SlideShare a Scribd company logo
GCG
Gualberto Cigala
Marketing Portfolio
GCG
Gualberto Cigala
An international Marketing and Events professional with over
15 years’ experience; highly competent, capable and
resourceful with good all round experience of management
and brand development. Self-motivated and enthusiastic with
a proven ability to ensure the smooth running of each project.
Experienced in Marketing, Events, Social Media, Catering,
Hospitality and Customer Service.
Social Media
Website
GCG Marketing Portfolio
Increased engaged followers by 60%
and expanded the firm’s reach by
generating vibrant social media profiles
using monthly Content Marketing
campaigns. As a result of these, an
average of 9,000 monthly impressions
and a 3.5 % engagement rate were
achieved.
Increased online traffic by 30%
and number of enquiries by 40%
by redesigning the website,
updating it to a mobile friendly
platform and using PPC and SEO
techniques. The website has now
been ranked number 7 from a list
of 100 legal firms in Yorkshire.
Printed Material & Artwork
GCG Marketing Portfolio
Project manage all firm events including
corporate hospitality, seminars, conferences
and exhibitions. Coordinate matters such as
budget control, venue selection, invitations,
audio-visual requirements, literature
production and post event tasks. As a result
of these the total expenditures were
reduced by 20% and the number of leads
and potential clients increased by 40%.
Events
Improved the top and share of mind by
rebranding Wake Smith’s website, printed
materials and adverts to a more powerful
brand with a stronger commercial message -
Trusted in Yorkshire.
GCG Marketing Portfolio
Working on the express lane gave me
the experience to understand
customers’ individual needs and to
become an expert in this matter. Sales
increased 26% and I was selected to
train staff for London 2012 Olympics
McDonald’s restaurant.
Sales Records: Personal Record per
Hour: £1,031; Store Record per Hour:
£7,100; Record Day: £39,616; Record
Week: £190,485; Record Month:
£712,933
Increased sales 25% by
coordinating Food & Wine Festival
with a daily attendance of 60,000
guests.
GCG Marketing Portfolio
Increased product awareness, generate more
interest in the Discovery Kids channel,
reinforce the brand, build product demand
and eventually create higher TV ratings and
sales for Discovery Channel by creating and
interactive experience in which the target
audience can meet the TV characters.
Below the line activities
GCG Marketing Portfolio
Coordinate Deloitte’s corporate
10K run, providing a physical
challenge and teambuilding
activity between staff, clients and
suppliers as well as to raise
money for national charities.
Increased product awareness
and build product demand
by coordinating Liz
Claiborne’s Golf Open
introducing the new season
women’s golf clothing line.
GCG Gualberto Cigala
wualax@hotmail.com07580478232
Thank
You.

More Related Content

What's hot

The Value of Strategic Development in Digital Marketing
The Value of Strategic Development in Digital MarketingThe Value of Strategic Development in Digital Marketing
The Value of Strategic Development in Digital Marketing
jerianasmith
 
How digital marketing services beneficial for cosmetic industry
How digital marketing services beneficial for  cosmetic industryHow digital marketing services beneficial for  cosmetic industry
How digital marketing services beneficial for cosmetic industry
First DigiAdd
 
2018 rate card (facebook campaign)
2018 rate card (facebook campaign)2018 rate card (facebook campaign)
2018 rate card (facebook campaign)
Sbo Ka Gatsheni
 
BIG_B2C-Brochure_NEW_v6
BIG_B2C-Brochure_NEW_v6BIG_B2C-Brochure_NEW_v6
BIG_B2C-Brochure_NEW_v6Daniel King
 
Marketing for restaurants
Marketing for restaurants Marketing for restaurants
Marketing for restaurants
Finepoint Design
 
Iconic digital offers digital marketing services focused on transforming onli...
Iconic digital offers digital marketing services focused on transforming onli...Iconic digital offers digital marketing services focused on transforming onli...
Iconic digital offers digital marketing services focused on transforming onli...
online Marketing
 
