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Send your semester & Specialization name to our mail id :
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The report discusses Udyog Enterprises, a distributor of construction chemicals for Sika company. It stores the chemicals by Sika in its inventories and then supplies them to companies as per demand. The customers are largely divided into two main segments, industrial buyers and retail buyers. 95% of the revenue comes from retail buyers.
The methods through which the company generates leads are-
Sika provides them information about the projects happening
Through site visits by a team of engineer from Sika and sales force from Udyog
Through some information in newspaper ads
Through word-of-mouth, if the company hears about any projects going on then we approach the company.
The document discusses business-to-business (B2B) e-commerce and its benefits. B2B e-commerce allows businesses to purchase products and services online from other businesses. It streamlines the sales process and gives business customers tools like price quotes, contract renewals, and product comparisons at their fingertips. B2B e-commerce opens up new opportunities for companies to initiate sales and allows customers to research options without waiting on sales teams. It can increase sales by providing a dynamic shopping experience through images and videos.
This document discusses social customer relationship management (CRM) and provides examples from companies that have implemented social CRM strategies. Social CRM involves using social media to maintain customer relationships by engaging in conversations and sharing insights. The document outlines cases from ABN AMRO, Sony, and Starbucks that demonstrate how each company uses different social media platforms like online customer intelligence tools, blogs, and idea capturing to better understand customer needs and involve customers in product development.
NextTech Limited has proposed a CRM, accounting, inventory management, and ERP software solution for Alam SMC. The proposal outlines the key features and benefits of the software, including a user-friendly interface, inventory management, accounting, sales, and purchase management capabilities. It also discusses NextTech Limited's development approach, pricing of $45,000 for initial setup plus $3,000 monthly maintenance, and terms of payment which require 50% upfront and the remainder due at delivery. The proposal requires signatures from both NextTech Limited and Alam SMC to finalize the agreement.
CRM in the retail industry focuses on optimizing profitability, revenue, and customer satisfaction through a customer-centric strategy. Effective CRM requires collecting customer data from various touchpoints, including in-store, online, and mobile. It also involves analyzing customer behavior to segment customers and determine their lifetime value. Advanced CRM uses technology like mobile apps, social media integration, and data mashups to gain a holistic view of customers and enable personalized multi-channel engagement. This helps retailers address challenges like identifying individual customers, maintaining high customer expectations, and using customer data in real-time.
Am i imposing it or enabling it for transforming my bankAmit Midha
(1) The document discusses whether IT is imposing technology on customers or enabling customers through technology for digital transformation of a bank.
(2) It argues that the focus should be on making technology customer-centric to address their needs, rather than making customers technology-savvy. Automation should serve customers with the right information at the right time.
(3) A example is given of transforming a rural bank, where priorities are agriculture loans and fixed deposits. Rather than just introducing new digital channels, the bank could use existing ATMs and messages to educate customers and cross-sell related products like loans or deposits that meet their needs.
Can a bank disrupt? Imagining the bank as a retailer for digital goods.
In this webinar Amir Tabakovic, Head of Market Development at PostFinance will share his expertise on the latest technology to disrupt the traditional banking model; the integration of digital gift cards into banks’ own existing digital channels. Integrating gift cards embraces the continuing shift in media consumption towards digital channels and generates new revenue for the bank, while improving customer loyalty.
“By looking at partnerships with multinational companies from a completely new perspective, we were able to zero in on the area of digital goods and look for ways we could begin innovating. We realized that the in-app buying process for virtual codes, such as those used by iTunes, Nintendo, XBOX, Sony-PSN, and paysafecards, inside a banking app would be a first not only for PostFinance but also for the entire banking sector. During the webinar I’ll be sharing how we approached the idea practically, what we feel the market potential is, and what challenges we’ve had to overcome.” - Amir.
