2. STAKEHOLDERS EMPLOYEES BUSINESS CUSTOMERS IN THE SUPPLY CHAIN EMPLOYEES ARE INSTRUMENTAL IN BUILDING RELATIONSHIPS WITH CUSTOMERS. PURPOSE OF BUYING AND SELLING BOTH UPSTREAM AND DOWNSTREAM.
3. STAKEHOLDERS LATERAL PARTNERS CONSUMERS BUSINESS, NOT-FOR-PROFIT ORGANIZATIONS, OR GOVERNMENTS JOIN WITH FIRMS FOR SOME COMMON GOAL BUT NOT FOR TRANSACTIONS WITH EACH OTHER. MARKETERS MUST DIFFERENTIATE BETWEEN BUSINESS CUSTOMERS AND FINAL CONSUMERS BECAUSE DIFFERENT TACTICS ARE USALLY EMPLOYED.
4. MARKETING AUTOMATION ACTIVITIES AID MARKETERS IN EFFECTIVE TARGETING, EFFCIENT MARKETING COMMUNICATIONS, AND REAL TIME MONITORING OF CUSTOMERS AND MARKET TRENDS.
5. RELATIONSHIP INTENSITY RELATIONSHIP LEVELS REFERS TO CUSTOMER LOYALTY WHEN CUSTOMERS PROUDLY WEAR BRAND NAMES BUILDING BONDS WITH CUSTOMERS THAT TRANSCENDS THE PRODUCT EXPERIENCE ITSELF. Source: E-Marketing Fourth Edition