Digital marketing to grow your pest control business
Digital marketing to grow your pest control businessDigital marketing to grow your pest control business
Digital marketing to grow your pest control business
First DigiAdd
 
Pop art media
Pop art media Pop art media
Pop art media
Popart Media
 
Capabilities Deck FINAL
Capabilities Deck FINALCapabilities Deck FINAL
Capabilities Deck FINALLeRae Ralidak
 
Interim Head of Marketing job in London, see @Jessica_abrs
Interim Head of Marketing job in London, see @Jessica_abrsInterim Head of Marketing job in London, see @Jessica_abrs
Interim Head of Marketing job in London, see @Jessica_abrs
Mark Long
 
Think Different About Marketing | Ed Field - Digino
Think Different About Marketing | Ed Field - DiginoThink Different About Marketing | Ed Field - Digino
Think Different About Marketing | Ed Field - Digino
Enterprise Ireland
 
Nikon presentation 2019
Nikon presentation 2019Nikon presentation 2019
Nikon presentation 2019
VeronicaAgnoni
 
Advertising Agencies in UAE
Advertising Agencies in UAEAdvertising Agencies in UAE
Advertising Agencies in UAE
Eric simons
 
Capabilities Deck FINAL MD
Capabilities Deck FINAL MDCapabilities Deck FINAL MD
Capabilities Deck FINAL MDMike Dever
 
Reverb Marketing Creative & PR Portfolio
Reverb Marketing Creative & PR PortfolioReverb Marketing Creative & PR Portfolio
Reverb Marketing Creative & PR Portfolio
Reverb Marketing, Creative & PR
 
Madeline Schroeder Marketing Portfolio
Madeline Schroeder Marketing PortfolioMadeline Schroeder Marketing Portfolio
Madeline Schroeder Marketing PortfolioMadeline Schroeder
 
No.1 Top rated branding company in chennai | Digitalpro world
No.1 Top rated branding company in chennai | Digitalpro worldNo.1 Top rated branding company in chennai | Digitalpro world
No.1 Top rated branding company in chennai | Digitalpro world
Manikandan SEO
 
AS Overview_0816
AS Overview_0816AS Overview_0816
AS Overview_0816amaburr
 
Digital marketing By Rajesh P Murali
Digital marketing  By Rajesh P MuraliDigital marketing  By Rajesh P Murali
Digital marketing By Rajesh P Murali
Rajesh P Murali
 

What's hot (20)

The Value of Strategic Development in Digital Marketing
The Value of Strategic Development in Digital MarketingThe Value of Strategic Development in Digital Marketing
The Value of Strategic Development in Digital Marketing
 
How digital marketing services beneficial for cosmetic industry
How digital marketing services beneficial for  cosmetic industryHow digital marketing services beneficial for  cosmetic industry
How digital marketing services beneficial for cosmetic industry
 
2018 rate card (facebook campaign)
2018 rate card (facebook campaign)2018 rate card (facebook campaign)
2018 rate card (facebook campaign)
 
BIG_B2C-Brochure_NEW_v6
BIG_B2C-Brochure_NEW_v6BIG_B2C-Brochure_NEW_v6
BIG_B2C-Brochure_NEW_v6
 
Marketing for restaurants
Marketing for restaurants Marketing for restaurants
Marketing for restaurants
 
Iconic digital offers digital marketing services focused on transforming onli...
Iconic digital offers digital marketing services focused on transforming onli...Iconic digital offers digital marketing services focused on transforming onli...
Iconic digital offers digital marketing services focused on transforming onli...
 