Amir Tabakovic currently serves as Head of Market Development at PostFinance, the fourth largest retail bank in Switzerland. In his current role, he is responsible for initiation, development and market introduction of digital innovations. A former internet start-up entrepreneur, Mr Tabakovic likes to be at the centre of merging business and communication technologies and bringing new solutions to market. He has participated in the Mobey Forum since 2010, currently chairs the Mobey Forum Mobile Wallet Workgroup and has been a member of the Board since 2011.
This document discusses CRM (customer relationship management) strategies in the retail industry in India. It provides an overview of the retail sector and defines CRM. It then describes advantages and disadvantages of CRM for retailers. Specific examples of CRM strategies at Reliance Retail and Big Bazar are outlined, including customer loyalty programs, communication, and satisfaction measures. The document also covers analyzing CRM effectiveness, complaint handling, and assessing customer perceived value.
The report discusses Udyog Enterprises, a distributor of construction chemicals for Sika company. It stores the chemicals by Sika in its inventories and then supplies them to companies as per demand. The customers are largely divided into two main segments, industrial buyers and retail buyers. 95% of the revenue comes from retail buyers.
The methods through which the company generates leads are-
Sika provides them information about the projects happening
Through site visits by a team of engineer from Sika and sales force from Udyog
Through some information in newspaper ads
Through word-of-mouth, if the company hears about any projects going on then we approach the company.
The document discusses business-to-business (B2B) e-commerce and its benefits. B2B e-commerce allows businesses to purchase products and services online from other businesses. It streamlines the sales process and gives business customers tools like price quotes, contract renewals, and product comparisons at their fingertips. B2B e-commerce opens up new opportunities for companies to initiate sales and allows customers to research options without waiting on sales teams. It can increase sales by providing a dynamic shopping experience through images and videos.
This document discusses social customer relationship management (CRM) and provides examples from companies that have implemented social CRM strategies. Social CRM involves using social media to maintain customer relationships by engaging in conversations and sharing insights. The document outlines cases from ABN AMRO, Sony, and Starbucks that demonstrate how each company uses different social media platforms like online customer intelligence tools, blogs, and idea capturing to better understand customer needs and involve customers in product development.
NextTech Limited has proposed a CRM, accounting, inventory management, and ERP software solution for Alam SMC. The proposal outlines the key features and benefits of the software, including a user-friendly interface, inventory management, accounting, sales, and purchase management capabilities. It also discusses NextTech Limited's development approach, pricing of $45,000 for initial setup plus $3,000 monthly maintenance, and terms of payment which require 50% upfront and the remainder due at delivery. The proposal requires signatures from both NextTech Limited and Alam SMC to finalize the agreement.
CRM in the retail industry focuses on optimizing profitability, revenue, and customer satisfaction through a customer-centric strategy. Effective CRM requires collecting customer data from various touchpoints, including in-store, online, and mobile. It also involves analyzing customer behavior to segment customers and determine their lifetime value. Advanced CRM uses technology like mobile apps, social media integration, and data mashups to gain a holistic view of customers and enable personalized multi-channel engagement. This helps retailers address challenges like identifying individual customers, maintaining high customer expectations, and using customer data in real-time.
Am i imposing it or enabling it for transforming my bankAmit Midha
(1) The document discusses whether IT is imposing technology on customers or enabling customers through technology for digital transformation of a bank.
(2) It argues that the focus should be on making technology customer-centric to address their needs, rather than making customers technology-savvy. Automation should serve customers with the right information at the right time.
(3) A example is given of transforming a rural bank, where priorities are agriculture loans and fixed deposits. Rather than just introducing new digital channels, the bank could use existing ATMs and messages to educate customers and cross-sell related products like loans or deposits that meet their needs.
Can a bank disrupt? Imagining the bank as a retailer for digital goods.
In this webinar Amir Tabakovic, Head of Market Development at PostFinance will share his expertise on the latest technology to disrupt the traditional banking model; the integration of digital gift cards into banks’ own existing digital channels. Integrating gift cards embraces the continuing shift in media consumption towards digital channels and generates new revenue for the bank, while improving customer loyalty.
