Branding and advertising play a huge role in South Korean culture. Popular brands incorporate logos and slogans to represent their products. Advertising agencies in South Korea earn billions annually by placing ads through various media like television, newspapers, magazines, music videos, and the internet. While traditional media are declining, internet advertising is growing exponentially. Advertising influences South Korean society and sometimes promotes unrealistic body standards for women. Political advertising in South Korea also resembles American-style campaigning.