Digital marketing to grow your pest control business
Digital marketing to grow your pest control businessDigital marketing to grow your pest control business
Digital marketing to grow your pest control business
 
Pop art media
Pop art media Pop art media
Pop art media
 
Capabilities Deck FINAL
Capabilities Deck FINALCapabilities Deck FINAL
Capabilities Deck FINAL
 
Interim Head of Marketing job in London, see @Jessica_abrs
Interim Head of Marketing job in London, see @Jessica_abrsInterim Head of Marketing job in London, see @Jessica_abrs
Interim Head of Marketing job in London, see @Jessica_abrs
 
Think Different About Marketing | Ed Field - Digino
Think Different About Marketing | Ed Field - DiginoThink Different About Marketing | Ed Field - Digino
Think Different About Marketing | Ed Field - Digino
 
Nikon presentation 2019
Nikon presentation 2019Nikon presentation 2019
Nikon presentation 2019
 
Advertising Agencies in UAE
Advertising Agencies in UAEAdvertising Agencies in UAE
Advertising Agencies in UAE
 
Capabilities Deck FINAL MD
Capabilities Deck FINAL MDCapabilities Deck FINAL MD
Capabilities Deck FINAL MD
 
Reverb Marketing Creative & PR Portfolio
Reverb Marketing Creative & PR PortfolioReverb Marketing Creative & PR Portfolio
Reverb Marketing Creative & PR Portfolio
 
Madeline Schroeder Marketing Portfolio
Madeline Schroeder Marketing PortfolioMadeline Schroeder Marketing Portfolio
Madeline Schroeder Marketing Portfolio
 
No.1 Top rated branding company in chennai | Digitalpro world
No.1 Top rated branding company in chennai | Digitalpro worldNo.1 Top rated branding company in chennai | Digitalpro world
No.1 Top rated branding company in chennai | Digitalpro world
 
AS Overview_0816
AS Overview_0816AS Overview_0816
AS Overview_0816
 
Digital Team @Google
Digital Team @Google Digital Team @Google
Digital Team @Google
 
Digital marketing By Rajesh P Murali
Digital marketing  By Rajesh P MuraliDigital marketing  By Rajesh P Murali
Digital marketing By Rajesh P Murali
 

Viewers also liked

shishircv-updated final
shishircv-updated finalshishircv-updated final
shishircv-updated finalShishir Tiwari
 
Accounting 0137 chapter 2 lecture 3
Accounting 0137 chapter 2 lecture 3Accounting 0137 chapter 2 lecture 3
Accounting 0137 chapter 2 lecture 3
Cambriannews
 
G-9 or G8 k-12 Araling Panlipunan Reviewer
G-9 or G8 k-12 Araling Panlipunan ReviewerG-9 or G8 k-12 Araling Panlipunan Reviewer
G-9 or G8 k-12 Araling Panlipunan Reviewer
Rhenan Belisario
 
PyCon Korea 2015
PyCon Korea 2015PyCon Korea 2015
PyCon Korea 2015
Sanghyeon Seo
 
Ivp soc driven-vulnerability_02_2014_eng
Ivp soc driven-vulnerability_02_2014_engIvp soc driven-vulnerability_02_2014_eng
Ivp soc driven-vulnerability_02_2014_eng
paganibr
 
Sarah Mallagh HSE
Sarah Mallagh HSESarah Mallagh HSE
Sarah Mallagh HSE
Kate Jones
 
โครงงานคอมการงาน
โครงงานคอมการงานโครงงานคอมการงาน
โครงงานคอมการงาน
PTtp WgWt
 
Brpg publicity slideshow 2015 (1)
Brpg publicity slideshow 2015 (1)Brpg publicity slideshow 2015 (1)
Brpg publicity slideshow 2015 (1)
Anne Piedmont
 
All about Abtech Ex-Rated Connection Solutions
All about Abtech Ex-Rated Connection SolutionsAll about Abtech Ex-Rated Connection Solutions
All about Abtech Ex-Rated Connection Solutions
Abtech Ltd
 
Brighton stills- TWGSB media
Brighton stills- TWGSB mediaBrighton stills- TWGSB media
Brighton stills- TWGSB media
gthresher97
 
Intrinzik és extrinzik motivációk és a tartalomelőállítás - kvalitatív koncep...
Intrinzik és extrinzik motivációk és a tartalomelőállítás - kvalitatív koncep...Intrinzik és extrinzik motivációk és a tartalomelőállítás - kvalitatív koncep...
Intrinzik és extrinzik motivációk és a tartalomelőállítás - kvalitatív koncep...
Maria Bernschütz, Ph.D.
 