“By looking at partnerships with multinational companies from a completely new perspective, we were able to zero in on the area of digital goods and look for ways we could begin innovating. We realized that the in-app buying process for virtual codes, such as those used by iTunes, Nintendo, XBOX, Sony-PSN, and paysafecards, inside a banking app would be a first not only for PostFinance but also for the entire banking sector. During the webinar I’ll be sharing how we approached the idea practically, what we feel the market potential is, and what challenges we’ve had to overcome.” - Amir.
Amir Tabakovic currently serves as Head of Market Development at PostFinance, the fourth largest retail bank in Switzerland. In his current role, he is responsible for initiation, development and market introduction of digital innovations. A former internet start-up entrepreneur, Mr Tabakovic likes to be at the centre of merging business and communication technologies and bringing new solutions to market. He has participated in the Mobey Forum since 2010, currently chairs the Mobey Forum Mobile Wallet Workgroup and has been a member of the Board since 2011.
This document discusses CRM (customer relationship management) strategies in the retail industry in India. It provides an overview of the retail sector and defines CRM. It then describes advantages and disadvantages of CRM for retailers. Specific examples of CRM strategies at Reliance Retail and Big Bazar are outlined, including customer loyalty programs, communication, and satisfaction measures. The document also covers analyzing CRM effectiveness, complaint handling, and assessing customer perceived value.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Este documento trata sobre la toxicidad por contaminación ambiental. Explica los principios de los tóxicos, sus clases, orígenes y funciones. Describe las características químicas de los contaminantes y los efectos e impactos que tienen en la salud y el ambiente, incluyendo daños irreversibles. Identifica varias fuentes comunes de contaminación como la agricultura, residuos sólidos, metales pesados, detergentes, dispersantes de petróleo, y más.
El documento habla sobre el rol del tutor en entornos virtuales. Explica que el tutor guía y orienta a los estudiantes, ayudándolos a navegar el nuevo espacio virtual y asegurándose de que se enfoquen en los objetivos del curso. También establece las reglas y plazos del curso. La comunicación clara es fundamental para una tutoría efectiva.
Este documento presenta la guía de aprendizaje para el Taller 2 del curso de Estadística Aplicada a la Educación. El taller cubrirá temas como el redondeo, tabulación de datos, e introducirá gráficos estadísticos como diagramas de puntos e histogramas. Los estudiantes completarán dos tareas y una evaluación para demostrar su comprensión de los conceptos cubiertos. El taller se llevará a cabo de forma virtual del 11 de marzo al 31 de marzo de 2013.
Students at a high school in Montpellier organized a book fair to raise money for a local charity called FRANSOL. They sold used books donated by the school community on May 19th, with prices ranging from 1 to 12 euros depending on the book. The event was well organized with tables and a cash box. Money raised from book sales will help FRANSOL, an organization that assists poor people. One student organizer enjoyed participating and giving books to those in need, and would be willing to help with another book fair in the future.
Este documento propone un proyecto de 2 meses para que los alumnos aprendan sobre la producción de biogás a través de la digestión anaeróbica de residuos orgánicos. Los estudiantes investigarían la cantidad de desechos orgánicos producidos en la escuela, participarían en su recolección y usarían el biogás generado. Aprenderían a trabajar en equipo de forma colaborativa utilizando redes sociales como Facebook y Google Docs.
Este documento discute varios mitos sobre la sexualidad femenina. Explora la idea errónea de que los hombres necesitan más sexo que las mujeres y que el himen siempre se rompe al perder la virginidad. También aborda mitos como que todo el clítoris está visible, que las vaginas son demasiado cortas o que el placer solo se experimenta a través de los genitales. El documento concluye señalando que uno de los mayores placeres para una mujer es alcanzar un orgasmo.
