The document discusses how companies are increasing their marketing budgets and expectations for marketing are growing. It then introduces AdSpace +Services, which provides outsourced marketing capabilities to help agencies, marketing departments, and sales organizations meet increasing demands. These services include capabilities in areas like lead generation, content marketing, digital strategy, and more. Case studies are provided showing success clients experienced by leveraging AdSpace +Services programs.

1. We come from
a place of “YES”
Place of “YES”
[pleys uhv yes]
Phrase:
1. A position of empowerment that
allows an individual or organization
to “go for it” or move forward in a
positive, progressive manner
2. Creative ideas resulting from a
positive mindset

2. The Market is Saying “YES”
Marketing & Advertising Spend on the Rise
On average, companies have increased
marketing spend to 11% of revenue
U.S. marketing spending grew to a record $407
billion in 2015
Digital advertising spending is forecast to
increase from $50 billion in 2014, to around $67
billion in 2016
Content marketing will generate $300 billion by
2019
1. Gartner CMO Spend survey 2015-2016
2. ZenithOptimedia
3. Statistical
4. Marketing Mag 2015

3. Senior Management is saying “YES”
Executives recognize that larger budgets are required to fund growing
expectations.
Digital
Commerce
Marketing
Innovation
Lead
Conversion
Customer
Retention
36%
37%
40%
40%
Areas where marketing expectations have
increased most over the past year:

4. Does your organization have the tools
(and capabilities) to say “YES”
to the market’s evolving demands and fully
capitalize on potential revenue?

5. AdSpace +Services make it easier for agencies, marketing departments
and sales organizations to say “YES” to:
ü Client demands outside the norm
ü Executional capabilities outside the ordinary
ü Measurement of marketing ROI
AdSpace +Services are a collection of outsourced capabilities that help
agencies, marketing departments and sales teams say “YES” to demands
outside their expertise (or bandwidth).
Meet AdSpace +Services

6. Agency+
Agencies are successful when they’re able to focus on
what they do best – generate creative solutions to
client problems.
But what happens when the right solution lies outside
your agency’s expertise?
Say “YES” to Agency+ Services:
ü Lead Generation
ü Content Marketing
ü Digital and Social Media Strategy & Execution
ü Creative Execution
ü Public Relations
ü Brand Planning & Strategy

7. Marketing+
B2B marketers say that their greatest barriers to
successfully generating leads are the lack of resources in
staffing, budgeting, or time.
It’s common to outsource development, accounting,
customer service, and many other facets of business…
so why not marketing services?
Say “YES” to Marketing+ Services:
ü Messaging and Materials Development
ü Content Marketing
ü Digital and Social Media Strategy & Execution
ü PR

8. Sales+
Our Sales+ customer acquisition process
combines deep expertise in traditional marketing
with leading-edge lead generation tactics to help
businesses expand their pool of marketing-
qualified leads, and in turn, expand their business.
Say “YES” to Sales+ Process:
ü Lead Gen Strategy and Research
ü Custom Content Campaigns
ü Owned, Paid and Earned Distribution
ü Measurement & Analytics
ü List growth & Maintenance
Outsourced B2B lead
generation is 43% more
effective than in-house
B2B lead generation

9. The verve of an agency
The acumen of a marketing department
And an attitude that’s all our own
Our expertise runs
deep & wide.
We know what it’s like to succeed in a
dynamic agency AND how to deliver
against the bottom-line demands of a
marketing department.
We know because we’ve done it – with
30+ years experience, we’ve put in the
work to learn the business of marketing.
What does that mean for you?
• We know how to get great work done
• We have a full brand and strategy
perspective, meaning we understand how
all the pieces of your program fit together
so we can add incremental value to your
approach
• We have a proven track record of results

10. Results.
Sales+
With a long sales cycle and a brand new
sales team, this Boulder-based software
developer needed marketing with a strong
focus on lead development and nurturing.
By leveraging the Sales+ program, this client
experienced:
Results
ü 150 leads in first quarter
ü 107% increase in white paper downloads
ü Coverage in consumer, trade and local press
ü 483% growth in LinkedIn engagement

11. Marketing+
Under new management, this boutique hotel
needed a way to differentiate the property in a
saturated lodging market. Through a
combination of Marketing+ digital and lead
management strategies, this client experienced:
Results
ü Increased social engagement – 2,000+%
increase in Facebook following
ü Higher customer satisfaction with an active
blog providing “Around Town” activities for
guests
ü Significant growth in online reviews for
TripAdvisor – 300% overall growth
ü Rise in overall web traffic

12. Agency+
A mobile marketing and payments application
developer found their first-mover advantage was
slipping away. With a limited budget and rapidly
growing competition, they needed help
fast. Agency+ helped this client execute:
Results
ü Logo and word mark design update
ü Message hierarchy development
ü Website design and development
ü Brochures, sales slicks and case studies
ü Tradeshow booth and materials
ü Sales presentation strategy
ü Sales decks and and leave-behind
material content and design

13. Ready to chat?
We’d love to grab a coffee (and a
heart-shaped cookie) with you, and
tell you a bit more about the
AdSpace +Services approach.
Contact: Jamie Murphy
Principal
720-507-3873
jamie@adspaceadvertising.com