Fotos china tibet
Fotos china tibetFotos china tibet
Fotos china tibet
Salvador Cruz
 

Viewers also liked (12)

shishircv-updated final
shishircv-updated finalshishircv-updated final
shishircv-updated final
 
Accounting 0137 chapter 2 lecture 3
Accounting 0137 chapter 2 lecture 3Accounting 0137 chapter 2 lecture 3
Accounting 0137 chapter 2 lecture 3
 
G-9 or G8 k-12 Araling Panlipunan Reviewer
G-9 or G8 k-12 Araling Panlipunan ReviewerG-9 or G8 k-12 Araling Panlipunan Reviewer
G-9 or G8 k-12 Araling Panlipunan Reviewer
 
PyCon Korea 2015
PyCon Korea 2015PyCon Korea 2015
PyCon Korea 2015
 
Ivp soc driven-vulnerability_02_2014_eng
Ivp soc driven-vulnerability_02_2014_engIvp soc driven-vulnerability_02_2014_eng
Ivp soc driven-vulnerability_02_2014_eng
 
Sarah Mallagh HSE
Sarah Mallagh HSESarah Mallagh HSE
Sarah Mallagh HSE
 
โครงงานคอมการงาน
โครงงานคอมการงานโครงงานคอมการงาน
โครงงานคอมการงาน
 
Brpg publicity slideshow 2015 (1)
Brpg publicity slideshow 2015 (1)Brpg publicity slideshow 2015 (1)
Brpg publicity slideshow 2015 (1)
 
All about Abtech Ex-Rated Connection Solutions
All about Abtech Ex-Rated Connection SolutionsAll about Abtech Ex-Rated Connection Solutions
All about Abtech Ex-Rated Connection Solutions
 
Brighton stills- TWGSB media
Brighton stills- TWGSB mediaBrighton stills- TWGSB media
Brighton stills- TWGSB media
 
Intrinzik és extrinzik motivációk és a tartalomelőállítás - kvalitatív koncep...
Intrinzik és extrinzik motivációk és a tartalomelőállítás - kvalitatív koncep...Intrinzik és extrinzik motivációk és a tartalomelőállítás - kvalitatív koncep...
Intrinzik és extrinzik motivációk és a tartalomelőállítás - kvalitatív koncep...
 
Fotos china tibet
Fotos china tibetFotos china tibet
Fotos china tibet
 

Similar to MKTPFOLIO

Ptarmigan Bell Pottinger Consumer Credentials
Ptarmigan Bell Pottinger Consumer CredentialsPtarmigan Bell Pottinger Consumer Credentials
Ptarmigan Bell Pottinger Consumer Credentialsadamleeds
 
JP Resume PM
JP Resume PMJP Resume PM
JP Resume PM
Jacqueline Polanco
 
Jumpstart_Brochure_Web_Nov_15_2016
Jumpstart_Brochure_Web_Nov_15_2016Jumpstart_Brochure_Web_Nov_15_2016
Jumpstart_Brochure_Web_Nov_15_2016Tyler Dawson
 
Brand Activate Capabilities 2016
Brand Activate Capabilities 2016Brand Activate Capabilities 2016
Brand Activate Capabilities 2016
Triniti Vinokur
 
CAB Property Case Studies
CAB Property Case StudiesCAB Property Case Studies
CAB Property Case StudiesHannah Downs
 