The document describes an experiment to investigate the relationship between the length (l) of a wire and the angle (θ) formed when the wire is placed on a cardboard strip. The manipulated variable is the length (l) of the wire, the responding variable is the angle (θ), and the constant variable is the distance from point A to the needle. The student records the readings of the protractor for wire lengths of 50.0, 40.0, 30.0, 20.0, and 10.0 cm. A graph of θ versus l is plotted, showing a direct proportional relationship between the two variables. One precaution stated to improve the results is to ensure the observer's eyes are perpendicular to the scale
A CV should be no more than two pages, easy to read, and tailored to the specific job. It should include your personal details, education history, work experience, skills, and references. The goal is to showcase how you meet the job requirements and will be a strong candidate through concrete examples from your background. Ensure it is free of errors and formatted professionally to make a great first impression on employers.
The document discusses trauma ultrasound and focused assessment with sonography for trauma (FAST). It can be used to detect pneumothorax, pericardial fluid, pleural fluid, and peritoneal fluid. A positive result indicates the presence of gas or fluid, while a negative result rules it out. However, FAST is less sensitive than CT. Different ultrasound views and signs are shown to rule in or rule out a pneumothorax. Caution is needed to avoid false positives.
The document provides guidance on preparing for and conducting oneself during a job interview. It begins by outlining common do's, such as dressing professionally and preparing answers to typical questions. It then details several don'ts, such as being late or discussing inappropriate topics. Finally, it lists some frequently asked interview questions and offers tips on how to respond, focusing on providing relevant examples to demonstrate skills and fit for the role. The overall message is that preparation, research and presenting oneself confidently are keys to a successful interview.
Este documento describe las soluciones de software ConstruIT para la gestión y control de costos de proyectos de construcción. ConstruIT ofrece soluciones en áreas como presupuesto, compras, bodega, maquinaria, subcontratos, recursos humanos, contabilidad y finanzas. El proceso de implementación implica personalización, migración de datos, capacitación y soporte post-venta.
O documento fornece informações sobre um serviço de suporte técnico chamado BBOM Suporte, incluindo seu site www.bbomsuporte.com.br, página no Facebook facebook.com.br/bbomsuporte e canal no YouTube youtube.com.br/bbomsuporte, e convida o leitor a se cadastrar no serviço no site www.bom.com.br/suporte.
This document contains information about a science exam for Form 3 students in Perak, Malaysia in 2010, including the marking scheme. It provides the answers to the science paper, broken down by question number. It also includes rubrics and marks for 3 sample questions. The document outlines the key points that students needed to address for each question to receive full or partial marks. It provides guidance to examiners on how to consistently score students' responses.
OpenVZ, which has turned 7 recently, is an implementation of lightweight virtualization technology for Linux, something which is also referred to as LXC or just containers. The talk gives an insight into 7 different problems with containers and how they were solved. While most of these problems and solutions belongs in the Linux kernel, kernel knowledge is not expected from the audience.
El documento trata sobre el empaque y embalaje de productos. Explica que originalmente se usaban elementos naturales como hojas y pieles para empacar, y que con el tiempo se adoptaron materiales como vidrio, cartón y plásticos. Describe las funciones del empaque como proteger el producto, presentarlo de forma atractiva y proveer información. También define términos como envase, empaque primario, secundario y terciario, y embalaje, y explica brevemente los principales materiales usados como madera y cartón corrugado.
Este documento define y explica varios conceptos clave relacionados con Internet y la World Wide Web. Explica que HTML se refiere al lenguaje de marcado para crear páginas web, que los dominios de nivel superior identifican países, que los dominios organizacionales identifican el tipo de sitio web, y que una red es un conjunto de equipos conectados que comparten información y recursos.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Dear students get fully solved SMU MBA Fall 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Este documento trata sobre la toxicidad por contaminación ambiental. Explica los principios de los tóxicos, sus clases, orígenes y funciones. Describe las características químicas de los contaminantes y los efectos e impactos que tienen en la salud y el ambiente, incluyendo daños irreversibles. Identifica varias fuentes comunes de contaminación como la agricultura, residuos sólidos, metales pesados, detergentes, dispersantes de petróleo, y más.
El documento habla sobre el rol del tutor en entornos virtuales. Explica que el tutor guía y orienta a los estudiantes, ayudándolos a navegar el nuevo espacio virtual y asegurándose de que se enfoquen en los objetivos del curso. También establece las reglas y plazos del curso. La comunicación clara es fundamental para una tutoría efectiva.
