This document provides information about an assignment for an MBA program. It includes 6 questions related to retail IT management, online retailing, Porter's model of competitive forces, information security threats faced by businesses, retail workflow management systems, and barcode technology and challenges for online retailers. Students are instructed to answer all questions and send their semester and specialization details to receive fully solved assignments.

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ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBADS (SEM 3/SEM5)/ MBAFLEXMBA(SEM3) PGDBAN(SEM1)
SUBJECT CODE & NAME ML0013-Retail IT Management
BK ID B1764
Credit and Max. Marks 4 credits; 60 marks
Note – Answer all questions. Each question is followed by evaluation scheme.
Q.1 Explain the factors affecting the use of IT applications in Retail industry.
Answer: - While every retailer may want harness the power of technology and use it to its optimum
advantages many factors affect its use. The chief among them are:
The scale and scope of operations
As stated earlier, the size or the scale of operations is the key factor influencing the decision on the type
of systems required. In case of a small retailer; the significance is much lower as compared to that for a
large chain retailer, who operates at a national or an
Q.2 Explain the advantages and disadvantages of online retailing.
Answer: - Advantages of Online retailing:-
Online Retailing:-Businesses with an interest in online retailing can go any one of several routes. Some
businesses, such as Amazon and Netflix, dispense with the cost and staffing requirements of a brick-and-

2. mortar store and exist only on the Internet. Other companies, such as Barnes & Noble, use their store
and their website as two separate sales channels. In addition to conventional retail, online sales also
include business-to-business transactions and consumer to consumer sales, such as eBay offers.
Online Advantages
Using the Internet as your primary sales
Q.3 Explain Porter’s Model of Competitive Forces in detail.
Answer: - Porter five forces analysis is a framework to analyse level of competition within an industry
and business strategy development. It draws upon industrial organization (IO) economics to derive five
forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness
in this context refers to the overall industry profitability. An "unattractive" industry is one in which the
combination of these five forces acts to drive down overall profitability. A very unattractive industry
would be one approaching "pure competition", in
Q.4 There is certain threats which disturbs the internet system of working. Explain the threats to
information security encountered by businesses.
Answer:- Explanation of security threats:- Pacific time: The Web site for the Motion Pictures
Association of America (MPAA) is suffering intermittent outages, and the organization suspects
computer vandals are to blame. A source inside the organization, who asked not to be identified, said
that the MPAA is currently "experiencing problems with their public Web site, and they suspect a denial-of-
service attack." The attack was first rumored on http://www.hackernews.com/ , a Web site for news
on computer hacking.
Q.5 “A workflow management system is an automated application that administers and defines an
array of functions leading to a result”. Comment
Answer:-Explanation of retail workflow management:-
Purchasing:-Retail store managers often handle purchasing duties for their specific outlets. In larger
organizations, purchasing may be centralized, with front-line managers only responsible for reporting
inventory levels to the main office. It is more likely in smaller retail businesses, however, that store
managers will handle all purchasing activities
Q.6 Write short notes on:
a) Barcode Technology
b) Challenges for online retailers

3. Answer: - a) Barcode Technology
Barcode Technology:- Barcode technology works of off a principle called symbology. Symbology at its
basic form is what defines the barcode; it determines the mapping and interpretation of the encoded
information or data. This encoding allows the scanning device to know when a digit or character starts
and when it stops, similar to a binary representation. We recognize barcodes as an array of parallel lines
alternating between white and
b) Challenges for online retailers
Answer: Challenges for online retailers:-
The continued growth of online shopping is placing further pressure on the capabilities of retailers as
they scramble to scale their operations to meet record levels of demand. Many retailers are now
offering click-and-collect services in an attempt to reduce fulfilment costs, improve service and offer
greater convenience, but the challenge is ensuring they can scale for future growth and deliver a truly
joined-up experience between their online and in-store operations, otherwise known as omni-channel
retailing.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601