Who is Garden Media Group & What Can They Do For Us?
Who is Garden Media Group & What Can They Do For Us?Who is Garden Media Group & What Can They Do For Us?
Who is Garden Media Group & What Can They Do For Us?Garden Media Group
 
Moon Media infokit
Moon Media infokitMoon Media infokit
Moon Media infokitYonnie Chan
 
WSM CREDS & CASE STUDIES
WSM CREDS & CASE STUDIESWSM CREDS & CASE STUDIES
WSM CREDS & CASE STUDIESchrisodonoghue
 
Mono event agency
Mono event agencyMono event agency
Mono event agency
Vag Media
 
Scom Case Studies
Scom Case StudiesScom Case Studies
Scom Case Studies
Vince Belizario
 
Best Digital Marketing In Noida
Best Digital Marketing In NoidaBest Digital Marketing In Noida
Best Digital Marketing In Noida
seodigitalvyapaar
 
Making Programmatic Unproblematic - by AdCellerant
Making Programmatic Unproblematic - by AdCellerantMaking Programmatic Unproblematic - by AdCellerant
Making Programmatic Unproblematic - by AdCellerant
Brock Berry
 
Siren credentials
Siren credentialsSiren credentials
Siren credentials
Karen Elston
 
B.Tudor - Marketing Professional Profile
B.Tudor - Marketing Professional ProfileB.Tudor - Marketing Professional Profile
B.Tudor - Marketing Professional ProfileBriAnna Tudor
 
Brett Klein - Final Resume
Brett Klein - Final ResumeBrett Klein - Final Resume
Brett Klein - Final ResumeBrett Klein
 
London Marketing Director CV Head of Marketing - John JB Russell
London Marketing Director CV Head of Marketing - John JB RussellLondon Marketing Director CV Head of Marketing - John JB Russell
London Marketing Director CV Head of Marketing - John JB Russell
John JB Russell
 
K Burkhart Creative and Strategic Portfolio
K Burkhart Creative and Strategic PortfolioK Burkhart Creative and Strategic Portfolio
K Burkhart Creative and Strategic PortfolioKatie Burkhart
 
Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)
Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)
Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)
Content Krush
 
WSM Case Studies
WSM Case StudiesWSM Case Studies
WSM Case Studies
nickmetcalf
 

Similar to MKTPFOLIO (20)

Ptarmigan Bell Pottinger Consumer Credentials
Ptarmigan Bell Pottinger Consumer CredentialsPtarmigan Bell Pottinger Consumer Credentials
Ptarmigan Bell Pottinger Consumer Credentials
 
JP Resume PM
JP Resume PMJP Resume PM
JP Resume PM
 
Jumpstart_Brochure_Web_Nov_15_2016
Jumpstart_Brochure_Web_Nov_15_2016Jumpstart_Brochure_Web_Nov_15_2016
Jumpstart_Brochure_Web_Nov_15_2016
 
Brand Activate Capabilities 2016
Brand Activate Capabilities 2016Brand Activate Capabilities 2016
Brand Activate Capabilities 2016
 
CAB Property Case Studies
CAB Property Case StudiesCAB Property Case Studies
CAB Property Case Studies
 
Who is Garden Media Group & What Can They Do For Us?
Who is Garden Media Group & What Can They Do For Us?Who is Garden Media Group & What Can They Do For Us?
Who is Garden Media Group & What Can They Do For Us?
 