Este documento presenta la guía de aprendizaje para el Taller 2 del curso de Estadística Aplicada a la Educación. El taller cubrirá temas como el redondeo, tabulación de datos, e introducirá gráficos estadísticos como diagramas de puntos e histogramas. Los estudiantes completarán dos tareas y una evaluación para demostrar su comprensión de los conceptos cubiertos. El taller se llevará a cabo de forma virtual del 11 de marzo al 31 de marzo de 2013.
Students at a high school in Montpellier organized a book fair to raise money for a local charity called FRANSOL. They sold used books donated by the school community on May 19th, with prices ranging from 1 to 12 euros depending on the book. The event was well organized with tables and a cash box. Money raised from book sales will help FRANSOL, an organization that assists poor people. One student organizer enjoyed participating and giving books to those in need, and would be willing to help with another book fair in the future.
Este documento propone un proyecto de 2 meses para que los alumnos aprendan sobre la producción de biogás a través de la digestión anaeróbica de residuos orgánicos. Los estudiantes investigarían la cantidad de desechos orgánicos producidos en la escuela, participarían en su recolección y usarían el biogás generado. Aprenderían a trabajar en equipo de forma colaborativa utilizando redes sociales como Facebook y Google Docs.
Este documento discute varios mitos sobre la sexualidad femenina. Explora la idea errónea de que los hombres necesitan más sexo que las mujeres y que el himen siempre se rompe al perder la virginidad. También aborda mitos como que todo el clítoris está visible, que las vaginas son demasiado cortas o que el placer solo se experimenta a través de los genitales. El documento concluye señalando que uno de los mayores placeres para una mujer es alcanzar un orgasmo.
The document describes an experiment to investigate the relationship between the length (l) of a wire and the angle (θ) formed when the wire is placed on a cardboard strip. The manipulated variable is the length (l) of the wire, the responding variable is the angle (θ), and the constant variable is the distance from point A to the needle. The student records the readings of the protractor for wire lengths of 50.0, 40.0, 30.0, 20.0, and 10.0 cm. A graph of θ versus l is plotted, showing a direct proportional relationship between the two variables. One precaution stated to improve the results is to ensure the observer's eyes are perpendicular to the scale
A CV should be no more than two pages, easy to read, and tailored to the specific job. It should include your personal details, education history, work experience, skills, and references. The goal is to showcase how you meet the job requirements and will be a strong candidate through concrete examples from your background. Ensure it is free of errors and formatted professionally to make a great first impression on employers.
The document discusses trauma ultrasound and focused assessment with sonography for trauma (FAST). It can be used to detect pneumothorax, pericardial fluid, pleural fluid, and peritoneal fluid. A positive result indicates the presence of gas or fluid, while a negative result rules it out. However, FAST is less sensitive than CT. Different ultrasound views and signs are shown to rule in or rule out a pneumothorax. Caution is needed to avoid false positives.
The document provides guidance on preparing for and conducting oneself during a job interview. It begins by outlining common do's, such as dressing professionally and preparing answers to typical questions. It then details several don'ts, such as being late or discussing inappropriate topics. Finally, it lists some frequently asked interview questions and offers tips on how to respond, focusing on providing relevant examples to demonstrate skills and fit for the role. The overall message is that preparation, research and presenting oneself confidently are keys to a successful interview.
Este documento describe las soluciones de software ConstruIT para la gestión y control de costos de proyectos de construcción. ConstruIT ofrece soluciones en áreas como presupuesto, compras, bodega, maquinaria, subcontratos, recursos humanos, contabilidad y finanzas. El proceso de implementación implica personalización, migración de datos, capacitación y soporte post-venta.
O documento fornece informações sobre um serviço de suporte técnico chamado BBOM Suporte, incluindo seu site www.bbomsuporte.com.br, página no Facebook facebook.com.br/bbomsuporte e canal no YouTube youtube.com.br/bbomsuporte, e convida o leitor a se cadastrar no serviço no site www.bom.com.br/suporte.
