This document provides an overview of social media for public relations purposes. It discusses why social media is important for brands, key social media platforms like Facebook, Twitter, Pinterest and YouTube. It also summarizes a typical day at a social media agency, creative social media campaigns from brands, and concludes with tips and a blogging challenge.
Social Media: Opportunities and ChallengesStephen Selby
A presentation on Social Media regulation for financial services as delivered in Boston on September 19, 2013. Follow LIMRA_CRS on Twitter @LIMRA_CRS! Feel welcome to send feedback or questions to sselby@limra.com
Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010
Social Media Marketing Overview presented at the 11/18/10 Pathways to Entrepreneurial Success Forum held at Monroe Community College. Contains an overview of the top social media platforms, 5 steps to get started with social media marketing and the 4 rules you must follow.
Getting Digital Webinar 1: Listening Online from Mike CoulterHannah Rudman
Mike Coulter, Social Media Consultant, reveals how can arts organisations can successfully find out what their
audiences are saying about them online. He'll also share what the tools are that can help organisations keep
track, and what are good strategies for responding to both positive and negative online reactions!
http://digitalagency.com
Social Media: Opportunities and ChallengesStephen Selby
A presentation on Social Media regulation for financial services as delivered in Boston on September 19, 2013. Follow LIMRA_CRS on Twitter @LIMRA_CRS! Feel welcome to send feedback or questions to sselby@limra.com
Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010
Social Media Marketing Overview presented at the 11/18/10 Pathways to Entrepreneurial Success Forum held at Monroe Community College. Contains an overview of the top social media platforms, 5 steps to get started with social media marketing and the 4 rules you must follow.
Getting Digital Webinar 1: Listening Online from Mike CoulterHannah Rudman
Mike Coulter, Social Media Consultant, reveals how can arts organisations can successfully find out what their
audiences are saying about them online. He'll also share what the tools are that can help organisations keep
track, and what are good strategies for responding to both positive and negative online reactions!
http://digitalagency.com
Cision Webinar: State of Social Media in PR: Everything You Always Wanted to ...Cision
Social media is a vital channel in integrated PR and marketing strategy, yet only 45 percent of PR professionals have ever successfully pitched a story via social media. Social ranks toward the bottom of most trusted media sources—yet social media use among PR and media continues to grow year after year. What’s the dirt on this elusive medium? Cision and PR News dove deep into the State of Social Media in PR and some of the results are quite shocking.
Join Matthew Schwartz (Group Editor of PR News) and Brandon Andersen (Director of Marketing at Cision) for an in-depth look at how PR views and utilizes social media, based on data from PR professionals themselves.
This 45-minute live session will cover:
• What metrics PR pros are using to demonstrate social media success
• Tips on pitching your story via social media
• What PR professionals view as the most trusted media sources
• Which social media channels are being utilized the most for paid promotion
Check out our favorite Modern Marketing materials. Utilize our tips and suggestions to start implementing effective marketing campaigns. At Modernized Mobile, we are committed to enhancing your customer engagement and growing your business. Does your company have a mobile marketing strategy? If not, here's some insight into creating one.
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
Cision Webinar: State of Social Media in PR: Everything You Always Wanted to ...Cision
Social media is a vital channel in integrated PR and marketing strategy, yet only 45 percent of PR professionals have ever successfully pitched a story via social media. Social ranks toward the bottom of most trusted media sources—yet social media use among PR and media continues to grow year after year. What’s the dirt on this elusive medium? Cision and PR News dove deep into the State of Social Media in PR and some of the results are quite shocking.
Join Matthew Schwartz (Group Editor of PR News) and Brandon Andersen (Director of Marketing at Cision) for an in-depth look at how PR views and utilizes social media, based on data from PR professionals themselves.
This 45-minute live session will cover:
• What metrics PR pros are using to demonstrate social media success
• Tips on pitching your story via social media
• What PR professionals view as the most trusted media sources
• Which social media channels are being utilized the most for paid promotion
Check out our favorite Modern Marketing materials. Utilize our tips and suggestions to start implementing effective marketing campaigns. At Modernized Mobile, we are committed to enhancing your customer engagement and growing your business. Does your company have a mobile marketing strategy? If not, here's some insight into creating one.
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Normal Labour/ Stages of Labour/ Mechanism of Labour
Social media workshop slideshare
1.
2. s ummary
• quic k intro to Umpf
• why bother with s ocial media?
• key platforms
• day in the life of a PR and s ocial media
agency
• creative s ocial media campaigns – cas e
s tudies
• s ocial media #fails
• what to do next and top tips
• ques tions ?
• blogger c hallenge
3. Umpf – a quick introduction
• P R and s ocial m e d ia age ncy lau nch e d in 2009
• Top te n s ocial m e d ia age ncie s in th e U K (accord ing to e -
cons u ltancy)
• Be s t s ocial m e d ia age ncy in Yorks h ire (accord ing to th e
D ru m )
• C IP R G old winne r – Be s t U s e of S ocial M e d ia
• D ad i Award for b e s t financial s e rvice s
6. why bother with s ocial media …
Huge
Growing
C hanging the PR
indus try dramatically
7. why bother with s ocial media …
Now more than ever, I am looking for a sound
understanding of social media in future
employees. I would want to know what
channels they are active on and how they can
demonstrate an understanding of how brands
can benefit from social media on a wider level
above and beyond day-to-day Twitter and
Facebook updates.
