payment processing fee: 1.5% to 5% of project fee Paid Add-ons: advertising fees, account and management. $890 EXPERT Paid Add-ons: advertising fees, account management, recruitment support, freelancer badges and verified status, etc. Packages: SME to enterprise packages with access to different sets of features. We’ll have the flexibility to create clear and scalable revenue streams on both sides of the field.
  • 11. FACEBOOK Finding people for running Facebook Ads through existing freelance marketplaces is just slightly more convenient than via any other mean (job boards, connections, previous work relationships, etc.).