This document contains information about a science exam for Form 3 students in Perak, Malaysia in 2010, including the marking scheme. It provides the answers to the science paper, broken down by question number. It also includes rubrics and marks for 3 sample questions. The document outlines the key points that students needed to address for each question to receive full or partial marks. It provides guidance to examiners on how to consistently score students' responses.
OpenVZ, which has turned 7 recently, is an implementation of lightweight virtualization technology for Linux, something which is also referred to as LXC or just containers. The talk gives an insight into 7 different problems with containers and how they were solved. While most of these problems and solutions belongs in the Linux kernel, kernel knowledge is not expected from the audience.
El documento trata sobre el empaque y embalaje de productos. Explica que originalmente se usaban elementos naturales como hojas y pieles para empacar, y que con el tiempo se adoptaron materiales como vidrio, cartón y plásticos. Describe las funciones del empaque como proteger el producto, presentarlo de forma atractiva y proveer información. También define términos como envase, empaque primario, secundario y terciario, y embalaje, y explica brevemente los principales materiales usados como madera y cartón corrugado.
Este documento define y explica varios conceptos clave relacionados con Internet y la World Wide Web. Explica que HTML se refiere al lenguaje de marcado para crear páginas web, que los dominios de nivel superior identifican países, que los dominios organizacionales identifican el tipo de sitio web, y que una red es un conjunto de equipos conectados que comparten información y recursos.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Dear students get fully solved SMU MBA Fall 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Dear students get fully solved assignments by professionals
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stuffstudy5@gmail.com
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Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
Dear students get fully solved SMU MBA assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
Dear students get fully solved assignments
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This document provides information about an assignment for an MBA program. It includes 6 questions related to retail IT management, online retailing, Porter's model of competitive forces, information security threats faced by businesses, retail workflow management systems, and barcode technology and challenges for online retailers. Students are instructed to answer all questions and send their semester and specialization details to receive fully solved assignments.
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(Prefer mailing. Call in emergency )
This document provides information about obtaining fully solved assignments for the MBA semester 4 course MI0039 – E-Commerce. It includes 6 questions related to electronic payment systems, EDI standards, marketing mix (4Ps), website structure, online catalogs, and m-commerce. Students are instructed to send their semester and specialization details to the provided email or call the phone number to receive assistance with their assignments.
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Dear students get fully solved assignments by professionals
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This document provides information about getting fully solved assignments. It instructs students to send their semester and specialization name to the provided email address or call the given phone number to receive assignments. It then provides details of an assignment for the 5th semester BCA program's E-Commerce subject, including the course code, credits, questions and evaluation scheme. The questions cover topics like portal features and functions, benefits of e-commerce, the ETL process, online marketing segments, CRM architectural components, and firewall components.
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This document provides information about obtaining fully solved assignments from an assignment help service. It lists the contact email and phone number and provides details about the available assignments, including the subject, semester, credits, and evaluation scheme. The assignments are for programs including MBADS, MBAN2, MBAFLEX, and PGDROMN. The document contains sample answers for 6 questions related to topics like e-customers, e-marketplaces, legal and ethical issues in e-marketing, types of online stores, and e-marketing strategies and sales promotion methods.
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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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ASSIGNMENT
DRIVE SPRING DRIVE 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDISMN (SEM 2)
SUBJECT CODE & NAME MI0039- E-COMMERCE
BK ID B2015
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q. 1. Explain how E-Commerce has contributed to the changing landscape of business
Answer:Traditional companies proud of the costly infrastructure and processes implemented
through years of painful implementation and careful thinking are finding themselves being out-
matchedby smaller,leanercompanies,evenstartups,basedonthe eCommerce model.eCommerce
allows new startups to grab a hold of market share previously held by traditional companies very
quickly as, in most cases, they do not carry inventory
Q. 2. Write note on the status of e-commerce in India
Answer:Indiahasan internetuserbase of about243.2 millionasof January2014. Despite being
thirdlargestuserbase inworld,the penetrationof Internetislow comparedtomarketslike the
UnitedStates,UnitedKingdomorFrance butis growingat a much fasterrate,addingaround6
millionnew entrantseverymonth. The industryconsensusisthatgrowthisat an inflectionpoint.