Adrian Johnson, Owner, Umpf
8. why bother with s ocial media …
I would no longer employ someone who
shows no sign of a 'social media life'. Just
being on Linkedin is not good enough either. I
want prospective PRs with a demonstrated
involvement in social media.
Jono Marcus, Director of Digital Innovation,
Citizen Brando
9. why bother with s ocial media …
Aside from the obvious day-to-day ability to use the likes of Facebook and Twitter, the
social media skills employers are looking for relate much more to brand use of
platforms. Being aware of good case studies where brands have used platforms not
only to ‘engage’ but also to make money is essential.
… every good PR campaign inevitably crosses into social media, even if it’s not at the
heart of the push. For me, social media is just another weapon in our arsenal, and while
it obviously shouldn’t be forgotten, we can’t forget the benefits of other PR practises.
We’re given the opportunity to see what people think of our clients and our efforts for
them by utilising searches, replying where necessary and reporting back to give a wider
view of the success of a campaign.
Rich Leigh (@goodandbadPR), Account Director, 10Yetis
11. Key Platforms - Twitter
• Micro-blogging, using 140 characters or less
• With promoted Tweets, the platform is starting to form a
more concrete approach to generating revenue
12. Key Platforms - Pinteres t
• Works like a ‘digital corkboard’
• Growing incredibly quickly
• The hottest new social media platform
13. Key Platforms - Quora
• Works on the basis of answering questions posed by the
community, and is used in Google’s algorithm; great for SEO
• Tends to be more ‘high profile’ representatives of companies
– the most ‘corporate’ of platforms
• Has kudos, but has not grown much since its launch c. Jan
2011
14. Key Platforms - Flickr
• Primarily photo-sharing platform
• Small element of interactivity
15. Key Platforms - Ins tagram
• Primarily photo-sharing platform that sits within Twitter
• Small element of interactivity but primarily used to boost
content on other platforms
• Famous for the great filters it puts on photos
16. Key Platforms - YouTube
• Purchased by Google and following Panda Update 2.5 more
influential in Google’s search algorithm
17. Key Platforms - Fours quare
• Location-based check-ins, unlocking badges for challenges
• Being overtaken by Facebook places?
• Offers and incentives based on check-ins
18. s o, how are brands us ing s ocial media…
To Monitor
To E ngage
To Innovate
21. a day in the life of a s oc ial media agenc y…
• Social media content plan
• Monitoring posts and updates about your
clients using a desktop tool such as Tweetdeck
• Complaints resolution
• Engaging with online influencers
• Competitions and giveaways
• Keeping up-to-date with social media news
• Writing blog posts
• Updates on the move via an iPhone
22. a day in the life of a s oc ial media agenc y…
28. Quora and The White Hous e
• White House announced it would use Quora to answer
questions on State of the Union address in January
• Whilst a small platform, it shows that institutions are keen to
use Quora as an intellectual platform and one that attracts
keen thinkers and those who are politicised
32. B loggers and J apan
• Following the devastating Tsunami, Japan recognised
bloggers’ influence
• Japan Tourism offered 10,000 free round-trips to bloggers...
• Provided they blogged about their trips and posted on social
networks
34. B MI and Ins tagram
• Holidaymakers encouraged to snap the beautiful country of
Italy, accompanied by #miaitalia on Twitter
• Over 2,500 entries in total, with a winner chosen each week
and then an overall winner:
39. what can you do now?
• Familiarise yourself with all platforms and how brands
are using them creatively
• Read social media news sites – e.g. econsultancy,
mashable, The Drum
• Read industry blogs and leave comments
• Get on Twitter and engage with people in the industry
• Use social media to network, it is never too soon to
start – Twitter, Linkedin are ideal
• Use it creatively to help your job hunt?
• Start a blog – it doesn’t have to be industry related
40. top tips from the indus try …
• Try not to overshare
• Social media channels are public – make sure you are
happy with your Facebook privacy settings
• Remember, a potential employer can (and probably
will) look you up online
• Think about the tone and content of what you are
tweeting – would you say it out loud?
42. blog challenge …
•Write a b log p os t re vie wing a s ocial m e d ia
cam p aign from th e p as t 1 2 m onth s
• O b j ctive s
e
• E xe cu tion
• R e s u lts
•S e nd it to lou is e @ u m p f.co.u k b y M ond ay 1 2 th
M arch , 5p m
•We will u p load all e ntrie s to th e U m p f b log …
•… and p ick a winne r b as e d on th e conte nt you
p os t ranks (b as e d on vie ws , re twe e ts and
com m e nts )
•Winne r re ce ive s £50 gift vou ch e rs