Moon Media infokit
Moon Media infokitMoon Media infokit
Moon Media infokit
 
WSM CREDS & CASE STUDIES
WSM CREDS & CASE STUDIESWSM CREDS & CASE STUDIES
WSM CREDS & CASE STUDIES
 
Mono event agency
Mono event agencyMono event agency
Mono event agency
 
Bridget M Riordan Resume
Bridget M Riordan ResumeBridget M Riordan Resume
Bridget M Riordan Resume
 
Scom Case Studies
Scom Case StudiesScom Case Studies
Scom Case Studies
 
Best Digital Marketing In Noida
Best Digital Marketing In NoidaBest Digital Marketing In Noida
Best Digital Marketing In Noida
 
Making Programmatic Unproblematic - by AdCellerant
Making Programmatic Unproblematic - by AdCellerantMaking Programmatic Unproblematic - by AdCellerant
Making Programmatic Unproblematic - by AdCellerant
 
Siren credentials
Siren credentialsSiren credentials
Siren credentials
 
B.Tudor - Marketing Professional Profile
B.Tudor - Marketing Professional ProfileB.Tudor - Marketing Professional Profile
B.Tudor - Marketing Professional Profile
 
Brett Klein - Final Resume
Brett Klein - Final ResumeBrett Klein - Final Resume
Brett Klein - Final Resume
 
London Marketing Director CV Head of Marketing - John JB Russell
London Marketing Director CV Head of Marketing - John JB RussellLondon Marketing Director CV Head of Marketing - John JB Russell
London Marketing Director CV Head of Marketing - John JB Russell
 
K Burkhart Creative and Strategic Portfolio
K Burkhart Creative and Strategic PortfolioK Burkhart Creative and Strategic Portfolio
K Burkhart Creative and Strategic Portfolio
 
Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)
Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)
Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)
 
WSM Case Studies
WSM Case StudiesWSM Case Studies
WSM Case Studies
 

MKTPFOLIO

  • 2. GCG Gualberto Cigala An international Marketing and Events professional with over 15 years’ experience; highly competent, capable and resourceful with good all round experience of management and brand development. Self-motivated and enthusiastic with a proven ability to ensure the smooth running of each project. Experienced in Marketing, Events, Social Media, Catering, Hospitality and Customer Service.
  • 3. Social Media Website GCG Marketing Portfolio Increased engaged followers by 60% and expanded the firm’s reach by generating vibrant social media profiles using monthly Content Marketing campaigns. As a result of these, an average of 9,000 monthly impressions and a 3.5 % engagement rate were achieved. Increased online traffic by 30% and number of enquiries by 40% by redesigning the website, updating it to a mobile friendly platform and using PPC and SEO techniques. The website has now been ranked number 7 from a list of 100 legal firms in Yorkshire.
  • 4. Printed Material & Artwork GCG Marketing Portfolio Project manage all firm events including corporate hospitality, seminars, conferences and exhibitions. Coordinate matters such as budget control, venue selection, invitations, audio-visual requirements, literature production and post event tasks. As a result of these the total expenditures were reduced by 20% and the number of leads and potential clients increased by 40%. Events Improved the top and share of mind by rebranding Wake Smith’s website, printed materials and adverts to a more powerful brand with a stronger commercial message - Trusted in Yorkshire.
  • 5. GCG Marketing Portfolio Working on the express lane gave me the experience to understand customers’ individual needs and to become an expert in this matter. Sales increased 26% and I was selected to train staff for London 2012 Olympics McDonald’s restaurant. Sales Records: Personal Record per Hour: £1,031; Store Record per Hour: £7,100; Record Day: £39,616; Record Week: £190,485; Record Month: £712,933 Increased sales 25% by coordinating Food & Wine Festival with a daily attendance of 60,000 guests.
  • 6. GCG Marketing Portfolio Increased product awareness, generate more interest in the Discovery Kids channel, reinforce the brand, build product demand and eventually create higher TV ratings and sales for Discovery Channel by creating and interactive experience in which the target audience can meet the TV characters. Below the line activities
  • 7. GCG Marketing Portfolio Coordinate Deloitte’s corporate 10K run, providing a physical challenge and teambuilding activity between staff, clients and suppliers as well as to raise money for national charities. Increased product awareness and build product demand by coordinating Liz Claiborne’s Golf Open introducing the new season women’s golf clothing line.