In India,cashon deliveryisthe mostpreferredpaymentmethod, accumulating75% of the e-retail
activities. However,CODmayharm e-commerce businessinIndiainthe longrun andthere isa need
to make a shifttowardsonline payment
2. Q. 3. a. What is Market Segmentation?
Answer:Marketsegmentationisamarketingstrategywhichinvolves dividing a broad target market
into subsets of consumers, businesses, or countries who have, or are perceived to have, common
needs, interests, and priorities, and then designing and implementing strategies to target them.
Market segmentation strategies are generally used to identify and further define the target
customers, and provide supporting data for
Q. 3. b. Describe the basis for market segmentation on the web
Answer: A core component of any web-based business plan should be a market segment analysis.
Segmentingyourmarketintodifferenttargetscanhelpyoubetterdefinenotonlyyourcompetition,
but other products that are targeting your consumers' dollars. In turn, this analysis will show you
where to focus your online marketing efforts.
Step 1: Define the parametersof yourmarkets.These parameterswill dependonyourspecific
productor service.Forexample,if yourwebproduct
Q. 4. a. What are the limitations of Online Publishing?
Answer: While the information available online is staggering, even in our technological age, we
cannot forget to mention the fact that not everyone in this day is ready to sit down at a computer
screen and read for any great deal of time.
Reaching your Audience: Audience is a
b. Discuss the different approaches of Online Publishing.
Answer:The Webmay have blossomedbecauseof peer-to-peerpublishing,butjudg-ingfromrecent
product offerings, there is an enormous groundswell of in-terest among both commercial and
corporate publishersinthe Web.Initially,growthinthe onlinepublishingmarketplace was driven by
the potential of new interactive technologies and applications. The promise of new interactive
publishing captured the imagination of both content providers and the public.
Q. 5. a. Elucidate the process of Electronic payment
3. Answer:When a customer orders a product from a payment gateway-enabled merchant, the
payment gateway performs a variety of tasks to process the transaction.
1) A customerplacesorderonwebsite bypressingthe 'Submit Order' or equivalent button, or
perhaps enters their card details using an automatic phone answering service.
2) If the orderisvia a website,the customer'swebbrowserencryptsthe informationtobe sent
betweenthe browser and the merchant's webserver. In between other methods, this may
be done via SSL (Secure Socket Layer) encryption. The payment gateway may allow
transactiondata to be sentdirectlyfrom the customer's browser to the gateway, bypassing
the merchant's systems. This
3)
4)
b. Explain the different types of E-Payment Standards
Answer:
1) ACH payments are electronic credit and debit transfers, allowing customers to make
payments from their bank accounts for utilities, mortgage loans, and other types of bills.
ACH standsfor AutomatedClearingHouse andmostpaymentprocessorsofferACHpayment
options to their customers, especially for monthly- and subscription-based transactions.
Most payment
Q. 6. a. Explain various components in the layout of online stores.
Answer:Imagine walkingintoanelectronicsorjewelrystore withsomeof the mostamazing
productsyou’ve everseen.Everythingthisstore offersisunique.The people seemkind.The prices
are right.But the store itself isverydraband almostlookslike awarehouse,andyoucan’tfind
anything.Itmakesyouwonderwhere these peoplecame fromandif theirgoodswere stolenornot.
A template islike thatbrick-and-mortarstorefront.
b. What is price skimming?
Answer:Price skimmingisapricingstrategyinwhicha marketersetsarelativelyhighprice fora
productor service atfirst,thenlowersthe price overtime. Itisa temporal versionof price
discrimination/yieldmanagement.Itallowsthe firmtorecoveritssunkcostsquicklybefore
competition
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